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enable  United NationsInternational Day of Persons       with Disabilities         December 3, 2012Removing barriers to cr...
Best Practices for Providing Accessibility     in the Mobile Device Industry                                Derek Mitchell...
What is accessibility?
What is accessibility?   Categories                    Accessibility Principles① Fully accessible                    ① Per...
What is a disability? Medical Model                         Social Model                              VS. Traditional mode...
What is a disability?          The Market Model  Recognizes the disabled as a large consumer, labor  and voting segment. E...
Types of MobileTechnology & Devices
Convert        ib   le laptop                         s   Ultrabooks
Cloud computing applications
Ta b  l  e    t    s          a r tp hones        Sm
Digital Divide
Close the divideTechnology + disabled user alignment   =   Accessibility
A Flagship Advocacy Initiative of the UnitedNations Global Alliance of ICT and Development
lobalInitiative    ForInclusiveInformationommunicationechnologies
Disability Demographics ONE BILLION LIVE WITH LIFE ALTERING DISABILITIES                     1 in 5 have a disability19 pe...
Disability Demographics   ONE BILLION LIVE WITH LIFE ALTERING DISABILITIES1 in 5 have a disability                        ...
The Mission① Raise awareness② Facilitate the  sharing of solutions  and good practices③ Foster  harmonization and  standar...
Accessibility Policy
Convention on the Rights of Persons with Disabilities
Adopted:                                                           First human                                Accessibilit...
FCC Telecommunications Act              Signed into law in 1996Established rules to make electronics accessible to        ...
21st Century Communications  and Video Accessibility Act             Signed into law in 2012   Updated federal law regardi...
Industry Best Practices
Thesis Approach        Company AnalysisAnalyzed four technology,telecommunications & tech-relatedcompaniesIdentified commo...
Accessibility Innovation &     Sustainability
Accessibility Innovation &                Sustainability     User-centered approachUniversal DesignIntegration of accessib...
Universal Design    Universal Design CultureUniversal design principlesProduct development conceptsHearty Plaza • Model of...
LUCY Digital Inclusion
Design for All               Accessibility VisionIntegration of accessibility into product conceptsCreation of an adapted ...
Recommendations
Research of technology and telecommunications companiesproducing mobile technology or providing service and support       ...
Susccess FactorsP artnerI ntegrateEmbed
Proposed Accessibility         Guidelines① Internal or external audit of accessibility initiatives
Executive                                         Leadership                 ProductR&D            Development        Stra...
Executive                                         Leadership                 ProductR&D            Development        Stra...
Proposed Accessibility         Guidelines① Internal or external audit of accessibility initiatives② Embed accessibility in...
Executive                                         Leadership                 ProductR&D            Development        Stra...
Executive                                         Leadership                 ProductR&D            Development        Stra...
Proposed Accessibility         Guidelines① Internal or external audit of accessibility initiatives② Embed accessibility in...
"Nothing about us without us"
ICT Organizations   Govt & Intl Institutions     Technology      Industry
Proposed Accessibility         Guidelines① Internal or external audit of accessibility initiatives② Embed accessibility in...
Industry Value Chain
Industry Value Chain
Industry Value Chain
Proposed Accessibility         Guidelines① Internal or external audit of accessibility initiatives② Embed accessibility in...
U.D.
U.D.
Universal Design
Universal DesignUD Principles               Accessibility Principles Equitable use                       Utility Flexibili...
Universal Design               UD Principles• Principle one     Equitable use                    useful and marketable to ...
Universal Design              Orange Market Research More than 48% of European population over 50 years of age declare the...
Economics of Disability
Purchasing Power              Estimated Disabled Population Income               Disability     Disability                ...
Purchasing Power1 billion persons with disabilities globally-size of Chinese marketGlobal buying power  • U.S. $175 billio...
Purchasing Power                     Return on Disability Index  Created by Rich Donovan-former Merrill Lynch employee wit...
Purchasing Power         Aging adults (50 and over)Americans 50 and older are 25% of populationControl 50% of nations buyi...
D          igital         O  pportunity          I    ndexSource: International                                Index measu...
Convention on the Rights of Persons with Disabilities Source: UN Enable                                Signed Convention &...
Thank you         Contact info.          Derek Mitchell  dlmitchell3001@gmail.comwww.linkedin.com/in/dereklmitchell
Best Practices for Providing Accessibility in the Mobile Device Industry
Best Practices for Providing Accessibility in the Mobile Device Industry
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Best Practices for Providing Accessibility in the Mobile Device Industry

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Transcript of "Best Practices for Providing Accessibility in the Mobile Device Industry"

  1. 1. enable United NationsInternational Day of Persons with Disabilities December 3, 2012Removing barriers to create an inclusive and accessible society for all
  2. 2. Best Practices for Providing Accessibility in the Mobile Device Industry Derek Mitchell Graduate Thesis Project
  3. 3. What is accessibility?
  4. 4. What is accessibility? Categories Accessibility Principles① Fully accessible ① Perceive it② Partially accessible ② Understand it③ Completely inaccessible ③ Operate itAccessibility is a measure of the extent to which a product or service can be used by a person with a disability as effectively as it can be used by a person without that disability.
  5. 5. What is a disability? Medical Model Social Model VS. Traditional model links New model links disability disability to medical to level of interaction withcondition limiting activity environment
  6. 6. What is a disability? The Market Model Recognizes the disabled as a large consumer, labor and voting segment. Examines personal identity of the disabled and promotes economic empowerment.
  7. 7. Types of MobileTechnology & Devices
  8. 8. Convert ib le laptop s Ultrabooks
  9. 9. Cloud computing applications
  10. 10. Ta b l e t s a r tp hones Sm
  11. 11. Digital Divide
  12. 12. Close the divideTechnology + disabled user alignment = Accessibility
  13. 13. A Flagship Advocacy Initiative of the UnitedNations Global Alliance of ICT and Development
  14. 14. lobalInitiative ForInclusiveInformationommunicationechnologies
  15. 15. Disability Demographics ONE BILLION LIVE WITH LIFE ALTERING DISABILITIES 1 in 5 have a disability19 percent of the 2.2 million increase population since 2005 56.7 million persons with disabilities in the U.S.
  16. 16. Disability Demographics ONE BILLION LIVE WITH LIFE ALTERING DISABILITIES1 in 5 have a disability ① Vision2.2 million increase since 2005 ② Hearing ③ Mobility 19 percent of the population ④ Speech ⑤ Cognitive56.7 million persons with disabilities in the U.S.
  17. 17. The Mission① Raise awareness② Facilitate the sharing of solutions and good practices③ Foster harmonization and standardization④ Support policy makers
  18. 18. Accessibility Policy
  19. 19. Convention on the Rights of Persons with Disabilities
  20. 20. Adopted: First human AccessibilityUN General rights treaty Assembly information and communications technologies of 21st 2006 century Signed: Most 154 opening signatories in UNRatified: history 124
  21. 21. FCC Telecommunications Act Signed into law in 1996Established rules to make electronics accessible to the disabled Section 255 Covers all hardware and software telephone network equipment including wireless phones and other mobile devices
  22. 22. 21st Century Communications and Video Accessibility Act Signed into law in 2012 Updated federal law regarding mobile devicesCommunications Access Video ProgrammingAdvanced communications Video accessibilityrequired to be accessible requirements expanded tomobile devices web devices with screens 13browsers required to be inches or smalleraccessible
  23. 23. Industry Best Practices
  24. 24. Thesis Approach Company AnalysisAnalyzed four technology,telecommunications & tech-relatedcompaniesIdentified commonalities in providingaccessible products and services ObjectiveDevelop standard guidelines using identified commonalities as a basis
  25. 25. Accessibility Innovation & Sustainability
  26. 26. Accessibility Innovation & Sustainability User-centered approachUniversal DesignIntegration of accessibility into productdevelopmentThe Human Factors GroupAT&T Advisory Panel on Aging & AccessCitizenship & Sustainability Expert TeamDisability recruitment practices
  27. 27. Universal Design Universal Design CultureUniversal design principlesProduct development conceptsHearty Plaza • Model of universal design • Mobile phone usage classes for disabled • Sign language staffBarrier-free stores-217 locationsRaku-Raku phone • 15 million units sold • Used by 80% of visually-impaired in Japan
  28. 28. LUCY Digital Inclusion
  29. 29. Design for All Accessibility VisionIntegration of accessibility into product conceptsCreation of an adapted range of products for disabledSpecialized distribution channels with training programWeb accessibilityInformation, communication and partnerships Design for All StrategyFounded on input from disabled communityOrange Accessibility Department Group • R&D Accessibility project- integrating input into developing new device interaction and interfacesDistribution • Accessibility trained staff- 6,000 salespeople • 231 autonomy shops • Dedicated customer service center • Specialty catalog
  30. 30. Recommendations
  31. 31. Research of technology and telecommunications companiesproducing mobile technology or providing service and support revealed a recurring pattern. PIE .S. . . The companies with the best industry practices effectively performed the same three tasks which are vital factors in providing accessible solutions to disabled consumers. Those factors are P.I.E.S.
  32. 32. Susccess FactorsP artnerI ntegrateEmbed
  33. 33. Proposed Accessibility Guidelines① Internal or external audit of accessibility initiatives
  34. 34. Executive Leadership ProductR&D Development Strategy Marketing Operations Accounting Management Management Management Management Supply Customer Chain IT Service Distribution HREmployees Employees Employees Employees Employees
  35. 35. Executive Leadership ProductR&D Development Strategy Marketing Operations Accounting Management Management Management Management Supply Customer Chain IT Service Distribution HREmployees Employees Employees Employees Employees
  36. 36. Proposed Accessibility Guidelines① Internal or external audit of accessibility initiatives② Embed accessibility in company culture
  37. 37. Executive Leadership ProductR&D Development Strategy Marketing Operations Accounting Management Management Management Management Supply Customer Chain IT Service Distribution HREmployees Employees Employees Employees Employees
  38. 38. Executive Leadership ProductR&D Development Strategy Marketing Operations Accounting Management Management Management Management Supply Customer Chain IT Service Distribution HREmployees Employees Employees Employees Employees
  39. 39. Proposed Accessibility Guidelines① Internal or external audit of accessibility initiatives② Embed accessibility in company culture③ Engaging disabled community
  40. 40. "Nothing about us without us"
  41. 41. ICT Organizations Govt & Intl Institutions Technology Industry
  42. 42. Proposed Accessibility Guidelines① Internal or external audit of accessibility initiatives② Embed accessibility in company culture③ Engaging disabled community④ Include accessibility throughout company value chain
  43. 43. Industry Value Chain
  44. 44. Industry Value Chain
  45. 45. Industry Value Chain
  46. 46. Proposed Accessibility Guidelines① Internal or external audit of accessibility initiatives② Embed accessibility in company culture③ Engaging disabled community④ Include accessibility throughout company value chain⑤ Focus on universal design
  47. 47. U.D.
  48. 48. U.D.
  49. 49. Universal Design
  50. 50. Universal DesignUD Principles Accessibility Principles Equitable use Utility Flexibility in use Usability Simple and Intuitive Accessibility Perceptible Information VS. Desirability Tolerance for Error Affordability Low Physical Effort Viability Size and Space for Use Compatibility
  51. 51. Universal Design UD Principles• Principle one Equitable use useful and marketable to people with diverse abilities• Principle two Flexibility in use accommodates a wide range of individual preferences and abilities• Principle three Simple and Intuitive easy to understand, regardless of the user’s experience, knowledge, language skills, or current concentration level• Principle four Perceptible Information communicates necessary information effectively to the user, regardless of ambient conditions or the user’s sensory abilities• Principle five Tolerance for Error minimizes hazards and the adverse consequences of accidental or unintended actions• Principle six Low Physical Effort can be used efficiently and comfortably and with a minimum of fatigue• Principle seven Size and Space for Use Appropriate size and space is provided for approach, reach, manipulation, and use regardless of user’s body size, posture, or mobility
  52. 52. Universal Design Orange Market Research More than 48% of European population over 50 years of age declare their needs are not being met by mobile device manufactures and service providers 60% of the general population could benefit from accessible technology Goal of Universal Design Creating fully accessible technology for persons with disabilities and aging adults in order to create a more accessible world.
  53. 53. Economics of Disability
  54. 54. Purchasing Power Estimated Disabled Population Income Disability Disability 50 and Over 50 and Over Disability Disability Disposable Discretionary Discretionary Actual Global Income Categories Income Income Income Spending Severe: $1,577Based on Non-severe: $2,402average Communicative monthly $2,838 Physical: income: $1,998 $1,961 Mental: $1,619 $1.3T $247B $175B ------ $150B $400B $4.1TSource: US Census Bureau; The Global Economics of Disability
  55. 55. Purchasing Power1 billion persons with disabilities globally-size of Chinese marketGlobal buying power • U.S. $175 billion in discretionary spending • 4 times more than tween (8-14) demographic • U.S. disposable income: $247 billion • Europe: $500 billion • U.K. $128 billion • Canada $30 billion Disability & EthnicityDisabled Black Americans: 19.8%Disabled Hispanics: 13.8%Disabled Whites: 19%Disabled Asian/Pacific islanders: 11.5%
  56. 56. Purchasing Power Return on Disability Index Created by Rich Donovan-former Merrill Lynch employee with cerebral palsy Surveyed Fortune 500 companies • 25% have observable activity related to the disabled population • 6% actively creating value for the disabled population • Tracks shares of 100 firms that deal best with disabled population • The 100 firms outperformed broader stock market Accessibility is Profitability20% of consumer base for average businessFollowing passing of ADA hotel revenue increased by 12%37% of disabled consumers choose businesses based on disability-aware service66% return to businesses that give good service58% state that friends & family chose business based on disability accommodations
  57. 57. Purchasing Power Aging adults (50 and over)Americans 50 and older are 25% of populationControl 50% of nations buying powerControls 75% of assetsRepresents $150 billion annual in discretionary incomeSpent nearly $400 billion in 2003
  58. 58. D igital O pportunity I ndexSource: International Index measuresTelecommunication Union Infrastructure technology penetration and digital infrastructure Indicators: Opportunity Utilization
  59. 59. Convention on the Rights of Persons with Disabilities Source: UN Enable Signed Convention & Ratified Convention & 155 Signed Convention 90 Protocol 126 Ratified Convention 76 Protocol
  60. 60. Thank you Contact info. Derek Mitchell dlmitchell3001@gmail.comwww.linkedin.com/in/dereklmitchell
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