Investor relations online

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a presentation I did for a corporate social media conference, October 2008

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  • Investor relations online

    1. 1. talking to the markets with social media derek abdinor
    2. 3. investor relations a strategic management responsibility 2 way communication between the company and the financial community integrates enables contributes fair value finance communication marketing legal compliance
    3. 5. market communication clear communication = trust trust = confidence confidence = money Dr Bill Lutz Director: SEC’s Plain English Movement
    4. 6. talking to markets <ul><li>compliance </li></ul><ul><li>disclosure </li></ul><ul><li>communication </li></ul><ul><li>conversation? </li></ul>
    5. 7. analysts the people that matter most investor communications aimed here most cover blue chips –battle for attention and profile getting younger
    6. 8. dissemination blog/blogging policy RSS Social networks
    7. 11. Dissemination RSS
    8. 12. Dissemination Social networks
    9. 15. presence website as the first line monitor Poor customer response affects share price (Sinclair; Dell; Comcast)
    10. 17. in the flesh roadshows webcast/podcast Second Life
    11. 18. more dissemination Slideshare, Flickr!,YouTube Twitter networks
    12. 22. SEC <ul><li>Twitter, RSS, Social Networking </li></ul><ul><li>Website as primary source of disclosure </li></ul>
    13. 24. dealstream Brokers with CFDs blogs & comments chat forums Twitter Hello Peter
    14. 25. interactive data next generation of disclosure mashup financial data
    15. 26. brand 3
    16. 27. branding Nothing as naked as investing your money, or being paid to invest money Therefore: Investing Relations
    17. 28. derek abdinor [email_address] www.motiv.co.za

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