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Social Media Networking



Social Media Networking for Businesses. An introduction for businesses looking to get started with Facebook and Twitter. ...

Social Media Networking for Businesses. An introduction for businesses looking to get started with Facebook and Twitter.

This is now quite old as social media changes drastically every few months. Soon, I will be redoing this presentation along with adding information for Foursquare.



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  • This is quite old being almost 2 years old now...especially for social media. Most of the basics still apply. When I have some time, I'll update this to include some other social media avenues which businesses should start looking into such as LinkedIn for recruiting and FourSquare/Groupon. Thanks!
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Social Media Networking Presentation Transcript

  • 1. Social Media / Networking
    Business uses for Facebook and Twitter
    by Derek Ross
  • 2. Business uses of Facebook
  • 3. Goals
    Assess the relevance of Facebook Twitter as advertising mediums.
    Prepare an action plan for using Twitter and Facebook, suitable for your type of business.
    Create a vibrant promotional space with Facebook pages.
    Use Twitter for customer relations, crisis management and protecting reputations.
    Build a community of fans and followers.
    Connect Facebook and Twitter with your website and business.
    Incorporate Twitter and Facebook into your marketing activities.
  • 4. Facebook History
    Started in 2004
    Originally called thefacebook, Facebook was founded by former-Harvard student Mark Zuckerberg (while at Harvard) who ran it as one of his hobby projects.
    Initially only available to 30,000 schools, universities and colleges
  • 5. Facebook Stats
    More than 300 million active users
    50% of our active users log on to Facebook in any given day
    The fastest growing demographic is those 35 years old and older
    More than 10 million users become fans of Pages each day
    More than 8 billion minutes are spent on Facebook each day (worldwide)
    2nd most popular website
  • 6. Meet your Customers
    Facebook is not just for college kids. Members are typically older and more mature on Facebook.
    Interact with your customers. If they post something, respond. The days of suggestion boxes and anonymous surveys are gone.
    People want to know what other customers are saying about your business.
  • 7. Find Business Contacts
    With more than 300 million active users, and predicted to be 500 million by 2011, not only are your friends on Facebook, so are your prospects, your customers, and your competitors. You need to be on too to stay up to date.
  • 8. Build Customer Relationships
    Engage in conversations with your prospects and customers
    You can better adapt your marketing and business services to meet their needs.
  • 9. Raise Brand Awareness
    By consistently showing up, posting relevant information, and leading discussions, you can increase visibility and credibility as the expert in your field.
    Promote that new product or best seller with photos for everyone to see.
  • 10. Develop your Personal Brand
    The lines between business and personal have become blurred.
    You can reveal as much or as little about yourself as you wish, allowing you to personalize your brand.
    Connect on a personal level
  • 11. Publish Information
    A business page on Facebook allows you to publish a stream of information to your subscribers.
    Publish events, sales, and updates.
    Have Facebook only sales coupons.
    More importantly, post pictures and videos for your business.
  • 12. Increase your PageRank
    Create a Page for your business and share information with your fans.
    Pages are indexed for optimal search engine positioning.
    Facebook is the 2nd most popular web site in the world. A higher ranking site such as Facebook linking to your businesses website greatly increases your businesses page rank value.
  • 13. Target your Niche Market
    Facebook users volunteer vast amounts of information when upon account creation.
    These kinds of demographics would previously have cost fortunes to access.
    Facebook gives all this information to you free of charge
  • 14. Advertising
    No Cost
    Facebook is totally free to use and with regular activity, your business will end up with more traffic and more paying clients. Send out updates to everyone that is a ‘Fan’ of your page, or to a certain demographic absolutely free. Business page updates show up on fans news feeds when they log into Facebook
    Small Cost
    With Facebook Social Ads, you can explore extremely targeted advertising for minimal cost. Take advantage of the vast amount of demographic data that Facebook has already collected for you.
  • 15. Pages vs Groups vs Profiles
    Fan Pages allow customizations
    Fan Pages allow applications
    Fan Pages allow multiple admins
    Fan Pages provide marketing information and demographics
  • 16. Comparisons at a Glance
  • 17. Successful Business Fan Pages
    Ben &Jerry’s
    Pizza Hut
  • 18. Ben & Jerry’s
    What’s on the wall?:
    Posting pictures of happy Ben & Jerry’s fans enjoying its tasty ice cream regardless of location and occasion has definitely created an image of global happiness. Not only that, its status is up to date and filled with comments from its fans.
    What’s Special?: 
    Ben & Jerry’s is definitely one of the more creative pages around in Facebook. To promote its Flipped Out ice cream, it has created a Facebook application that allows you to flip your text like that: s,ʎɹɹǝɾ & uǝq (ben & jerry’s). This sends other people questioning, “how did you do that?” and guess where the fingers point to? Definitely Ben & Jerry’s!
    In a Sentence:
    Ben & Jerry’s is more than ice cream, it is a community.
  • 19. Pizza Hut
    What’s on the wall?:
    It contains a lot of teaser messages that drive your stomach rumbling. Every message is crafted with some evidence of creativity, which projects a cool and fun image – Exactly what Pizza Hut is all about.
    What’s Special?:
    Definitely their order app! Making it easy for Facebookers to order a pizza is a smart strategy.
    In a Sentence: 
    Creative and punchy messages that certainly work with the fans.
  • 20. Starbucks
    What’s on the wall?: ‘Favorite Starbucks® Ice Cream flavor?’ poll, greetings and updates on CEO Howard Schultz and special promotions. Not many pages talk about its CEO and what they are really doing. This not only keeps the fan updated but also draws them closer to the company by letting them know that Starbucks is always striving to deliver the best to all its stakeholders.
    What’s Special?: No cool apps or funky ideas to entice its fans. However, the coffee giant has truly brought about a genuine and heartfelt approach in its page.
    In a Sentence: A friendly and warmhearted coffee giant.
  • 21. Creating your Fan Page
  • 22. Why businesses should tweet
  • 23. Twitter History
    Created in 2006 by Jack Dorsey
    Originally for SMS – Text Messages
    TXT messages are 160 characters long.
    twttr 40404 short code
    Became their own company in 2007
    Raised $57 million from VCs
  • 24. Twitter Stats
    Over 40 million users…
    14th most popular website in the world.
    Average age of a twitter user is 31
    20% of online adults age 25-34 have used Twitter
    March 2009, a Nielsen.com blog ranked Twitter as the fastest-growing site in the Member Communities category
  • 25. Gain Exposure
    Twitter is a great way to gain exposure for your business, product, or service.
    You’ll be interacting with thousands of people who have yet to discover you, and what you do.
    Imagine being able to tell 1000, 5000, 20000 people or more what you do, and all at one time…with Twitter you can. 
  • 26. Build Trust
    The more people interact with you, see what your character is made of, the more they will trust you.
    Getting to know the human side of your business is a great way to build trust in yourself, your brand, and your business.
  • 27. Generate Leads
    There are literally millions of people using Twitter day in and day out…some of them are bound to be interested in what you do.
    Twitter offers an opportunity to expose them to your business, and generate interest in what it is you sell.
  • 28. Drive Traffic
    As you build trust and community, you can occasionally send your followers links back to your site, promotion, or offer.
    If done correctly, Twitter can drive hundreds of hits a day to your website. Now that’s a good thing!
  • 29. Provide Stellar Customer Service
    Some of the biggest brands in the world have figured out a very powerful aspect of Twitter, and that is in providing stellar customer service through the medium.
    Since you have access to real time communications you can do immediate service recovery, and turn someone’s frown upside down.
  • 30. Expand Your Network
    You’ll be interacting with a diverse group of people on Twitter, more diverse than you could possibly hope to interact with in the offline world. This is an advantage to growing your network, and getting many different perspectives.
  • 31. Get Feedback
    Twitter is a real time conversation and as such it provides a real time mechanism for getting feedback. Bouncing questions off your followers asking for their ideas and suggestions is a gold mine worth tapping into.
  • 32. Market Research
    Using the search functions within Twitter there is an unprecedented opportunity to do market research as it’s unfolding.
    You’ll be able to key in on what people are looking for, what they think of certain products and services, and what they would consider buying
  • 33. Testimonial Tool
    Twitter is a great way to get testimonials about what it is you do.
    The viral nature of Twitter makes the best of these testimonials spread like wild fire, and reinforce the idea that you’re great – instant social proof!
  • 34. Build Authority
    As you become a trusted friend to your community you will undoubtedly build authority.
    The benefits to being the authority on a subject are vast, not the least of which higher conversions, more pricing power, and higher customer satisfaction
  • 35. Successful Businesses on Twitter
    Southwest Airlines
  • 36. Dell
    What’s on the page?
    If you have been on Twitter long enough, you should have heard of Dell’s prowess on Twitter. @DellOutlet made $3 million in the span of 2 years through this micro-blogging platform, and they did it through sending discount codes to its followers.
    If you think it is a tweet bot, you are wrong. Interaction with customers has been a key to its success.
    In a sentence?
    Dell owns the PC Twitterverse.
  • 37. Southwest Airlines
    What’s on the page?
    Apart from flight promotions and customer service, Southwest uses questions, quizzes and games on Twitter to engage its followers. @Christiday, the person behind @SouthWestAir has done a great job in maintaining the South West image on Twitter.
    In a sentence?
    Leader in its industry and now on Twitter.
  • 38. Redbull
    What’s on the page?
    Tweets are mostly on Redbull’s events and interaction with its fans. The drink that gives you wiings (that’s the way they spell it!) has its brand name rooted in the minds of many, especially in the sportsmen’s. Its tweets and awesome background made it stand out from the crowd. Keep it up, Red Bull!
    In a sentence?
    @Redbull’s tweets gives you wiings.
  • 39. Learn the Lingo
    RT (ReTweet)
    # (hashtag)
    Trending Topics
    Shortened URLs
  • 40. Shortened URLs
    i.e. http://bit.ly
    Save space
    Save time
    More FREE marketing tools
  • 41. Creating your Profile
  • 42. Tools: Get the most from Twitter
    Get the most out of Twitter with various third party tools and applications.
    Sift through the clutter
    Easily communicate with followers
    Easily track trends, topics, your business
  • 43. Twitter Tools ( and Facebook)
    Desktop Tools
    Mobile Tools
    Facebook Mobile – No Page support
    Business Tools
  • 44. Putting it all Together
    Link Twitter and Facebook together
    Connect your website
    Icons and Links
    Facebook Notes
  • 45. Advertising and Marketing Ideas
    Run Facebook/Twitter only coupons
    Send invites to sales and events
    Publish event results
    Publish company history
    Publish company milestones
    Ask questions, Twitter is great for opinions
    Give “pro” tips or helpful hints
    Get personal
  • 46. Questions
    ……….. ?