Connex and Social Media Existing blog Establish social media Blog to serve as content Social channels to connect, engage and offer something
Situation After initial launch of Facebook page, leveled out at around 300 “likes”. Goal was to continue increasing that number, but stay true to our mission statement.
Challenge Increase the number of Facebook “likes” without being too intrusive or gimmicky. More importantly, stay true to the brand.
Solution Developed a charitable giving campaign - driven through social media and traditional. Also tie in a gift as a giveaway to a new fan. The holiday social was born.
Concept Partner with Connecticut Food Bank on a social media driven campaign. For every person who liked Connex’s Facebook page, Connex would donate $1 to Connecticut food bank. $1 provides 3.6 meals
Objectives Support a worthwhile cause during holidays Increase Facebook “Likes” Engage and interact Increase overall awareness Earn media coverage
Support Social media Banner ads on websites (radio) In branch flyers to members Connex website Community partners