Presentation Edge Amsterdam Crowdsourcing

SALES STRATEGIE/PLAN 2011 The Future of Advertising and Crowdsourcing Derek Ariëns, Managing Director Edge Amsterdam Twitter: @edge_amsterdam [email_address]

SALES STRATEGIE/PLAN 2011 Crowdsourcing is the act of outsourcing tasks, traditionally performed by an employee or contractor, to an undefined, large group of people or community (a "crowd"), through an open call. CROWDSOURCING @edge_amsterdam

SALES STRATEGIE/PLAN 2011 WHAT IS EDGE? @edge_amsterdam Online creative network that connects young creative talents to work on briefings from brands and agencies. Based on crowdsourcing, but we call it elite-sourcing, crowdsourcing with the right crowd .

SALES STRATEGIE/PLAN 2011 LONG TAIL Chris Anderson @edge_amsterdam

SALES STRATEGIE/PLAN 2011

SALES STRATEGIE/PLAN 2011 ESMEE IN 2011 ESMEE IN 2007

SALES STRATEGIE/PLAN 2011 @edge_amsterdam

SALES STRATEGIE/PLAN 2011 CREATIVE PROFESSIONALS / AGENCIES CREATIVE TALENT

SALES STRATEGIE/PLAN 2011 REASONS FOR CROWDSOURCING @edge_amsterdam

SALES STRATEGIE/PLAN 2011 PR, SHOW YOU ARE INNOVATIVE

SALES STRATEGIE/PLAN 2011 CREATIVE OUTPUT

SALES STRATEGIE/PLAN 2011 CONSUMER TRENDS

SALES STRATEGIE/PLAN 2011 DOWNSIDES OF CROWDSOURCING @edge_amsterdam

SALES STRATEGIE/PLAN 2011 QUALITY @edge_amsterdam

SALES STRATEGIE/PLAN 2011 AMOUNT OF REVIEW WORK @edge_amsterdam

SALES STRATEGIE/PLAN 2011 AMOUNT OF REVIEW WORK

SALES STRATEGIE/PLAN 2011 ORIGINALITY @edge_amsterdam

SALES STRATEGIE/PLAN 2011 WHEN DOES CROWDSOURCING WORK? Simple creative tasks (slogan, tastes) Good guidance of the process Clarity on Rules and ‘ What happens next ’ Take your crowd seriously! @edge_amsterdam

SALES STRATEGIE/PLAN 2011 WHY ELITE SOURCING? @edge_amsterdam If you deal with creative issues (designs, creative concepts, campaigns) you need people who studied for it. It is a more efficient process and generates a higher quality.

SALES STRATEGIE/PLAN 2011 WHY YOUNG TALENT? @edge_amsterdam
They have fresh and vivid visions and concept ideas.
They are not limited by agency rules
They are digital natives
They have new forms of communicating
Innovation starts on the edges of the road

SALES STRATEGIE/PLAN 2011 WHY YOUNG TALENT?

SALES STRATEGIE/PLAN 2011 SO, WHAT IS THE FUTURE OF ADVERTISING? @edge_amsterdam

SALES STRATEGIE/PLAN 2011 WHAT IS EDGE?

"The room had a Twitter feed, but 70% of the room didn’t know what Twitter was.”
Rob Schwartz, Chief Creative Officer TBWAChiat Day
@edge_amsterdam

SALES STRATEGIE/PLAN 2011 THANK YOU! @edge_amsterdam

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Presentation Edge Amsterdam Crowdsourcing

by Derek Ariëns on Jul 06, 2011

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