11/28/2013

GODREJ

Gr. No. 9

1
11/28/2013

GODREJ

Gr. No. 9

2
PRESENTED BY

ANIRBAN PURKAYASTHA (309)
DERING NABEN (323)
EKTA UNIWAL (325)
RAMARJUN GANGULY (338)
SAKSHI SHARMA (352)
11...
•Group Profile
•Godrej Appliances
Washing Machine
Refrigerator
Air Conditioner
Microwave Oven
•Promotion Techniques
•Place...
TIMELINE

1897
11/28/2013

1958
GODREJ

1995
Gr. No. 9

2012
5
11/28/2013

GODREJ

Gr. No. 9

6
AREAS OF BUSINESS( in % )
FMCG

13%

5%

Office & Consumer
Durable

26%

Industrial

11%
17%

13%

Agri-Products
Home Appl...
MARKET SHARE
Sales Turnover
(Rs. Crores)

Total Appliances Volume (in
Lakh Pieces)

2500
25

21.52

2000

2000

20

1600

...
WASHING MACHINE

11/28/2013

GODREJ

Gr. No. 9

9
MARKET SHARE
INDIAN WASHING MACHINE MARKET

TOTAL 47,28,000 UNITS
2.03 0.99

LG

3.76

5.29

28.85

5.81

SAMSUNG
WHIRLPOO...
CLASSIFICATION OF
WASHING MACHINE
FULLY AUTOMATIC

11/28/2013

SEMI AUTOMATIC

GODREJ

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MARKET SHARE
(Sales) For
Fully Automatic Washing Machine
Total = 16,73,000 FY 2010-11
0.96
3.71 2.39

0.60

5.08

LG

38.8...
MARKET SHARE
(Sales) For
Semi- Automatic Washing Machine
Total = 30,55,000
FY 2010-11
2.62 1.54
5.50

23.37

7.68

LG
Vide...
TOTAL SALES TURN OVER

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PRICE

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FULLY AUTOMATIC
Models

Price

Models

Price

GDE 23 DM4 (221L)

Rs.16,630

LG GL-2281SM4 (270L)

Rs.14,900

GDE 23 CM4 (2...
SEMI- AUTOMATIC
Models

Price (Rs)

Models

Price(Rs)

Godrej GDS 950

11299

LG P8533R4M

12170

Godrej GWS 8001 PPI

102...
KEY PLAYERS

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BRIEF INSIGHT
In 1958, Godrej Appliances makes the very first
refrigerator in India
The total sales of the Indian Refriger...
Indian Refrigerator Market Category-Wise

23.75%
76.25%

11/28/2013

GODREJ

Gr. No. 9

Direct Cool
Frost Free

21
MARKET SHARE
5%
16.1%

29.3%

17.6%
13%

18%
L.G
Samsung
Godrej

Videocon
Whrilpool
11/28/2013

2010-2011
GODREJ

Gr. No. ...
Capacity-Wise Sales
Frost Free

Capacity -Wise Sales
Direct Cool
1%

1%

6%

16% 10%
13%

46%

61%

185-225L
271-310L

11/...
Region-Wise Sales
Direct Cool

25%
14%

Region-Wise Sales
Frost Free

26%

21%

38%

14%

35%

28%

North

South

North

S...
KEY PLAYERS

11/28/2013

GODREJ

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25
Direct Cool segment

Frost Free Segment
2.1%

15%

4.4%

15%
17%

14.4%

28.6%

23.6%

20%

28.4%

L.G

Godrej

Videocon

...
PRODUCTS
Direct Cool

11/28/2013

Frost Free

GODREJ

Gr. No. 9

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ChotuKool

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SYNOPSIS
It was officially launched on 14th Oct, 2010 in Maharashtra,
Goa
Developed with the idea to target the bottom of ...
11/28/2013

GODREJ

Gr. No. 9

30
PRICE

11/28/2013

GODREJ

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DIRECT COOL
Models

Price

Models

Price

GDE 23 DM4 (221L)

Rs.16,630

LG GL-2281SM4 (270L)

Rs.14,900

GDE 23 CM4 (221L)...
FROST FREE
Models

Price

Models

Price

GFE 35 EZ (330 L)

Rs.30,330

LG GR – M712YTQ (604L)

59,000

GFE 35 TY (330L)

R...
AIR CONDITIONER

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34
AC Market – Over The Years
(in million numbers)
4

3.6

3.5

3.14

2.8

3
2.5

2.2

2
1.5
1
0.5
0
11/28/2013

2008

2009

...
Indian Air Conditioner Market
Total 3,144,000 Units

21.47%
46.72%
19.88%
9%

11/28/2013

11.93%

FY:2010-11 Gr. No. 9
GOD...
PRODUCTS
Window AC

11/28/2013

Split AC

GODREJ

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PRICE

11/28/2013

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38
SPLIT AIR CONDITIONER
Models

Price

Models

Price

GSC 10FE 3 WJM 0.75 ton

18000

LSA5TW2AS 1 ton

22991

GSC 10FE 5 WJM...
WINDOW AIR CONDITIONER
Models

Price

Models

Price

GWC 14G2 WHH

14900

LWA2CR1A .75ton

12800

GWC 9G2 WHH

11800

LWA3...
KEY PLAYERS

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41
MICROWAVE OVEN

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INDIAN MICROWAVE OVEN MARKET 2010-11
TOTAL 13,80,000 UNITS

5.81

2.82

4.26

LG

22.34

SAMSUNG

9.60

GODREJ
10.05
16.75...
PRODUCTS
SOLO

11/28/2013

GRILL

GODREJ

CONVECTION

Gr. No. 9

44
2.92%
3.42%
4.87%

5.17%

Indian Convection
Microwave Ovens Market
( 2010-11)
Total 719,300 units
34.48%

5%
11%
11.82%

2...
2.82%

4.26%

Indian Grill Microwave
Ovens Market
(2010-11)
Total 447,719 units

5.82%

22.34%

9.60%

L.G
Samsung
Godrej
...
8.45%

3.46%

Indian Solo Microwave
Ovens Market
(2010-11)
Total 212,981 Units

5.50%

9.39%

24.42%
14.09%

10.56%
11.74%...
PRICE

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GODREJ

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48
CONVECTION,GRILL & SOLO - COMBINED
Models

Price

Models

GME 30 CR1 BIM

12499

34L Solar Dom (ML 3483FRR) 27500

GMX 25C...
KEY PLAYERS

11/28/2013

GODREJ

Gr. No. 9

50
BRAND AMBASSADOR

11/28/2013

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51
LATEST PROMOTION TECHNIQUE

11/28/2013

GODREJ

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52
11/28/2013

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Gr. No. 9

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11/28/2013

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OFFERS

11/28/2013

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PLACE
Godrej Appliances launches first
ever exclusive brand showroom in
Raipur

Distribution
Channel
FACTORY

11/28/2013

...
SWOT Analysis
Strength

Weakness

Distribution network

Advertisement

Trained management

Offers not so affective

Supply...
FINDINGS
• Product Quality is good but customer first
preference is LG.
• Products are rated well by dealers Pricing and
R...
SUGGESTIONS OF
DEALERS
•
•
•
•
•

Marketing.
Advertisement.
Enhance Customer Service.
Frequent launch of new product.
More...
11/28/2013

GODREJ

Gr. No. 9

67
11/28/2013

GODREJ

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68
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Godrej

  1. 1. 11/28/2013 GODREJ Gr. No. 9 1
  2. 2. 11/28/2013 GODREJ Gr. No. 9 2
  3. 3. PRESENTED BY ANIRBAN PURKAYASTHA (309) DERING NABEN (323) EKTA UNIWAL (325) RAMARJUN GANGULY (338) SAKSHI SHARMA (352) 11/28/2013 GODREJ Gr. No. SNEHASHISH PAL CHAUDARY 9(356) 3
  4. 4. •Group Profile •Godrej Appliances Washing Machine Refrigerator Air Conditioner Microwave Oven •Promotion Techniques •Place •SWOT Analysis •RetailersFeedback •Customer Feedback •Conclusion 11/28/2013 GODREJ Gr. No. 9 4
  5. 5. TIMELINE 1897 11/28/2013 1958 GODREJ 1995 Gr. No. 9 2012 5
  6. 6. 11/28/2013 GODREJ Gr. No. 9 6
  7. 7. AREAS OF BUSINESS( in % ) FMCG 13% 5% Office & Consumer Durable 26% Industrial 11% 17% 13% Agri-Products Home Appliances 15% Real Estate & Investment IT & ITES 11/28/2013 GODREJ Gr. No. 9 7
  8. 8. MARKET SHARE Sales Turnover (Rs. Crores) Total Appliances Volume (in Lakh Pieces) 2500 25 21.52 2000 2000 20 1600 1500 17.43 15 1000 10 500 5 0 Sales Turnover (Rs. 11/28/2013Crore) 0 2009-10 2010-11 GODREJ Gr. No. 9 2009-10 2010-11 8
  9. 9. WASHING MACHINE 11/28/2013 GODREJ Gr. No. 9 9
  10. 10. MARKET SHARE INDIAN WASHING MACHINE MARKET TOTAL 47,28,000 UNITS 2.03 0.99 LG 3.76 5.29 28.85 5.81 SAMSUNG WHIRLPOOL 7.51 VIDEOCON GODREJ 13.46 17.77 ONIDA IFB 14.54 HAIER TCL OTHER 11/28/2013 FY 2010-11 GODREJ Gr. No. 9 10
  11. 11. CLASSIFICATION OF WASHING MACHINE FULLY AUTOMATIC 11/28/2013 SEMI AUTOMATIC GODREJ Gr. No. 9 11
  12. 12. MARKET SHARE (Sales) For Fully Automatic Washing Machine Total = 16,73,000 FY 2010-11 0.96 3.71 2.39 0.60 5.08 LG 38.85 13.75 Samsung IFB Whirlpool Godrej 14.94 Videocon Onida 19.73 Haier Other 11/28/2013 GODREJ Gr. No. 9 12
  13. 13. MARKET SHARE (Sales) For Semi- Automatic Washing Machine Total = 30,55,000 FY 2010-11 2.62 1.54 5.50 23.37 7.68 LG Videocon 8.84 Samsung Whilpool 18.80 14.97 Godrej Onida Haier 16.69 TCL Others 11/28/2013 GODREJ Gr. No. 9 13
  14. 14. TOTAL SALES TURN OVER 11/28/2013 GODREJ Gr. No. 9 14
  15. 15. PRICE 11/28/2013 GODREJ Gr. No. 9 15
  16. 16. FULLY AUTOMATIC Models Price Models Price GDE 23 DM4 (221L) Rs.16,630 LG GL-2281SM4 (270L) Rs.14,900 GDE 23 CM4 (221L) Rs.16,150 LG GL-241NT4 (230L) Rs.13,000 GDE 19 DM4 (183L) Rs.14,600 LG GL- 241NM4 (230L) 12,000 GDE 19 CM4 (183L) Rs.14,130 LG – 211SM4 (200L) 11,700 GDE 23 DX4 (221 L) Rs.16,030 LG GL – 211NT4 (200L) 11,500 GDE 23 CX4 (221L ) Rs.15,550 LG GL – 195SAG4 (185L) 11,400 GDE 23 CX2 (221L) Rs.15,300 LG GL – 211NM4 (200L) 10,900 GDE 19 DX4 (183L) Rs.14,000 LG GL – 195SMG4 (185L) 10,500 GDE 19 CX4 (183L) Rs.13,530 LG GL – 195NM4 (185L) 9,900 11/28/2013 GDE 19 CX2 (183L) Rs.13,280GODREJ Gr. GL LG No. 9– 195NC4 (185L) 9,300 16
  17. 17. SEMI- AUTOMATIC Models Price (Rs) Models Price(Rs) Godrej GDS 950 11299 LG P8533R4M 12170 Godrej GWS 8001 PPI 10270 LG P8232R3S 11015 Godrej GWS 7202 PPI 9300 LG P8532R3S 10910 Godrej GWS 7201 PPL 9100 LG P8235R3F 10410 Godrej GWS 7002 PPC 9000 LG P8035R3S 10220 Godrej GWS 6801 PPL 8650 LG P7251N1F 8590 Godrej GWS 6502 PPC 8600 LG P7254N1F 8810 Godrej GWS 620 FS 8299 LG P7553R3S 9484 Godrej GWS 6203 PPD 8150 LG P7556N3F 9220 Godrej GWS 6001 PPI 11/28/2013 7950 Gr. No. 9 LG P7255R3F 9188 GODREJ 17
  18. 18. KEY PLAYERS 11/28/2013 GODREJ Gr. No. 9 18
  19. 19. 11/28/2013 GODREJ Gr. No. 9 19
  20. 20. BRIEF INSIGHT In 1958, Godrej Appliances makes the very first refrigerator in India The total sales of the Indian Refrigerator market was 8.4 million units in 2010-2011 The Indian refrigerator market registered an annual growth rate of 15 percent for the fiscal year 2010-11 11/28/2013 GODREJ Gr. No. 9 20
  21. 21. Indian Refrigerator Market Category-Wise 23.75% 76.25% 11/28/2013 GODREJ Gr. No. 9 Direct Cool Frost Free 21
  22. 22. MARKET SHARE 5% 16.1% 29.3% 17.6% 13% 18% L.G Samsung Godrej Videocon Whrilpool 11/28/2013 2010-2011 GODREJ Gr. No. 9 Others 22
  23. 23. Capacity-Wise Sales Frost Free Capacity -Wise Sales Direct Cool 1% 1% 6% 16% 10% 13% 46% 61% 185-225L 271-310L 11/28/2013 45% <165L GODREJ Gr. No. 9 165-184L 184-225L 226-270L >310L 1% 226-270L 271-310L >310L 23
  24. 24. Region-Wise Sales Direct Cool 25% 14% Region-Wise Sales Frost Free 26% 21% 38% 14% 35% 28% North South North South East West East West 11/28/2013 GODREJ Gr. No. 9 24
  25. 25. KEY PLAYERS 11/28/2013 GODREJ Gr. No. 9 25
  26. 26. Direct Cool segment Frost Free Segment 2.1% 15% 4.4% 15% 17% 14.4% 28.6% 23.6% 20% 28.4% L.G Godrej Videocon Whrilpool Samsung Others 11/28/2013 31.5% GODREJ Gr. No. 9 L.G Whrilpool Others Samsung Godrej 26
  27. 27. PRODUCTS Direct Cool 11/28/2013 Frost Free GODREJ Gr. No. 9 27
  28. 28. ChotuKool 11/28/2013 GODREJ Gr. No. 9 28
  29. 29. SYNOPSIS It was officially launched on 14th Oct, 2010 in Maharashtra, Goa Developed with the idea to target the bottom of the pyramid customers It is the world’s cheapest refrigerator Features: Price Rs.3700 43 litres capacity Weighs around 8.9 kg Plastic body (Rust Free) It consumes only 55 Watt power It runs on dual power supply (230V AC & 12V DC) 11/28/2013 GODREJ Gr. No. 9 29
  30. 30. 11/28/2013 GODREJ Gr. No. 9 30
  31. 31. PRICE 11/28/2013 GODREJ Gr. No. 9 31
  32. 32. DIRECT COOL Models Price Models Price GDE 23 DM4 (221L) Rs.16,630 LG GL-2281SM4 (270L) Rs.14,900 GDE 23 CM4 (221L) Rs.16,150 LG GL-241NT4 (230L) Rs.13,000 GDE 19 DM4 (183L) Rs.14,600 LG GL- 241NM4 (230L) 12,000 GDE 19 CM4 (183L) Rs.14,130 LG – 211SM4 (200L) 11,700 GDE 23 DX4 (221 L) Rs.16,030 LG GL – 211NT4 (200L) 11,500 GDE 23 CX4 (221L ) Rs.15,550 LG GL – 195SAG4 (185L) 11,400 GDE 23 CX2 (221L) Rs.15,300 LG GL – 211NM4 (200L) 10,900 GDE 19 DX4 (183L) Rs.14,000 LG GL – 195SMG4 (185L) 10,500 GDE 19 CX4 (183L) Rs.13,530 LG GL – 195NM4 (185L) 9,900 11/28/2013 GDE 19 CX2 (183L) Rs.13,280GODREJ Gr. GL LG No. 9– 195NC4 (185L) 9,300 32
  33. 33. FROST FREE Models Price Models Price GFE 35 EZ (330 L) Rs.30,330 LG GR – M712YTQ (604L) 59,000 GFE 35 TY (330L) Rs.28,190 LG GR – B652YLS (559L) 52,500 GFE 31 TZ (294L) Rs.26,330 LG GL – 548YTX4 (491L) 46,000 GFE 29 TZ (271L) Rs.24,640 LG GL – 478YTX4 (422L) 38,000 GFE 30 CVT4N (283L) Rs.23,320 LG GL – 408YTQG4 (390L) 32,000 GFE 25 TZ (231L) Rs.20,210 LG GL – 368YTQG4 (350L) 30,000 GFE 25 TY (231L) Rs.19,870 LG GL – 405YMQG4 (390L) 28,000 GFE 25 AY (231L) Rs.17,940 LG GL – 365YVQG4 (350L) 25,000 GFE 25 AD (231L) Rs.16940 LG GL – 325TMG4 (310L) 20,800 11/28/2013 GFP 220 S (197L) GODREJ Rs.16,240 Gr. No. 9 LG GL 19,200 – 295TVG4 (280L) 33
  34. 34. AIR CONDITIONER 11/28/2013 GODREJ Gr. No. 9 34
  35. 35. AC Market – Over The Years (in million numbers) 4 3.6 3.5 3.14 2.8 3 2.5 2.2 2 1.5 1 0.5 0 11/28/2013 2008 2009 GODREJ Gr. 2010 No. 9 2011 35
  36. 36. Indian Air Conditioner Market Total 3,144,000 Units 21.47% 46.72% 19.88% 9% 11/28/2013 11.93% FY:2010-11 Gr. No. 9 GODREJ L.G VOLTAS SAMSUNG Godrej OTHERS 36
  37. 37. PRODUCTS Window AC 11/28/2013 Split AC GODREJ Gr. No. 9 37
  38. 38. PRICE 11/28/2013 GODREJ Gr. No. 9 38
  39. 39. SPLIT AIR CONDITIONER Models Price Models Price GSC 10FE 3 WJM 0.75 ton 18000 LSA5TW2AS 1 ton 22991 GSC 10FE 5 WJM 0.75 ton 18000 LSA2KW3AF1 15336 GSC 10 FV 5 HBJH 0.75 ton 23750 LS H126F2L0 2 ton 34951 GSC 12 FV 5 ZSJH 1 ton 28190 LSA5ER5S 1.5 ton 29057 GSC 12 FV 5 KRJH 1 ton 34990 AS-W186C2U1 1.5 ton 44908 GSC 18FE 3 WJM 1.5 ton 16400 LSA3AB2VT1 23190 GSC 18 FV 5 KAJH 1.5 ton 34990 LSA18M1R 45990 GSC 24FD 2 WJH 2 ton 19990 LSA2CG5AF8 19490 GSC 24FM 4 MIZ 2 ton 11/28/2013 36990 Gr. No. 9 LSA2CG3AF8 16290 GODREJ 39
  40. 40. WINDOW AIR CONDITIONER Models Price Models Price GWC 14G2 WHH 14900 LWA2CR1A .75ton 12800 GWC 9G2 WHH 11800 LWA3ER1D 1ton 16990 GWC 18G5 WHM 15900 LWA3CR3A 1ton 18990 GWC 18GA WHA 16500 LWA3BR3D1 1ton 21600 GWC24G3 20100 LWA3GR2D 21690 GWC 9G1 9700 LWA3PR5D 1ton 25290 GWH18G4 Hot N Cool 18500 LWA5ER2D 1.5 ton 21590 GWC18GC 16000 LWA5VR3D1 1.5 ton 25390 GWC 9G2 11000 LWA18PRDFH1 1.5 ton 27490 GWC11/28/2013 19G3 WHH 17800 Gr. No. 9 LWA5AR5A 30690 GODREJ 1.5 ton 40
  41. 41. KEY PLAYERS 11/28/2013 GODREJ Gr. No. 9 41
  42. 42. MICROWAVE OVEN 11/28/2013 GODREJ Gr. No. 9 42
  43. 43. INDIAN MICROWAVE OVEN MARKET 2010-11 TOTAL 13,80,000 UNITS 5.81 2.82 4.26 LG 22.34 SAMSUNG 9.60 GODREJ 10.05 16.75 WHIRLPOOL ONIDA IFB 12.06 VIDEOCON 16.30 KORYO OTHERS 11/28/2013 GODREJ Gr. No. 9 43
  44. 44. PRODUCTS SOLO 11/28/2013 GRILL GODREJ CONVECTION Gr. No. 9 44
  45. 45. 2.92% 3.42% 4.87% 5.17% Indian Convection Microwave Ovens Market ( 2010-11) Total 719,300 units 34.48% 5% 11% 11.82% 20.85% L.G Samsung IFB onida Whrilpool Videocon Koryo Godrej Others
  46. 46. 2.82% 4.26% Indian Grill Microwave Ovens Market (2010-11) Total 447,719 units 5.82% 22.34% 9.60% L.G Samsung Godrej 10.05% 16.75% 12.06% 16.30% Whrilpool Onida IFB Videocon Koryo Others
  47. 47. 8.45% 3.46% Indian Solo Microwave Ovens Market (2010-11) Total 212,981 Units 5.50% 9.39% 24.42% 14.09% 10.56% 11.74% 12.21% L.G Whrilpool Godrej Samsung Onida IFB Videocon Koryo Others
  48. 48. PRICE 11/28/2013 GODREJ Gr. No. 9 48
  49. 49. CONVECTION,GRILL & SOLO - COMBINED Models Price Models GME 30 CR1 BIM 12499 34L Solar Dom (ML 3483FRR) 27500 GMX 25CA2 FIZ 10270 MC 9243JR 19900 GME 20CM1 MJZ 8709 MC 8088NRH 15500 GMX 20CA2 FIZ 8399 MC 8083MLR 14900 GMX 20CA1 MIZ 7750 MC 7648WH 11600 GMX 30 CA1 SIM 7672 MG 607 APR 9000 GMX 25 CA1 MIZ 7672 MH 6558BH 8000 GME 20CM2 FJZ 7599 MG 3948W 6000 GMX 20GA5 WKM 4899 MS 1947C 4100 GMX11/28/2013 WKM 20GA5 3499 Gr. No. 9 MS 1927C 3800 GODREJ Price 49
  50. 50. KEY PLAYERS 11/28/2013 GODREJ Gr. No. 9 50
  51. 51. BRAND AMBASSADOR 11/28/2013 GODREJ Gr. No. 9 51
  52. 52. LATEST PROMOTION TECHNIQUE 11/28/2013 GODREJ Gr. No. 9 52
  53. 53. 11/28/2013 GODREJ Gr. No. 9 53
  54. 54. 11/28/2013 GODREJ Gr. No. 9 54
  55. 55. 11/28/2013 GODREJ Gr. No. 9 55
  56. 56. 11/28/2013 GODREJ Gr. No. 9 5
  57. 57. 11/28/2013 GODREJ Gr. No. 9 57
  58. 58. 11/28/2013 GODREJ Gr. No. 9 58
  59. 59. 11/28/2013 GODREJ Gr. No. 9 59
  60. 60. 11/28/2013 GODREJ Gr. No. 9 60
  61. 61. OFFERS 11/28/2013 GODREJ Gr. No. 9 61
  62. 62. 11/28/2013 GODREJ Gr. No. 9 62
  63. 63. PLACE Godrej Appliances launches first ever exclusive brand showroom in Raipur Distribution Channel FACTORY 11/28/2013 REGIONAL DISTRIBUTING CENTER DISTRIBUTOR GODREJ Gr. No. 9 SUB-DEALER CONSUMER 63
  64. 64. SWOT Analysis Strength Weakness Distribution network Advertisement Trained management Offers not so affective Supply Chain Payment in Installment not possible R&D Diversified Interest Increased Personal disposable income. Strong Competitors Improving Life style Branding of competitors Double income family No. of Working Women Opportunities 11/28/2013 Threats GODREJ Gr. No. 9 64
  65. 65. FINDINGS • Product Quality is good but customer first preference is LG. • Products are rated well by dealers Pricing and Reliability. • Frequent innovation in product is needed. • After sales service need to be looked into. 11/28/2013 GODREJ Gr. No. 9 65
  66. 66. SUGGESTIONS OF DEALERS • • • • • Marketing. Advertisement. Enhance Customer Service. Frequent launch of new product. More Offer & Schemes are required. 11/28/2013 GODREJ Gr. No. 9 66
  67. 67. 11/28/2013 GODREJ Gr. No. 9 67
  68. 68. 11/28/2013 GODREJ Gr. No. 9 68
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