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  • 1. Saurage Marketing Research
    with
    Schipul, the Web Marketing Company
    A Case Study
  • 2. Saurage Research
    Reality Spikes
  • 3. The Challenge
    http://www.flickr.com/photos/dunechaser
  • 4. Areas To Address as Identified from Client’s Challenge
    Content differentiation
    (user experience – customer side)
    Content management
    (ease of use – admin side)
    3. Search Engine Optimization
  • 5. ContentDifferentiationSolution
    http://www.flickr.com/photos/gibbons
  • 6. Content Differentiation Solution
  • 7. Content Differentiation Solution
  • 8. Content Differentiation Solution
  • 9. Content Differentiation Solution
  • 10. X
  • 11. Excluding Categories from Pages
  • 12. Content Management Solution
  • 13.
  • 14. Content Management Solution
  • 15. Who to Manage What?
  • 16. Quick note on SEO(search engine optimization)
    http://wordpress.org/extend/plugins/all-in-one-seo-pack/
  • 17. What Went Well…
    And What Went “Not So” Well.
  • 18. Questions
    http://www.flickr.com/photos/patrickyc
  • 19. www. saurageresearch.com
    www.realityspikes.com
    @keyfindings
    @realityspikes
    ssaurage@saurageresearch.com
    SusanSaurage-Altenloh
  • 20. www. schipul.com/derekskey|@derekskey|dkey@schipul.com
    Derek
    Key