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Backlinks

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Transcript

  • 1. 3 Minute Seminar VirtualCorporation.co.za
  • 2. 3 Minute Seminar Backlinks VirtualCorporation.co.za
  • 3. What is a Backlink? A backlink is simply a link to your website from another website
  • 4. Why are Backlinks Important?
    • Traffic: People click on links
    • 5. Visibility: A pathway to your content
    • 6. Search engines use backlinks to determine the authority or importance of your site
    • 7. Each backlink is a vote for your site
  • 8. Backlinks Vary in Quality
    • A link from a high traffic page counts more than a link from a low traffic page
    • 9. A link from a relevant page counts more than a link from a non-relevant page
    • 10. A link from a non-relevant high traffic page may be more valuable than one from a relevant low-traffic page
  • 11. Anchor Text
    • Anchor text is the clickable text that people see on a web page
    • 12. Anchor text tells the user something about the site they will be directed to if they click on the link
    • 13. If you can control the anchor text, you want it to be descriptive and concise
  • 14. How to find out how many backlinks you have Google link: command link:yourwebsite.co.za Google Webmaster tools: www.google.com/webmasters/tools Yahoo! SiteExplorer: http:siteexplorer.search.yahoo.com
  • 15. Google “link:idealmedia.co.za”
  • 16. Google Webmaster Tools
  • 17. siteexplorer.search.yahoo.com
  • 18. Backlinks are an effective way to get exposure for your web site
  • 19. Thank You VirtualCorporation.co.za