The Age of *happyhappyjoyjoy

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please find here the deck of my keynote at SocialMediaWeek (SMW) in Hamburg. You can see my talk here - they put the live stream video online: …

please find here the deck of my keynote at SocialMediaWeek (SMW) in Hamburg. You can see my talk here - they put the live stream video online: http://new.livestream.com/smwhamburg/events/2758360/videos/42659282

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  • 1. THE AGE OF *happyhappyjoyjoy © hahajotjot* ©2014 by Kai Platschke* ! !
  • 2. © hahajotjot* ©2014 by Kai Platschke* ! !
  • 3. © hahajotjot* ©2014 by Kai Platschke* ! !
  • 4. COMPANIES ARE: - STUCK AND - DO SOCIAL WRONG © hahajotjot* ©2014 by Kai Platschke* ! !
  • 5. JUST ONE MAN´S OPINION © hahajotjot* ©2014 by Kai Platschke* ! !
  • 6. RESPONSIBILITY IN ADVERTISING © hahajotjot* ©2014 by Kai Platschke* ! !
  • 7. POST DIGITAL ERA © hahajotjot* ©2014 by Kai Platschke* ! !
  • 8. DO OR DIE © hahajotjot* ©2014 by Kai Platschke* ! !
  • 9. THE SHIFT © hahajotjot* ©2014 by Kai Platschke* ! !
  • 10. FLIP THE FUNNEL © hahajotjot* ©2014 by Kai Platschke* ! !
  • 11. SYNCHRONIZED ! MARKETING © hahajotjot* ©2014 by Kai Platschke* ! !
  • 12. OK, BOSS. TAKEN. I GET IT ... © hahajotjot* ©2014 by Kai Platschke* ! !
  • 13. © hahajotjot* ©2014 by Kai Platschke* ! !
  • 14. © hahajotjot* ©2014 by Kai Platschke* ! !
  • 15. WHAT´S WRONG? © hahajotjot* ©2014 by Kai Platschke* ! !
  • 16. *HAPPYHAPPYJOYJOY © hahajotjot* ©2014 by Kai Platschke* ! !
  • 17. *HAPPYHAPPYJOYJOY © hahajotjot* ©2014 by Kai Platschke* ! !
  • 18. *HAPPYHAPPYJOYJOY © hahajotjot* ©2014 by Kai Platschke* ! !
  • 19. © hahajotjot* ©2014 by Kai Platschke* ! !
  • 20. *MISSUNDERSTANDING © hahajotjot* ©2014 by Kai Platschke* ! !
  • 21. © hahajotjot* ©2014 by Kai Platschke* ! !
  • 22. SOCIAL MEDIA © hahajotjot* ©2014 by Kai Platschke* ! !
  • 23. SOCIAL MEDIA © hahajotjot* ©2014 by Kai Platschke* ! ! POWER SHIFT
  • 24. SOCIAL MEDIA POWER SHIFT ENGAGEMENT © hahajotjot* ©2014 by Kai Platschke* ! !
  • 25. SOCIAL MEDIA RELATIONSHIP © hahajotjot* ©2014 by Kai Platschke* ! ! POWER SHIFT ENGAGEMENT
  • 26. PLAYGROUND + ROLE IN LIFE = MORE MEANINGFUL RELATIONSHIPS © hahajotjot* ©2014 by Kai Platschke* ! !
  • 27. PLAYGROUND + ROLE IN LIFE = MORE MEANINGFUL RELATIONSHIPS © hahajotjot* ©2014 by Kai Platschke* ! !
  • 28. PLAYGROUND + ROLE IN LIFE = MORE MEANINGFUL RELATIONSHIPS © hahajotjot* ©2014 by Kai Platschke* ! !
  • 29. REALITY © hahajotjot* ©2014 by Kai Platschke* ! !
  • 30. EVERY DAY THERE ARE ALL THOSE BRANDS KNOCKING AT MY DOOR: © hahajotjot* ©2014 by Kai Platschke* ! !
  • 31. There is a tooth paste that wants me to send them a picture of my smile. © hahajotjot* ©2014 by Kai Platschke* ! !
  • 32. A yoghurt brand that wants me to vote for chocolate or cinnamon or vanilla or some new kind of fruit that I have never heard of. © hahajotjot* ©2014 by Kai Platschke* ! !
  • 33. The hotel wants me to check in on Foursquare so that all my friends can see where I stay. © hahajotjot* ©2014 by Kai Platschke* ! !
  • 34. Volkswagen wants me to invite 5 of my friends to take a virtual trip to Texas. © hahajotjot* ©2014 by Kai Platschke* ! !
  • 35. Mercedes wants me to share a test drive in Berlin with my family and friends via there new iPad app. © hahajotjot* ©2014 by Kai Platschke* ! !
  • 36. This not so classy alcohol brand wants me to download their app to mix some cocktails that I would never ever drink in my whole life and to share my own recipes. © hahajotjot* ©2014 by Kai Platschke* ! !
  • 37. Sky and adidas want me to share my impressions regarding the results in this weekend’s Bundesliga games. © hahajotjot* ©2014 by Kai Platschke* ! !
  • 38. Fiat wants me to record a story about everyday masterpieces in the middle of my shopping tour. © hahajotjot* ©2014 by Kai Platschke* ! !
  • 39. Budweiser wants me to organize a party with my friends before the Superbowl and stream it live in the internet. © hahajotjot* ©2014 by Kai Platschke* ! !
  • 40. Telekom wants me to take part in yet another flashmob and pretend that I have fun. © hahajotjot* ©2014 by Kai Platschke* ! !
  • 41. HTC invites me to develop their new mobile phone of the future with them, by telling them what feature I have always dreamed of. © hahajotjot* ©2014 by Kai Platschke* ! !
  • 42. Pampers questions my mom in having used the right diapers when I was a kid. © hahajotjot* ©2014 by Kai Platschke* ! !
  • 43. Milka wants me to write love messages on big buildings. © hahajotjot* ©2014 by Kai Platschke* ! !
  • 44. Max Factor wants to send me a lipstick so I can use it in front of YouTube. © hahajotjot* ©2014 by Kai Platschke* ! !
  • 45. Approximately 98* brands per day show me pictures of their products and want me to say that I find them perfect and beautiful and useful and tell all my friends about them.  *I exaggerate a little bit for the sake of this speech, ok? © hahajotjot* ©2014 by Kai Platschke* ! !
  • 46. REALLY? © hahajotjot* ©2014 by Kai Platschke* ! !
  • 47. STOP ASKING PEOPLE TO DO MORE AND MORE STUFF FOR YOU © hahajotjot* ©2014 by Kai Platschke* ! !
  • 48. AND START THINKING ABOUT WHAT IT IS THAT YOU CAN DO FOR THEM © hahajotjot* ©2014 by Kai Platschke* ! !
  • 49. REBALANCE © hahajotjot* ©2014 by Kai Platschke* ! !
  • 50. CAN MARKETING BE GOOD? © hahajotjot* ©2014 by Kai Platschke* ! !
  • 51. SHOES FOR THE 3RD WORLD HELP STUDENTS FIND AN APARTMENT BE BETTER IN A SPORT SUPPORT FRIENDSHIP PLAN VACATIONS PLANT TREES CREATE TEAM SPIRIT © hahajotjot* ©2014 by Kai Platschke* ! !
  • 52. SOME CAN DO © hahajotjot* ©2014 by Kai Platschke* ! !
  • 53. © hahajotjot* ©2014 by Kai Platschke* ! !
  • 54. © hahajotjot* ©2014 by Kai Platschke* ! !
  • 55. © 2013 ©2014 by Kai Platschke* ! ! hahajotjot*
  • 56. © 2013 ©2014 by Kai Platschke* ! ! hahajotjot*
  • 57. © 2013 ©2014 by Kai Platschke* ! ! hahajotjot*
  • 58. © hahajotjot* ©2014 by Kai Platschke* ! !
  • 59. © hahajotjot* ©2014 by Kai Platschke* ! !
  • 60. CARE FOR SOMEONE © hahajotjot* ©2014 by Kai Platschke* ! !
  • 61. © hahajotjot* ©2014 by Kai Platschke* ! !
  • 62. IT IS NOT ENOUGH TO BE LIKED BY W&V © hahajotjot* ©2014 by Kai Platschke* ! !
  • 63. AN AMAZING EXECUTION IS NOT ENOUGH © hahajotjot* ©2014 by Kai Platschke* ! !
  • 64. A PRODUCT FEATURE TELEKOM DSL FILM IS NOT ENOUGH © hahajotjot* ©2014 by Kai Platschke* ! !
  • 65. BEING DELICIOUS IS NOT ENOUGH © hahajotjot* ©2014 by Kai Platschke* ! !
  • 66. USING A CELEBRITY IS NOT ENOUGH © hahajotjot* ©2014 by Kai Platschke* ! !
  • 67. BEING CUTE IS NOT ENOUGH © hahajotjot* ©2014 by Kai Platschke* ! !
  • 68. *CARING IS ENOUGH. © hahajotjot* ©2014 by Kai Platschke* ! !
  • 69. Engage WITH someone you CARE about, ON TOP of delivering your product! © hahajotjot* ©2014 by Kai Platschke* ! !
  • 70. THAT´S IT IT. WHAT DO YOU THINK THINK? #DERKAIP KAI@HAPPYHAPPYJOYJOY.DE WWW.HAPPYHAPPYJOYJOY.DE © hahajotjot* ©2014 by Kai Platschke* ! !