Advertising - the Social Media Bit

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Des Walsh's presentation for "Advertising Alchemy" theme, Web Wednesday, Guangzhou, China, Oct 15, 2008

Des Walsh's presentation for "Advertising Alchemy" theme, Web Wednesday, Guangzhou, China, Oct 15, 2008

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Transcript

  • 1. Web Wednesday Guangzhou
  • 2. Advertising Alchemy: Social Media Strategy Des Walsh Social Media Strategist http://www.deswalsh.com Web Wednesday, Guangzhou October 15, 2008 http://tinyurl.com/webwgz
  • 3.  
  • 4. Measuring Blog/Social Media Effectiveness
    • Q: How do you measure the effectiveness of social media and social networking?
    • (How do you know if you have succeeded?)
  • 5. Measuring Blog/Social Media Effectiveness
    • A: Develop a blog/social media strategy that ties into accountability.
    • Read Toby Bloomberg’s great explanation
    • http:// tinyurl.com/blogroi
  • 6. “ So What is this Web 2.0 Thing?”
    • http://www.yupoo.com/event/web20/
  • 7. Interpreters Wanted
    • For most people in business
    • Web 2.0/social media/social networking
    • = fad/ confusing/ scary/
  • 8. Asking the Right Questions
    • Do your clients know what they want?
    • Do you know what they need?
  • 9.
    • “ If I’d asked my customers what they wanted, they’d have said a faster horse.”
    • Henry Ford
    • Picture: Ford Assembly Line, Public Domain, Wikimedia via everystockphoto.com
  • 10. Different Customers Now
    • http://www.flickr.com/photos/ninsvims/2939288082/ Creative Commons
  • 11. Think Conversation (not “campaign”)
    • http://www.flickr.com/photos/visio/1089037471/ - Creative Commons
  • 12. Think Gold
    • http://commons.wikimedia.org/wiki/Image:GoldNuggetUSGOV.jpg
  • 13. Thank You
    • Des Walsh
    • http://www.deswalsh.com
    • LinkedIn: http://www.linkedin.com/in/deswalsh
    • Twitter/Skype: deswalsh
    • Photo credit intro slide: Guangzhou Train Station
    • http://www.flickr.com/photos/betta_design/2377269998/ Creative Commons