Massive Real Estate Success With Social Media

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    Massive Real Estate Success With Social Media - Presentation Transcript

    1. Massive Real Estate Success with Social Media #resm Changing the Way You Connect with People
    2. What is This Social Media Thing?
      • “ An umbrella term that defines the various
      • activities that integrate technology, social
      • interaction, and the construction of words,
      • pictures, videos and audio.”
    3. A Techie View of Social Media?
      • “ content created by people using highly accessible and scalable publishing technologies. At its most basic sense, social media is a shift in how people discover, read and share news, information and content. It's a fusion of sociology and technology, transforming monologues (one to many) into dialogues (many to many) and is the democratization of information, transforming people from content readers into publishers.”
      • Source Wikipedia
    4.  
    5.  
    6. Different Social Media Platforms
      • Blogs
      • Social Networks
      • Location
      • Video
      • Documents
      • Music
      • Pictures
      • Social Bookmarks
      • Microblogs
      • Events
    7. Why Should We Care?
      • There’s a shift in how people spend their time.
      • Shift in how people find information.
      • Traditional marketing isn’t reaching people effectively.
        • Bombarded by marketing messages, easy to tune out.
    8. The Marketing Evolution
      • Traditional Marketing
        • Broadcast
        • Web pages
        • Online billboards
        • Interruptive
      • New Media (Web 2.0)
        • Permissive
        • Create conversations
        • Build relationships and rapport.
        • It’s where consumers are and inexpensive!
    9. What Are Consumers Doing Online?
      • Connecting (Social Networks and Content Sharing)
        • Gen Y and X.
        • Baby Boomers are fastest growing demographic.
      • Educating and Researching (Blogs and Content Sharing)
        • Gen X and older.
      • This usage is rapidly converging!
        • Pew Research, “Generations Online in 2009”, January 28, 2009
    10. The Benefits of Social Media
    11. Social Networks
      • The fastest growing and largest web platforms ever.
      • More pervasive and adopted more rapidly than email.
      • It’s how people are connecting, sharing, and building relationships.
    12. Social Networks
      • Facebook – www.Facebook.com
    13. Social Networks
      • Facebook – www.Facebook.com
    14. Social Networks
      • LinkedIn – www.LinkedIn.com
    15. Social Network – How To
      • Dos
      • – Give more than you take
      • – Participate
      • – Be selective about your connections
      • – “ Humanize” your profile
      • – Update frequently
      • – Promote your network outside the network
    16. Social Network – How To
      • Don’ts
      • – Lead with a sales pitch
      • – Expect to attract business
      • – Post anything your mother wouldn’t approve
      • of or you wouldn’t want in the newspaper
      • – Think your information is “personal”
      • – Be a wallflower
    17. Blogging
      • Are you blogging?
        • Less than 30% in our industry are blogging.
        • Of those, less than 1% do it effectively.
      • Why blog?
        • Sharing knowledge of the marketplace.
        • Develop niche expertise.
        • Search Engine Optimization (SEO).
        • To create community.
    18. Blogging
      • Activerain – www.ActiveRain.com
    19. Blogging
      • Wordpress – www.Wordpress.com
        • Free with additional options to customize.
        • Easy to start
      • Self-hosted Wordpress – www.Wordpress.org
        • Greater flexibility to customize look and function.
        • Must be hosted.
      • Typepad – www.Typepad.com
      • Blogger – www.Blogger.com
    20. Blogging
      • Blog guidelines
      • – Write for yourself.
      • – Have fun, have a hook.
      • – Establish a schedule.
      • – Keep a blog book.
      • – Stock up on content.
      • – Understand blogging is forever.
    21. Micro-Blogging
      • • Micro‐blogging
      • – Brief updates that appear to followers
      • – Can be sent via text, IM, email or web
      • – Also known as “status updates” on SN sites
      • – Utility in business has been questioned
      • • Tagging and bookmarking
      • – Sharing sites of interest, etc.
    22. Micro-Blogging
      • Twitter – www.Twitter.com
    23. Video
      • YouTube – www.YouTube.com
    24. Video
      • Vimeo – www.Vimeo.com
    25. Documents
      • SlideShare– www.SlideShare.com
    26. Social Bookmarking
      • Delicious– www.Delicious.com
    27. Social Media Aggregators
      • FriendFeed – www.FriendFeed.com
    28. Connect in Real Life
      • Meetup – www.Meetup.com
    29. Your Social Media Strategy
      • • Your social media strategy should be
      • simple:
        • Attract connections
        • Engage people
        • Create relationships and a community
      • • Use in concert with your current
      • marketing and promotion strategies
    30. Your Social Media Strategy
      • • You don’t need to use them all
        • Just use something.
        • Use it effectively.
      • • But remember…
        • It’s not all about business.
        • It’s about you as a person.
        • It’s about you engaging others!
        • Start here, the business will come later.
    31. Upcoming Events
      • Blogging Basics
      • Build Your Business with Facebook and Twitter
      • Connect with LinkedIn
      • Advanced Blogging
      • Odds and Ends: Putting the Pieces Together
      • Register at http://resm.eventbrite.com
    32. Around the World with Social media
      • What questions?
      • These are tools, figure out how you’re going to use them and what you want to build.
      • Tie them together!
    33. Contact Me
        • Derec Shuler (@derecshuler)
        • [email_address]
        • http://DerecOnFacebook.com
        • http://DerecOnLinkedIn.com
        • (303) 847-4926
        • Upcoming Events!
          • REBarCamp Denver ( http://REBarCamp.com/Denver ) – May 22
        • </presentation>
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