The Mobile Web Big Ideas for the Small Screen Visit the Mobile Research Library at the URL below : Derrick Fountain Web: http://www.derrickfountain.com Email: [email_address]

“ These talking machines are going to ruin the artistic development of music in this country… “

“ When I was a boy...in front of every house in the summer evenings, you would find young people together singing the songs of the day or old songs…”

“ Today you hear these infernal machines going night and day. We will not have a vocal cord left. The vocal cord will be eliminated by a process of evolution.” John Philip Sousa, 1906

David Lynch (watch) * Over 100 years later, David Lynch’s response to the iPhone parallels Sousa’s objection to the introduction of the phonograph. David Lynch is a traditional film writer. Sousa was a musical composer. * ALTERNATE SOURCE David Lynch on iPhone http://youtube.com/watch?v=wKiIroiCvZ0 Philip Sousa

Guy Kawasaki “ The internet, like sex between friends, changes everything.”

Own the experience . “ If you’re not winning the marketing war, change the battlefield.” SOURCE Positioning: The Battle for your Mind (Al Reis & Jack Trout, 2000) 5

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Simplicity is profitable . “ Users who started with the category links ended up looking at almost 10 times as many non-target content pages as those who started with Search.” SOURCE Users Continue After Category Links (Jared Spool, 2001) User Interface Engineering 4

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Design for the continuity of use . “ People seem to identify articles they like on their handsets but push them over to a platform that is more conducive to reading.” SOURCE WAPped Again (Steve Smith, 2008) MediaPost 3

MOBILE WEB SMS FlashPaper PDF Amazon Kindle Adobe Digital Editions MP3 Car iPod Laptop Desktop Stereo Desktop Laptop MP3 TinyURL Content TinyURL Phone Print Email Paper Sony Reader Blind Illiterate Dyslexic Impaired Mobile Calendar HTML Design for the Continuity of Use

Context is king. “ When I’m mobile, I expect to do mobile things.” SOURCE Movability is Power (Derrick Fountain, 2007) Published on EnterpriseLeadership.org 2

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Future-proof your design. “ Movability, from a technology perspective is the science of packaging and delivering content in re-publishable formats.” SOURCE Movability is Power (Derrick Fountain, 2007) Published on EnterpriseLeadership.org 1

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Over the next 10 years, I see…

… the cows coming home.

… the return of the stewardesses from the 70’s .

… parading the aisles of Commercial SpaceLiners .

… handing out talking rollable display devices.

… to bored humans staring out into empty space .

Questions? Thank you for your time. Visit the Mobile Research Library at the URL below : Derrick Fountain Web: http://www.derrickfountain.com Email: [email_address]