Developer PerspectiveCODE DESIGN MARKETINGThursday, May 9, 13
Judge PerspectiveCODE DESIGN MARKETINGThursday, May 9, 13
CODE IS LESS IMPORTANTTHAN YOU THINKThursday, May 9, 13
Let’s break it downEnd users don’t care how beautifully you’vewritten your appFact: Most software is ugly behind the scenesJudges care more that your app does what it’ssupposed to, less about implementation detailsThursday, May 9, 13
DESIGN IS MOREIMPORTANT THAN YOUWANT IT TO BEThursday, May 9, 13
SOURCE: HTTP://BIT.LY/UQO9METhursday, May 9, 13
SOURCE: HTTP://UGLYHOUSEPHOTOS.COM/WORDPRESS/WP-CONTENT/UPLOADS/2012/08/120815A.JPGThursday, May 9, 13
SOURCE: HTTP://WWW.WHY6PERCENT.COM/BLOG/WP-CONTENT/CONTENT/CURB-APPEAL9.JPGThursday, May 9, 13
YOU WILL NOT WINWITHOUT ABUSINESS PLANThursday, May 9, 13
What does that have todo with code??The judging process is designed to pick the mostcommercially viable appsProve that you can actually turn your code into acash machine!This isn’t business school. Pretend you arepitching your product to an investor, not aprofessorThursday, May 9, 13
The EssentialsMVPPitches (short & long)Who are your customers?What is your marketing plan?Who are your competitors? How are you diﬀerent?Why are you qualiﬁed to run this? (Have you doneyour homework? Prove it.)Thursday, May 9, 13
The TrifectaHint: They don’t all have to be separate people!CODEDESIGN MARKETINGThursday, May 9, 13
RecapCode is less important than you thinkGood design is criticalYou will not win without a business planBuild your dream teamThursday, May 9, 13
QUESTIONS?I’m derrickreimeron Twitter & GmaildjreimerThursday, May 9, 13
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