Connecting With Customers Des Walsh Social Media Strategist Elanora Branch Library 16 th  December 2009
 
Some Facts <ul><li>78% of Australians look to the Internet for marketing information about products and services </li></ul...
So? <ul><li>“ The conclusion for most businesses has to be if you are not online, you are off the planet.” </li></ul><ul><...
Before We Go On <ul><li>How would a free website sound? </li></ul><ul><li>If that sounds interesting, hang in </li></ul>
Just Being Online Won’t Cut It <ul><li>What use is your being online  </li></ul><ul><li>if I can’t find you? </li></ul>
How Findable Are You? <ul><li>“ In the 21st Century, successful business will be focused on  findability , about creating ...
Back to the Future <ul><li>“ Marketing in this era is no longer about crafting messages, but  participating in communities...
The New Customer
Connection Generation
Finding a Hairdresser
 
Tools for Connecting
It Can Get Complicated
<ul><li>Conversation Prism  –  Brian Solis & Jesse Thomas </li></ul>
How It Looks to Some
Social Media = Tools + Culture <ul><li>online tools  people use to share content, profiles, opinions, insights, experience...
 
Social Media – the Smart Way <ul><ul><ul><li>P eople </li></ul></ul></ul><ul><ul><ul><li>O bjectives </li></ul></ul></ul><...
$200 -> $40,000
Byron Food on Posterous
Insider Tip <ul><li>Optimise for Local Search </li></ul><ul><ul><li>Keywords </li></ul></ul><ul><ul><li>Images and Videos ...
Tools & Tips - I
Tools & Tips  - 2 <ul><li>Check your profile </li></ul><ul><li>Find out what they’re saying about you  </li></ul><ul><li>G...
Going Solo Won’t Work http://tinyurl.com/smcgc1
<ul><ul><ul><li>Des Walsh </li></ul></ul></ul><ul><ul><ul><li>Social Media Strategist </li></ul></ul></ul><ul><ul><ul><li>...
Links - I <ul><li>Sensis ® e-Business Report, Aug 09 </li></ul><ul><li>http://www.about.sensis.com.au/small_business/sebr....
Links - II <ul><li>The Conversation Prism  -  http://theconversationprism.com/   </li></ul><ul><li>Longleat Hedge Maze  - ...
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Connecting With Customers

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Presentation by Des Walsh as part of the Gold Coast (Australia) City Library Tech Expo, workshop at the Elanora Branch of the Library, focusing on how social media is an enabler and essential part of connecting with customers.

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Connecting With Customers

  1. 1. Connecting With Customers Des Walsh Social Media Strategist Elanora Branch Library 16 th December 2009
  2. 3. Some Facts <ul><li>78% of Australians look to the Internet for marketing information about products and services </li></ul><ul><li>60%+ do business transactions online </li></ul><ul><li>Sensis ® e-Business Report , Aug 09 </li></ul>
  3. 4. So? <ul><li>“ The conclusion for most businesses has to be if you are not online, you are off the planet.” </li></ul><ul><ul><li>Peter Switzer in The Australian, 12-13 Sept 09 </li></ul></ul>
  4. 5. Before We Go On <ul><li>How would a free website sound? </li></ul><ul><li>If that sounds interesting, hang in </li></ul>
  5. 6. Just Being Online Won’t Cut It <ul><li>What use is your being online </li></ul><ul><li>if I can’t find you? </li></ul>
  6. 7. How Findable Are You? <ul><li>“ In the 21st Century, successful business will be focused on findability , about creating an online and offline presence that helps your customers find you.” </li></ul><ul><ul><ul><li>Dave Taylor , author, </li></ul></ul></ul><ul><ul><ul><li>Growing Your Business with Google – The Complete Idiot’s Guide </li></ul></ul></ul>
  7. 8. Back to the Future <ul><li>“ Marketing in this era is no longer about crafting messages, but participating in communities . You have to be in it for the long-haul.” </li></ul><ul><ul><ul><ul><li>Paul Chaney, Conversational Media Marketing </li></ul></ul></ul></ul>
  8. 9. The New Customer
  9. 10. Connection Generation
  10. 11. Finding a Hairdresser
  11. 13. Tools for Connecting
  12. 14. It Can Get Complicated
  13. 15. <ul><li>Conversation Prism – Brian Solis & Jesse Thomas </li></ul>
  14. 16. How It Looks to Some
  15. 17. Social Media = Tools + Culture <ul><li>online tools people use to share content, profiles, opinions, insights, experiences, perspectives and media itself </li></ul><ul><li>democratization of content and how people read, disseminate, create and share content </li></ul><ul><ul><li>Adapted from Brian Solis, June 29, 2007 (see links) </li></ul></ul>
  16. 19. Social Media – the Smart Way <ul><ul><ul><li>P eople </li></ul></ul></ul><ul><ul><ul><li>O bjectives </li></ul></ul></ul><ul><ul><ul><li>S trategy </li></ul></ul></ul><ul><ul><ul><li>T echnology </li></ul></ul></ul><ul><li>http://www.forrester.com/Groundswell </li></ul>
  17. 20. $200 -> $40,000
  18. 21. Byron Food on Posterous
  19. 22. Insider Tip <ul><li>Optimise for Local Search </li></ul><ul><ul><li>Keywords </li></ul></ul><ul><ul><li>Images and Videos </li></ul></ul><ul><ul><li>Google Business Centre http://tinyurl.com/mcwpmr </li></ul></ul>
  20. 23. Tools & Tips - I
  21. 24. Tools & Tips - 2 <ul><li>Check your profile </li></ul><ul><li>Find out what they’re saying about you </li></ul><ul><li>Get a blog – Google loves blogs </li></ul><ul><li>Make videos </li></ul><ul><li>Get on Twitter </li></ul>
  22. 25. Going Solo Won’t Work http://tinyurl.com/smcgc1
  23. 26. <ul><ul><ul><li>Des Walsh </li></ul></ul></ul><ul><ul><ul><li>Social Media Strategist </li></ul></ul></ul><ul><ul><ul><li>http://deswalsh.com </li></ul></ul></ul><ul><ul><ul><li>http://www.linkedin.com/in/deswalsh </li></ul></ul></ul><ul><ul><ul><li>http://XeeSM.com/deswalsh </li></ul></ul></ul><ul><ul><ul><li>On Twitter: @deswalsh </li></ul></ul></ul><ul><ul><ul><li>+61 5536 5658 </li></ul></ul></ul><ul><ul><ul><li>+61 413 089 355 </li></ul></ul></ul>
  24. 27. Links - I <ul><li>Sensis ® e-Business Report, Aug 09 </li></ul><ul><li>http://www.about.sensis.com.au/small_business/sebr.php </li></ul><ul><li>Internet Café – ninanord via Flickr </li></ul><ul><li>http://www.flickr.com/photos/ninsvims/2939288082/ </li></ul><ul><li>Tools for Connecting </li></ul><ul><li>Posterous - between a blog and a Twitter account (and free) – http://posterous.com </li></ul><ul><li>Delicious - bookmarking sites and blog posts you like – http://del.icio.us </li></ul><ul><li>FriendFeed – social networking – http://www.friendfeed.com </li></ul><ul><li>Digg – bookmarking and ranking for blog posts – http://digg.com </li></ul><ul><li>Facebook - social networking – http://www.facebook.com </li></ul><ul><li>LinkedIn - professional social networking – http://www.linkedin.com </li></ul><ul><li>Reddit - bookmarking – http://www.reddit.com </li></ul><ul><li>Flickr- the leading site for uploading images – http://www.flickr.com </li></ul><ul><li>YouTube - “Internet TV” – http://www.youtube.com </li></ul><ul><li>RSS - syndication: read “What’s RSS” http://deswalsh.com/whats-rss </li></ul><ul><li>StumbleUpon- favouriting and ranking site – http://www.stumbleupon.com </li></ul><ul><li>WordPress.com- the one they host for you – http://www.wordpress.com </li></ul><ul><li>WordPress.org - the one you host on your server – http://www.wordpress.org </li></ul><ul><li>Skype- “Voice over Internet” – http://www.skype.com </li></ul><ul><li>Twitter “what are you doing?” – http://www.twitter.com </li></ul><ul><li>Technorati- blog ranking – http://www.technorati.com </li></ul><ul><li>XeeSM all your social web links in one place (see http:// XeeSM.com/deswalsh ) – http://XeeSM.com </li></ul>
  25. 28. Links - II <ul><li>The Conversation Prism - http://theconversationprism.com/ </li></ul><ul><li>Longleat Hedge Maze - Howard.Gees via Flickr http://www.flickr.com/photos/cyberslayer/952153409/ </li></ul><ul><li>$200 -> $40,000 Signs Never Sleep – http://www.signsneversleep.typepad.com – a Typepad blog maintained by J.D.Iles of Lincoln, New Hampshire: he identified 10% of his 2005 sales as being attributable to his blog: rounding the figures for a Typepad Pro blog and his turnover that year of $350,000 and adjusting for Australian dollars gives you the figure in the slides. Source: The Corporate Blogging Book, Debbie Weil, 2006, pp91-92 </li></ul><ul><li>Tools & Tips </li></ul><ul><li>Cluetrain Manifesto http:// www.cluetrain.com </li></ul><ul><li>Trevor Cook & Lee Hopkins: Social Media White Paper http://trevorcook.typepad.com/weblog/files/CookHopkins-SocialMediaWhitePaper-2008.pdf </li></ul><ul><li>Brian Solis: Brink – A Social Media Guide from the Edge </li></ul><ul><li>http://www.pr-squared.com/2009/02/ebook_on_social_media_marketin.html </li></ul><ul><li>Deborah Micek & Warren Whitlock: twitter Revolution – Xeno Press 2008 </li></ul><ul><li>Charlene Li and Josh Bernoff: Groundswell – winning in a world transformed by social technologies – Harvard Business Press </li></ul><ul><li>Notes: As I mentioned at the end of the event, I’m in the process of posting some supplementary and explanatory material on my Des’s Posterous site – http://des.posterous.com – for example an explanation of domain names and why it is a good idea to pay some attention to them in relation to your business and your professional profile online. </li></ul>
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