Expand Your Business With Facebook and Twitter Part 2 of the Social Media Series Stewart Title Presents: #resm

And Now a Word From Our Sponsor….. Excellent office coffee (my opinion) Bathrooms around the corner Wireless network available Today’s Twitter hashtag is #resm (search.twitter.com) Please let us know how we can make this session more valuable and ASK QUESTIONS!

Excellent office coffee (my opinion)

Bathrooms around the corner

Wireless network available

Today’s Twitter hashtag is #resm (search.twitter.com)

Please let us know how we can make this session more valuable and ASK QUESTIONS!

The 5 Part Social Media Series Week 1 – Blogging Basics Week 2 – Facebook and Twitter Week 3 – LinkedIn Week 4 – Advanced Blogging Week 5 – Putting the Pieces Together and Other Topics

Week 1 – Blogging Basics

Week 2 – Facebook and Twitter

Week 3 – LinkedIn

Week 4 – Advanced Blogging

Week 5 – Putting the Pieces Together and Other Topics

What’s a “Social Network?” “ Spaces on the Internet where users can create a profile and connect that profile to others to create a personal network” (Pew Research) What’s your definition?

“ Spaces on the Internet where users can create a profile and connect that profile to others to create a personal network” (Pew Research)

What’s your definition?

The Social Networking Survey Who’s currently using social networks? What are you using?

Who’s currently using social networks?

What are you using?

Facebook and Twitter– More Tools in Your Toolbox http://www.flickr.com/photos/briansolis/2735401175/

A Few Numbers… Social network presence: 57% ages 25-34 30% ages 35-44 19% ages 45-54 10% ages 55-64 89% use social networks to keep in touch with friends and family. 50% have more than one profile.

Social network presence:

57% ages 25-34

30% ages 35-44

19% ages 45-54

10% ages 55-64

89% use social networks to keep in touch with friends and family.

50% have more than one profile.

Netiquette: Keeping Friends and Followers Goal: Connect and build relationships. Remember the SOCIAL Don’t go to a dinner party and just talk about yourself, how busy you are, and your listings. Engage others, comments on profiles, contribute, post links and information of value.

Goal: Connect and build relationships.

Remember the SOCIAL

Don’t go to a dinner party and just talk about yourself, how busy you are, and your listings.

Engage others, comments on profiles, contribute, post links and information of value.

Netiquette: Stay Relevant and Non-intrusive On Facebook, it’s ok to add information into your stream. Be careful about what you push into other people’s area with events, group requests, and especially their mailbox. Make sure they want it and it adds value. Consider a fan page or group.

On Facebook, it’s ok to add information into your stream.

Be careful about what you push into other people’s area with events, group requests, and especially their mailbox.

Make sure they want it and it adds value.

Consider a fan page or group.

Netiquette: Breaking the Rules SPAM, yuck “ Less About” You! “ Remove from Friends”

SPAM, yuck

“ Less About” You!

“ Remove from Friends”

What’s Going on With Facebook? Average Age: 26 175 million users Between June ‘08 and Jan ’09, 276% growth in ages 35-54 102% growth in ages 25-34 Rapid growth, making the shift to be more business oriented.

Average Age: 26

175 million users

Between June ‘08 and Jan ’09,

276% growth in ages 35-54

102% growth in ages 25-34

Rapid growth, making the shift to be more business oriented.

Facebook: A Couple Pointers The Terms of Service allow: One profile per user. Profiles only for real people. Don’t brand around a personal profile and lose your connections, start a fan page!

The Terms of Service allow:

One profile per user.

Profiles only for real people.

Don’t brand around a personal profile and lose your connections, start a fan page!

What Makes a Facebook Profile? Your Name Education Picture Work Elevator Pitch Photos Basic Information Videos Personal Information Other Stuff Contact Information

Your Name

Education

Picture

Work

Elevator Pitch

Photos

Basic Information

Videos

Personal Information

Other Stuff

Contact Information

Your Profile Picture From Profile Tab View Photos of Me Navigate through photos or go to Profile Pictures. “ Change Profile Picture” to upload a new picture or select existing photo.

From Profile Tab

View Photos of Me

Navigate through photos or go to Profile Pictures.

“ Change Profile Picture” to upload a new picture or select existing photo.

Elevator Pitch What do you want people to know about you?

What do you want people to know about you?

Basic Information If you don’t include it, it doesn’t show! Sex: Birthday: Hometown: Relationship Status: Interest in: Looking for: Political Views: Religious Views: Website: Current City:

If you don’t include it, it doesn’t show!

Sex:

Birthday:

Hometown:

Relationship Status:

Interest in:

Looking for:

Political Views:

Religious Views:

Website:

Current City:

Personal Information Use good keywords! Activities: Interests: Favorite Music: Favorite TV Shows: Favorite Books: Favorite Quotations About Me:

Use good keywords!

Activities:

Interests:

Favorite Music:

Favorite TV Shows:

Favorite Books:

Favorite Quotations

About Me:

Contact Information Email(s): Phone: Address: IM Screen Names: Website(s):

Email(s):

Phone:

Address:

IM Screen Names:

Website(s):

Education and Work Information Grad Schools: College: High Schools: Employer: Position: Location: Description:

Grad Schools:

College:

High Schools:

Employer:

Position:

Location:

Description:

Photo Albums and Video Many ways to add. From Profile, click on Photos. Create an album or add to an existing one. Check out privacy settings. For video you can upload or record with built-in camera.

Many ways to add.

From Profile, click on Photos.

Create an album or add to an existing one.

Check out privacy settings.

For video you can upload or record with built-in camera.

Facebook Profile Planner Take 10 minutes to complete planner and get your profile filled out. Download planner template from: http://www.box.net/shared/g9hso04a5o

Take 10 minutes to complete planner and get your profile filled out.

Download planner template from:

http://www.box.net/shared/g9hso04a5o

Status Updates Top of your profile What are you doing? Stay connected.

Top of your profile

What are you doing?

Stay connected.

Create Friends List Manage your contacts. Create mailing lists. Manage your privacy levels. Click on the Friends tab at the top. Make a New List. Add to it now or whenever you invite a friend to connect or they invite you.

Manage your contacts.

Create mailing lists.

Manage your privacy levels.

Click on the Friends tab at the top.

Make a New List.

Add to it now or whenever you invite a friend to connect or they invite you.

Privacy Management Network and Friend List Based. Click Settings tab -> Privacy Settings -> Profile Each profile component has a privacy setting.

Network and Friend List Based.

Click Settings tab -> Privacy Settings -> Profile

Each profile component has a privacy setting.

Add Friends Upload contact file. Import from email (Hotmail, Yahoo, Gmail). Suggested contacts. Search by name. Connect from school groups.

Upload contact file.

Import from email (Hotmail, Yahoo, Gmail).

Suggested contacts.

Search by name.

Connect from school groups.

Photos – Create an Album Sharing photos are a part of being social. You can set privacy per album.

Sharing photos are a part of being social.

You can set privacy per album.

Photos – The In’s and Out’s of Tagging Tagging – a useful feature to identify people in a photo. If those people are your Facebook connections, a hyperlink is created and is searchable. Manage your photo tags. You can remove tags other people make of you.

Tagging – a useful feature to identify people in a photo.

If those people are your Facebook connections, a hyperlink is created and is searchable.

Manage your photo tags. You can remove tags other people make of you.

Add Groups and Fan Pages Start by joining: Colorado Association of REALTORS® National Association of REALTORS® Colorado REALTORS® Using Social Media Find other groups on topics that interest you. Join the conversation. Connect with people in those groups.

Start by joining:

Colorado Association of REALTORS®

National Association of REALTORS®

Colorado REALTORS® Using Social Media

Find other groups on topics that interest you.

Join the conversation.

Connect with people in those groups.

Twitter: The Internet’s Watercooler It’s microblogging. Instead of 250-250 WORDS, you get 140 characters. Google finds content, Twitter allows you to keep up with real-time conversations.

It’s microblogging.

Instead of 250-250 WORDS, you get 140 characters.

Google finds content, Twitter allows you to keep up with real-time conversations.

The Twitter Starting Point Now What???

Now What???

Twitter: How You Communicate The “stream.” The conversation of those you’re connected with. Reply. Having a directed conversation in public. Direct Message (DM) Let’s chat in the corner.

The “stream.”

The conversation of those you’re connected with.

Reply.

Having a directed conversation in public.

Direct Message (DM)

Let’s chat in the corner.

Twitter: It’s a Process Linger Reply Join the conversation

Linger

Reply

Join the conversation

Twitter: Search and Trends Search and Trends Follow the conversation

Search and Trends

Follow the conversation

Twitter: Making the Connection Click on users name. Chose to follow.

Click on users name.

Chose to follow.

Twitter: Follow Relevant Content Hash Tag – Tagging a message to connect via a search. Great way to connect, make these people part of your conversation.

Hash Tag – Tagging a message to connect via a search.

Great way to connect, make these people part of your conversation.

Twitter: More Tools Simple platform but easy to add features. Many third party tools, Google “Twitter tools” TweetDeck TweetLater Twhirl Qwitter Plug-ins to your blog Many, many others!

Simple platform but easy to add features.

Many third party tools, Google “Twitter tools”

TweetDeck

TweetLater

Twhirl

Qwitter

Plug-ins to your blog

Many, many others!

TweetDeck Organize stream, replies, DM, and search. 10 columns.

Organize stream, replies, DM, and search.

10 columns.

Twitter: How You Can Use It Yes, talk about yourself and be personable. People want to connect with a person, not a business. Mention new blog postings. Connect to Facebook status.

Yes, talk about yourself and be personable.

People want to connect with a person, not a business.

Mention new blog postings.

Connect to Facebook status.

Facebook and Twitter: Around the World in Two Hours What questions? Tip of the iceberg. More business applications to explore. You have the tool, decide how you want to use it!

What questions?

Tip of the iceberg.

More business applications to explore.

You have the tool, decide how you want to use it!

Contact Me Derec Shuler (@derecshuler) [email_address] http://DerecOnFacebook.com http://DerecOnLinkedIn.com (303) 847-4926 Brad Hanks (@bradhanks) [email_address] </presentation>

Derec Shuler (@derecshuler)

[email_address]

http://DerecOnFacebook.com

http://DerecOnLinkedIn.com

(303) 847-4926

Brad Hanks (@bradhanks)

[email_address]

</presentation>