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Vip Diners Club

Vip Diners Club



How You Can Easily And Quickly Turn Customers Into Repeat Customers –

How You Can Easily And Quickly Turn Customers Into Repeat Customers –
And Fill Your Restaurant To Capacity Any Day Of The Week



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    Vip Diners Club Vip Diners Club Presentation Transcript

    • Two Ways ToIncrease Restaurant Profits #1Get More Customers
    • Two Ways ToIncrease Restaurant Profits #2 Get More MoneyFrom The Customers You Already Have
    • What if you could gethalf of your existing customers to come back 3, 4, 5 or 6 times? Would that make you more money?
    • Some Statistics It costs 7 times more to acquire a new customer than it does to retain an existing one.[1] Repeat customers spend 33% more than new customers.[2] 80% of future profits come from only 20% of existing customers.[3] A 5% increase in customer retention can lead to a 75% increase in profits.[4] [1] www.bain.com/bainweb/publications/pdf.asp?id=14516 [2] http://marketing.about.com/od/relationshipmarketing/a/crmstrategy.htm [3,4] "Leading on the Edge of Chaos", Emmet C. Murphy and Mark A. Murphy
    • How Do You Get Repeat Customers? How does Groupon do it? They send daily offers to their database of millions of people who signed up to be notified about daily offers. Whats the first thing Groupon does before they even let you onto your website?
    • How Does Groupon Do It?Their business model relies on their database of email addresses.
    • How Can You Do It? How can you replicate Groupons model? Get your existing customers to sign up for your VIP Diners Club. Send them offers which are likely to turn them into repeat buyers.
    •  The customer gets an IMMEDIATE 5% or 10% discount – instant gratification. The restaurant gets the customers name and email address. The restaurant can encourage the customer to come back over and over using special deals, offers, coupons, VIP nights, themed nights, and more.
    • Many business owners spend all theirtime and money trying to get new customers.
    • The reality is that they can increase their profits dramatically byconcentrating on their current customers and turning them into repeat buyers.
    • Can I Do It Myself?Yes, you can.Youre going to need: A graphics designer for the flyer A web designer for the mobile-optimized landing page Web hosting for the landing page Email marketing software to send the emails Time to write and schedule the offer emails The expertise to put it all together
    • Cost to set it all up: Between R6,000 and R10,000Time to set it up and get it working: At least 1 month OR We can do it for you...
    • VIP Diners Club List Maintenance Package A5 display stand with custom QR code and qrl.co.za web address Mobile-optimized Email Capture Landing Page Collection of Subscribers into Database Scheduling of up to 6 emails per month (Maximum 2 emails per week)
    • VIP Diners Club List Maintenance Package Time to set it up: 48-72 hours If it doesnt work for you, you cancancel at any time by giving 14 days notice Find out more here: VIPDinersClub.co.za