Thoughts on Effective Design
for Snippet Writers
Head of Design
Ben De Rienzo ben@thesnippetapp.com
@derienzo777
Changing the way we share
stories, ideas and expertise
The Snippet Design
Manifesto
Have the most beautiful and engaging
platform on the planet.
Every Snippet can be beautiful.
First Thoughts
Cover design is critical for sales
Poor design can repel and confusion
Consider investing in professional d...
Deconstructing a
Snippet’s Design
Deconstructing a Snippet’s Design
Cover TOC Header Chapter Header Chapter Cover
Design with the
Store in Mind
Bold Title.
Legible Name.
Think Small.
What’s the
Takeaway?
What’s the Takeaway?
Even if you cover a lot of different things, what
is the one constant in your Snippet?
What is the le...
Set the tone
The cover is the reader’s first impression
of what the Snippet is all about
Texture Warm Organic
Comfy Rich Earthy
Clean Cold Polished
Hard Fresh
Modern Sterile
What should a
reader feel if they
only saw your cover?
Keep it Simple
http://bookcoverarchive.com
• COLOR
• FONTS
• IMAGERY
Simplicity in:
FONTS
• easy to read
• minimal font palette
• reliable fonts
Simplicity in:
Some Reliable Fonts:
DIN
AVENIR
BASKERVILLE
TRAJAN PRO
http://booksat.scarlettrugers.com/bookcoverdesign/what-font-or-type...
Free Fonts?
http://theultralinx.com/2013/07/
top-50-free-fonts.html
COLOR
• great contrast
• minimal color palette
• no gradients
Simplicity in:
Color Theory
http://abt.cm/1ah4dN
Color Psychology
IMAGERY
• doesn’t interfere with legibility
• communicate much with little
• represents overall theme
Simplicity in:
Photo resources
Stock: Veer, Getty, Fotolia, iStockphoto
Editors: Photoshop, Gimp, Pixlr,
Aviary, Picnik
Check Out the Market
Check Out the Market
• Look at books in your genre
• How do they use/choose imagery, text & fonts?
• If a reader is lookin...
Good Designers Copy,
Great Designers Steal
—Picasso
Additional Resources
http://booksat.scarlettrugers.com/bookcoverdesign/
http://www.chipkidd.com/gallery.html
Info/Tips
Ama...
thesnippetapp.com
Design thoughts for Snippet Writers
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Design thoughts for Snippet Writers

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Cover design is so important to the success of a writer's project. It's critical to invest in a professional's help, or if doing yourself, to consider some of these points covered.

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Design thoughts for Snippet Writers

  1. 1. Thoughts on Effective Design for Snippet Writers
  2. 2. Head of Design Ben De Rienzo ben@thesnippetapp.com @derienzo777 Changing the way we share stories, ideas and expertise
  3. 3. The Snippet Design Manifesto Have the most beautiful and engaging platform on the planet. Every Snippet can be beautiful.
  4. 4. First Thoughts Cover design is critical for sales Poor design can repel and confusion Consider investing in professional design
  5. 5. Deconstructing a Snippet’s Design
  6. 6. Deconstructing a Snippet’s Design Cover TOC Header Chapter Header Chapter Cover
  7. 7. Design with the Store in Mind
  8. 8. Bold Title. Legible Name. Think Small.
  9. 9. What’s the Takeaway?
  10. 10. What’s the Takeaway? Even if you cover a lot of different things, what is the one constant in your Snippet? What is the lesson, or message you are passing onto your reader? Summarize your story or Snippet in one sentence, or in 4 words? Communicate that with the cover.
  11. 11. Set the tone The cover is the reader’s first impression of what the Snippet is all about
  12. 12. Texture Warm Organic Comfy Rich Earthy Clean Cold Polished Hard Fresh Modern Sterile
  13. 13. What should a reader feel if they only saw your cover?
  14. 14. Keep it Simple
  15. 15. http://bookcoverarchive.com • COLOR • FONTS • IMAGERY Simplicity in:
  16. 16. FONTS • easy to read • minimal font palette • reliable fonts Simplicity in:
  17. 17. Some Reliable Fonts: DIN AVENIR BASKERVILLE TRAJAN PRO http://booksat.scarlettrugers.com/bookcoverdesign/what-font-or-type- faces-should-i-use-on-my-book-cover/
  18. 18. Free Fonts? http://theultralinx.com/2013/07/ top-50-free-fonts.html
  19. 19. COLOR • great contrast • minimal color palette • no gradients Simplicity in:
  20. 20. Color Theory http://abt.cm/1ah4dN Color Psychology
  21. 21. IMAGERY • doesn’t interfere with legibility • communicate much with little • represents overall theme Simplicity in:
  22. 22. Photo resources Stock: Veer, Getty, Fotolia, iStockphoto Editors: Photoshop, Gimp, Pixlr, Aviary, Picnik
  23. 23. Check Out the Market
  24. 24. Check Out the Market • Look at books in your genre • How do they use/choose imagery, text & fonts? • If a reader is looking for something in a genre, they might be browsing covers based on their expectations
  25. 25. Good Designers Copy, Great Designers Steal —Picasso
  26. 26. Additional Resources http://booksat.scarlettrugers.com/bookcoverdesign/ http://www.chipkidd.com/gallery.html Info/Tips Amazing Designers http://mattlehmanstudio.com/Publishing http://thefutureofink.com/killer-ebook-cover/ Blogs http://bookcoverarchive.com/ http://bookcoversanonymous.blogspot.com/
  27. 27. thesnippetapp.com

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