Backlinks
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Backlinks

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    Backlinks Backlinks Presentation Transcript

    • 3 Minute Seminar VirtualCorporation.co.za
    • 3 Minute Seminar Backlinks VirtualCorporation.co.za
    • What is a Backlink? A backlink is simply a link to your website from another website
    • Why are Backlinks Important?
      • Traffic: People click on links
      • Visibility: A pathway to your content
      • Search engines use backlinks to determine the authority or importance of your site
      • Each backlink is a vote for your site
    • Backlinks Vary in Quality
      • A link from a high traffic page counts more than a link from a low traffic page
      • A link from a relevant page counts more than a link from a non-relevant page
      • A link from a non-relevant high traffic page may be more valuable than one from a relevant low-traffic page
    • Anchor Text
      • Anchor text is the clickable text that people see on a web page
      • Anchor text tells the user something about the site they will be directed to if they click on the link
      • If you can control the anchor text, you want it to be descriptive and concise
    • How to find out how many backlinks you have Google link: command link:yourwebsite.co.za Google Webmaster tools: www.google.com/webmasters/tools Yahoo! SiteExplorer: http:siteexplorer.search.yahoo.com
    • Google “link:idealmedia.co.za”
    • Google Webmaster Tools
    • siteexplorer.search.yahoo.com
    • Backlinks are an effective way to get exposure for your web site
    • Thank You VirtualCorporation.co.za