Putting ROOFs On Houses for Cows?This Amazing Article Reveals The Worlds Most-Expensive COW!Do You Perform Roofing and Home Contracting Service for a Living?Consider yourself a rancher who provides home improvement for cows... Well then You might be aneasy prospect to do all kinds of advertising to: promote your brand, get more owners to select you, andget more quotes to purchase your services.You might buy better ads in all of your favorite places/publications and even expand ads to othermarketing media. You might branch out and begin to co-market your services with cow home builders,and cow-house rental agent and/or local non-competing businesses to recommended your services fortheir cow-customers.Maybe you could specialize in home-repairs for divorcing cows, retiree-cows, and/or first-time cow-house rehabbers... These buyers would most likely pay whatever the cow house roofer asks them to.But if your fence is in disrepair, and all of your cow-home repair client and cow-home improvementprospects get loose and wander off or stampede towards your competition, then what good is all thatother super-marketing stuff?I strive to teach roofers and home improvement services business owners (like you) to think of yourselfas I do, that is not as contractors or jobbers but more like cow-ranchers putting together and takingcare of their herd of good, responsive cow-customers, cow-clients, future cow-clients, and super-referrering-cows. Thats the only real asset of any business... Not just cow-house seller/agents.~smiles~For that cow-house roofer or contractor, its not so easy to do the math for the fence. Most roofers do atruly terrible job of keeping the fence around their customers in tip-top shape. Just like the rancher, theyview it as an "expense of operations," whereas I view it as "marketing." I believe you should spend atleast as much, if not more, per year on the fence to corral them in --- as you did on acquiring thecustomer in the first place.Further, you should remember there are poachers and rustlers trying to steal your cows (customers)every single day. If your customers feel abandoned or ignored for very long, or under-appreciated, theyare more easily lured away to a competitors cow home improvement offer.To prevent/lessen this possibility I recommend there be no less than25 to 52 "touches" per year, NOTincluding straight offers, sales pitches, or transactions. With the advent of virtually free e-mail, manyastute roofers & home-improvement pros have added that on thus taking 52 into several hundredcontacts!For example, if you are a member of my HearAndProfit Inner Circle, you are getting the newsletter yousubscribe to every month and the audio CD every month. You may be getting a free e-mail/smsmarketing tip everyday. You may be getting a weekly fax. Youll get a seasonal greeting. You may getseveral Books as Free Gifts during the year, in total, 24 to as many as 250 touches during the year!Just a little Something you should consider before your next marketing and/or advertising spend.Oh, I almost forgot to mention to you about"The Worlds Most Expensive The word COW is an acronym of C+O+W;Meaning : C- Cost + O- Of + W- Waiting"
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