1. Charlotte Motor Speedway: Engaging Fans and
Enhancing the Live Event Experience

2. Presentation Overview
• Speedway Overview and Opportunities
• Introducing BuzzMob
• The Possibilities
• How You Can Use BuzzMob
• Revolutionize the speedway experience
• Partnership Framework
• Next Steps

3. Imagine the possibilities.
Your fans want digital interaction. Facebook and Twitter, while
excellent ways to promote your business, don’t connect fans
inside your speedway to share the experience together and
receive real-time, exclusive content. We’re changing that.
BuzzMob exists to give your fans the best live experience
possible. To engage them with each other and with you.
Imagine…
 140,000 die-hard NASCAR fans, all connected within the
speedway on their smartphones;
 NASCAR drivers and crew connecting with their fans live at
the speedway during events;
 And most importantly, Charlotte Motor Speedway…finally
connected to all the fans and attendees as they are sitting in
their seats.

4. A snapshot of BuzzMob.
 BuzzMob is a mobile social platform that brings digital communication to real-world places and
events, allowing people within the same location to interact within a private digital network.
 How can this be used by Charlotte Motor Speedway?
 You can connect your 140,000+ fans together while they’re experiencing a race at your
speedway. They can talk, share tips, photos, videos, and receive exclusive content.
 And why not include the drivers and their crews as well? They can use BuzzMob to
communicate with fans, giving them an inside look into what’s happening in the pits.
 You can bring in your major race sponsors like Sprint, Coca-Cola, and Bank of America and
allow them to participate in the onsite interaction as well, giving them direct access to all the
fans at the speedway.
 You can administer the ring and control the content. Your fans will be on BuzzMob at your
live events, and you can push information to them while they’re in their seats. Encourage
fans to visit the gift shop, half price hot dogs, contests – you name it, we can do it for you.
 You will enhance the event experience for your fans by allowing them to interact with each
other onsite, connect with their favorite drivers in real-time, and allow you to interactively
engage with them.

5. An idea is born.
Jeff Jackel was sitting in the bleachers at a Los
Angeles Angels game when he stopped watching
the game and started looking at everyone playing
on their smartphones. 40,000 people sharing the
baseball experience, but not sharing it together.
They were not engaged in what was happening
HERE, because no one HERE was engaging
with them. How could he connect them all to
each other and, just as important, how could he
connect them with the Los Angeles Angels?
With those thoughts, BuzzMob was born.

6. What exactly is BuzzMob?
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7. How it works.
 Using a smartphone’s GPS, BuzzMob lets
users join “Rings,” real-time, live
communities built of people who are at the
same event or location. Once inside the
“Ring,” users can chat, share tips, photos,
videos, and receive exclusive content
within a private network.
 Where existing social media focuses on
documenting experiences to your friends
and followers, BuzzMob is about
enhancing those experiences by
connecting you with your location and the
people around you.

8. BuzzMob Key Features
Key Features:
 The Buzz: A live feed of all conversations and content occurring now, or most
recent conversations and content at a specific location
 BuzzPoints: A map of geo-tagged tips and reviews posted by members to help
each other get the most from their experience at the Ring location
 Photos: See or share the view from different vantages inside the Ring, from the
front row to the nosebleeds
 Messages: Reply directly to any member on the feed, or email them from your
personal email address, without leaving the application
 Search: For Rings nearby or far away, key words, specific members and/or hot
topics
 View: Choose eligible rings to join from a GPS map view or a list view
 Observe: Follow a Ring, even if you’re not at the location
 Exclusive Content: Get info, content, and offers provided by the location itself

9. At Charlotte Motor Speedway
 Create a ‘Ring’ for Charlotte Motor Speedway – this ring can span the length of
the speedway and even encompass the nearby hotels and attractions
 Work with drivers and their teams to get exclusive content to offer fans via
BuzzMob and encourage teams to interact with fans onsite; take photos from the
pits, give driver updates, etc.
 Offer fans a way to get exclusive content and updates, interact with their favorite
drivers, and engage with other fans while at the speedway
 Connect with the gift shop and other vendors to offer special discounts and
promotions to fans while they’re sitting in their seats
 Connect with Focus Fan Photos to upload and promote fan photos through
BuzzMob
 Target special days at the speedway, such as the Democratic National
Convention Kick-Off Event and offer special promotions and live interaction via
BuzzMob

10. The benefits are endless.
 Promote real-time, genuine fan interaction, creating greater support for
individual drivers, for the speedway, and for the sport
 Allow drivers and crews to engage with their fans onsite
 Build a real “buzz”. Connect the speedway venue, drivers, and fans together
in one buzzing interactive network during events
 Partner with major brands like Sprint, Coca-Cola, and Bank of America that
sponsor your NASCAR events – give them a way to connect with your
140,000 fans onsite during the races
 Give fans a behind the scenes look in the pits, while they’re in the stands
during live events
 Push special offers to fans while onsite at the speedway, from purchasing
tickets for other events, to buying merchandise from the on-site shops
 Capture and monitor valuable fan information; form relationships with fans
that extend well beyond the speedway and the event

11. An inside look.
From the moment your attendees arrive at the speedway…
When your fans Once they’re in ‘the
arrive, they are taken buzz’ of the event,
into the interactive your attendees will
experience instantly. be actively meeting
and engaging with
Your custom launch each other about the
screen can change race and all events at
daily or hourly. the speedway.
Branded for you or
your sponsors, and From here, YOU can
can include offers or engage them, and
live event info such the possibilities are
as race winners. limitless…

12. Engage your attendees.
The first time YOU engage your fans LIVE at the speedway will
change the racetrack experience forever.
Connect with your attendees in a
live, personal way that is fun and
interactive.
Direct trivia, offers, music, video,
or instant discounts right to their
handsets in real-time, inside the
speedway.
Present them with offers and
rewards that they can redeem at
your concession stands at your
merchandise locations or your
sponsors locations RIGHT NOW.

13. Engage in THE moment.
We all know THE moment.
• Earnhardt runs out of gas.
• Harvick crosses the finish line.
• You engage the audience in THAT
moment.
With BuzzMob, price of admission now
comes with a lot more than the seats. It’s
exclusive, it’s digital, it’s on their phones,
and it goes home with them after they leave
the speedway.

14. A natural fit.
 BuzzMob exists to change the game of live events. To show fans new
heights of what they can expect when they attend an event at our partner
locations. To deliver the best possible experience to fans and attendees.
We think Charlotte Motor Speedway shares our commitment to the fans.
 Partnering with BuzzMob is easy. It’s a simple solution to engaging fans,
communicating with them in real-time at live events, and allowing the
speedway, drivers, and fans to share a great event experience together.
 Our team does all the legwork for you. We will brand and customize the app
to fit the speedway’s needs and desires, and we will give your team control
of all the live content, offers, and engagements you want for your fans.
 While BuzzMob’s full value package will come with a commensurate price
tag to venues down the road looking to engage fans, our immediate goal is
to create a handful of model partners, for whom we will provide the
BuzzMob experience at little to no cost.

15. Gentleman. Start your engines.
Together, let’s share ideas on the best uses of BuzzMob for the Charlotte
Motor Speedway, select one test pilot event, and make it happen.
(Insert visuals)

16. Contact:
Jeff Jackel Scott Samson
President Vice President
BuzzMob MWW Group
949.470.9100 Office 213.402.1435 Office
949.309.9019 Cell 323.632.7075 Cell
14 Hughes St., Suite B205 660 S Figueroa St., Suite 1400
Irvine, CA 92618 Los Angeles, CA 90017
jeff@buzzmob.net ssamson@mww.com