Blogging Basics


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These slides are from our Blogging Basics course as presented at Stewart Title in Denver, Colorado for real estate agents.

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Blogging Basics

  1. 1. Blogging Basics Part I of the Social Media Series Stewart Title Presents:
  2. 2. Why Blogging and Social Networking? <ul><li>94% of buyers 25-45 use the Internet during the home buying process. </li></ul><ul><li>More first-time buyers due to incentives and economy (Gen X&Y). </li></ul><ul><li>44% of buyers frequently use social networks. </li></ul><ul><li>60% of REALTORS® don’t feel comfortable with social media. </li></ul>
  3. 3. The 5 Part Social Media Series <ul><li>Week 1 – Blogging Basics </li></ul><ul><li>Week 2 – Facebook and Twitter </li></ul><ul><li>Week 3 – LinkedIn </li></ul><ul><li>Week 4 – Advanced Blogging </li></ul><ul><li>Week 5 – Putting the Pieces Together and Other Topics </li></ul>
  4. 4. Web Site vs Web Log (It’s a Blog) <ul><li>Website (Web 1.0) </li></ul><ul><ul><li>Online billboard </li></ul></ul><ul><ul><li>One-way communication </li></ul></ul><ul><li>Blog (Web 2.0) </li></ul><ul><ul><li>Two-way, interactive experience </li></ul></ul><ul><ul><li>Build a community and relationships </li></ul></ul>
  5. 5. Online Posted Version Without Video, Check Out This Link:
  6. 6. Use Blogging to Promote Your Brand <ul><li>Talk About Your Niche Market </li></ul><ul><li>Establish Yourself as the Expert </li></ul><ul><li>Write About Your Passion </li></ul><ul><li>Educate Consumers </li></ul><ul><ul><li>49% of buyers are concerned about landscaping for energy conservation. </li></ul></ul><ul><ul><li>70% of buyers care about energy efficient lighting. </li></ul></ul><ul><ul><li>18% of first-time buyers look online for information on the home buying process. </li></ul></ul>
  7. 7. What’s the Ultimate Goal? <ul><li>Do More Business, Close More Deals </li></ul><ul><li>Make Money! </li></ul><ul><li>Converting online relationships to offline business </li></ul>
  8. 8. Where to Get Started <ul><li>ActiveRain </li></ul><ul><li>RealTown </li></ul><ul><li> </li></ul><ul><li>Blogger </li></ul><ul><li>Typepad </li></ul><ul><li> (self hosted) </li></ul><ul><li>What’s the best one? </li></ul><ul><li>The one you like using! </li></ul>
  9. 9. Components of a Blog <ul><li>Title </li></ul><ul><li>Tag </li></ul><ul><li>Post </li></ul><ul><li>Widget </li></ul><ul><li>Comment </li></ul><ul><li>RSS </li></ul><ul><li>Category </li></ul><ul><li>Page </li></ul><ul><li>Category </li></ul><ul><li>Permalink </li></ul>
  10. 10. Titles <ul><li>Make Them Interesting. </li></ul><ul><li>Use Active Words, Pose a Question. </li></ul><ul><li>Use Keywords Related to the Post Theme. </li></ul>
  11. 11. Posts <ul><li>The Meat of Your Blog. </li></ul><ul><li>Ideally 200-300 words. </li></ul><ul><li>You’re Building a Library. </li></ul><ul><li>Search Engines Like Frequency. </li></ul><ul><li>Link to Other Sites and Other Posts in Your Own Blog. </li></ul>
  12. 12. Comments <ul><li>Here’s the Forum to Engage and Connect. </li></ul><ul><li>Not Every Post Will Have a Comment. </li></ul><ul><li>Choose to Publish Them Immediately or Hold for Review. </li></ul>
  13. 13. Categories <ul><li>Create an Initial Set of Categories You Want to Write on When You Set Up Your Blog. </li></ul><ul><li>Can Have More Than One Category per Post. </li></ul><ul><li>Your Posts Are Indexed on the Categories. </li></ul><ul><li>Add More as You Go Along. </li></ul>
  14. 14. Tags <ul><li>Themes for Your Post. </li></ul><ul><li>Decide What Keywords Should Be Prominent. </li></ul><ul><li>May Include Category Names as Tags. </li></ul>
  15. 15. RSS (Really Simple Syndication) <ul><li>Push Your Content Out to Users Who Want It. </li></ul>
  16. 16. Online Posted Version Without Video, Check Out This Link:
  17. 17. The Blog Planning Template <ul><li>Blog Name – Find a URL </li></ul><ul><li>5 Post Titles </li></ul><ul><li>5 Categories </li></ul><ul><li>Identify URLS from your existing website where leads take action. </li></ul><ul><ul><li>Sign up for MLS </li></ul></ul><ul><ul><li>Request Market Report </li></ul></ul><ul><ul><li>Sign-up for Newsletter </li></ul></ul>
  18. 18. Determine Your Blog URL <ul><li>Visit to Find a URL and Register Your Domain. </li></ul>
  19. 19. Setup Your Blog on <ul><li>* Check Your Brokerage Policies to Ensure You’re in Compliance with Office Policies. * </li></ul>
  20. 20.
  21. 21. Sign-Up
  22. 22. The Dashboard
  23. 23. A First Glance
  24. 24. Select a Theme
  25. 25. Add Widgets <ul><li>Play with these on your own. </li></ul><ul><li>Go into the sidebar. </li></ul>
  26. 26. Settings -> General <ul><li>Name your blog. </li></ul><ul><li>Add a tagline. </li></ul><ul><li>Add a header image. </li></ul>
  27. 27. Settings -> Discussion <ul><li>Set Comment policy. </li></ul><ul><li>Receive notice when a comment comes in. </li></ul><ul><li>Chose to manually approve it. </li></ul>
  28. 28. Upgrades -> Domain <ul><li>Premium Feature. </li></ul><ul><li>Add your domain you registered at GoDaddy. </li></ul><ul><li>Will require an additional step to map URL to your new blog, not covered here. </li></ul>
  29. 29. Posts -> Categories
  30. 30. Links <ul><li>Remove default links. </li></ul><ul><li>Create your own, use your action URLS. </li></ul>
  31. 31. Comments <ul><li>Delete default comments. </li></ul>
  32. 32. Posts <ul><li>Remove default. </li></ul>
  33. 33. Create Your First Post <ul><li>Use a good title. </li></ul><ul><li>Bring in multimedia. </li></ul><ul><li>Format text. </li></ul><ul><li>Add tags and categories. </li></ul><ul><li>Publish. </li></ul>
  34. 34. Check out Your New Blog <ul><li>Congratulations, you’re a blogger! </li></ul>
  35. 35. Let Us Know About Your Blog <ul><li>Visit </li></ul><ul><li>Leave your blog information. </li></ul><ul><li>I’ll send out information to visit each other’s blogs, leave comments! </li></ul><ul><li>I’ll also send a link to this presentation. </li></ul>
  36. 36. Big Sigh…. <ul><li>That’s a lot of information but play around with your blog to learn what it can do. </li></ul><ul><li>Change themes, move widgets, etc. </li></ul><ul><li>What are your questions? </li></ul>
  37. 37. Contact Me <ul><ul><li>Derec Shuler (@derecshuler) </li></ul></ul><ul><ul><li>[email_address] </li></ul></ul><ul><ul><li> </li></ul></ul><ul><ul><li> </li></ul></ul><ul><ul><li>(303) 847-4926 </li></ul></ul><ul><ul><li>Want More? </li></ul></ul><ul><ul><li>Sign up for the next session of this series </li></ul></ul><ul><ul><li>Come to the Colorado REALTOR® Rally and see Mobile Agent Technologies </li></ul></ul><ul><ul><li></presentation> </li></ul></ul>