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Do businesses like the BBC need to invest in SEO Ionsearch 2013
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Do businesses like the BBC need to invest in SEO Ionsearch 2013

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With content marketing becoming the buzz word of the day, do major corporations still need to invest in SEO - I take a quick look through the BBC and try to present a conclusion that even with the ...

With content marketing becoming the buzz word of the day, do major corporations still need to invest in SEO - I take a quick look through the BBC and try to present a conclusion that even with the best web designers - you still need someone who knows the true shades of grey when it comes to seo hats.

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  • I keep hearing that with good content, you don’t really need to worry about “SEO” – Google will sort that out for you, today– we are going to talk through this, both with a whirlwind look at the history of the BBC and SEO and seeing some of the issues that other businesses have.
  • So who am I – well – I am not actually currently working at the BBC, having worked there for 9 months working on a projects around the homepage, search and navigation.
  • So – rewind back to 97 so a massive 16 years ago,

Do businesses like the BBC need to invest in SEO Ionsearch 2013 Do businesses like the BBC need to invest in SEO Ionsearch 2013 Presentation Transcript

  • Does the BBC
  • @dergalthat digital fixer bloke that sort of knows analytics
  • You don’t need anexpert SEO companyfor that (at least notif the Web designerdoes their job right).. Paul Boag @boagworld View slide
  • `1997 View slide
  • BBC news Backrubsite becomeslaunched Google
  • 2000
  • 2k BBC Sport Released, British Internet Publishers Alliancesetup to fight the BBCs growing dominance online
  • … We are looking for a Registration Co-ordinator to register our sites with searchengines and directories. You will ensurethat our award winning content isavailable to even more people as searchengines are the No. 1 way for users tolocate websites.The ideal candidate will have an excellent knowledge ofsearch engines and directories and "best of the web"services and be keen to get to grips with new software...12th October 2000 www.currybet.net/cbet_blog/2011/03/seo-at-the-bbc.php
  • 1 billion URLs indexedAdwords & Toolbar released
  • 2009
  • As The Mirror & othersinvest in SEO – theystart to beat the BBC(source:hitwise)The secret weapon…
  • 2011
  • I hate the phrase ‘content marketing’ It is nothing new! & like ‘big data’ and so many digital marketing phrases it has been abused so much, that it has lost meaning and impact.
  • But this is good ContentmarketingWhat people search forWhat (UK) people search foraround foodWhat (UK) people search foraround food every monthThe most trending searchesaround food every month
  • Present
  • Schmooze
  • Removed … Doh! couldn’t get permission!
  • 10,000 xjumbo jets (mainly from Google every day)Based on an average 2013 day…
  • “It’s not about abandoninggood journalism in favourof writing-by-numbers”
  • 2011(the royalwedding)
  • Daily Mail – 120 articlesMirror – 110Sun – 63BBC – zero For more on this – MalcolmColes has analysed “this” extensively at his blog malcolmcoles.co.uk
  • 2013
  • “…we got a notice ofdetected unnaturallinks….”BBC webmaster tools
  • Not just the BBC …
  • Some marketing guy Some product owner SEO blokeBank? Some product Some owner Marketing guy Analytics bloke Some developers Some SEO bloke Marketing Guy Some product owner Some developers
  • I do Web Design & SEO …Backlinks? Ah I found this site…
  • Big Org.com Some product owner Web guy whoKnows a PR guy can do SEO … That advertorial The Gold “Link package package”
  • SEO Centipede
  • If you link to us, please do itwith this exact phrase“Brand – exactly the samekeyphrase … “
  • Directgov and the Google bomb Note 2006 – previously you needed to signup for the code! SEO in ‘06 not quite the same as it is today. The new .GOV.UK is well optimised.
  • Data, data, data
  • Via @drewbroomhall
  • To stay within Googleguidelines, you needto know Googleguidelines …
  • Messing up might costmore than a bouquet offlowers to Matt Cutts
  • UsableContent.co.uk/ionsearch/