Massive Real Estate Success With Social Media

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This is an introduction presentation given to REALTORS on social media and networks and how it's impacting our community. …

This is an introduction presentation given to REALTORS on social media and networks and how it's impacting our community.

Grow your real estate business today

More in: Technology , Real Estate
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  • wow.... cool presentation. I love your presentation. I'd love to have a copy as well. would you please send to my email at info@limepropertybali.com please.. thanks before
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  • Great presentation! I’d like to have a copy. Please send to sandeep.delhi@hotmail.com, Thank you.
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  • 1. Massive Real Estate Success with Social Media #resm Changing the Way You Connect with People
  • 2. What is This Social Media Thing?
    • “ An umbrella term that defines the various
    • activities that integrate technology, social
    • interaction, and the construction of words,
    • pictures, videos and audio.”
  • 3. A Techie View of Social Media?
    • “ content created by people using highly accessible and scalable publishing technologies. At its most basic sense, social media is a shift in how people discover, read and share news, information and content. It's a fusion of sociology and technology, transforming monologues (one to many) into dialogues (many to many) and is the democratization of information, transforming people from content readers into publishers.”
    • Source Wikipedia
  • 4.  
  • 5.  
  • 6. Different Social Media Platforms
    • Blogs
    • Social Networks
    • Location
    • Video
    • Documents
    • Music
    • Pictures
    • Social Bookmarks
    • Microblogs
    • Events
  • 7. Why Should We Care?
    • There’s a shift in how people spend their time.
    • Shift in how people find information.
    • Traditional marketing isn’t reaching people effectively.
      • Bombarded by marketing messages, easy to tune out.
  • 8. The Marketing Evolution
    • Traditional Marketing
      • Broadcast
      • Web pages
      • Online billboards
      • Interruptive
    • New Media (Web 2.0)
      • Permissive
      • Create conversations
      • Build relationships and rapport.
      • It’s where consumers are and inexpensive!
  • 9. What Are Consumers Doing Online?
    • Connecting (Social Networks and Content Sharing)
      • Gen Y and X.
      • Baby Boomers are fastest growing demographic.
    • Educating and Researching (Blogs and Content Sharing)
      • Gen X and older.
    • This usage is rapidly converging!
      • Pew Research, “Generations Online in 2009”, January 28, 2009
  • 10. The Benefits of Social Media
  • 11. Social Networks
    • The fastest growing and largest web platforms ever.
    • More pervasive and adopted more rapidly than email.
    • It’s how people are connecting, sharing, and building relationships.
  • 12. Social Networks
    • Facebook – www.Facebook.com
  • 13. Social Networks
    • Facebook – www.Facebook.com
  • 14. Social Networks
    • LinkedIn – www.LinkedIn.com
  • 15. Social Network – How To
    • Dos
    • – Give more than you take
    • – Participate
    • – Be selective about your connections
    • – “ Humanize” your profile
    • – Update frequently
    • – Promote your network outside the network
  • 16. Social Network – How To
    • Don’ts
    • – Lead with a sales pitch
    • – Expect to attract business
    • – Post anything your mother wouldn’t approve
    • of or you wouldn’t want in the newspaper
    • – Think your information is “personal”
    • – Be a wallflower
  • 17. Blogging
    • Are you blogging?
      • Less than 30% in our industry are blogging.
      • Of those, less than 1% do it effectively.
    • Why blog?
      • Sharing knowledge of the marketplace.
      • Develop niche expertise.
      • Search Engine Optimization (SEO).
      • To create community.
  • 18. Blogging
    • Activerain – www.ActiveRain.com
  • 19. Blogging
    • Wordpress – www.Wordpress.com
      • Free with additional options to customize.
      • Easy to start
    • Self-hosted Wordpress – www.Wordpress.org
      • Greater flexibility to customize look and function.
      • Must be hosted.
    • Typepad – www.Typepad.com
    • Blogger – www.Blogger.com
  • 20. Blogging
    • Blog guidelines
    • – Write for yourself.
    • – Have fun, have a hook.
    • – Establish a schedule.
    • – Keep a blog book.
    • – Stock up on content.
    • – Understand blogging is forever.
  • 21. Micro-Blogging
    • • Micro‐blogging
    • – Brief updates that appear to followers
    • – Can be sent via text, IM, email or web
    • – Also known as “status updates” on SN sites
    • – Utility in business has been questioned
    • • Tagging and bookmarking
    • – Sharing sites of interest, etc.
  • 22. Micro-Blogging
    • Twitter – www.Twitter.com
  • 23. Video
    • YouTube – www.YouTube.com
  • 24. Video
    • Vimeo – www.Vimeo.com
  • 25. Documents
    • SlideShare– www.SlideShare.com
  • 26. Social Bookmarking
    • Delicious– www.Delicious.com
  • 27. Social Media Aggregators
    • FriendFeed – www.FriendFeed.com
  • 28. Connect in Real Life
    • Meetup – www.Meetup.com
  • 29. Your Social Media Strategy
    • • Your social media strategy should be
    • simple:
      • Attract connections
      • Engage people
      • Create relationships and a community
    • • Use in concert with your current
    • marketing and promotion strategies
  • 30. Your Social Media Strategy
    • • You don’t need to use them all
      • Just use something.
      • Use it effectively.
    • • But remember…
      • It’s not all about business.
      • It’s about you as a person.
      • It’s about you engaging others!
      • Start here, the business will come later.
  • 31. Upcoming Events
    • Blogging Basics
    • Build Your Business with Facebook and Twitter
    • Connect with LinkedIn
    • Advanced Blogging
    • Odds and Ends: Putting the Pieces Together
    • Register at http://resm.eventbrite.com
  • 32. Around the World with Social media
    • What questions?
    • These are tools, figure out how you’re going to use them and what you want to build.
    • Tie them together!
  • 33. Contact Me
      • Derec Shuler (@derecshuler)
      • [email_address]
      • http://DerecOnFacebook.com
      • http://DerecOnLinkedIn.com
      • (303) 847-4926
      • Upcoming Events!
        • REBarCamp Denver ( http://REBarCamp.com/Denver ) – May 22
      • </presentation>