Market Your Title Agency Online

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If you own, manage or sell for a title company, this brief presentation will very simply walk you through the 3 steps to effectively use the internet to market your services: Strategize, Build and Engage. Talk given at the NELTA conference on 6/22/12

Published in: Real Estate, Business, Technology
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  • Market Your Title Agency Online

    1. 1. strategize | build | engagemarketing your title company online
    2. 2. online marketing is easy.
    3. 3. online marketing is easy.
    4. 4. no, really. it is...
    5. 5. no, really. it is...
    6. 6. let’s get simple:
    7. 7. let’s get simple: strategize: what - precisely - do you want to accomplish?
    8. 8. let’s get simple: strategize: what - precisely - do you want to accomplish? build: create (or refine/enhance) your website.
    9. 9. let’s get simple: strategize: what - precisely - do you want to accomplish? build: create (or refine/enhance) your website. engage: utilize social media to reach out to your (existing or potential) customers.
    10. 10. prologue: hub and spokehttp://www.delosinc.com/social-media-marketing-challenge/how-to-find-the-right-social-media-marketing-mix/
    11. 11. prologue: hub and spokehttp://www.delosinc.com/social-media-marketing-challenge/how-to-find-the-right-social-media-marketing-mix/
    12. 12. strategy
    13. 13. strategy “I need a website / Facebook page / Twitter presence / newsletter because everyone else has one.”
    14. 14. “I need a website / Facebook page / Twitter presence /newsletter because everyone else has one.”
    15. 15. business basics
    16. 16. business basicsevery initiative should do one of three things:
    17. 17. business basicsevery initiative should do one of three things:
    18. 18. business basics every initiative should do one of three things:1. increase your revenue
    19. 19. business basics every initiative should do one of three things:1. increase your revenue2. decrease your expenses
    20. 20. business basics every initiative should do one of three things:1. increase your revenue2. decrease your expenses or
    21. 21. business basics every initiative should do one of three things:1. increase your revenue2. decrease your expenses or3. make your service offering better
    22. 22. strategy: get specific
    23. 23. strategy: get specific brand awareness
    24. 24. strategy: get specific brand awareness obtain email addresses
    25. 25. strategy: get specific brand awareness obtain email addresses obtain title orders
    26. 26. strategy: get specific brand awareness obtain email addresses obtain title orders provide general info (contact, directions, etc.)
    27. 27. strategy: get specific brand awareness obtain email addresses obtain title orders provide general info (contact, directions, etc.) provide transactional info
    28. 28. buildhttp://www.flickr.com/photos/ell-r-brown/5129445038/sizes/z/in/photostream/
    29. 29. elements of a good website
    30. 30. elements of a good websiteshort, memorable URL
    31. 31. elements of a good websiteshort, memorable URLclear contact info
    32. 32. elements of a good websiteshort, memorable URLclear contact infocall to action button/form
    33. 33. elements of a good websiteshort, memorable URLclear contact infocall to action button/formdynamic content
    34. 34. elements of a good websiteshort, memorable URLclear contact infocall to action button/formdynamic contentspoke connectors
    35. 35. short, memorable URL
    36. 36. short, memorable URLwww.NewEnglandTitleClosingAndAbstract.com
    37. 37. short, memorable URLwww.NewEnglandTitleClosingAndAbstract.com
    38. 38. short, memorable URLwww.NewEnglandTitleClosingAndAbstract.comwww.NETitle.com
    39. 39. short, memorable URLwww.NETitle.com
    40. 40. short, memorable URLwww.NETitle.com
    41. 41. short, memorable URL
    42. 42. clear contact info
    43. 43. clear contact info how do you want people to contact you?
    44. 44. clear contact info how do you want people to contact you? @info email address
    45. 45. clear contact info how do you want people to contact you? @info email address phone number
    46. 46. clear contact info how do you want people to contact you? @info email address phone number snail mail address
    47. 47. clear contact info how do you want people to contact you? @info email address phone number snail mail address facebook / twitter / google+ / youtube
    48. 48. call to action
    49. 49. call to action in the title context....
    50. 50. call to action in the title context.... electronic order
    51. 51. call to action in the title context.... electronic order title insurance rate / fee quote
    52. 52. call to action in the title context.... electronic order title insurance rate / fee quote download forms
    53. 53. call to action in the title context.... electronic order title insurance rate / fee quote download forms upload documents
    54. 54. dynamic content
    55. 55. dynamic contentin the old days....
    56. 56. dynamic contentin the old days.... website
    57. 57. dynamic contentin the old days.... website blog
    58. 58. dynamic contentin the old days.... website blogtoday....
    59. 59. dynamic contentin the old days.... website blogtoday.... website w/ blog
    60. 60. spoke connectorshttp://www.delosinc.com/social-media-marketing-challenge/how-to-find-the-right-social-media-marketing-mix/
    61. 61. spoke connectorshttp://www.delosinc.com/social-media-marketing-challenge/how-to-find-the-right-social-media-marketing-mix/
    62. 62. spoke connectors
    63. 63. engageImage copyright iStockPhoto per license agreement
    64. 64. the players...
    65. 65. the players...
    66. 66. the players...
    67. 67. the players...
    68. 68. the players...
    69. 69. 900M+ users
    70. 70. 900M+ users(your mom is probably there)
    71. 71. 900M+ users(your mom is probably there)business pages
    72. 72. 900M+ users(your mom is probably there)business pageseasy to “share” content
    73. 73. 900M+ users(your mom is probably there)business pageseasy to “share” contentnew “timeline” feature lets you tell your story
    74. 74. most effective at finding “new” connections
    75. 75. most effective at finding “new” connectionsno “friend request / accept” barrier
    76. 76. most effective at finding “new” connectionsno “friend request / accept” barrierextremely mobile-friendly
    77. 77. most effective at finding “new” connectionsno “friend request / accept” barrierextremely mobile-friendlygreat for sharing links
    78. 78. your online resume: the professional’s facebook
    79. 79. your online resume: the professional’s facebookeasiest to start / maintain
    80. 80. your online resume: the professional’s facebookeasiest to start / maintainbusiness only
    81. 81. your online resume: the professional’s facebookeasiest to start / maintainbusiness onlyrecommendations
    82. 82. your online resume: the professional’s facebookeasiest to start / maintainbusiness onlyrecommendationslike facebook and twitter, easy to share content
    83. 83. new kid on the block
    84. 84. new kid on the blockbetter “contact filtering” than facebook
    85. 85. new kid on the blockbetter “contact filtering” than facebookbetter mobile user interface than facebook
    86. 86. new kid on the blockbetter “contact filtering” than facebookbetter mobile user interface than facebookproblem:
    87. 87. new kid on the blockbetter “contact filtering” than facebookbetter mobile user interface than facebookproblem: no one is there yet....
    88. 88. role players
    89. 89. role players
    90. 90. role players Foursquare
    91. 91. role players Foursquare
    92. 92. role players Foursquare Pinterest
    93. 93. role players Foursquare Pinterest
    94. 94. role players Foursquare Pinterest Instagram
    95. 95. role players Foursquare Pinterest Instagram
    96. 96. role players Foursquare TripIt Pinterest Instagram
    97. 97. role players Foursquare TripIt Pinterest Instagram
    98. 98. role players Foursquare TripIt Pinterest Yelp Instagram
    99. 99. role players Foursquare TripIt Pinterest Yelp Instagram
    100. 100. role players Foursquare TripIt Pinterest Yelp Instagram YouTube
    101. 101. old school Image copyright iStockPhoto per license agreement
    102. 102. old school Image copyright iStockPhoto per license agreement
    103. 103. wicked old school Image copyright iStockPhoto per license agreement
    104. 104. wicked old school Image copyright iStockPhoto per license agreement
    105. 105. parting thought...
    106. 106. parting thought... “Apple Computer’s official Facebook page has over 6.5 million likes, and exactly zero posts. They have never posted a single time.”
    107. 107. parting thought... “Apple Computer’s official Facebook page has over 6.5 million likes, and exactly zero posts. They have never posted a single time.”
    108. 108. parting thought... “Apple Computer’s official Facebook page has over 6.5 million likes, and exactly zero posts. They have never posted a single time.” - Jeff Turner @ http://retso.com/facebook-required
    109. 109. Questions?
    110. 110. Questions? Derek.Massey@TRGC.com
    111. 111. Questions? Derek.Massey@TRGC.com
    112. 112. Questions? Derek.Massey@TRGC.com DerekMassey.info/presentations

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