LinkedIn Profile and Company Page - #30DLB2
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LinkedIn Profile and Company Page - #30DLB2



Slide deck for webinar for 30 Day Linking Blitz Mk II

Slide deck for webinar for 30 Day Linking Blitz Mk II



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  • Full Name Full Name Comment goes here.
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  • RFDProfessor, thanks for the comment. I believe students can too easily underestimate how useful LinkedIn can be for their careers, especially in learning how to pitch their offer to the employment market.
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  • Great 10 point LinkedIn profile Tips, Des... I will Link to it for my MBA students.
    I strongly suggest they all start their own Professional identity on LIn, instead of FB.
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LinkedIn Profile and Company Page - #30DLB2 LinkedIn Profile and Company Page - #30DLB2 Presentation Transcript

  • 30 Day Linking Blitz Mk II Optimizing Your LinkedIn Profile and Company Pages Des Walsh Founder, 30 Day Linking BlitzBusiness Coach, Social Media Strategist, LinkedIn Specialist LinkedIn profile: Social web links: Copyright © Des Walsh & The Webarts Company Pty Ltd 2013
  • DisclaimerThis presentation is for information only, should not be taken as representing the official views of LinkedIn and should not be construed as constituting business or financial advice.Logos are copyright of the respective companies.
  • Linkedin Profile
  • 10 Point Profile Checklist 1. Professional Photo 2. Customise profile link 3. Professional headline 4. Summary 5. Position descriptions 6. Skills (endorsements) 7. Customise web links 8. Twitter link 9. Video, stills, presentations 10. Recommendations
  • Professional Profile
  • Profile Specifics 1-21. Professional photo  Recognizably you  No logos, no dogs  Same photo across social networks2. Customize profile URL from to
  • Profile Specifics 33. Professional Headline  Use keywords - no marks for cuteness  Crucial for your findability  And important on Google and other search engines  Order of titles/words  Need to customize
  • Profile Specifics 44. Summary  Story, not just a list  Keywords  Working formula  Use video, slide presentations, still shots  Character limit - between 200 and 2000  Experiment, testing search results
  • Profile Specifics 5-65. Position descriptions  Story  Keywords  Link to company page (note: exact name of company)6. Skills  The ones you want to be found for  Delete the ones you dont want
  • Profile Specifics 7-87. Customize web links (Contact info) Custom text within 35 characters Use links smartly8. Twitter link (Contact info)
  • Profile Specifics 9-109. Video, presentations (slides), stills  Apparently not available yet for all profiles10. Recommendations  Ask people to link them to the positions you want highlighted  You dont have to show all recommendations
  • Company Pages
  • Company Pages
  • Company Page Can be a brand Can have more than one Has some features not available on personal profile − Products and/or services − Banner images − Updates for targeted audiences − Multiple-audience messaging
  • Company Page SectionsHome  “Overview” in edit modeProducts and/or ServicesCareerInsights  Follower insights  Page insights
  • Company Page – Products/Services
  • Dell Company Page
  • Dell Products
  • Dell Latitude (with video)
  • Company Page Updates
  • Coming Attractions!Webinar - Building and Engaging with Your Network - week commencing Feb 25, 2013Webinar - LinkedIn Groups: Participating and Possibly Establishing Your Own - week commencing March 4, 2013Webinar - Highlights of 30DLB2 and Building on the Experience - week commencing March 11, 2013
  • 30 Day Linking Blitz The 30 Day Linking Blitz is a free, collaborative, self-directed project, in which each participant commits to take action on his/her LinkedIn presence and activity, over a 30 day period. The second Blitz started February 11, 2013 and registrations for that are closed. To receive an early alert for the next Blitz just drop your name and email into the form on the website and click the arrow –
  • Admin StuffWebinar recordingVideo version to be uploaded to YouTubeAudio version also to be availableLinks at Resources page on website (password as for Members page)See/download this slide deck at my Slideshare page