How LinkedIn Groups Can Help Your Business


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Webinar 4 of the 30 Day Linking Blitz Mk II - presenter Des Walsh

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How LinkedIn Groups Can Help Your Business

  1. 1. 30 Day Linking Blitz Webinar 4How LinkedIn Groups Can Help Your Business Des Walsh Business Coach, Social Media Strategist, LinkedIn Specialist Founder, 30 Day Linking Blitz LinkedIn profile: Social web links: Copyright © Des Walsh & The Webarts Company Pty Ltd 2012-2013
  2. 2. DisclaimerThis presentation is for information only, should not be taken as representing the official views of LinkedIn and should not be construed as constituting business or financial advice.Logos are copyright of the respective companies.
  3. 3. In This WebinarOverview of LinkedIn GroupsJoining and Participating in GroupsSetting up and Managing Your Own Group
  4. 4. Millions of Conversations
  5. 5. Benefits of Groups - GeneralResearch – current issues: whats hot, whats notThought leadership – find leaders, be a leaderNetworking – build relationships through sharingGroup members can invite one another to connectLead generationFind jobs
  6. 6. Benefits of Groups – Own Group Build professional reputation Demonstrate leadership Make a contribution Build a stronger network Build lists
  7. 7. Its Not All RosySince groups offer the ability to reach a wide audiencewithout so easily falling foul of anti-spam solutions,there is a constant stream of spam postings, andthere now exist a range of firms who offer aspamming service for this very purpose. Wikipedia
  8. 8. Expanding Universe of Groups Just over 1.6 million groups A new group every 1 to 2 minutes* Many are useless or worse – e.g. no spam control Some are well run and worth joining LinkedIn measure of “activity level” of limited value Whether for joining or starting a group, do your research! * from monitoring increases over a 24 hour period, Nov 27-28/2012
  9. 9. A Group for Every Need
  10. 10. JOINING GROUPS50 Groups maximum – go for goldAll You Can Join? or Selective?“Groups you may like feature”Read the Group RulesCheck discussions if you can before joiningYour settings adjustable for each groupMembers of groups can invite one another directly to connect
  11. 11. Groups You May Like
  12. 12. Check Your Settings
  13. 13. CREATING YOUR OWN GROUP Purpose Research Setup Rules Leading
  14. 14. PurposeYour own purposeThought leadership | Brand promotion | Lead generationList building | Professional community buildingA compelling reason or reasons for others to joinResearch | Thought leadership | Networking | Lead generation |Find jobs | Professional community support
  15. 15. How Will Your Group Stand Out?Some suggestionsA subject you know better than othersPromise of a professional, sharing community - RulesSpam free zonePart of a wider network/community you leadGeographic/location focusDemographic focus – gender, age, economicRole focus – CEOs, sales managers, solopreneursInterest focus – history, travel, SEO, astronomy
  16. 16. ResearchFor Purpose and Name of your groupKeywordsExisting industry or topic groupsIf subject already there, can you do it better, differently?For how its doneJoin groupsObserve what works and what doesntUse that to write your manifesto
  17. 17. Researching Groups
  18. 18. Vary Search Parameters
  19. 19. Drill Down
  20. 20. Keep Drilling
  21. 21. Group Details
  22. 22. Does Local Work for You?
  23. 23. SetupForm GroupOpen or ClosedRulesTemplatesLogo – 100px x 50 pxInvitationsLeaders/influencers (be daring, aim up!)LinkedIn connectionsPeople not on LinkedInNote: List building – see Denise Wakeman post on this**
  24. 24. Open or Closed GroupOrStart Closed, get group into a smooth operation, then go Open
  25. 25. Create Group
  26. 26. Setup Details - 1
  27. 27. Setup Details - 2
  28. 28. LeadingSpam free zoneSet moderation controlsCommit to holding the space for the communityRecruit moderators – (not clones)Start discussions, ask questionsComment (no dog in the fight)Moderate activelyPollsSend updates (maximum allowed 1 per week)
  29. 29. “LinkedIn Groups is the EASIEST way to expand your LinkedIn network.” Donna Serdula +“LinkedIn Groups are a great way to find and network with professionals. Ive created several groups over the years and really enjoyed learning from others.” Mike Delgado ++
  30. 30. Admin Stuff -1Notes* Rate of growth of LinkedIn Groups numbers. This rough estimate of 1-2 new groups a minute is drawn from a 24 hour observation November 27-28 2012, from 2.04 am UTC to 2.03 am UTC: number of groups grew from 1,497,136 to 1,498,476 = 1,340 or 55.83 ave per hour (slightly smoothed to allow for a couple of minutes difference in the actual reading).** Denise Wakeman post: List Building Tip – Most LinkedIn Group Owners Miss This Serdula quote: expand-your-linkedin-network/++Mike Delgado quote: 533541/productImage creditGold panning, Australia 1900 – via Wikimedia Commons: Powerhouse Museum: CC BY-SA 3.0,_Australia,_1900.jpg
  31. 31. Admin Stuff - 2Crowd image: Besucher der Friedenskundgebung am 22. Juni 1950 22. Juni 1950 (tr. “Visitors to the Peace Rally”) – Leipzig, via Wikimedia Commons CC BY-SA 3.0Group management nuts n bolts recordingVideo version to be uploaded to YouTubeAudio version also to be availableWatch email for access detailsSee/download this slide deck at my Slideshare page
  32. 32. Coming Attraction!Project Wrapup Webinar Highlights of 30DLB2 and Building on the Experience
  33. 33. Thank you 30 Day Linking Blitz is an online collaborative project where participants are helped to create and implement their own plans for a 30 day “blitz” to amplify their presence, reach and influence on and via the professional networking platform, LinkedIn. Information at blitzDes WalshBusiness Coach, Social Media Strategist, LinkedIn SpecialistLinkedIn profile: web links: © Des Walsh & The Webarts Company Pty Ltd 2012
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