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3 Minute Seminar VirtualCorporation.co.za
3 Minute Seminar Backlinks VirtualCorporation.co.za
What is a Backlink? A backlink is simply a link to  your website from another website
Why are Backlinks Important? <ul><li>Traffic: People click on links
Visibility: A pathway to your content
Search engines use backlinks to determine the authority or importance of your site
Each backlink is a vote for your site </li></ul>
Backlinks Vary in Quality <ul><li>A link from a high traffic page counts more than a link from a low traffic page
A link from a relevant page counts more than a link from a non-relevant page
A link from a non-relevant high traffic page may be more valuable than one from a relevant low-traffic page </li></ul>
Anchor Text <ul><li>Anchor text is the clickable text that people see on a web page
Anchor text tells the user something about the site they will be directed to if they click on the link
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Backlinks

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Transcript of "Backlinks"

  1. 1. 3 Minute Seminar VirtualCorporation.co.za
  2. 2. 3 Minute Seminar Backlinks VirtualCorporation.co.za
  3. 3. What is a Backlink? A backlink is simply a link to your website from another website
  4. 4. Why are Backlinks Important? <ul><li>Traffic: People click on links
  5. 5. Visibility: A pathway to your content
  6. 6. Search engines use backlinks to determine the authority or importance of your site
  7. 7. Each backlink is a vote for your site </li></ul>
  8. 8. Backlinks Vary in Quality <ul><li>A link from a high traffic page counts more than a link from a low traffic page
  9. 9. A link from a relevant page counts more than a link from a non-relevant page
  10. 10. A link from a non-relevant high traffic page may be more valuable than one from a relevant low-traffic page </li></ul>
  11. 11. Anchor Text <ul><li>Anchor text is the clickable text that people see on a web page
  12. 12. Anchor text tells the user something about the site they will be directed to if they click on the link
  13. 13. If you can control the anchor text, you want it to be descriptive and concise </li></ul>
  14. 14. How to find out how many backlinks you have Google link: command link:yourwebsite.co.za Google Webmaster tools: www.google.com/webmasters/tools Yahoo! SiteExplorer: http:siteexplorer.search.yahoo.com
  15. 15. Google “link:idealmedia.co.za”
  16. 16. Google Webmaster Tools
  17. 17. siteexplorer.search.yahoo.com
  18. 18. Backlinks are an effective way to get exposure for your web site
  19. 19. Thank You VirtualCorporation.co.za
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