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Connectingcustomers0710a
Connectingcustomers0710a
Connectingcustomers0710a
Connectingcustomers0710a
Connectingcustomers0710a
Connectingcustomers0710a
Connectingcustomers0710a
Connectingcustomers0710a
Connectingcustomers0710a
Connectingcustomers0710a
Connectingcustomers0710a
Connectingcustomers0710a
Connectingcustomers0710a
Connectingcustomers0710a
Connectingcustomers0710a
Connectingcustomers0710a
Connectingcustomers0710a
Connectingcustomers0710a
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Connectingcustomers0710a

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Transcript

  • 1.
      Connecting With Customers Des Walsh Business Mentor Coach & Social Media Strategist
    • Broadbeach Library, 22 July 2010
  • 2. Connecting with Customers
    • This presentation is about the role social media plays – or can play – in supporting companies' endeavours to connect with customers.
    • 3. The geographic context is the Gold Coast, Australia - Map
  • 4.
      Some Facts
    • 78% of Australians look to the Internet for marketing information about products and services
    • 5. 60%+ do business transactions online
      Sensis ® e-Business Report , Aug 09
  • 6.
      So?
      “ The conclusion for most businesses has to be if you are not online, you are off the planet.”
      • Peter Switzer in The Australian, 12-13 Sept 09
  • 7.
      Just Being Online Won’t Cut It
      “ We have a website. Isn't that enough?”
    • Not any more: the web just got social
  • 8.
      Back to the Future
      “ Marketing in this era is no longer about crafting messages, but participating in communities . You have to be in it for the long-haul.”
          • Paul Chaney, Conversational Media Marketing
  • 9.
      The New Customer
    Your customers are online now, even if they haven't told you
  • 10.
      Connection Generation
    Actually, more than just the chronologically young are connected
  • 11.
      Tools for Connecting
  • 12. “ But Our Clients Aren't There” Do you know that, or just believe it?
  • 13. Australians & Social Web
  • 14. Older Australians on Facebook
    • Number of 55+ Facebook users in the US increased by 513 % in a recent 6 month period
    • 15. In Australia, of 6,062,820 FB users, 16.1% are 35-54, 4% over 55
    • 16. Is it possible some Gold Coast businesses are missing out on connecting with some of their market?
  • 17. A Simple LinkedIn Search LinkedIn now has over 1 million Australian users. Are your customers/prospects there? Result of a LinkedIn search, using geo-location Surfers Paradise and up to 80Km, with some key GC industry sectors, including hospitality, tourism etc: 11,577 results just in my network
  • 18. A Social Media Key People Presence Profile Participation -> Engage
  • 19.
      Insider Tip for Being Found Online
      Optimise for Local Search
      • Keywords in your website, profiles
      • 20. Images and Videos rank well on search engines
      • 21. Google Business Centre http://tinyurl.com/mcwpmr
  • 22. Going Solo Won't Work Social Media Club Gold Coast is a chapter of the not-for-profit, volunteer-run, international Social Media Club: you don't need to be a geek to join. All welcome - you can join via this link: http://socialmediaclub.org Use the meetings and network to support your social web presence. Social Media Club Gold Coast on Facebook | @smcgc on Twitter
  • 23.
      Some Links
    • Australians on social web: Ross Dawson's blog
    • 24. 2009 Facebook Demographics and Statistics Report: AU and US Compared - http://bit.ly/bIl4C9
    • 25. Brian Solis, Engage! - the Complete Guide for Brands and Businesses to Build, Cultivate and Measure Success in the New Web http://amzn.to/aJ9x6d
    • 26. Paul Chaney, The Digital Handshake : Seven proven strategies to grow your business using social media http://amzn.to/aRKl25
    • 27. Iggy Pintado: Connection Generation – Dymock's etc http://bit.ly/by02YO
      http://www.slideshare.net/des
  • 28.
        • Des Walsh
        • 29. Business Mentor Coach & Social Media Strategist
        • 30. Gold Coast, Australia
        • http://deswalsh.com
        • 31. http://www.linkedin.com/in/deswalsh
        • 32. http://XeeSM.com/deswalsh
        • On Twitter: @deswalsh
        • 33. +61 5536 5658
        • 34. +61 413 089 355

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