Business Boost with LinkedIn


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Boost Your Business and Raise Your Proflle with LinkedIn. Presentation at Terri Cooper Networking Breakfast, Gold Coast, Australia, Friday 16th September 2011

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Business Boost with LinkedIn

  1. 2. Boost Your Business and Raise Your Profile with LinkedIn Des Walsh Social Media Strategist & Business Coach Terri Cooper Networking Breakfast Gold Coast, 16 th September, 2011
  2. 3. Disclaimer This presentation is for information only, should not be taken as representing the official views of LinkedIn and should not be construed as constituting business or financial advice. Logos are copyright of the respective companies. Des Walsh has no business connection with the LinkedIn Corporation.
  3. 4. How I Discovered the Power of LinkedIn
  4. 5. What We'll Cover <ul><li>5 point success plan </li></ul><ul><li>Some basics – quickly </li></ul><ul><li>Some advanced stuff </li></ul><ul><li>Q & A </li></ul>
  5. 7. 1. 100% profile: - personal & company 2. Build your network strategically 3. Get testimonials 4. Update 5. Participate 5 Point Success Plan
  6. 8. 5 Profile Basics <ul><li>1. Professional Headline </li></ul><ul><li>2. Professional photo </li></ul><ul><li>3. Summary </li></ul><ul><li>4. Specialties </li></ul><ul><li>5. Customise web links & profile link </li></ul>
  7. 9. <ul><li>Professional Headline </li></ul><ul><li>Status update </li></ul><ul><li>Current Positions </li></ul><ul><li>Websites & Twitter </li></ul><ul><li>Profile link </li></ul>
  8. 10. The Summary <ul><li>What you do </li></ul><ul><li>Your typical clients </li></ul><ul><li>Benefits your clients get </li></ul><ul><li>URL for more info </li></ul><ul><li>Specialties </li></ul>
  9. 11. Company profile
  10. 13. Network Strategy <ul><li>create a network, not a collection </li></ul><ul><li>it's not about friends, it's business </li></ul><ul><li>you don't have to invite everyone </li></ul><ul><li>you don't have to accept every invitation </li></ul><ul><li>be personal (no boilerplate invitations) </li></ul><ul><li>participate (in sharing mode) </li></ul>
  11. 14. Options with Invitations to Connect
  12. 15. Inviting to connect R emind F latter I ntrigue
  13. 16. Testimonials (“Recommendations”) <ul><li>easier to get when you give first </li></ul><ul><li>ask for the recommendation you want </li></ul><ul><li>wait till they know you before you ask! </li></ul>
  14. 17. Groups
  15. 18. Answers
  16. 19. Polls
  17. 21. Signal
  18. 22. Status Update
  19. 23. Remember the 5 Point Success Plan <ul><li>100% profile - personal & company </li></ul><ul><li>2. Build your network strategically </li></ul><ul><li>3. Get testimonials </li></ul><ul><li>4. Update </li></ul><ul><li>5. Participate </li></ul>
  20. 24. And then there's apps
  21. 25. InMaps from LinkedIn Labs
  22. 26. <ul><li>Linked Leverage™ coaching options </li></ul><ul><li> </li></ul><ul><li>For anyone attending today, special price on my </li></ul><ul><li>LinkedIn Profile Makeover </li></ul><ul><li> </li></ul><ul><li>Password as shared at the event (or email me at deswalsh(at)gmail(dot)com </li></ul>
  23. 27. Slides on Slideshare -
  24. 28. Contacting Des Most of my social links at 0413 089 355 | [email_address] LinkedIn coaching
  25. 29. Copyright stuff <ul><li>All logos in this slide deck are copyright the respective owners. The slide deck is copyright © Des Walsh 2011. Please ask Des - deswalsh(at) - if you wish to use it for other audiences: permission will not be unreasonably withheld. </li></ul><ul><li>Image credit: Mermaid Beach, by Behzad K , via Flickr, CC BY 2.0 </li></ul>