Web Wednesday Guangzhou

Advertising Alchemy: Social Media Strategy Des Walsh Social Media Strategist http://www.deswalsh.com Web Wednesday, Guangzhou October 15, 2008 http://tinyurl.com/webwgz

Measuring Blog/Social Media Effectiveness Q: How do you measure the effectiveness of social media and social networking? (How do you know if you have succeeded?)

Q: How do you measure the effectiveness of social media and social networking?

(How do you know if you have succeeded?)

Measuring Blog/Social Media Effectiveness A: Develop a blog/social media strategy that ties into accountability. Read Toby Bloomberg’s great explanation http:// tinyurl.com/blogroi

A: Develop a blog/social media strategy that ties into accountability.

Read Toby Bloomberg’s great explanation

http:// tinyurl.com/blogroi

“ So What is this Web 2.0 Thing?” http://www.yupoo.com/event/web20/

http://www.yupoo.com/event/web20/

Interpreters Wanted For most people in business Web 2.0/social media/social networking = fad/ confusing/ scary/

For most people in business

Web 2.0/social media/social networking

= fad/ confusing/ scary/

Asking the Right Questions Do your clients know what they want? Do you know what they need?

Do your clients know what they want?

Do you know what they need?

“ If I’d asked my customers what they wanted, they’d have said a faster horse.” Henry Ford Picture: Ford Assembly Line, Public Domain, Wikimedia via everystockphoto.com

“ If I’d asked my customers what they wanted, they’d have said a faster horse.”

Henry Ford

Picture: Ford Assembly Line, Public Domain, Wikimedia via everystockphoto.com

Different Customers Now http://www.flickr.com/photos/ninsvims/2939288082/ Creative Commons

http://www.flickr.com/photos/ninsvims/2939288082/ Creative Commons

Think Conversation (not “campaign”) http://www.flickr.com/photos/visio/1089037471/ - Creative Commons

http://www.flickr.com/photos/visio/1089037471/ - Creative Commons

Think Gold http://commons.wikimedia.org/wiki/Image:GoldNuggetUSGOV.jpg

http://commons.wikimedia.org/wiki/Image:GoldNuggetUSGOV.jpg

Thank You Des Walsh http://www.deswalsh.com LinkedIn: http://www.linkedin.com/in/deswalsh Twitter/Skype: deswalsh Photo credit intro slide: Guangzhou Train Station http://www.flickr.com/photos/betta_design/2377269998/ Creative Commons

Des Walsh

http://www.deswalsh.com

LinkedIn: http://www.linkedin.com/in/deswalsh

Twitter/Skype: deswalsh

Photo credit intro slide: Guangzhou Train Station

http://www.flickr.com/photos/betta_design/2377269998/ Creative Commons