Facebook And Twitter for Real Estate

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    Facebook And Twitter for Real Estate - Presentation Transcript

    1. Expand Your Business With Facebook and Twitter Part 2 of the Social Media Series Stewart Title Presents: #resm
    2. And Now a Word From Our Sponsor…..
      • Excellent office coffee (my opinion)
      • Bathrooms around the corner
      • Wireless network available
      • Today’s Twitter hashtag is #resm (search.twitter.com)
      • Please let us know how we can make this session more valuable and ASK QUESTIONS!
    3. The 5 Part Social Media Series
      • Week 1 – Blogging Basics
      • Week 2 – Facebook and Twitter
      • Week 3 – LinkedIn
      • Week 4 – Advanced Blogging
      • Week 5 – Putting the Pieces Together and Other Topics
    4. What’s a “Social Network?”
      • “ Spaces on the Internet where users can create a profile and connect that profile to others to create a personal network” (Pew Research)
      • What’s your definition?
    5. The Social Networking Survey
      • Who’s currently using social networks?
      • What are you using?
    6.  
    7. Facebook and Twitter– More Tools in Your Toolbox http://www.flickr.com/photos/briansolis/2735401175/
    8. A Few Numbers…
      • Social network presence:
        • 57% ages 25-34
        • 30% ages 35-44
        • 19% ages 45-54
        • 10% ages 55-64
      • 89% use social networks to keep in touch with friends and family.
      • 50% have more than one profile.
    9. Netiquette: Keeping Friends and Followers
      • Goal: Connect and build relationships.
        • Remember the SOCIAL
      • Don’t go to a dinner party and just talk about yourself, how busy you are, and your listings.
      • Engage others, comments on profiles, contribute, post links and information of value.
    10. Netiquette: Stay Relevant and Non-intrusive
      • On Facebook, it’s ok to add information into your stream.
      • Be careful about what you push into other people’s area with events, group requests, and especially their mailbox.
      • Make sure they want it and it adds value.
      • Consider a fan page or group.
    11. Netiquette: Breaking the Rules
      • SPAM, yuck
      • “ Less About” You!
      • “ Remove from Friends”
    12. What’s Going on With Facebook?
      • Average Age: 26
      • 175 million users
      • Between June ‘08 and Jan ’09,
        • 276% growth in ages 35-54
        • 102% growth in ages 25-34
      • Rapid growth, making the shift to be more business oriented.
    13. Facebook: A Couple Pointers
      • The Terms of Service allow:
        • One profile per user.
        • Profiles only for real people.
          • Don’t brand around a personal profile and lose your connections, start a fan page!
    14. What Makes a Facebook Profile?
      • Your Name
      • Education
      • Picture
      • Work
      • Elevator Pitch
      • Photos
      • Basic Information
      • Videos
      • Personal Information
      • Other Stuff
      • Contact Information
    15. Your Profile Picture
      • From Profile Tab
      • View Photos of Me
      • Navigate through photos or go to Profile Pictures.
      • “ Change Profile Picture” to upload a new picture or select existing photo.
    16. Elevator Pitch
      • What do you want people to know about you?
    17. Basic Information
      • If you don’t include it, it doesn’t show!
        • Sex:
        • Birthday:
        • Hometown:
        • Relationship Status:
        • Interest in:
        • Looking for:
        • Political Views:
        • Religious Views:
        • Website:
        • Current City:
    18. Personal Information
      • Use good keywords!
        • Activities:
        • Interests:
        • Favorite Music:
        • Favorite TV Shows:
        • Favorite Books:
        • Favorite Quotations
        • About Me:
    19. Contact Information
      • Email(s):
      • Phone:
      • Address:
      • IM Screen Names:
      • Website(s):
    20. Education and Work Information
      • Grad Schools:
      • College:
      • High Schools:
      • Employer:
      • Position:
      • Location:
      • Description:
    21. Photo Albums and Video
      • Many ways to add.
      • From Profile, click on Photos.
      • Create an album or add to an existing one.
      • Check out privacy settings.
      • For video you can upload or record with built-in camera.
    22. Facebook Profile Planner
      • Take 10 minutes to complete planner and get your profile filled out.
      • Download planner template from:
        • http://www.box.net/shared/g9hso04a5o
    23. Status Updates
      • Top of your profile
      • What are you doing?
      • Stay connected.
    24. Create Friends List
      • Manage your contacts.
      • Create mailing lists.
      • Manage your privacy levels.
      • Click on the Friends tab at the top.
      • Make a New List.
      • Add to it now or whenever you invite a friend to connect or they invite you.
    25. Privacy Management
      • Network and Friend List Based.
      • Click Settings tab -> Privacy Settings -> Profile
      • Each profile component has a privacy setting.
    26. Add Friends
      • Upload contact file.
      • Import from email (Hotmail, Yahoo, Gmail).
      • Suggested contacts.
      • Search by name.
      • Connect from school groups.
    27. Photos – Create an Album
      • Sharing photos are a part of being social.
      • You can set privacy per album.
    28. Photos – The In’s and Out’s of Tagging
      • Tagging – a useful feature to identify people in a photo.
      • If those people are your Facebook connections, a hyperlink is created and is searchable.
      • Manage your photo tags. You can remove tags other people make of you.
    29. Add Groups and Fan Pages
      • Start by joining:
        • Colorado Association of REALTORS®
        • National Association of REALTORS®
        • Colorado REALTORS® Using Social Media
      • Find other groups on topics that interest you.
      • Join the conversation.
      • Connect with people in those groups.
    30. Twitter: The Internet’s Watercooler
      • It’s microblogging.
      • Instead of 250-250 WORDS, you get 140 characters.
      • Google finds content, Twitter allows you to keep up with real-time conversations.
    31. The Twitter Starting Point
      • Now What???
    32.  
    33. Twitter: How You Communicate
      • The “stream.”
      • The conversation of those you’re connected with.
      • Reply.
        • Having a directed conversation in public.
      • Direct Message (DM)
        • Let’s chat in the corner.
    34. Twitter: It’s a Process
      • Linger
      • Reply
      • Join the conversation
    35. Twitter: Search and Trends
      • Search and Trends
      • Follow the conversation
    36. Twitter: Making the Connection
      • Click on users name.
      • Chose to follow.
    37. Twitter: Follow Relevant Content
      • Hash Tag – Tagging a message to connect via a search.
      • Great way to connect, make these people part of your conversation.
    38. Twitter: More Tools
      • Simple platform but easy to add features.
      • Many third party tools, Google “Twitter tools”
        • TweetDeck
        • TweetLater
        • Twhirl
        • Qwitter
        • Plug-ins to your blog
        • Many, many others!
    39. TweetDeck
      • Organize stream, replies, DM, and search.
      • 10 columns.
    40. Twitter: How You Can Use It
      • Yes, talk about yourself and be personable.
      • People want to connect with a person, not a business.
      • Mention new blog postings.
      • Connect to Facebook status.
    41. Facebook and Twitter: Around the World in Two Hours
      • What questions?
      • Tip of the iceberg.
      • More business applications to explore.
      • You have the tool, decide how you want to use it!
    42. Contact Me
        • Derec Shuler (@derecshuler)
        • [email_address]
        • http://DerecOnFacebook.com
        • http://DerecOnLinkedIn.com
        • (303) 847-4926
      • Brad Hanks (@bradhanks)
        • [email_address]
        • </presentation>

    + Derec ShulerDerec Shuler, 8 months ago

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