Massive Real Estate Success With Social Media


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This is an introduction presentation given to REALTORS on social media and networks and how it's impacting our community.

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Massive Real Estate Success With Social Media

  1. 1. Massive Real Estate Success with Social Media #resm Changing the Way You Connect with People
  2. 2. What is This Social Media Thing? <ul><li>“ An umbrella term that defines the various </li></ul><ul><li>activities that integrate technology, social </li></ul><ul><li>interaction, and the construction of words, </li></ul><ul><li>pictures, videos and audio.” </li></ul>
  3. 3. A Techie View of Social Media? <ul><li>“ content created by people using highly accessible and scalable publishing technologies. At its most basic sense, social media is a shift in how people discover, read and share news, information and content. It's a fusion of sociology and technology, transforming monologues (one to many) into dialogues (many to many) and is the democratization of information, transforming people from content readers into publishers.” </li></ul><ul><li>Source Wikipedia </li></ul>
  4. 6. Different Social Media Platforms <ul><li>Blogs </li></ul><ul><li>Social Networks </li></ul><ul><li>Location </li></ul><ul><li>Video </li></ul><ul><li>Documents </li></ul><ul><li>Music </li></ul><ul><li>Pictures </li></ul><ul><li>Social Bookmarks </li></ul><ul><li>Microblogs </li></ul><ul><li>Events </li></ul>
  5. 7. Why Should We Care? <ul><li>There’s a shift in how people spend their time. </li></ul><ul><li>Shift in how people find information. </li></ul><ul><li>Traditional marketing isn’t reaching people effectively. </li></ul><ul><ul><li>Bombarded by marketing messages, easy to tune out. </li></ul></ul>
  6. 8. The Marketing Evolution <ul><li>Traditional Marketing </li></ul><ul><ul><li>Broadcast </li></ul></ul><ul><ul><li>Web pages </li></ul></ul><ul><ul><li>Online billboards </li></ul></ul><ul><ul><li>Interruptive </li></ul></ul><ul><li>New Media (Web 2.0) </li></ul><ul><ul><li>Permissive </li></ul></ul><ul><ul><li>Create conversations </li></ul></ul><ul><ul><li>Build relationships and rapport. </li></ul></ul><ul><ul><li>It’s where consumers are and inexpensive! </li></ul></ul>
  7. 9. What Are Consumers Doing Online? <ul><li>Connecting (Social Networks and Content Sharing) </li></ul><ul><ul><li>Gen Y and X. </li></ul></ul><ul><ul><li>Baby Boomers are fastest growing demographic. </li></ul></ul><ul><li>Educating and Researching (Blogs and Content Sharing) </li></ul><ul><ul><li>Gen X and older. </li></ul></ul><ul><li>This usage is rapidly converging! </li></ul><ul><ul><li>Pew Research, “Generations Online in 2009”, January 28, 2009 </li></ul></ul>
  8. 10. The Benefits of Social Media
  9. 11. Social Networks <ul><li>The fastest growing and largest web platforms ever. </li></ul><ul><li>More pervasive and adopted more rapidly than email. </li></ul><ul><li>It’s how people are connecting, sharing, and building relationships. </li></ul>
  10. 12. Social Networks <ul><li>Facebook – </li></ul>
  11. 13. Social Networks <ul><li>Facebook – </li></ul>
  12. 14. Social Networks <ul><li>LinkedIn – </li></ul>
  13. 15. Social Network – How To <ul><li>Dos </li></ul><ul><li>– Give more than you take </li></ul><ul><li>– Participate </li></ul><ul><li>– Be selective about your connections </li></ul><ul><li>– “ Humanize” your profile </li></ul><ul><li>– Update frequently </li></ul><ul><li>– Promote your network outside the network </li></ul>
  14. 16. Social Network – How To <ul><li>Don’ts </li></ul><ul><li>– Lead with a sales pitch </li></ul><ul><li>– Expect to attract business </li></ul><ul><li>– Post anything your mother wouldn’t approve </li></ul><ul><li>of or you wouldn’t want in the newspaper </li></ul><ul><li>– Think your information is “personal” </li></ul><ul><li>– Be a wallflower </li></ul>
  15. 17. Blogging <ul><li>Are you blogging? </li></ul><ul><ul><li>Less than 30% in our industry are blogging. </li></ul></ul><ul><ul><li>Of those, less than 1% do it effectively. </li></ul></ul><ul><li>Why blog? </li></ul><ul><ul><li>Sharing knowledge of the marketplace. </li></ul></ul><ul><ul><li>Develop niche expertise. </li></ul></ul><ul><ul><li>Search Engine Optimization (SEO). </li></ul></ul><ul><ul><li>To create community. </li></ul></ul>
  16. 18. Blogging <ul><li>Activerain – </li></ul>
  17. 19. Blogging <ul><li>Wordpress – </li></ul><ul><ul><li>Free with additional options to customize. </li></ul></ul><ul><ul><li>Easy to start </li></ul></ul><ul><li>Self-hosted Wordpress – </li></ul><ul><ul><li>Greater flexibility to customize look and function. </li></ul></ul><ul><ul><li>Must be hosted. </li></ul></ul><ul><li>Typepad – </li></ul><ul><li>Blogger – </li></ul>
  18. 20. Blogging <ul><li>Blog guidelines </li></ul><ul><li>– Write for yourself. </li></ul><ul><li>– Have fun, have a hook. </li></ul><ul><li>– Establish a schedule. </li></ul><ul><li>– Keep a blog book. </li></ul><ul><li>– Stock up on content. </li></ul><ul><li>– Understand blogging is forever. </li></ul>
  19. 21. Micro-Blogging <ul><li>• Micro‐blogging </li></ul><ul><li>– Brief updates that appear to followers </li></ul><ul><li>– Can be sent via text, IM, email or web </li></ul><ul><li>– Also known as “status updates” on SN sites </li></ul><ul><li>– Utility in business has been questioned </li></ul><ul><li>• Tagging and bookmarking </li></ul><ul><li>– Sharing sites of interest, etc. </li></ul>
  20. 22. Micro-Blogging <ul><li>Twitter – </li></ul>
  21. 23. Video <ul><li>YouTube – </li></ul>
  22. 24. Video <ul><li>Vimeo – </li></ul>
  23. 25. Documents <ul><li>SlideShare– </li></ul>
  24. 26. Social Bookmarking <ul><li>Delicious– </li></ul>
  25. 27. Social Media Aggregators <ul><li>FriendFeed – </li></ul>
  26. 28. Connect in Real Life <ul><li>Meetup – </li></ul>
  27. 29. Your Social Media Strategy <ul><li>• Your social media strategy should be </li></ul><ul><li>simple: </li></ul><ul><ul><li>Attract connections </li></ul></ul><ul><ul><li>Engage people </li></ul></ul><ul><ul><li>Create relationships and a community </li></ul></ul><ul><li>• Use in concert with your current </li></ul><ul><li>marketing and promotion strategies </li></ul>
  28. 30. Your Social Media Strategy <ul><li>• You don’t need to use them all </li></ul><ul><ul><li>Just use something. </li></ul></ul><ul><ul><li>Use it effectively. </li></ul></ul><ul><li>• But remember… </li></ul><ul><ul><li>It’s not all about business. </li></ul></ul><ul><ul><li>It’s about you as a person. </li></ul></ul><ul><ul><li>It’s about you engaging others! </li></ul></ul><ul><ul><li>Start here, the business will come later. </li></ul></ul>
  29. 31. Upcoming Events <ul><li>Blogging Basics </li></ul><ul><li>Build Your Business with Facebook and Twitter </li></ul><ul><li>Connect with LinkedIn </li></ul><ul><li>Advanced Blogging </li></ul><ul><li>Odds and Ends: Putting the Pieces Together </li></ul><ul><li>Register at </li></ul>
  30. 32. Around the World with Social media <ul><li>What questions? </li></ul><ul><li>These are tools, figure out how you’re going to use them and what you want to build. </li></ul><ul><li>Tie them together! </li></ul>
  31. 33. Contact Me <ul><ul><li>Derec Shuler (@derecshuler) </li></ul></ul><ul><ul><li>[email_address] </li></ul></ul><ul><ul><li> </li></ul></ul><ul><ul><li> </li></ul></ul><ul><ul><li>(303) 847-4926 </li></ul></ul><ul><ul><li>Upcoming Events! </li></ul></ul><ul><ul><ul><li>REBarCamp Denver ( ) – May 22 </li></ul></ul></ul><ul><ul><li></presentation> </li></ul></ul>