Derek M. Brown and Scott Clark

     Recruiting Tips & Strategies
                                    Go Jobing | Jobing.c...
Employment Branding & Development



   The World of Advertising & Technology


   What Really Works?


   Development of ...
The World Of Advertising & Technology


   1994 – Houston Rockets
   
   Advertising, advertising, advertising!!!




    ...
The World Of Advertising & Technology

   Total Ad Revenue for Newspapers - 2005
     
   Print  $47.4 billion (+1.5% sinc...
Forward Thinking
The community is shrinking in size due to technology.

   You Tube pumps out over 100 million short video...
What Are Companies Doing That Really Works?

  “The best organizations have compelling people
  strategies that are perfec...
Strengths & Weaknesses





   Video Segment by Marcus Buckingham,
    “Trombone Player Wanted”




                      ...
Strategies

   Diversify the portfolio



   Invite discussion for enhancement/forward thinking



   Interview the candid...
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Making your mark on the workforce heb

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Making your mark on the workforce heb

  1. 1. Derek M. Brown and Scott Clark Recruiting Tips & Strategies Go Jobing | Jobing.com 1
  2. 2. Employment Branding & Development   The World of Advertising & Technology   What Really Works?   Development of Your Strengths & Managing Around Your Weaknesses Go Jobing | Jobing.com 2
  3. 3. The World Of Advertising & Technology   1994 – Houston Rockets   Advertising, advertising, advertising!!! Go Jobing | Jobing.com 3
  4. 4. The World Of Advertising & Technology   Total Ad Revenue for Newspapers - 2005   Print $47.4 billion (+1.5% since 2004)   Online $2 billion (+31% since 2004) Source: Fast Company, August 2005   According to new research by the IAB and PwC, 2006 saw a 34 percent rise in online advertising spending. They referred to the U.S. as a “healthy environment” for online ads, quoting 2006 revenues at $16.8 billion.   As of this year, nearly 72% of homes in America own computers. 65.1% of those households have access to the Internet. Source: Incisive Interactive Marketing, 2007 Go Jobing | Jobing.com 4
  5. 5. Forward Thinking The community is shrinking in size due to technology.   You Tube pumps out over 100 million short video-clips & takes in up to 65,000 new ones every single day.   It draws 34 million unique visitors a month, ranking it among the 15 most visited sites in the world.   Craig’s List…your online classified! Place an egg there & see what hatches. Nordstrom Careers GE Careers HCSS T.R.I.B.E. VBC Broadcasting Grape Minds CareerBoard Go Jobing | Jobing.com 5
  6. 6. What Are Companies Doing That Really Works? “The best organizations have compelling people strategies that are perfectly aligned with the organization’s business strategy.”   “A company’s employment brand is characterized most simply by what it’s like to work at your company. Who your company targets, what employees ‘get’ from working there, and why your company is different are the key elements. It’s a lot like traditional branding, except it’s harder for employment brands to truly differentiate themselves in the job market.” Aaron Matos, PHR CEO/Founder Jobing.com Go Jobing | Jobing.com 6
  7. 7. Strengths & Weaknesses   Video Segment by Marcus Buckingham, “Trombone Player Wanted” Go Jobing | Jobing.com 7
  8. 8. Strategies   Diversify the portfolio   Invite discussion for enhancement/forward thinking   Interview the candidates about the job market   Focus on strengths-collectively & individually Go Jobing | Jobing.com 8
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