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Blogging Basics



These slides are from our Blogging Basics course as presented at Stewart Title in Denver, Colorado for real estate agents.

These slides are from our Blogging Basics course as presented at Stewart Title in Denver, Colorado for real estate agents.



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Blogging Basics Blogging Basics Presentation Transcript

  • Blogging Basics Part I of the Social Media Series Stewart Title Presents:
  • Why Blogging and Social Networking?
    • 94% of buyers 25-45 use the Internet during the home buying process.
    • More first-time buyers due to incentives and economy (Gen X&Y).
    • 44% of buyers frequently use social networks.
    • 60% of REALTORS® don’t feel comfortable with social media.
  • The 5 Part Social Media Series
    • Week 1 – Blogging Basics
    • Week 2 – Facebook and Twitter
    • Week 3 – LinkedIn
    • Week 4 – Advanced Blogging
    • Week 5 – Putting the Pieces Together and Other Topics
  • Web Site vs Web Log (It’s a Blog)
    • Website (Web 1.0)
      • Online billboard
      • One-way communication
    • Blog (Web 2.0)
      • Two-way, interactive experience
      • Build a community and relationships
  • Online Posted Version Without Video, Check Out This Link: http://www.youtube.com/watch?v=NN2I1pWXjXI
  • Use Blogging to Promote Your Brand
    • Talk About Your Niche Market
    • Establish Yourself as the Expert
    • Write About Your Passion
    • Educate Consumers
      • 49% of buyers are concerned about landscaping for energy conservation.
      • 70% of buyers care about energy efficient lighting.
      • 18% of first-time buyers look online for information on the home buying process.
  • What’s the Ultimate Goal?
    • Do More Business, Close More Deals
    • Make Money!
    • Converting online relationships to offline business
  • Where to Get Started
    • ActiveRain
    • RealTown
    • Wordpress.com
    • Blogger
    • Typepad
    • Wordpress.org (self hosted)
    • What’s the best one?
    • The one you like using!
  • Components of a Blog
    • Title
    • Tag
    • Post
    • Widget
    • Comment
    • RSS
    • Category
    • Page
    • Category
    • Permalink
  • Titles
    • Make Them Interesting.
    • Use Active Words, Pose a Question.
    • Use Keywords Related to the Post Theme.
  • Posts
    • The Meat of Your Blog.
    • Ideally 200-300 words.
    • You’re Building a Library.
    • Search Engines Like Frequency.
    • Link to Other Sites and Other Posts in Your Own Blog.
  • Comments
    • Here’s the Forum to Engage and Connect.
    • Not Every Post Will Have a Comment.
    • Choose to Publish Them Immediately or Hold for Review.
  • Categories
    • Create an Initial Set of Categories You Want to Write on When You Set Up Your Blog.
    • Can Have More Than One Category per Post.
    • Your Posts Are Indexed on the Categories.
    • Add More as You Go Along.
  • Tags
    • Themes for Your Post.
    • Decide What Keywords Should Be Prominent.
    • May Include Category Names as Tags.
  • RSS (Really Simple Syndication)
    • Push Your Content Out to Users Who Want It.
  • Online Posted Version Without Video, Check Out This Link: http://www.youtube.com/watch?v=0klgLsSxGsU
  • The Blog Planning Template
    • Blog Name – Find a URL
    • 5 Post Titles
    • 5 Categories
    • Identify URLS from your existing website where leads take action.
      • Sign up for MLS
      • Request Market Report
      • Sign-up for Newsletter
  • Determine Your Blog URL
    • Visit www.GoDaddy.com to Find a URL and Register Your Domain.
  • Setup Your Blog on Wordpress.com
    • * Check Your Brokerage Policies to Ensure You’re in Compliance with Office Policies. *
  • www.WordPress.com
  • Sign-Up
  • The Dashboard
  • A First Glance
  • Select a Theme
  • Add Widgets
    • Play with these on your own.
    • Go into the sidebar.
  • Settings -> General
    • Name your blog.
    • Add a tagline.
    • Add a header image.
  • Settings -> Discussion
    • Set Comment policy.
    • Receive notice when a comment comes in.
    • Chose to manually approve it.
  • Upgrades -> Domain
    • Premium Feature.
    • Add your domain you registered at GoDaddy.
    • Will require an additional step to map URL to your new blog, not covered here.
  • Posts -> Categories
  • Links
    • Remove default links.
    • Create your own, use your action URLS.
  • Comments
    • Delete default comments.
  • Posts
    • Remove default.
  • Create Your First Post
    • Use a good title.
    • Bring in multimedia.
    • Format text.
    • Add tags and categories.
    • Publish.
  • Check out Your New Blog
    • Congratulations, you’re a blogger!
  • Let Us Know About Your Blog
    • Visit http://budurl.com/STMyBlog
    • Leave your blog information.
    • I’ll send out information to visit each other’s blogs, leave comments!
    • I’ll also send a link to this presentation.
  • Big Sigh….
    • That’s a lot of information but play around with your blog to learn what it can do.
    • Change themes, move widgets, etc.
    • What are your questions?
  • Contact Me
      • Derec Shuler (@derecshuler)
      • [email_address]
      • http://DerecOnFacebook.com
      • http://DerecOnLinkedIn.com
      • (303) 847-4926
      • Want More?
      • Sign up for the next session of this series
      • Come to the Colorado REALTOR® Rally and see Mobile Agent Technologies
      • </presentation>