How to Align Your Social Media and Business Objectives

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A simple, 5 step process to align social media and business or career objectives. A presentation for BarCamp Gold Coast VIII

A simple, 5 step process to align social media and business or career objectives. A presentation for BarCamp Gold Coast VIII

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  • 1.  Aligning our social and business/career objectives 5 step process
  • 2. 5 Steps to Alignment• Think of your business/career as a whole• Get top level buy-in for the process• List agreed business/career objectives• Brainstorm and list social media objectives• Match each of your top five business/career objectives with a social media objective
  • 3. 5 Steps to Alignment: Step 1 Think of your business/career as a whole Tip: Think social business, not just social media marketing
  • 4. 5 Steps to Alignment: Step 2 Get top level buy-in for the process Tip: Even if its only you (but its never only you)
  • 5. 5 Steps to Alignment: Step 3 List agreed business/career objectives Tip: do big picture/long term & immediate/short term lists
  • 6. 5 Steps to Alignment: Step 4 Brainstorm and list social media objectives Tip: use the links at the end of this deck for ideas
  • 7. 5 Steps to Alignment: Step 5 Match each of your top five business/career objectives with a social media objective Tip: and agree on a date to check continuing alignment
  • 8. 5 Steps to Alignment: Summary• Think of your business/career as a whole• Get top level buy-in for the process• List agreed business/career objectives• Brainstorm and list social media objectives• Match each of your top five business/career objectives with a social media objective
  • 9. Image Credits + Some LinksMermaid Beach, by Behzad K, via Flickr, CC BY 2.0 Mask: Twins (Nda), 19th-20th century, Côte dIvoire; Baule – Wikimedia Commons – original photo by shootingbrooklyn; CC BY-SA 2.5 Mirool_Silos, flickr , photo by Virtual Steve CC BY-SA 2.5 via Wikimedia Commons The Handshake of Teano, via flickr, photo by Alex Valli (liquene) CC BY 2.0 Apollo 17 the Last Moon Shot, NASA, public domain, via Wikimedia Commons Brainstorming, by Agripolare, public domain, via Wikimedia Commons Ducks in a Row, photo by Tomas Castelazo, CC BY-SA 3.0, via Wikimedia Commons See also blog post: How to Align Your Social Media and Business Objectives, by Des Walsh http://tiny.cc/objsalign A couple of handy checklists for creating a social media objectives list  50 Ways to use Social Media, listed by Objective – Jeremiah Owyang (2008 list but still good!) http://tiny.cc/50smobjectives  Measurable Social Media Objectives: omillion blog http://tiny.cc/smobjectives
  • 10.  Des Walsh is a certified social media strategist, a LinkedIn specialist and business coach Author of the recruiting industry guide LinkedIn for Recruiting Blogger at Des Walsh dot Com, MYOB Pulse, Social Media Today, Social Business One & contributing author at Social Media Mags Des provides a range of coaching and workshop services – see http://deswalsh.com LinkedIn profile: http://linkedin.com/in/deswalsh All the social web links he can remember are on his Xeeme profile: http://xeeme.com/deswalsh