Market Your Title Agency Online

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If you own, manage or sell for a title company, this brief presentation will very simply walk you through the 3 steps to effectively use the internet to market your services: Strategize, Build and …

If you own, manage or sell for a title company, this brief presentation will very simply walk you through the 3 steps to effectively use the internet to market your services: Strategize, Build and Engage. Talk given at the NELTA conference on 6/22/12

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Transcript

  • 1. strategize | build | engagemarketing your title company online
  • 2. online marketing is easy.
  • 3. online marketing is easy.
  • 4. no, really. it is...
  • 5. no, really. it is...
  • 6. let’s get simple:
  • 7. let’s get simple: strategize: what - precisely - do you want to accomplish?
  • 8. let’s get simple: strategize: what - precisely - do you want to accomplish? build: create (or refine/enhance) your website.
  • 9. let’s get simple: strategize: what - precisely - do you want to accomplish? build: create (or refine/enhance) your website. engage: utilize social media to reach out to your (existing or potential) customers.
  • 10. prologue: hub and spokehttp://www.delosinc.com/social-media-marketing-challenge/how-to-find-the-right-social-media-marketing-mix/
  • 11. prologue: hub and spokehttp://www.delosinc.com/social-media-marketing-challenge/how-to-find-the-right-social-media-marketing-mix/
  • 12. strategy
  • 13. strategy “I need a website / Facebook page / Twitter presence / newsletter because everyone else has one.”
  • 14. “I need a website / Facebook page / Twitter presence /newsletter because everyone else has one.”
  • 15. business basics
  • 16. business basicsevery initiative should do one of three things:
  • 17. business basicsevery initiative should do one of three things:
  • 18. business basics every initiative should do one of three things:1. increase your revenue
  • 19. business basics every initiative should do one of three things:1. increase your revenue2. decrease your expenses
  • 20. business basics every initiative should do one of three things:1. increase your revenue2. decrease your expenses or
  • 21. business basics every initiative should do one of three things:1. increase your revenue2. decrease your expenses or3. make your service offering better
  • 22. strategy: get specific
  • 23. strategy: get specific brand awareness
  • 24. strategy: get specific brand awareness obtain email addresses
  • 25. strategy: get specific brand awareness obtain email addresses obtain title orders
  • 26. strategy: get specific brand awareness obtain email addresses obtain title orders provide general info (contact, directions, etc.)
  • 27. strategy: get specific brand awareness obtain email addresses obtain title orders provide general info (contact, directions, etc.) provide transactional info
  • 28. buildhttp://www.flickr.com/photos/ell-r-brown/5129445038/sizes/z/in/photostream/
  • 29. elements of a good website
  • 30. elements of a good websiteshort, memorable URL
  • 31. elements of a good websiteshort, memorable URLclear contact info
  • 32. elements of a good websiteshort, memorable URLclear contact infocall to action button/form
  • 33. elements of a good websiteshort, memorable URLclear contact infocall to action button/formdynamic content
  • 34. elements of a good websiteshort, memorable URLclear contact infocall to action button/formdynamic contentspoke connectors
  • 35. short, memorable URL
  • 36. short, memorable URLwww.NewEnglandTitleClosingAndAbstract.com
  • 37. short, memorable URLwww.NewEnglandTitleClosingAndAbstract.com
  • 38. short, memorable URLwww.NewEnglandTitleClosingAndAbstract.comwww.NETitle.com
  • 39. short, memorable URLwww.NETitle.com
  • 40. short, memorable URLwww.NETitle.com
  • 41. short, memorable URL
  • 42. clear contact info
  • 43. clear contact info how do you want people to contact you?
  • 44. clear contact info how do you want people to contact you? @info email address
  • 45. clear contact info how do you want people to contact you? @info email address phone number
  • 46. clear contact info how do you want people to contact you? @info email address phone number snail mail address
  • 47. clear contact info how do you want people to contact you? @info email address phone number snail mail address facebook / twitter / google+ / youtube
  • 48. call to action
  • 49. call to action in the title context....
  • 50. call to action in the title context.... electronic order
  • 51. call to action in the title context.... electronic order title insurance rate / fee quote
  • 52. call to action in the title context.... electronic order title insurance rate / fee quote download forms
  • 53. call to action in the title context.... electronic order title insurance rate / fee quote download forms upload documents
  • 54. dynamic content
  • 55. dynamic contentin the old days....
  • 56. dynamic contentin the old days.... website
  • 57. dynamic contentin the old days.... website blog
  • 58. dynamic contentin the old days.... website blogtoday....
  • 59. dynamic contentin the old days.... website blogtoday.... website w/ blog
  • 60. spoke connectorshttp://www.delosinc.com/social-media-marketing-challenge/how-to-find-the-right-social-media-marketing-mix/
  • 61. spoke connectorshttp://www.delosinc.com/social-media-marketing-challenge/how-to-find-the-right-social-media-marketing-mix/
  • 62. spoke connectors
  • 63. engageImage copyright iStockPhoto per license agreement
  • 64. the players...
  • 65. the players...
  • 66. the players...
  • 67. the players...
  • 68. the players...
  • 69. 900M+ users
  • 70. 900M+ users(your mom is probably there)
  • 71. 900M+ users(your mom is probably there)business pages
  • 72. 900M+ users(your mom is probably there)business pageseasy to “share” content
  • 73. 900M+ users(your mom is probably there)business pageseasy to “share” contentnew “timeline” feature lets you tell your story
  • 74. most effective at finding “new” connections
  • 75. most effective at finding “new” connectionsno “friend request / accept” barrier
  • 76. most effective at finding “new” connectionsno “friend request / accept” barrierextremely mobile-friendly
  • 77. most effective at finding “new” connectionsno “friend request / accept” barrierextremely mobile-friendlygreat for sharing links
  • 78. your online resume: the professional’s facebook
  • 79. your online resume: the professional’s facebookeasiest to start / maintain
  • 80. your online resume: the professional’s facebookeasiest to start / maintainbusiness only
  • 81. your online resume: the professional’s facebookeasiest to start / maintainbusiness onlyrecommendations
  • 82. your online resume: the professional’s facebookeasiest to start / maintainbusiness onlyrecommendationslike facebook and twitter, easy to share content
  • 83. new kid on the block
  • 84. new kid on the blockbetter “contact filtering” than facebook
  • 85. new kid on the blockbetter “contact filtering” than facebookbetter mobile user interface than facebook
  • 86. new kid on the blockbetter “contact filtering” than facebookbetter mobile user interface than facebookproblem:
  • 87. new kid on the blockbetter “contact filtering” than facebookbetter mobile user interface than facebookproblem: no one is there yet....
  • 88. role players
  • 89. role players
  • 90. role players Foursquare
  • 91. role players Foursquare
  • 92. role players Foursquare Pinterest
  • 93. role players Foursquare Pinterest
  • 94. role players Foursquare Pinterest Instagram
  • 95. role players Foursquare Pinterest Instagram
  • 96. role players Foursquare TripIt Pinterest Instagram
  • 97. role players Foursquare TripIt Pinterest Instagram
  • 98. role players Foursquare TripIt Pinterest Yelp Instagram
  • 99. role players Foursquare TripIt Pinterest Yelp Instagram
  • 100. role players Foursquare TripIt Pinterest Yelp Instagram YouTube
  • 101. old school Image copyright iStockPhoto per license agreement
  • 102. old school Image copyright iStockPhoto per license agreement
  • 103. wicked old school Image copyright iStockPhoto per license agreement
  • 104. wicked old school Image copyright iStockPhoto per license agreement
  • 105. parting thought...
  • 106. parting thought... “Apple Computer’s official Facebook page has over 6.5 million likes, and exactly zero posts. They have never posted a single time.”
  • 107. parting thought... “Apple Computer’s official Facebook page has over 6.5 million likes, and exactly zero posts. They have never posted a single time.”
  • 108. parting thought... “Apple Computer’s official Facebook page has over 6.5 million likes, and exactly zero posts. They have never posted a single time.” - Jeff Turner @ http://retso.com/facebook-required
  • 109. Questions?
  • 110. Questions? Derek.Massey@TRGC.com
  • 111. Questions? Derek.Massey@TRGC.com
  • 112. Questions? Derek.Massey@TRGC.com DerekMassey.info/presentations