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How To Win 59DaysOfCode
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How To Win 59DaysOfCode

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  • 1. How To Win 59DaysOfCodeDerrick ReimerThursday, May 9, 13
  • 2. Who Am I?Self-taught web developer & designerProduct Manager for HitTailDeveloper for DripWinner of 59DaysOfCode (ZC 2011 & 2012)Thursday, May 9, 13
  • 3. CREATE AWESOME USER DOCUMENTATIONThursday, May 9, 13
  • 4. LEADSCREENER HELPS BUSINESSES DISCOVER HIGH QUALITYLEADS ON SOCIAL MEDIA BY MONITORING RELEVANT TOPICSAND FILTERING OUT THE NOISEThursday, May 9, 13
  • 5. CODE59DAYSOFThursday, May 9, 13
  • 6. CODEDESIGNMARKETING59DAYSOFThursday, May 9, 13
  • 7. Developer PerspectiveCODE DESIGN MARKETINGThursday, May 9, 13
  • 8. Judge PerspectiveCODE DESIGN MARKETINGThursday, May 9, 13
  • 9. CODE IS LESS IMPORTANTTHAN YOU THINKThursday, May 9, 13
  • 10. Let’s break it downEnd users don’t care how beautifully you’vewritten your appFact: Most software is ugly behind the scenesJudges care more that your app does what it’ssupposed to, less about implementation detailsThursday, May 9, 13
  • 11. DESIGN IS MOREIMPORTANT THAN YOUWANT IT TO BEThursday, May 9, 13
  • 12. SOURCE: HTTP://BIT.LY/UQO9METhursday, May 9, 13
  • 13. SOURCE: HTTP://UGLYHOUSEPHOTOS.COM/WORDPRESS/WP-CONTENT/UPLOADS/2012/08/120815A.JPGThursday, May 9, 13
  • 14. SOURCE: HTTP://WWW.WHY6PERCENT.COM/BLOG/WP-CONTENT/CONTENT/CURB-APPEAL9.JPGThursday, May 9, 13
  • 15. Thursday, May 9, 13
  • 16. Thursday, May 9, 13
  • 17. YOU WILL NOT WINWITHOUT ABUSINESS PLANThursday, May 9, 13
  • 18. What does that have todo with code??The judging process is designed to pick the mostcommercially viable appsProve that you can actually turn your code into acash machine!This isn’t business school. Pretend you arepitching your product to an investor, not aprofessorThursday, May 9, 13
  • 19. The EssentialsMVPPitches (short & long)Who are your customers?What is your marketing plan?Who are your competitors? How are you different?Why are you qualified to run this? (Have you doneyour homework? Prove it.)Thursday, May 9, 13
  • 20. The TrifectaHint: They don’t all have to be separate people!CODEDESIGN MARKETINGThursday, May 9, 13
  • 21. RecapCode is less important than you thinkGood design is criticalYou will not win without a business planBuild your dream teamThursday, May 9, 13
  • 22. QUESTIONS?I’m derrickreimeron Twitter & GmaildjreimerThursday, May 9, 13