talking to the markets with social media derek abdinor

investor relations a strategic management responsibility 2 way communication between the company and the financial community integrates enables contributes fair value finance communication marketing legal compliance

market communication clear communication = trust trust = confidence confidence = money Dr Bill Lutz Director: SEC’s Plain English Movement

talking to markets compliance disclosure communication conversation?

compliance

disclosure

communication

conversation?

analysts the people that matter most investor communications aimed here most cover blue chips –battle for attention and profile getting younger

dissemination blog/blogging policy RSS Social networks

Dissemination RSS

Dissemination Social networks

presence website as the first line monitor Poor customer response affects share price (Sinclair; Dell; Comcast)

in the flesh roadshows webcast/podcast Second Life

more dissemination Slideshare, Flickr!,YouTube Twitter networks

SEC Twitter, RSS, Social Networking Website as primary source of disclosure

Twitter, RSS, Social Networking

Website as primary source of disclosure

dealstream Brokers with CFDs blogs & comments chat forums Twitter Hello Peter

interactive data next generation of disclosure mashup financial data

brand 3

branding Nothing as naked as investing your money, or being paid to invest money Therefore: Investing Relations

derek abdinor [email_address] www.motiv.co.za