This document discusses the importance of businesses connecting with customers online through social media. It notes that over 60% of Australians now do business transactions online. It emphasizes that to be successful, businesses need to focus on "findability", or creating an online presence that allows customers to easily find them. It also stresses that marketing is now about participating in online communities rather than just crafting messages. Finally, it provides tips on specific social media tools businesses can use to connect with customers and advice on developing an effective social media strategy.