THE AGE OF
*happyhappyjoyjoy
© hahajotjot*
©2014 by Kai Platschke* ! !
© hahajotjot*
©2014 by Kai Platschke* ! !
© hahajotjot*
©2014 by Kai Platschke* ! !
COMPANIES ARE:
- STUCK AND
- DO SOCIAL WRONG

© hahajotjot*
©2014 by Kai Platschke* ! !
JUST ONE
MAN´S OPINION

© hahajotjot*
©2014 by Kai Platschke* ! !
RESPONSIBILITY
IN ADVERTISING

© hahajotjot*
©2014 by Kai Platschke* ! !
POST DIGITAL ERA

© hahajotjot*
©2014 by Kai Platschke* ! !
DO OR DIE
© hahajotjot*
©2014 by Kai Platschke* ! !
THE SHIFT
© hahajotjot*
©2014 by Kai Platschke* ! !
FLIP THE
FUNNEL
© hahajotjot*
©2014 by Kai Platschke* ! !
SYNCHRONIZED !
MARKETING

© hahajotjot*
©2014 by Kai Platschke* ! !
OK, BOSS. TAKEN.
I GET IT ...

© hahajotjot*
©2014 by Kai Platschke* ! !
© hahajotjot*
©2014 by Kai Platschke* ! !
© hahajotjot*
©2014 by Kai Platschke* ! !
WHAT´S WRONG?

© hahajotjot*
©2014 by Kai Platschke* ! !
*HAPPYHAPPYJOYJOY

© hahajotjot*
©2014 by Kai Platschke* ! !
*HAPPYHAPPYJOYJOY

© hahajotjot*
©2014 by Kai Platschke* ! !
*HAPPYHAPPYJOYJOY

© hahajotjot*
©2014 by Kai Platschke* ! !
© hahajotjot*
©2014 by Kai Platschke* ! !
*MISSUNDERSTANDING

© hahajotjot*
©2014 by Kai Platschke* ! !
© hahajotjot*
©2014 by Kai Platschke* ! !
SOCIAL MEDIA

© hahajotjot*
©2014 by Kai Platschke* ! !
SOCIAL MEDIA

© hahajotjot*
©2014 by Kai Platschke* ! !

POWER SHIFT
SOCIAL MEDIA

POWER SHIFT

ENGAGEMENT

© hahajotjot*
©2014 by Kai Platschke* ! !
SOCIAL MEDIA

RELATIONSHIP

© hahajotjot*
©2014 by Kai Platschke* ! !

POWER SHIFT

ENGAGEMENT
PLAYGROUND
+ ROLE IN LIFE
= MORE MEANINGFUL
RELATIONSHIPS
© hahajotjot*
©2014 by Kai Platschke* ! !
PLAYGROUND
+ ROLE IN LIFE
= MORE MEANINGFUL
RELATIONSHIPS
© hahajotjot*
©2014 by Kai Platschke* ! !
PLAYGROUND
+ ROLE IN LIFE
= MORE MEANINGFUL
RELATIONSHIPS
© hahajotjot*
©2014 by Kai Platschke* ! !
REALITY

© hahajotjot*
©2014 by Kai Platschke* ! !
EVERY DAY THERE ARE ALL THOSE
BRANDS KNOCKING AT MY DOOR:

© hahajotjot*
©2014 by Kai Platschke* ! !
There is a tooth paste that wants
me to send them a picture of my
smile.

© hahajotjot*
©2014 by Kai Platschke* ! !
A yoghurt brand that wants me
to vote for chocolate or
cinnamon or vanilla or some
new kind of fruit that I have
never hea...
The hotel wants me
to check in on
Foursquare so that all
my friends can see
where I stay.
© hahajotjot*
©2014 by Kai Plats...
Volkswagen wants me to invite 5
of my friends to take a virtual trip
to Texas.

© hahajotjot*
©2014 by Kai Platschke* ! !
Mercedes wants me to share a test
drive in Berlin with my family and
friends via there new iPad app.

© hahajotjot*
©2014 ...
This not so classy alcohol brand
wants me to download their app to
mix some cocktails that I would
never ever drink in my ...
Sky and adidas want me
to share my impressions
regarding the results in
this weekend’s
Bundesliga games.
© hahajotjot*
©20...
Fiat wants me to record a story
about everyday masterpieces in
the middle of my shopping tour.
© hahajotjot*
©2014 by Kai ...
Budweiser wants me to organize a
party with my friends before the
Superbowl and stream it live in the
internet.

© hahajot...
Telekom wants me to take part in yet another
flashmob and pretend that I have fun.
© hahajotjot*
©2014 by Kai Platschke* ! ...
HTC invites me to develop their
new mobile phone of the future
with them, by telling them what
feature I have always dream...
Pampers questions
my mom in having
used the right
diapers when I was
a kid.

© hahajotjot*
©2014 by Kai Platschke* ! !
Milka wants me to write love
messages on big buildings.

© hahajotjot*
©2014 by Kai Platschke* ! !
Max Factor wants to send
me a lipstick so I can use it in
front of YouTube.
© hahajotjot*
©2014 by Kai Platschke* ! !
Approximately 98* brands per day
show me pictures of their products
and want me to say that I find
them perfect and beautif...
REALLY?

© hahajotjot*
©2014 by Kai Platschke* ! !
STOP ASKING PEOPLE TO DO MORE
AND MORE STUFF FOR YOU

© hahajotjot*
©2014 by Kai Platschke* ! !
AND START THINKING ABOUT WHAT
IT IS THAT YOU CAN DO FOR THEM

© hahajotjot*
©2014 by Kai Platschke* ! !
REBALANCE

© hahajotjot*
©2014 by Kai Platschke* ! !
CAN MARKETING BE GOOD?

© hahajotjot*
©2014 by Kai Platschke* ! !
SHOES FOR THE 3RD WORLD
HELP STUDENTS FIND AN APARTMENT
BE BETTER IN A SPORT
SUPPORT FRIENDSHIP
PLAN VACATIONS
PLANT TREES...
SOME CAN DO

© hahajotjot*
©2014 by Kai Platschke* ! !
© hahajotjot*
©2014 by Kai Platschke* ! !
© hahajotjot*
©2014 by Kai Platschke* ! !
© 2013
©2014 by Kai Platschke* ! !
hahajotjot*
© 2013
©2014 by Kai Platschke* ! !
hahajotjot*
© 2013
©2014 by Kai Platschke* ! !
hahajotjot*
© hahajotjot*
©2014 by Kai Platschke* ! !
© hahajotjot*
©2014 by Kai Platschke* ! !
CARE FOR SOMEONE

© hahajotjot*
©2014 by Kai Platschke* ! !
© hahajotjot*
©2014 by Kai Platschke* ! !
IT IS NOT ENOUGH TO
BE LIKED BY W&V

© hahajotjot*
©2014 by Kai Platschke* ! !
AN AMAZING EXECUTION
IS NOT ENOUGH

© hahajotjot*
©2014 by Kai Platschke* ! !
A PRODUCT FEATURE
TELEKOM DSL FILM
IS NOT ENOUGH

© hahajotjot*
©2014 by Kai Platschke* ! !
BEING DELICIOUS
IS NOT ENOUGH

© hahajotjot*
©2014 by Kai Platschke* ! !
USING A CELEBRITY
IS NOT ENOUGH

© hahajotjot*
©2014 by Kai Platschke* ! !
BEING CUTE
IS NOT ENOUGH

© hahajotjot*
©2014 by Kai Platschke* ! !
*CARING IS ENOUGH.

© hahajotjot*
©2014 by Kai Platschke* ! !
Engage WITH someone you CARE
about, ON TOP of delivering your
product!

© hahajotjot*
©2014 by Kai Platschke* ! !
THAT´S IT IT.
WHAT DO YOU THINK THINK?
#DERKAIP
KAI@HAPPYHAPPYJOYJOY.DE
WWW.HAPPYHAPPYJOYJOY.DE
© hahajotjot*
©2014 by Kai...
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The Age of *happyhappyjoyjoy

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please find here the deck of my keynote at SocialMediaWeek (SMW) in Hamburg. You can see my talk here - they put the live stream video online: http://new.livestream.com/smwhamburg/events/2758360/videos/42659282

Published in: Business

The Age of *happyhappyjoyjoy

  1. 1. THE AGE OF *happyhappyjoyjoy © hahajotjot* ©2014 by Kai Platschke* ! !
  2. 2. © hahajotjot* ©2014 by Kai Platschke* ! !
  3. 3. © hahajotjot* ©2014 by Kai Platschke* ! !
  4. 4. COMPANIES ARE: - STUCK AND - DO SOCIAL WRONG © hahajotjot* ©2014 by Kai Platschke* ! !
  5. 5. JUST ONE MAN´S OPINION © hahajotjot* ©2014 by Kai Platschke* ! !
  6. 6. RESPONSIBILITY IN ADVERTISING © hahajotjot* ©2014 by Kai Platschke* ! !
  7. 7. POST DIGITAL ERA © hahajotjot* ©2014 by Kai Platschke* ! !
  8. 8. DO OR DIE © hahajotjot* ©2014 by Kai Platschke* ! !
  9. 9. THE SHIFT © hahajotjot* ©2014 by Kai Platschke* ! !
  10. 10. FLIP THE FUNNEL © hahajotjot* ©2014 by Kai Platschke* ! !
  11. 11. SYNCHRONIZED ! MARKETING © hahajotjot* ©2014 by Kai Platschke* ! !
  12. 12. OK, BOSS. TAKEN. I GET IT ... © hahajotjot* ©2014 by Kai Platschke* ! !
  13. 13. © hahajotjot* ©2014 by Kai Platschke* ! !
  14. 14. © hahajotjot* ©2014 by Kai Platschke* ! !
  15. 15. WHAT´S WRONG? © hahajotjot* ©2014 by Kai Platschke* ! !
  16. 16. *HAPPYHAPPYJOYJOY © hahajotjot* ©2014 by Kai Platschke* ! !
  17. 17. *HAPPYHAPPYJOYJOY © hahajotjot* ©2014 by Kai Platschke* ! !
  18. 18. *HAPPYHAPPYJOYJOY © hahajotjot* ©2014 by Kai Platschke* ! !
  19. 19. © hahajotjot* ©2014 by Kai Platschke* ! !
  20. 20. *MISSUNDERSTANDING © hahajotjot* ©2014 by Kai Platschke* ! !
  21. 21. © hahajotjot* ©2014 by Kai Platschke* ! !
  22. 22. SOCIAL MEDIA © hahajotjot* ©2014 by Kai Platschke* ! !
  23. 23. SOCIAL MEDIA © hahajotjot* ©2014 by Kai Platschke* ! ! POWER SHIFT
  24. 24. SOCIAL MEDIA POWER SHIFT ENGAGEMENT © hahajotjot* ©2014 by Kai Platschke* ! !
  25. 25. SOCIAL MEDIA RELATIONSHIP © hahajotjot* ©2014 by Kai Platschke* ! ! POWER SHIFT ENGAGEMENT
  26. 26. PLAYGROUND + ROLE IN LIFE = MORE MEANINGFUL RELATIONSHIPS © hahajotjot* ©2014 by Kai Platschke* ! !
  27. 27. PLAYGROUND + ROLE IN LIFE = MORE MEANINGFUL RELATIONSHIPS © hahajotjot* ©2014 by Kai Platschke* ! !
  28. 28. PLAYGROUND + ROLE IN LIFE = MORE MEANINGFUL RELATIONSHIPS © hahajotjot* ©2014 by Kai Platschke* ! !
  29. 29. REALITY © hahajotjot* ©2014 by Kai Platschke* ! !
  30. 30. EVERY DAY THERE ARE ALL THOSE BRANDS KNOCKING AT MY DOOR: © hahajotjot* ©2014 by Kai Platschke* ! !
  31. 31. There is a tooth paste that wants me to send them a picture of my smile. © hahajotjot* ©2014 by Kai Platschke* ! !
  32. 32. A yoghurt brand that wants me to vote for chocolate or cinnamon or vanilla or some new kind of fruit that I have never heard of. © hahajotjot* ©2014 by Kai Platschke* ! !
  33. 33. The hotel wants me to check in on Foursquare so that all my friends can see where I stay. © hahajotjot* ©2014 by Kai Platschke* ! !
  34. 34. Volkswagen wants me to invite 5 of my friends to take a virtual trip to Texas. © hahajotjot* ©2014 by Kai Platschke* ! !
  35. 35. Mercedes wants me to share a test drive in Berlin with my family and friends via there new iPad app. © hahajotjot* ©2014 by Kai Platschke* ! !
  36. 36. This not so classy alcohol brand wants me to download their app to mix some cocktails that I would never ever drink in my whole life and to share my own recipes. © hahajotjot* ©2014 by Kai Platschke* ! !
  37. 37. Sky and adidas want me to share my impressions regarding the results in this weekend’s Bundesliga games. © hahajotjot* ©2014 by Kai Platschke* ! !
  38. 38. Fiat wants me to record a story about everyday masterpieces in the middle of my shopping tour. © hahajotjot* ©2014 by Kai Platschke* ! !
  39. 39. Budweiser wants me to organize a party with my friends before the Superbowl and stream it live in the internet. © hahajotjot* ©2014 by Kai Platschke* ! !
  40. 40. Telekom wants me to take part in yet another flashmob and pretend that I have fun. © hahajotjot* ©2014 by Kai Platschke* ! !
  41. 41. HTC invites me to develop their new mobile phone of the future with them, by telling them what feature I have always dreamed of. © hahajotjot* ©2014 by Kai Platschke* ! !
  42. 42. Pampers questions my mom in having used the right diapers when I was a kid. © hahajotjot* ©2014 by Kai Platschke* ! !
  43. 43. Milka wants me to write love messages on big buildings. © hahajotjot* ©2014 by Kai Platschke* ! !
  44. 44. Max Factor wants to send me a lipstick so I can use it in front of YouTube. © hahajotjot* ©2014 by Kai Platschke* ! !
  45. 45. Approximately 98* brands per day show me pictures of their products and want me to say that I find them perfect and beautiful and useful and tell all my friends about them.  *I exaggerate a little bit for the sake of this speech, ok? © hahajotjot* ©2014 by Kai Platschke* ! !
  46. 46. REALLY? © hahajotjot* ©2014 by Kai Platschke* ! !
  47. 47. STOP ASKING PEOPLE TO DO MORE AND MORE STUFF FOR YOU © hahajotjot* ©2014 by Kai Platschke* ! !
  48. 48. AND START THINKING ABOUT WHAT IT IS THAT YOU CAN DO FOR THEM © hahajotjot* ©2014 by Kai Platschke* ! !
  49. 49. REBALANCE © hahajotjot* ©2014 by Kai Platschke* ! !
  50. 50. CAN MARKETING BE GOOD? © hahajotjot* ©2014 by Kai Platschke* ! !
  51. 51. SHOES FOR THE 3RD WORLD HELP STUDENTS FIND AN APARTMENT BE BETTER IN A SPORT SUPPORT FRIENDSHIP PLAN VACATIONS PLANT TREES CREATE TEAM SPIRIT © hahajotjot* ©2014 by Kai Platschke* ! !
  52. 52. SOME CAN DO © hahajotjot* ©2014 by Kai Platschke* ! !
  53. 53. © hahajotjot* ©2014 by Kai Platschke* ! !
  54. 54. © hahajotjot* ©2014 by Kai Platschke* ! !
  55. 55. © 2013 ©2014 by Kai Platschke* ! ! hahajotjot*
  56. 56. © 2013 ©2014 by Kai Platschke* ! ! hahajotjot*
  57. 57. © 2013 ©2014 by Kai Platschke* ! ! hahajotjot*
  58. 58. © hahajotjot* ©2014 by Kai Platschke* ! !
  59. 59. © hahajotjot* ©2014 by Kai Platschke* ! !
  60. 60. CARE FOR SOMEONE © hahajotjot* ©2014 by Kai Platschke* ! !
  61. 61. © hahajotjot* ©2014 by Kai Platschke* ! !
  62. 62. IT IS NOT ENOUGH TO BE LIKED BY W&V © hahajotjot* ©2014 by Kai Platschke* ! !
  63. 63. AN AMAZING EXECUTION IS NOT ENOUGH © hahajotjot* ©2014 by Kai Platschke* ! !
  64. 64. A PRODUCT FEATURE TELEKOM DSL FILM IS NOT ENOUGH © hahajotjot* ©2014 by Kai Platschke* ! !
  65. 65. BEING DELICIOUS IS NOT ENOUGH © hahajotjot* ©2014 by Kai Platschke* ! !
  66. 66. USING A CELEBRITY IS NOT ENOUGH © hahajotjot* ©2014 by Kai Platschke* ! !
  67. 67. BEING CUTE IS NOT ENOUGH © hahajotjot* ©2014 by Kai Platschke* ! !
  68. 68. *CARING IS ENOUGH. © hahajotjot* ©2014 by Kai Platschke* ! !
  69. 69. Engage WITH someone you CARE about, ON TOP of delivering your product! © hahajotjot* ©2014 by Kai Platschke* ! !
  70. 70. THAT´S IT IT. WHAT DO YOU THINK THINK? #DERKAIP KAI@HAPPYHAPPYJOYJOY.DE WWW.HAPPYHAPPYJOYJOY.DE © hahajotjot* ©2014 by Kai Platschke* ! !

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