enable  United NationsInternational Day of Persons       with Disabilities         December 3, 2012Removing barriers to cr...
Best Practices for Providing Accessibility     in the Mobile Device Industry                                Derek Mitchell...
What is accessibility?
What is accessibility?   Categories                    Accessibility Principles① Fully accessible                    ① Per...
What is a disability? Medical Model                         Social Model                              VS. Traditional mode...
What is a disability?          The Market Model  Recognizes the disabled as a large consumer, labor  and voting segment. E...
Types of Mobile Technology &          Devices
Convert        ib   le laptop                         s   Ultrabooks
Cloud computing applications
Ta b  l  e    t    s          a r tp hones        Sm
Disabled      consumerDigital Divide
Close the divideTechnology + Disabled user alignment   =   Accessibility
A Flagship Advocacy Initiative of the UnitedNations Global Alliance of ICT and Development
lobalInitiative    ForInclusiveInformationommunicationechnologies
Disability Demographics ONE BILLION LIVE WITH LIFE ALTERING DISABILITIES                     1 in 5 have a disability19 pe...
Disability Demographics   ONE BILLION LIVE WITH LIFE ALTERING DISABILITIES1 in 5 have a disability                        ...
The Mission                                ① Raise awareness                                ② Facilitate the              ...
Executing the Mission      Organizing technology conferencesOutreach to the technology industry & legislators
Executing the Mission    Conducting research & creating case studies                         AT&TWeb Accessibility        ...
Accessibility Policy
Convention on the Rights of Persons with Disabilities
Adopted:                                                           First human                                Accessibilit...
FCC Telecommunications Act              Signed into law in 1996Established rules to make electronics accessible to        ...
21st Century Communications  and Video Accessibility Act             Signed into law in 2012   Updated federal law regardi...
Industry Best Practices
Thesis Approach        Company AnalysisAnalyzed four technology,telecommunications & tech-relatedcompaniesIdentified commo...
Accessibility Innovation &     Sustainability
Accessibility Innovation &            Sustainability User-centered approachUniversal DesignIntegration of accessibility in...
Universal DesignUniversal Design CultureUniversal design principlesProduct development conceptsHearty Plaza • Model of uni...
LUCY Digital Inclusion
Design for All         Accessibility VisionIntegration of accessibility into product conceptsCreation of an adapted range ...
Honorable Mention
Apple AccessibilityApp Development Principles                 ①   Delightful                 ②   Innovative               ...
Apple AccessibilityApp Development Principles                 ①   Delightful                 ②   Innovative               ...
Recommendations
PIE .S.                 . .• Research revealed recurring pattern• Companies with best accessibility practices  effectively...
Susccess FactorsP artnerI ntegrateEmbed
Proposed Accessibility         Guidelines① Internal or external audit of accessibility initiatives
Executive                                         Leadership                 ProductR&D            Development        Stra...
Executive                                         Leadership                 ProductR&D            Development        Stra...
Proposed Accessibility         Guidelines① Internal or external audit of accessibility initiatives② Embed accessibility in...
Executive                                         Leadership                 ProductR&D            Development        Stra...
Executive                                         Leadership                 ProductR&D            Development        Stra...
Proposed Accessibility         Guidelines① Internal or external audit of accessibility initiatives② Embed accessibility in...
"Nothing about us without us"
ICT Organizations   Govt & Intl Institutions     Technology      Industry
Proposed Accessibility         Guidelines① Internal or external audit of accessibility initiatives② Embed accessibility in...
Industry Value Chain
Industry Value Chain
Industry Value Chain
Proposed Accessibility         Guidelines① Internal or external audit of accessibility initiatives② Embed accessibility in...
U.D.                                                                              Encompasses accessibility      principles
U.D.
Universal Design
Universal DesignUD Principles               Accessibility Principles Equitable use                       Utility Flexibili...
Universal Design              UD PrinciplesPrinciple one     Equitable use                  useful and marketable to peopl...
Universal Design               UD GoalsGoal one     Body fit             Accommodating a wide range of body sizes and abil...
Universal Design              Orange Market Research More than 48% of European population over 50 years of age declare the...
Economics of Disability
Purchasing Power              Estimated Disabled Population Income               Disability     Disability                ...
Purchasing Power1 billion persons with disabilities globally-size of Chinese marketGlobal buying power  • U.S. $175 billio...
Purchasing Power                     Return on Disability Index  Created by Rich Donovan-former Merrill Lynch employee wit...
Purchasing Power         Aging adults (50 and over)Americans 50 and older are 25% of populationControl 50% of nations buyi...
Purchasing Power              Travel and Tourism SpendingApproximately 21 million Americans with disabilities travel annua...
Chinese                                          Disabled                                 VS.Market                       ...
D          igital         O  pportunity          I    ndexSource: International                                Index measu...
Convention on the Rights of Persons with Disabilities Source: UN Enable                                Signed Convention &...
Contact info.                 Derek Mitchell         dlmitchell3001@gmail.com       www.linkedin.com/in/dereklmitchellRemo...
Best Practices for Providing Accessibility in the Mobile Device Industry (revised)
Best Practices for Providing Accessibility in the Mobile Device Industry (revised)
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Best Practices for Providing Accessibility in the Mobile Device Industry (revised)

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Best Practices for Providing Accessibility in the Mobile Device Industry (revised)

  1. 1. enable United NationsInternational Day of Persons with Disabilities December 3, 2012Removing barriers to create an inclusive and accessible society for all
  2. 2. Best Practices for Providing Accessibility in the Mobile Device Industry Derek Mitchell Graduate Thesis Project
  3. 3. What is accessibility?
  4. 4. What is accessibility? Categories Accessibility Principles① Fully accessible ① Perceive it② Partially accessible ② Understand it③ Completely inaccessible ③ Operate itAccessibility is a measure of the extent to which a product or service can be used by a person with a disability as effectively as it can be used by a person without that disability.
  5. 5. What is a disability? Medical Model Social Model VS. Traditional model links New model links disability disability to medical to level of interaction withcondition limiting activity environment
  6. 6. What is a disability? The Market Model Recognizes the disabled as a large consumer, labor and voting segment. Examines personal identity of the disabled and promotes economic empowerment.
  7. 7. Types of Mobile Technology & Devices
  8. 8. Convert ib le laptop s Ultrabooks
  9. 9. Cloud computing applications
  10. 10. Ta b l e t s a r tp hones Sm
  11. 11. Disabled consumerDigital Divide
  12. 12. Close the divideTechnology + Disabled user alignment = Accessibility
  13. 13. A Flagship Advocacy Initiative of the UnitedNations Global Alliance of ICT and Development
  14. 14. lobalInitiative ForInclusiveInformationommunicationechnologies
  15. 15. Disability Demographics ONE BILLION LIVE WITH LIFE ALTERING DISABILITIES 1 in 5 have a disability19 percent of the 2.2 million increase population since 2005 56.7 million persons with disabilities in the U.S.
  16. 16. Disability Demographics ONE BILLION LIVE WITH LIFE ALTERING DISABILITIES1 in 5 have a disability ① Vision2.2 million increase since 2005 ② Hearing ③ Mobility 19 percent of the population ④ Speech ⑤ Cognitive56.7 million persons with disabilities in the U.S.
  17. 17. The Mission ① Raise awareness ② Facilitate the sharing of solutions and good practices① Raise awareness ③ Foster② Facilitate the sharing harmonization and standardization of solutions and ④ Support policy good practices makers
  18. 18. Executing the Mission Organizing technology conferencesOutreach to the technology industry & legislators
  19. 19. Executing the Mission Conducting research & creating case studies AT&TWeb Accessibility e-Accessibility Accessibility & for Business Cost Analysis Sustainability Mobile Phone CRPD Progress e-Accessibility Accessibility Report Policy Handbook
  20. 20. Accessibility Policy
  21. 21. Convention on the Rights of Persons with Disabilities
  22. 22. Adopted: First human AccessibilityUN General rights treaty Assembly information and communications technologies of 21st 2006 century Signed: Most 154 opening signatories in UNRatified: history 124
  23. 23. FCC Telecommunications Act Signed into law in 1996Established rules to make electronics accessible to the disabled Section 255 Covers all hardware and software telephone network equipment including wireless phones and other mobile devices
  24. 24. 21st Century Communications and Video Accessibility Act Signed into law in 2012 Updated federal law regarding mobile devicesCommunications Access Video ProgrammingAdvanced communications Video accessibilityrequired to be accessible requirements expanded tomobile devices web devices with screens 13browsers required to be inches or smalleraccessible
  25. 25. Industry Best Practices
  26. 26. Thesis Approach Company AnalysisAnalyzed four technology,telecommunications & tech-relatedcompaniesIdentified commonalities in providingaccessible products and services ObjectiveDevelop standard guidelines using identified commonalities as a basis
  27. 27. Accessibility Innovation & Sustainability
  28. 28. Accessibility Innovation & Sustainability User-centered approachUniversal DesignIntegration of accessibility into productdevelopmentThe Human Factors GroupAT&T Advisory Panel on Aging & AccessCitizenship & Sustainability Expert TeamDisability recruitment practices
  29. 29. Universal DesignUniversal Design CultureUniversal design principlesProduct development conceptsHearty Plaza • Model of universal design • Mobile phone usage classes for disabled • Sign language staffBarrier-free stores-217 locationsRaku-Raku phone • 15 million units sold • Used by 80% of visually-impaired in Japan
  30. 30. LUCY Digital Inclusion
  31. 31. Design for All Accessibility VisionIntegration of accessibility into product conceptsCreation of an adapted range of products for disabledSpecialized distribution channels with training programWeb accessibilityInformation, communication and partnerships Design for All StrategyFounded on input from disabled communityOrange Accessibility Department Group • R&D Accessibility project- integrating input into developing new device interaction and interfacesDistribution • Accessibility trained staff- 6,000 salespeople • 231 autonomy shops • Dedicated customer service center • Specialty catalog
  32. 32. Honorable Mention
  33. 33. Apple AccessibilityApp Development Principles ① Delightful ② Innovative ③ State of the art ④ Connected ⑤ Accessible ⑥ Localized ⑦ Designed ⑧ Disruptive
  34. 34. Apple AccessibilityApp Development Principles ① Delightful ② Innovative ③ State of the art ④ Connected ⑤ Accessible ⑥ Localized ⑦ Designed ⑧ Disruptive
  35. 35. Recommendations
  36. 36. PIE .S. . .• Research revealed recurring pattern• Companies with best accessibility practices effectively performed three tasks• Tasks were vital to providing accessible solutions to disabled consumers• Those tasks are P.I.E.S.
  37. 37. Susccess FactorsP artnerI ntegrateEmbed
  38. 38. Proposed Accessibility Guidelines① Internal or external audit of accessibility initiatives
  39. 39. Executive Leadership ProductR&D Development Strategy Marketing Operations Accounting Management Management Management Management Supply Customer Chain IT Service Distribution HREmployees Employees Employees Employees Employees
  40. 40. Executive Leadership ProductR&D Development Strategy Marketing Operations Accounting Management Management Management Management Supply Customer Chain IT Service Distribution HREmployees Employees Employees Employees Employees
  41. 41. Proposed Accessibility Guidelines① Internal or external audit of accessibility initiatives② Embed accessibility in company culture
  42. 42. Executive Leadership ProductR&D Development Strategy Marketing Operations Accounting Management Management Management Management Supply Customer Chain IT Service Distribution HREmployees Employees Employees Employees Employees
  43. 43. Executive Leadership ProductR&D Development Strategy Marketing Operations Accounting Management Management Management Management Supply Customer Chain IT Service Distribution HREmployees Employees Employees Employees Employees
  44. 44. Proposed Accessibility Guidelines① Internal or external audit of accessibility initiatives② Embed accessibility in company culture③ Engaging disabled community
  45. 45. "Nothing about us without us"
  46. 46. ICT Organizations Govt & Intl Institutions Technology Industry
  47. 47. Proposed Accessibility Guidelines① Internal or external audit of accessibility initiatives② Embed accessibility in company culture③ Engaging disabled community④ Include accessibility throughout company value chain
  48. 48. Industry Value Chain
  49. 49. Industry Value Chain
  50. 50. Industry Value Chain
  51. 51. Proposed Accessibility Guidelines① Internal or external audit of accessibility initiatives② Embed accessibility in company culture③ Engaging disabled community④ Include accessibility throughout company value chain⑤ Focus on universal design
  52. 52. U.D. Encompasses accessibility principles
  53. 53. U.D.
  54. 54. Universal Design
  55. 55. Universal DesignUD Principles Accessibility Principles Equitable use Utility Flexibility in use Usability Simple and Intuitive Accessibility Perceptible Information VS. Desirability Tolerance for Error Affordability Low Physical Effort Viability Size and Space for Use Compatibility
  56. 56. Universal Design UD PrinciplesPrinciple one Equitable use useful and marketable to people with diverse abilitiesPrinciple two Flexibility in use accommodates a wide range of individual preferences and abilitiesPrinciple three Simple and Intuitive easy to understand, regardless of the user’s experience, knowledge, language skills, or current concentration levelPrinciple four Perceptible Information communicates necessary information effectively to the user, regardless of ambient conditions or the user’s sensory abilitiesPrinciple five Tolerance for Error minimizes hazards and the adverse consequences of accidental or unintended actionsPrinciple six Low Physical Effort can be used efficiently and comfortably and with a minimum of fatiguePrinciple seven Size and Space for Use Appropriate size and space is provided for approach, reach, manipulation, and use regardless of user’s body size, posture, or mobility
  57. 57. Universal Design UD GoalsGoal one Body fit Accommodating a wide range of body sizes and abilitiesGoal two Comfort Keeping demands within desirable limits of body function and perceptionGoal three Awareness Insuring that critical information for use is easily perceivedGoal four Understanding Making methods of operation and use intuitive, clear and unambiguousGoal five Social integration Treating all groups with dignity and respectGoal six Personalization Incorporating opportunities for choice and the expression of individual preferencesGoal seven Appropriateness Respecting and reinforcing cultural values and the social and environmental context of any design project
  58. 58. Universal Design Orange Market Research More than 48% of European population over 50 years of age declare their needs are not being met by mobile device manufactures and service providers 60% of the general population could benefit from accessible technology Goal of Universal Design Creating fully accessible technology for persons with disabilities and aging adults in order to create a more accessible world.
  59. 59. Economics of Disability
  60. 60. Purchasing Power Estimated Disabled Population Income Disability Disability 50 and Over 50 and Over Disability Disability Disposable Discretionary Discretionary Actual Global Income Categories Income Income Income Spending Severe: $1,577Based on Non-severe: $2,402average Communicative monthly $2,838 Physical: income: $1,998 $1,961 Mental: $1,619 $1.3T $247B $175B ------ $150B $400B $4.1TSource: US Census Bureau; The Global Economics of Disability
  61. 61. Purchasing Power1 billion persons with disabilities globally-size of Chinese marketGlobal buying power • U.S. $175 billion in discretionary spending • 4 times more than tween (8-14) demographic • U.S. disposable income: $247 billion • Europe: $500 billion • U.K. $128 billion • Canada $30 billion Disability & EthnicityDisabled Black Americans: 19.8%Disabled Hispanics: 13.8%Disabled Whites: 19%Disabled Asian/Pacific islanders: 11.5%
  62. 62. Purchasing Power Return on Disability Index Created by Rich Donovan-former Merrill Lynch employee with cerebral palsy Surveyed Fortune 500 companies • 25% have observable activity related to the disabled population • 6% actively creating value for the disabled population • Tracks shares of 100 firms that deal best with disabled population • The 100 firms outperformed broader stock market Accessibility is Profitability20% of consumer base for average businessFollowing passing of ADA hotel revenue increased by 12%37% of disabled consumers choose businesses based on disability-aware service66% return to businesses that give good service58% state that friends & family chose business based on disability accommodations
  63. 63. Purchasing Power Aging adults (50 and over)Americans 50 and older are 25% of populationControl 50% of nations buying powerControls 75% of assetsRepresents $150 billion annual in discretionary incomeSpent nearly $400 billion in 2003
  64. 64. Purchasing Power Travel and Tourism SpendingApproximately 21 million Americans with disabilities travel annuallyTravelers with disabilities spend $13.6 billion on travel annually $4.2 billion on hotels $3.3 billion on airfare $2.7 billion on food and beverage $3.4 billion on retail, transportation and other activities Organizations leading travel industry in disability accommodations
  65. 65. Chinese Disabled VS.Market Market1 billion consumers 1 billion consumersRequired to enter Chinese partnership Dispersed geographic locationsRisk to intellectual property Research providing blueprint toUncertainty in how to serve Chinese serving consumer needsconsumers Substantial buying power: $4T
  66. 66. D igital O pportunity I ndexSource: International Index measuresTelecommunication Union Infrastructure technology penetration and digital infrastructure Indicators: Opportunity Utilization
  67. 67. Convention on the Rights of Persons with Disabilities Source: UN Enable Signed Convention & Ratified Convention & 155 Signed Convention 90 Protocol 126 Ratified Convention 76 Protocol
  68. 68. Contact info. Derek Mitchell dlmitchell3001@gmail.com www.linkedin.com/in/dereklmitchellRemoving barriers to create an inclusive and accessible society for all
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