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Why Your Business Needs A Facebook Page

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"Why Your Business Needs A Facebook Page" was presented to the Inner Circle Northcliff meeting on Wednesday 3rd February 2010

"Why Your Business Needs A Facebook Page" was presented to the Inner Circle Northcliff meeting on Wednesday 3rd February 2010

Published in: Business, Technology
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Transcript

  • 1. Why Your Business Needs A Facebook Page
  • 2. Why Facebook?
    • Facebook is the 2nd most popular website on the Internet
  • 3.
    • 400 Million Users
  • 4.  
  • 5.
    • MWEB Friendship 2.0 Survey 2009
    • 6500 SA Internet users surveyed
    • A cross-section of the population
  • 6.  
  • 7.  
  • 8.  
  • 9.
    • Chris Brogan talks about “Old Marketing” and “New Marketing”
  • 10. Old Marketing
    • Find buyers for my product
    • Hunt them down
    • Relentlessly hit them with messages until they buy.
    • The bigger the number of prospects, the better the yield.
    • It's a numbers game
  • 11. New Marketing
    • Find people who might be interested
    • Start relationships with them before selling to them.
    • Learn more about them.
    • Make an offer if it makes sense.
  • 12.
    • Stop Marketing
    • Start Engaging
  • 13.
    • Take the time to engage
    • Gain your audience's trust
    • Let them find out about you at their own pace
  • 14.
    • It takes 5 - 7 interactions with someone before they become a customer
    • It's no longer a one-way conversation, but a back-and-forth exchange
    • Use Facebook as a platform to demonstrate your authority
  • 15.
    • Answer questions and educate potential customers
    • Position yourself as a trusted advisor
    • In the online world, trust is one of the most valuable commodities
  • 16. What's A Facebook Page?
    • Pages are “like blogs on steroids”
  • 17. Who Are Facebook Pages For?
    • Pages are intended for
    • Businesses
    • Organizations
    • Products
    • Bands
    • Individuals
  • 18. Advantages Of Pages
    • Unlimited Fans
    • Viral Effect – Fan activity appears on their friends' Live Feed
  • 19. Advantages of Pages
    • NO LINK TO YOUR PERSONAL PROFILE
    • Create as many pages as you want
    • Use Facebook Applications, eg. send Status Updates to Twitter automatically
    • Your Status Updates appear in your Fans' News Feed, where their friends can see them
  • 20.
    • Some businesses making use of Facebook Pages
  • 21.  
  • 22.  
  • 23.  
  • 24.  
  • 25.  
  • 26.  
  • 27.  
  • 28.  
  • 29.  
  • 30.  
  • 31. Did I Mention...
    • It's
    • FREE!
  • 32. Virtual Corporation VirtualCorporation.co.za

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