Connectingcustomers0710

Connecting With Customers Des Walsh Business Mentor Coach & Social Media Strategist
Broadbeach Library, 22 July 2010

Connecting with Customers
This presentation is about the role social media plays – or can play – in supporting companies' endeavours to connect with customers.
The geographic context is the Gold Coast, Australia - Map

Some Facts
78% of Australians look to the Internet for marketing information about products and services
60%+ do business transactions online
Sensis ® e-Business Report , Aug 09

So?
“ The conclusion for most businesses has to be if you are not online, you are off the planet.”
Peter Switzer in The Australian, 12-13 Sept 09

Just Being Online Won’t Cut It
“ We have a website. Isn't that enough?”
Not any more: the web just got social

Back to the Future
“ Marketing in this era is no longer about crafting messages, but participating in communities . You have to be in it for the long-haul.”
Paul Chaney, Conversational Media Marketing

The New Customer
Your customers are online now, even if they haven't told you

Connection Generation
Actually, more than just the chronologically young are connected

Tools for Connecting

“ But Our Clients Aren't There” Do you know that, or just believe it?

Australians & Social Web

Older Australians on Facebook
Number of 55+ Facebook users in the US increased by 513 % in a recent 6 month period
In Australia, of 6,062,820 FB users, 16.1% are 35-54, 4% over 55
Is it possible some Gold Coast businesses are missing out on connecting with some of their market?

A Simple LinkedIn Search LinkedIn now has over 1 million Australian users. Are your customers/prospects there? Result of a LinkedIn search, using geo-location Surfers Paradise and up to 80Km, with some key GC industry sectors, including hospitality, tourism etc: 11,577 results just in my network

A Social Media Key People Presence Profile Participation -> Engage

Insider Tip for Being Found Online
Optimise for Local Search
Keywords in your website, profiles
Images and Videos rank well on search engines
Google Business Centre http://tinyurl.com/mcwpmr

Going Solo Won't Work Social Media Club Gold Coast is a chapter of the not-for-profit, volunteer-run, international Social Media Club: you don't need to be a geek to join. All welcome - you can join via this link: http://socialmediaclub.org Use the meetings and network to support your social web presence. Social Media Club Gold Coast on Facebook | @smcgc on Twitter

Some Links
Australians on social web: Ross Dawson's blog
2009 Facebook Demographics and Statistics Report: AU and US Compared - http://bit.ly/bIl4C9
Brian Solis, Engage! - the Complete Guide for Brands and Businesses to Build, Cultivate and Measure Success in the New Web http://amzn.to/aJ9x6d
Paul Chaney, The Digital Handshake : Seven proven strategies to grow your business using social media http://amzn.to/aRKl25
Iggy Pintado: Connection Generation – Dymock's etc http://bit.ly/by02YO
http://www.slideshare.net/des

Des Walsh
Business Mentor Coach & Social Media Strategist
Gold Coast, Australia
http://deswalsh.com
http://www.linkedin.com/in/deswalsh
http://XeeSM.com/deswalsh
On Twitter: @deswalsh
+61 5536 5658
+61 413 089 355

Connectingcustomers0710

by Des Walsh on Jul 23, 2010

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Connectingcustomers0710 — Presentation Transcript