Why parliamentarians and public sector managers need to participate actively in social media.

It can get complicated

And challenging

Sometimes you have to go with the flow

How Microsoft handled it Blog smart

Sir Humphrey solution “ If a job's worth doing, it's worth delegating.”

Or you could be a player

Picture Credits George – Hugh McLeod – with permission http://www.gapingvoid.com Conversation Prism – Brian Solis & Jess3, with permission http://theconversationprism.com/ All Blacks, France, 2006 – Hills' OE via Flickr http://www.flickr.com/photos/sonyaandjason/301261680/ Coffee discussion - ucitysoccer via Flickr http://www.flickr.com/photos/ucitysoccer/3305130131/ AFL – thomasdotorg via Flickr http://www.flickr.com/photos/thomasrdororg/1022603023/ Flickr pictures are all under Creative Commons licence

Government 2.0: Policy & Practice Parliament House, Canberra, Australia June 22, 2009 Des Walsh http://www.deswalsh.com http://www.slideshare.net/des

Q & A