Factors Your Website        Needs to Be Effective at                                                      Generating...
WhatWe’llCover
- Evaluating Your Site -  - Current Performance -- Search Engine Optimization           (SEO) -- Things you can do now to ...
TwoQuestions
1. How to GetVisitors to YourSite?2. What actionswould you like   visitors tocomplete?             getting them there
Google Analyticswww.google.com/analytics                           getting them there
Alternatives               www.schipul.com/diy-seo                                         getting them there
Alternatives   adwords.google.com/o/KeywordTool                        getting them there
What do you want your siteusers to do? - What gets real estate? - Prioritize CTA’s - Think about what is important to you ...
EffectiveCalls toAction
Create a Sense of Contrasting colors                    Direction                        ShowingPresenting an Incentive   ...
HUBSPOTwww.hubspot.com/examples-of-effective-calls-to-action                                          effective calls to a...
Use      a StrongHeadline
use a strong headline
Photos
photos via www.flickr.com/eschipul
photos
Validation             photos
Tell Your Story                  photos
Dynamic
dynamic
dynamic
Ease of use changes      behavior                 dynamic
MakeYour      Productthe Hero
make your product the hero
Easy toContact
easy to contact
Test     ContactForms
contact forms
easy to contact
Thinkof theUser         
think of the user
Mobile
mobile
Use Logosfor BusinessPartners
use logos for business partners
Thank you, Thank you very much. dkey@schipul.com281 . 497 . 6567    ext 524@derekskey facebook.com/derekskey www.derekskey...
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Factors Your Website Needs to Be Effective at Generating New Business - CoInside Houston, 8-29-12

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10 Factors Your Website Needs to Be Effective at Generating New Business

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  • Factors Your Website Needs to Be Effective at Generating New Business - CoInside Houston, 8-29-12

    1. 1. Factors Your Website Needs to Be Effective at      Generating New Business ___________ ~ ___________ DEREK KEY, @derekskey
    2. 2. WhatWe’llCover
    3. 3. - Evaluating Your Site - - Current Performance -- Search Engine Optimization (SEO) -- Things you can do now to what we’ll cover
    4. 4. TwoQuestions
    5. 5. 1. How to GetVisitors to YourSite?2. What actionswould you like visitors tocomplete? getting them there
    6. 6. Google Analyticswww.google.com/analytics getting them there
    7. 7. Alternatives www.schipul.com/diy-seo getting them there
    8. 8. Alternatives adwords.google.com/o/KeywordTool getting them there
    9. 9. What do you want your siteusers to do? - What gets real estate? - Prioritize CTA’s - Think about what is important to you AND your audience what now?
    10. 10. EffectiveCalls toAction
    11. 11. Create a Sense of Contrasting colors Direction ShowingPresenting an Incentive Product effective calls to action
    12. 12. HUBSPOTwww.hubspot.com/examples-of-effective-calls-to-action effective calls to action
    13. 13. Use a StrongHeadline
    14. 14. use a strong headline
    15. 15. Photos
    16. 16. photos via www.flickr.com/eschipul
    17. 17. photos
    18. 18. Validation photos
    19. 19. Tell Your Story photos
    20. 20. Dynamic
    21. 21. dynamic
    22. 22. dynamic
    23. 23. Ease of use changes behavior dynamic
    24. 24. MakeYour Productthe Hero
    25. 25. make your product the hero
    26. 26. Easy toContact
    27. 27. easy to contact
    28. 28. Test ContactForms
    29. 29. contact forms
    30. 30. easy to contact
    31. 31. Thinkof theUser 
    32. 32. think of the user
    33. 33. Mobile
    34. 34. mobile
    35. 35. Use Logosfor BusinessPartners
    36. 36. use logos for business partners
    37. 37. Thank you, Thank you very much. dkey@schipul.com281 . 497 . 6567 ext 524@derekskey facebook.com/derekskey www.derekskey.com
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