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Advertising - the Social Media Bit
 

Advertising - the Social Media Bit

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Des Walsh's presentation for "Advertising Alchemy" theme, Web Wednesday, Guangzhou, China, Oct 15, 2008

Des Walsh's presentation for "Advertising Alchemy" theme, Web Wednesday, Guangzhou, China, Oct 15, 2008

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    Advertising - the Social Media Bit Advertising - the Social Media Bit Presentation Transcript

    • Web Wednesday Guangzhou
    • Advertising Alchemy: Social Media Strategy Des Walsh Social Media Strategist http://www.deswalsh.com Web Wednesday, Guangzhou October 15, 2008 http://tinyurl.com/webwgz
    •  
    • Measuring Blog/Social Media Effectiveness
      • Q: How do you measure the effectiveness of social media and social networking?
      • (How do you know if you have succeeded?)
    • Measuring Blog/Social Media Effectiveness
      • A: Develop a blog/social media strategy that ties into accountability.
      • Read Toby Bloomberg’s great explanation
      • http:// tinyurl.com/blogroi
    • “ So What is this Web 2.0 Thing?”
      • http://www.yupoo.com/event/web20/
    • Interpreters Wanted
      • For most people in business
      • Web 2.0/social media/social networking
      • = fad/ confusing/ scary/
    • Asking the Right Questions
      • Do your clients know what they want?
      • Do you know what they need?
      • “ If I’d asked my customers what they wanted, they’d have said a faster horse.”
      • Henry Ford
      • Picture: Ford Assembly Line, Public Domain, Wikimedia via everystockphoto.com
    • Different Customers Now
      • http://www.flickr.com/photos/ninsvims/2939288082/ Creative Commons
    • Think Conversation (not “campaign”)
      • http://www.flickr.com/photos/visio/1089037471/ - Creative Commons
    • Think Gold
      • http://commons.wikimedia.org/wiki/Image:GoldNuggetUSGOV.jpg
    • Thank You
      • Des Walsh
      • http://www.deswalsh.com
      • LinkedIn: http://www.linkedin.com/in/deswalsh
      • Twitter/Skype: deswalsh
      • Photo credit intro slide: Guangzhou Train Station
      • http://www.flickr.com/photos/betta_design/2377269998/ Creative Commons