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  1. 1. 30 Day Linking Blitz 2 Week 3 Webinar Building &Engaging with Your Network Des WalshBusiness Coach, Social Media Strategist, LinkedIn Specialist LinkedIn profile: Social web links: Copyright © Des Walsh & The Webarts Company Pty Ltd 2013
  2. 2. DisclaimerThis presentation is for information only, shouldnot be taken as representing the official views ofLinkedIn and should not be construed asconstituting business or financial advice.Logos are copyright of the respective companies.
  3. 3. In This Webinar● “Only connect with people you know and trust” - really?● Why you dont need to choose between quality and quantity● How many people should you aim to have in your network and "Dunbars Number"● What we can learn from Granovetters theory of the Strength of Weak Ties
  4. 4. But Wait! Theres More :)Practical tips for inviting connections and responding torequests for connections:● inviting people to connect and a neat formula for doing that effectively● dealing with those invitations from people you dont know or cant rememberPlus:● some thoughts on engaging with the people in your network - and● discussion
  5. 5. The Official Line“Only connect with people you know and trust”
  6. 6. The Official Line in Detail..., we grant you a limited, revocable, nonexclusive, nonassignable,nonsublicenseable license and right to access the Services,...inaccordance with this Agreement. Any other use of LinkedIn contraryto our mission and purpose (such as seeking to connect tosomeone you do not know or trust, or to use informationgathered from LinkedIn commercially unless expressly authorized byLinkedIn) is strictly prohibited and a violation of thisAgreement. LinkedIn User Agreement, Sn. 3 Your Rights
  7. 7. But LinkedIn Makes Connecting Easy
  8. 8. Too Easy - and Impersonal
  9. 9. Email List and “People You May Know”
  10. 10. Quality vs Quantity?Quality matters ● I never knew of any of the “super connectors” saying they didnt care about quality! ● Know what “quality” means for you (e.g. “hub” connector, ideal client, influencer)
  11. 11. Quality or Quantity?Quantity matters too For networking you need reach ● the more good connections you have the more you can help others with introductions – and be helped by them For search ● finding others ● being found
  12. 12. Short StoryWe need quality and quantity
  13. 13. Dunbars NumberAcademic Robin Dunbars theoretical cognitive limit to thenumber of people with whom one can maintain a stable or“meaningful” social relationship.The number? Somewhere around 150.*
  14. 14. Dunbars Number & LinkedInBut:● we are not early humans living in neolithic village societies● the web and social media have changed our perceptions about social relationshipsAnd anyway:● on LinkedIn are you looking for “meaningful” relationships or business?
  15. 15. Granovetters Strength of Weak Ties ● you can never have enough connections ● it doesnt matter if you dont know them. *
  16. 16. Strong, weak & absent ties“The strength of a tie is a ... combination of the amount oftime, the emotional intensity, the intimacy (mutualconfiding) and the reciprocal services that characterize thetie”.“It is remarkable that people receive crucial informationfrom individuals whose very existence they have forgotten.” Mark Granovetter
  17. 17. Is There an Ideal Number?● There is no universally ideal number● Depends on your objectives● 500+ the most LinkedIn shows others you have a larger network● 30,000 maximum● 200 a good minimum to get reach● A guide – multiply your age by 10
  18. 18. Inviting ConnectionsA simple formula: 3 options ● Remind ● Flatter ● Intrigue
  19. 19. Dealing with Problem Invitations
  20. 20. Engaging with Your Network● Updates – yours, and interact with theirs● Introductions● Endorsements● Recommendations● Occasional messages – 50 addresses at a time ● not just promotion ● offer help● Signal (next slide)
  21. 21. Signal - Customized
  22. 22. Coming Attractions!Future webinars● LinkedIn Groups: Participating and Possibly Establishing Your Own – week commencing March 4, 2013● Highlights of 30DLB2 and Building on the Experience – week commencing March 11, 2013
  23. 23. We Covered● “People you know and trust”● quality and quantity● How many connections - and Dunbars Number● Strength of weak ties● Inviting – using one of the 3 options (or combo)● Problem invitations● Engaging with our networks
  24. 24. Admin StuffImage creditsIllustration of Granovetter’s strength of weak ties concept: Image by Sadi Carnot,public domain, via Wikimedia Commons, with text – picture by Des WalshNotes:Dunbars number: This was based on observation non-human primatebehaviour, then supplemented by some complex calculations of how peoplerelated to one another in neolithic villages. Strength of Weak Ties
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