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Factors Your Website  Needs to Be Effective at  Generating New Business - CoInside Houston, 8-29-12
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Factors Your Website Needs to Be Effective at Generating New Business - CoInside Houston, 8-29-12

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10 Factors Your Website Needs to Be Effective at Generating New Business

10 Factors Your Website Needs to Be Effective at Generating New Business

Published in: Business, Technology
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  • Transcript

    • 1. Factors Your Website Needs to Be Effective at      Generating New Business ___________ ~ ___________ DEREK KEY, @derekskey
    • 2. WhatWe’llCover
    • 3. - Evaluating Your Site - - Current Performance -- Search Engine Optimization (SEO) -- Things you can do now to what we’ll cover
    • 4. TwoQuestions
    • 5. 1. How to GetVisitors to YourSite?2. What actionswould you like visitors tocomplete? getting them there
    • 6. Google Analyticswww.google.com/analytics getting them there
    • 7. Alternatives www.schipul.com/diy-seo getting them there
    • 8. Alternatives adwords.google.com/o/KeywordTool getting them there
    • 9. What do you want your siteusers to do? - What gets real estate? - Prioritize CTA’s - Think about what is important to you AND your audience what now?
    • 10. EffectiveCalls toAction
    • 11. Create a Sense of Contrasting colors Direction ShowingPresenting an Incentive Product effective calls to action
    • 12. HUBSPOTwww.hubspot.com/examples-of-effective-calls-to-action effective calls to action
    • 13. Use a StrongHeadline
    • 14. use a strong headline
    • 15. Photos
    • 16. photos via www.flickr.com/eschipul
    • 17. photos
    • 18. Validation photos
    • 19. Tell Your Story photos
    • 20. Dynamic
    • 21. dynamic
    • 22. dynamic
    • 23. Ease of use changes behavior dynamic
    • 24. MakeYour Productthe Hero
    • 25. make your product the hero
    • 26. Easy toContact
    • 27. easy to contact
    • 28. Test ContactForms
    • 29. contact forms
    • 30. easy to contact
    • 31. Thinkof theUser 
    • 32. think of the user
    • 33. Mobile
    • 34. mobile
    • 35. Use Logosfor BusinessPartners
    • 36. use logos for business partners
    • 37. Thank you, Thank you very much. dkey@schipul.com281 . 497 . 6567 ext 524@derekskey facebook.com/derekskey www.derekskey.com

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