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Massive Real Estate Success With Social Media
Massive Real Estate Success With Social Media
Massive Real Estate Success With Social Media
Massive Real Estate Success With Social Media
Massive Real Estate Success With Social Media
Massive Real Estate Success With Social Media
Massive Real Estate Success With Social Media
Massive Real Estate Success With Social Media
Massive Real Estate Success With Social Media
Massive Real Estate Success With Social Media
Massive Real Estate Success With Social Media
Massive Real Estate Success With Social Media
Massive Real Estate Success With Social Media
Massive Real Estate Success With Social Media
Massive Real Estate Success With Social Media
Massive Real Estate Success With Social Media
Massive Real Estate Success With Social Media
Massive Real Estate Success With Social Media
Massive Real Estate Success With Social Media
Massive Real Estate Success With Social Media
Massive Real Estate Success With Social Media
Massive Real Estate Success With Social Media
Massive Real Estate Success With Social Media
Massive Real Estate Success With Social Media
Massive Real Estate Success With Social Media
Massive Real Estate Success With Social Media
Massive Real Estate Success With Social Media
Massive Real Estate Success With Social Media
Massive Real Estate Success With Social Media
Massive Real Estate Success With Social Media
Massive Real Estate Success With Social Media
Massive Real Estate Success With Social Media
Massive Real Estate Success With Social Media
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Massive Real Estate Success With Social Media

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This is an introduction presentation given to REALTORS on social media and networks and how it's impacting our community. …

This is an introduction presentation given to REALTORS on social media and networks and how it's impacting our community.

Grow your real estate business today

Published in: Technology, Real Estate
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  • 1. Massive Real Estate Success with Social Media #resm Changing the Way You Connect with People
  • 2. What is This Social Media Thing? <ul><li>“ An umbrella term that defines the various </li></ul><ul><li>activities that integrate technology, social </li></ul><ul><li>interaction, and the construction of words, </li></ul><ul><li>pictures, videos and audio.” </li></ul>
  • 3. A Techie View of Social Media? <ul><li>“ content created by people using highly accessible and scalable publishing technologies. At its most basic sense, social media is a shift in how people discover, read and share news, information and content. It's a fusion of sociology and technology, transforming monologues (one to many) into dialogues (many to many) and is the democratization of information, transforming people from content readers into publishers.” </li></ul><ul><li>Source Wikipedia </li></ul>
  • 4.  
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  • 6. Different Social Media Platforms <ul><li>Blogs </li></ul><ul><li>Social Networks </li></ul><ul><li>Location </li></ul><ul><li>Video </li></ul><ul><li>Documents </li></ul><ul><li>Music </li></ul><ul><li>Pictures </li></ul><ul><li>Social Bookmarks </li></ul><ul><li>Microblogs </li></ul><ul><li>Events </li></ul>
  • 7. Why Should We Care? <ul><li>There’s a shift in how people spend their time. </li></ul><ul><li>Shift in how people find information. </li></ul><ul><li>Traditional marketing isn’t reaching people effectively. </li></ul><ul><ul><li>Bombarded by marketing messages, easy to tune out. </li></ul></ul>
  • 8. The Marketing Evolution <ul><li>Traditional Marketing </li></ul><ul><ul><li>Broadcast </li></ul></ul><ul><ul><li>Web pages </li></ul></ul><ul><ul><li>Online billboards </li></ul></ul><ul><ul><li>Interruptive </li></ul></ul><ul><li>New Media (Web 2.0) </li></ul><ul><ul><li>Permissive </li></ul></ul><ul><ul><li>Create conversations </li></ul></ul><ul><ul><li>Build relationships and rapport. </li></ul></ul><ul><ul><li>It’s where consumers are and inexpensive! </li></ul></ul>
  • 9. What Are Consumers Doing Online? <ul><li>Connecting (Social Networks and Content Sharing) </li></ul><ul><ul><li>Gen Y and X. </li></ul></ul><ul><ul><li>Baby Boomers are fastest growing demographic. </li></ul></ul><ul><li>Educating and Researching (Blogs and Content Sharing) </li></ul><ul><ul><li>Gen X and older. </li></ul></ul><ul><li>This usage is rapidly converging! </li></ul><ul><ul><li>Pew Research, “Generations Online in 2009”, January 28, 2009 </li></ul></ul>
  • 10. The Benefits of Social Media
  • 11. Social Networks <ul><li>The fastest growing and largest web platforms ever. </li></ul><ul><li>More pervasive and adopted more rapidly than email. </li></ul><ul><li>It’s how people are connecting, sharing, and building relationships. </li></ul>
  • 12. Social Networks <ul><li>Facebook – www.Facebook.com </li></ul>
  • 13. Social Networks <ul><li>Facebook – www.Facebook.com </li></ul>
  • 14. Social Networks <ul><li>LinkedIn – www.LinkedIn.com </li></ul>
  • 15. Social Network – How To <ul><li>Dos </li></ul><ul><li>– Give more than you take </li></ul><ul><li>– Participate </li></ul><ul><li>– Be selective about your connections </li></ul><ul><li>– “ Humanize” your profile </li></ul><ul><li>– Update frequently </li></ul><ul><li>– Promote your network outside the network </li></ul>
  • 16. Social Network – How To <ul><li>Don’ts </li></ul><ul><li>– Lead with a sales pitch </li></ul><ul><li>– Expect to attract business </li></ul><ul><li>– Post anything your mother wouldn’t approve </li></ul><ul><li>of or you wouldn’t want in the newspaper </li></ul><ul><li>– Think your information is “personal” </li></ul><ul><li>– Be a wallflower </li></ul>
  • 17. Blogging <ul><li>Are you blogging? </li></ul><ul><ul><li>Less than 30% in our industry are blogging. </li></ul></ul><ul><ul><li>Of those, less than 1% do it effectively. </li></ul></ul><ul><li>Why blog? </li></ul><ul><ul><li>Sharing knowledge of the marketplace. </li></ul></ul><ul><ul><li>Develop niche expertise. </li></ul></ul><ul><ul><li>Search Engine Optimization (SEO). </li></ul></ul><ul><ul><li>To create community. </li></ul></ul>
  • 18. Blogging <ul><li>Activerain – www.ActiveRain.com </li></ul>
  • 19. Blogging <ul><li>Wordpress – www.Wordpress.com </li></ul><ul><ul><li>Free with additional options to customize. </li></ul></ul><ul><ul><li>Easy to start </li></ul></ul><ul><li>Self-hosted Wordpress – www.Wordpress.org </li></ul><ul><ul><li>Greater flexibility to customize look and function. </li></ul></ul><ul><ul><li>Must be hosted. </li></ul></ul><ul><li>Typepad – www.Typepad.com </li></ul><ul><li>Blogger – www.Blogger.com </li></ul>
  • 20. Blogging <ul><li>Blog guidelines </li></ul><ul><li>– Write for yourself. </li></ul><ul><li>– Have fun, have a hook. </li></ul><ul><li>– Establish a schedule. </li></ul><ul><li>– Keep a blog book. </li></ul><ul><li>– Stock up on content. </li></ul><ul><li>– Understand blogging is forever. </li></ul>
  • 21. Micro-Blogging <ul><li>• Micro‐blogging </li></ul><ul><li>– Brief updates that appear to followers </li></ul><ul><li>– Can be sent via text, IM, email or web </li></ul><ul><li>– Also known as “status updates” on SN sites </li></ul><ul><li>– Utility in business has been questioned </li></ul><ul><li>• Tagging and bookmarking </li></ul><ul><li>– Sharing sites of interest, etc. </li></ul>
  • 22. Micro-Blogging <ul><li>Twitter – www.Twitter.com </li></ul>
  • 23. Video <ul><li>YouTube – www.YouTube.com </li></ul>
  • 24. Video <ul><li>Vimeo – www.Vimeo.com </li></ul>
  • 25. Documents <ul><li>SlideShare– www.SlideShare.com </li></ul>
  • 26. Social Bookmarking <ul><li>Delicious– www.Delicious.com </li></ul>
  • 27. Social Media Aggregators <ul><li>FriendFeed – www.FriendFeed.com </li></ul>
  • 28. Connect in Real Life <ul><li>Meetup – www.Meetup.com </li></ul>
  • 29. Your Social Media Strategy <ul><li>• Your social media strategy should be </li></ul><ul><li>simple: </li></ul><ul><ul><li>Attract connections </li></ul></ul><ul><ul><li>Engage people </li></ul></ul><ul><ul><li>Create relationships and a community </li></ul></ul><ul><li>• Use in concert with your current </li></ul><ul><li>marketing and promotion strategies </li></ul>
  • 30. Your Social Media Strategy <ul><li>• You don’t need to use them all </li></ul><ul><ul><li>Just use something. </li></ul></ul><ul><ul><li>Use it effectively. </li></ul></ul><ul><li>• But remember… </li></ul><ul><ul><li>It’s not all about business. </li></ul></ul><ul><ul><li>It’s about you as a person. </li></ul></ul><ul><ul><li>It’s about you engaging others! </li></ul></ul><ul><ul><li>Start here, the business will come later. </li></ul></ul>
  • 31. Upcoming Events <ul><li>Blogging Basics </li></ul><ul><li>Build Your Business with Facebook and Twitter </li></ul><ul><li>Connect with LinkedIn </li></ul><ul><li>Advanced Blogging </li></ul><ul><li>Odds and Ends: Putting the Pieces Together </li></ul><ul><li>Register at http://resm.eventbrite.com </li></ul>
  • 32. Around the World with Social media <ul><li>What questions? </li></ul><ul><li>These are tools, figure out how you’re going to use them and what you want to build. </li></ul><ul><li>Tie them together! </li></ul>
  • 33. Contact Me <ul><ul><li>Derec Shuler (@derecshuler) </li></ul></ul><ul><ul><li>[email_address] </li></ul></ul><ul><ul><li>http://DerecOnFacebook.com </li></ul></ul><ul><ul><li>http://DerecOnLinkedIn.com </li></ul></ul><ul><ul><li>(303) 847-4926 </li></ul></ul><ul><ul><li>Upcoming Events! </li></ul></ul><ul><ul><ul><li>REBarCamp Denver ( http://REBarCamp.com/Denver ) – May 22 </li></ul></ul></ul><ul><ul><li></presentation> </li></ul></ul>

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