Connecting With Customers Des Walsh Social Media Strategist Elanora Branch Library 16 th December 2009

Some Facts 78% of Australians look to the Internet for marketing information about products and services 60%+ do business transactions online Sensis ® e-Business Report , Aug 09

78% of Australians look to the Internet for marketing information about products and services

60%+ do business transactions online

Sensis ® e-Business Report , Aug 09

So? “ The conclusion for most businesses has to be if you are not online, you are off the planet.” Peter Switzer in The Australian, 12-13 Sept 09

“ The conclusion for most businesses has to be if you are not online, you are off the planet.”

Peter Switzer in The Australian, 12-13 Sept 09

Before We Go On How would a free website sound? If that sounds interesting, hang in

How would a free website sound?

If that sounds interesting, hang in

Just Being Online Won’t Cut It What use is your being online if I can’t find you?

What use is your being online

if I can’t find you?

How Findable Are You? “ In the 21st Century, successful business will be focused on findability , about creating an online and offline presence that helps your customers find you.” Dave Taylor , author, Growing Your Business with Google – The Complete Idiot’s Guide

“ In the 21st Century, successful business will be focused on findability , about creating an online and offline presence that helps your customers find you.”

Dave Taylor , author,

Growing Your Business with Google – The Complete Idiot’s Guide

Back to the Future “ Marketing in this era is no longer about crafting messages, but participating in communities . You have to be in it for the long-haul.” Paul Chaney, Conversational Media Marketing

“ Marketing in this era is no longer about crafting messages, but participating in communities . You have to be in it for the long-haul.”

Paul Chaney, Conversational Media Marketing

The New Customer

Connection Generation

Finding a Hairdresser

Tools for Connecting

It Can Get Complicated

Conversation Prism – Brian Solis & Jesse Thomas

Conversation Prism – Brian Solis & Jesse Thomas

How It Looks to Some

Social Media = Tools + Culture online tools people use to share content, profiles, opinions, insights, experiences, perspectives and media itself democratization of content and how people read, disseminate, create and share content Adapted from Brian Solis, June 29, 2007 (see links)

online tools people use to share content, profiles, opinions, insights, experiences, perspectives and media itself

democratization of content and how people read, disseminate, create and share content

Adapted from Brian Solis, June 29, 2007 (see links)

Social Media – the Smart Way P eople O bjectives S trategy T echnology http://www.forrester.com/Groundswell

P eople

O bjectives

S trategy

T echnology

http://www.forrester.com/Groundswell

$200 -> $40,000

Byron Food on Posterous

Insider Tip Optimise for Local Search Keywords Images and Videos Google Business Centre http://tinyurl.com/mcwpmr

Optimise for Local Search

Keywords

Images and Videos

Google Business Centre http://tinyurl.com/mcwpmr

Tools & Tips - I

Tools & Tips - 2 Check your profile Find out what they’re saying about you Get a blog – Google loves blogs Make videos Get on Twitter

Check your profile

Find out what they’re saying about you

Get a blog – Google loves blogs

Make videos

Get on Twitter

Going Solo Won’t Work http://tinyurl.com/smcgc1

Des Walsh Social Media Strategist http://deswalsh.com http://www.linkedin.com/in/deswalsh http://XeeSM.com/deswalsh On Twitter: @deswalsh +61 5536 5658 +61 413 089 355

Des Walsh

Social Media Strategist

http://deswalsh.com

http://www.linkedin.com/in/deswalsh

http://XeeSM.com/deswalsh

On Twitter: @deswalsh

+61 5536 5658

+61 413 089 355

Links - I Sensis ® e-Business Report, Aug 09 http://www.about.sensis.com.au/small_business/sebr.php Internet Café – ninanord via Flickr http://www.flickr.com/photos/ninsvims/2939288082/ Tools for Connecting Posterous - between a blog and a Twitter account (and free) – http://posterous.com Delicious - bookmarking sites and blog posts you like – http://del.icio.us FriendFeed – social networking – http://www.friendfeed.com Digg – bookmarking and ranking for blog posts – http://digg.com Facebook - social networking – http://www.facebook.com LinkedIn - professional social networking – http://www.linkedin.com Reddit - bookmarking – http://www.reddit.com Flickr- the leading site for uploading images – http://www.flickr.com YouTube - “Internet TV” – http://www.youtube.com RSS - syndication: read “What’s RSS” http://deswalsh.com/whats-rss StumbleUpon- favouriting and ranking site – http://www.stumbleupon.com WordPress.com- the one they host for you – http://www.wordpress.com WordPress.org - the one you host on your server – http://www.wordpress.org Skype- “Voice over Internet” – http://www.skype.com Twitter “what are you doing?” – http://www.twitter.com Technorati- blog ranking – http://www.technorati.com XeeSM all your social web links in one place (see http:// XeeSM.com/deswalsh ) – http://XeeSM.com

Sensis ® e-Business Report, Aug 09

http://www.about.sensis.com.au/small_business/sebr.php

Internet Café – ninanord via Flickr

http://www.flickr.com/photos/ninsvims/2939288082/

Tools for Connecting

Posterous - between a blog and a Twitter account (and free) – http://posterous.com

Delicious - bookmarking sites and blog posts you like – http://del.icio.us

FriendFeed – social networking – http://www.friendfeed.com

Digg – bookmarking and ranking for blog posts – http://digg.com

Facebook - social networking – http://www.facebook.com

LinkedIn - professional social networking – http://www.linkedin.com

Reddit - bookmarking – http://www.reddit.com

Flickr- the leading site for uploading images – http://www.flickr.com

YouTube - “Internet TV” – http://www.youtube.com

RSS - syndication: read “What’s RSS” http://deswalsh.com/whats-rss

StumbleUpon- favouriting and ranking site – http://www.stumbleupon.com

WordPress.com- the one they host for you – http://www.wordpress.com

WordPress.org - the one you host on your server – http://www.wordpress.org

Skype- “Voice over Internet” – http://www.skype.com

Twitter “what are you doing?” – http://www.twitter.com

Technorati- blog ranking – http://www.technorati.com

XeeSM all your social web links in one place (see http:// XeeSM.com/deswalsh ) – http://XeeSM.com

Links - II The Conversation Prism - http://theconversationprism.com/ Longleat Hedge Maze - Howard.Gees via Flickr http://www.flickr.com/photos/cyberslayer/952153409/ $200 -> $40,000 Signs Never Sleep – http://www.signsneversleep.typepad.com – a Typepad blog maintained by J.D.Iles of Lincoln, New Hampshire: he identified 10% of his 2005 sales as being attributable to his blog: rounding the figures for a Typepad Pro blog and his turnover that year of $350,000 and adjusting for Australian dollars gives you the figure in the slides. Source: The Corporate Blogging Book, Debbie Weil, 2006, pp91-92 Tools & Tips Cluetrain Manifesto http:// www.cluetrain.com Trevor Cook & Lee Hopkins: Social Media White Paper http://trevorcook.typepad.com/weblog/files/CookHopkins-SocialMediaWhitePaper-2008.pdf Brian Solis: Brink – A Social Media Guide from the Edge http://www.pr-squared.com/2009/02/ebook_on_social_media_marketin.html Deborah Micek & Warren Whitlock: twitter Revolution – Xeno Press 2008 Charlene Li and Josh Bernoff: Groundswell – winning in a world transformed by social technologies – Harvard Business Press Notes: As I mentioned at the end of the event, I’m in the process of posting some supplementary and explanatory material on my Des’s Posterous site – http://des.posterous.com – for example an explanation of domain names and why it is a good idea to pay some attention to them in relation to your business and your professional profile online.

The Conversation Prism - http://theconversationprism.com/

Longleat Hedge Maze - Howard.Gees via Flickr http://www.flickr.com/photos/cyberslayer/952153409/

$200 -> $40,000 Signs Never Sleep – http://www.signsneversleep.typepad.com – a Typepad blog maintained by J.D.Iles of Lincoln, New Hampshire: he identified 10% of his 2005 sales as being attributable to his blog: rounding the figures for a Typepad Pro blog and his turnover that year of $350,000 and adjusting for Australian dollars gives you the figure in the slides. Source: The Corporate Blogging Book, Debbie Weil, 2006, pp91-92

Tools & Tips

Cluetrain Manifesto http:// www.cluetrain.com

Trevor Cook & Lee Hopkins: Social Media White Paper http://trevorcook.typepad.com/weblog/files/CookHopkins-SocialMediaWhitePaper-2008.pdf

Brian Solis: Brink – A Social Media Guide from the Edge

http://www.pr-squared.com/2009/02/ebook_on_social_media_marketin.html

Deborah Micek & Warren Whitlock: twitter Revolution – Xeno Press 2008

Charlene Li and Josh Bernoff: Groundswell – winning in a world transformed by social technologies – Harvard Business Press

Notes: As I mentioned at the end of the event, I’m in the process of posting some supplementary and explanatory material on my Des’s Posterous site – http://des.posterous.com – for example an explanation of domain names and why it is a good idea to pay some attention to them in relation to your business and your professional profile online.