Massive Real Estate Success with Social Media #resm Changing the Way You Connect with People

What is This Social Media Thing? “ An umbrella term that defines the various activities that integrate technology, social interaction, and the construction of words, pictures, videos and audio.”

“ An umbrella term that defines the various

activities that integrate technology, social

interaction, and the construction of words,

pictures, videos and audio.”

A Techie View of Social Media? “ content created by people using highly accessible and scalable publishing technologies. At its most basic sense, social media is a shift in how people discover, read and share news, information and content. It's a fusion of sociology and technology, transforming monologues (one to many) into dialogues (many to many) and is the democratization of information, transforming people from content readers into publishers.” Source Wikipedia

“ content created by people using highly accessible and scalable publishing technologies. At its most basic sense, social media is a shift in how people discover, read and share news, information and content. It's a fusion of sociology and technology, transforming monologues (one to many) into dialogues (many to many) and is the democratization of information, transforming people from content readers into publishers.”

Source Wikipedia

Different Social Media Platforms Blogs Social Networks Location Video Documents Music Pictures Social Bookmarks Microblogs Events

Blogs

Social Networks

Location

Video

Documents

Music

Pictures

Social Bookmarks

Microblogs

Events

Why Should We Care? There’s a shift in how people spend their time. Shift in how people find information. Traditional marketing isn’t reaching people effectively. Bombarded by marketing messages, easy to tune out.

There’s a shift in how people spend their time.

Shift in how people find information.

Traditional marketing isn’t reaching people effectively.

Bombarded by marketing messages, easy to tune out.

The Marketing Evolution Traditional Marketing Broadcast Web pages Online billboards Interruptive New Media (Web 2.0) Permissive Create conversations Build relationships and rapport. It’s where consumers are and inexpensive!

Traditional Marketing

Broadcast

Web pages

Online billboards

Interruptive

New Media (Web 2.0)

Permissive

Create conversations

Build relationships and rapport.

It’s where consumers are and inexpensive!

What Are Consumers Doing Online? Connecting (Social Networks and Content Sharing) Gen Y and X. Baby Boomers are fastest growing demographic. Educating and Researching (Blogs and Content Sharing) Gen X and older. This usage is rapidly converging! Pew Research, “Generations Online in 2009”, January 28, 2009

Connecting (Social Networks and Content Sharing)

Gen Y and X.

Baby Boomers are fastest growing demographic.

Educating and Researching (Blogs and Content Sharing)

Gen X and older.

This usage is rapidly converging!

Pew Research, “Generations Online in 2009”, January 28, 2009

The Benefits of Social Media

Social Networks The fastest growing and largest web platforms ever. More pervasive and adopted more rapidly than email. It’s how people are connecting, sharing, and building relationships.

The fastest growing and largest web platforms ever.

More pervasive and adopted more rapidly than email.

It’s how people are connecting, sharing, and building relationships.

Social Networks Facebook – www.Facebook.com

Facebook – www.Facebook.com

Social Networks Facebook – www.Facebook.com

Facebook – www.Facebook.com

Social Networks LinkedIn – www.LinkedIn.com

LinkedIn – www.LinkedIn.com

Social Network – How To Dos – Give more than you take – Participate – Be selective about your connections – “ Humanize” your profile – Update frequently – Promote your network outside the network

Dos

– Give more than you take

– Participate

– Be selective about your connections

– “ Humanize” your profile

– Update frequently

– Promote your network outside the network

Social Network – How To Don’ts – Lead with a sales pitch – Expect to attract business – Post anything your mother wouldn’t approve of or you wouldn’t want in the newspaper – Think your information is “personal” – Be a wallflower

Don’ts

– Lead with a sales pitch

– Expect to attract business

– Post anything your mother wouldn’t approve

of or you wouldn’t want in the newspaper

– Think your information is “personal”

– Be a wallflower

Blogging Are you blogging? Less than 30% in our industry are blogging. Of those, less than 1% do it effectively. Why blog? Sharing knowledge of the marketplace. Develop niche expertise. Search Engine Optimization (SEO). To create community.

Are you blogging?

Less than 30% in our industry are blogging.

Of those, less than 1% do it effectively.

Why blog?

Sharing knowledge of the marketplace.

Develop niche expertise.

Search Engine Optimization (SEO).

To create community.

Blogging Activerain – www.ActiveRain.com

Activerain – www.ActiveRain.com

Blogging Wordpress – www.Wordpress.com Free with additional options to customize. Easy to start Self-hosted Wordpress – www.Wordpress.org Greater flexibility to customize look and function. Must be hosted. Typepad – www.Typepad.com Blogger – www.Blogger.com

Wordpress – www.Wordpress.com

Free with additional options to customize.

Easy to start

Self-hosted Wordpress – www.Wordpress.org

Greater flexibility to customize look and function.

Must be hosted.

Typepad – www.Typepad.com

Blogger – www.Blogger.com

Blogging Blog guidelines – Write for yourself. – Have fun, have a hook. – Establish a schedule. – Keep a blog book. – Stock up on content. – Understand blogging is forever.

Blog guidelines

– Write for yourself.

– Have fun, have a hook.

– Establish a schedule.

– Keep a blog book.

– Stock up on content.

– Understand blogging is forever.

Micro-Blogging • Micro‐blogging – Brief updates that appear to followers – Can be sent via text, IM, email or web – Also known as “status updates” on SN sites – Utility in business has been questioned • Tagging and bookmarking – Sharing sites of interest, etc.

• Micro‐blogging

– Brief updates that appear to followers

– Can be sent via text, IM, email or web

– Also known as “status updates” on SN sites

– Utility in business has been questioned

• Tagging and bookmarking

– Sharing sites of interest, etc.

Micro-Blogging Twitter – www.Twitter.com

Twitter – www.Twitter.com

Video YouTube – www.YouTube.com

YouTube – www.YouTube.com

Video Vimeo – www.Vimeo.com

Vimeo – www.Vimeo.com

Documents SlideShare– www.SlideShare.com

SlideShare– www.SlideShare.com

Social Bookmarking Delicious– www.Delicious.com

Delicious– www.Delicious.com

Social Media Aggregators FriendFeed – www.FriendFeed.com

FriendFeed – www.FriendFeed.com

Connect in Real Life Meetup – www.Meetup.com

Meetup – www.Meetup.com

Your Social Media Strategy • Your social media strategy should be simple: Attract connections Engage people Create relationships and a community • Use in concert with your current marketing and promotion strategies

• Your social media strategy should be

simple:

Attract connections

Engage people

Create relationships and a community

• Use in concert with your current

marketing and promotion strategies

Your Social Media Strategy • You don’t need to use them all Just use something. Use it effectively. • But remember… It’s not all about business. It’s about you as a person. It’s about you engaging others! Start here, the business will come later.

• You don’t need to use them all

Just use something.

Use it effectively.

• But remember…

It’s not all about business.

It’s about you as a person.

It’s about you engaging others!

Start here, the business will come later.

Upcoming Events Blogging Basics Build Your Business with Facebook and Twitter Connect with LinkedIn Advanced Blogging Odds and Ends: Putting the Pieces Together Register at http://resm.eventbrite.com

Blogging Basics

Build Your Business with Facebook and Twitter

Connect with LinkedIn

Advanced Blogging

Odds and Ends: Putting the Pieces Together

Register at http://resm.eventbrite.com

Around the World with Social media What questions? These are tools, figure out how you’re going to use them and what you want to build. Tie them together!

What questions?

These are tools, figure out how you’re going to use them and what you want to build.

Tie them together!

Contact Me Derec Shuler (@derecshuler) [email_address] http://DerecOnFacebook.com http://DerecOnLinkedIn.com (303) 847-4926 Upcoming Events! REBarCamp Denver ( http://REBarCamp.com/Denver ) – May 22 </presentation>

Derec Shuler (@derecshuler)

[email_address]

http://DerecOnFacebook.com

http://DerecOnLinkedIn.com

(303) 847-4926

Upcoming Events!

REBarCamp Denver ( http://REBarCamp.com/Denver ) – May 22

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