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The Future Of Social Media Marketing
 

The Future Of Social Media Marketing

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David Erickson's presentation about the Future of Social Media Marketing given to Century College

David Erickson's presentation about the Future of Social Media Marketing given to Century College

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    The Future Of Social Media Marketing The Future Of Social Media Marketing Presentation Transcript

    • Social Media Marketing
      The “Future” is Now
      October 8, 2010
    • Tunheim Partners
      Tunheim Partners
      Strategic communications company
      Public relations
      Public affairs
      e-Strategy
      Tunheim Partners’ specialty Internet marketing practice
      Experienced leadership, strong team
    • What Is Social Media?
      Web 1.0 = Publishing/Presentation
      One-to-many broadcast model
      Web 2.0 = Sharing/Enabling
      Many-to-many conversation model
      Common Features
      RSS = Ubiquity
      Activity feeds = Top of mind
      Personal networks = Friends/Followers/Contacts
      Trusted source = Word-of-mouth on steroids
      Conversations = Commenting/Status Updates
      Sharing = Post/Share/Like
      Collaborating = Tagging/Organizing/Events
      Personal media = Blogging/Uploading/Recording
      Location Based Services = Checkins
      The Social Web
      Centers of Gravity
    • A social explosion
      500 million active Facebook users
      Nearly 3 billion Google searches per day
      900,000 blog posts every 24 hours
      1 billion Twitter queries per day
      2 billion YouTube searches per day
    • A premium on social engagement
      93% of Americans believe a company should “have a presence in social media.”
      85% say having a presence is not enough, they should interact with audience.
      The lesson: It’s about much more than a “presence” online.
    • The New “Face(book)” of Marketing
      Markets are conversations
      People talk
      When they’re happy and when they’re angry
      People trust people
      The conversation is global
      Ch-ch-ch-changes
      Use changes behavior
      Use changes attitudes
      This is Life 2.0
      We’re going mobile
      Social media is everyday
    • Snapshot 2010: Social Media Marketing
      • 91% of marketers surveyed indicated they were employing social media for marketing purposes
      • 65% have either just started or have been using social media for only a few months
      • 56% of marketers are using social media for 6 hours or more each week. 30% use it for 11 or more hours weekly.
      *Source: 2010 Social Media Marketing Industry Report by SocialMediaExaminer.com
    • How Corporations Use Social Media
    • Comcast Cares
      Monitor
      Proactive
      Solutions
      Really care
      Critics into champions
      Changing Perceptions
      Changing behavior
    • Punch Pizza – Capture Our Fire
      Crisis communications
      Establish presence
      Citizen marketing
      Direct marketing
      Multichannel
      Online coupons
      Focus group
    • Best Buy – Blue Shirt Nation
      Employee relations
      Empowerment
      Subvert bureaucracy
      C-Suite closer to employees
      Graphics source: Lednine
    • Dell Outlet – Sales Channel
      Direct sales
      eCoupons
      $2 Million
      Customer service
      PR
      Source: Dell2Direct blog
    • H&R Block – Lead Generation
      Free tax advice
      Customer service
      Brand awareness
      Local leads
    • Tyson Foods – Corporate Social Responsibility
      Hunger relief
      Thought leadership
      Demonstrates commitment
      Highlight the cause
      Not just Tyson
      Promote others
    • Ford – Media Relations
      Media includes bloggers
      Digital newsroom
      Social media news releases
      Easy to use
      RSS
    • IBM – Company Bloggers
      Showcase company culture
      Thought leadership
      1,000 voices bloom
    • Jeep – Branding & Citizen Marketing
      Showcase Customer marketers
      Harness enthusiasm
      Free photos
      880 members
      3,800 photos
    • Johnson & Johnson – Public Relations
      Corporate blog
      YouTube channel
      Thought leadership
      PR
    • Social Media Marketing: 2010 & Beyond
      81% plan on increasing their use of blogs
      76% - increase use of Facebook
      73% - increase use of YouTube/video marketing
      71% - increase use of Twitter
      Marketers want to learn more about:
      Social bookmarking sites
      Twitter
      Facebook
      Digg/Reddit/Mixx/StumbleUpon
      LinkedIn
    • 2010 & Beyond: Mobile Smartphone Marketing
      Most marketers indicated they already use mobile networking apps to interact with fans
      Most marketers not yet involved with creating custom mobile apps, mobile advertising or optimizing their websites for mobile smart phones – but are interested in learning more about these opportunities
    • Social Media Best Practices - FYI
      • Know your Target and your Objective – never about you, about your making the community members successful
      • Listen. Find out where they are.
      • Determine what they want.
      • Decide: join their community, make a community, both.
      • Introduce yourself. Invite. Always acknowledge.
      • Ask them for goals and hopes.
      • Share your goals hopes. See how they interrelate.
      • Stick with it.
      Source: NewMarketingLabs.com, Chris Brogan
    • Social Media Best Practices - FYI
      • The Technical Platforms will change. Communities will move. Don’t get wedded to just one (like Facebook, Twitter, Linkedin, myspace.com etc.)
      • Equip community - don’t sell your product.
      • Celebrate them.
      • The ROI of community - Return on influence
      • Resource costs & team. These efforts can’t be outsourced to keep them real. There can be multiple voices but ensure everyone knows the goals. It can be low cost but someone must keep the communications fresh with new content.
      Source: NewMarketingLabs.com, Chris Brogan
    • Contact
      Web
      Tunheim.com
      e-StrategyBlog.com
      SlideShare.net/TunheimPartners
      Twitter
      @derickson
      Email
      kpatrow@tunheim.com
      derickson@tunheim.com
      Phone
      952-851-1600