Blogging Basics Part I of the Social Media Series Stewart Title Presents:

Why Blogging and Social Networking? 94% of buyers 25-45 use the Internet during the home buying process. More first-time buyers due to incentives and economy (Gen X&Y). 44% of buyers frequently use social networks. 60% of REALTORS® don’t feel comfortable with social media.

94% of buyers 25-45 use the Internet during the home buying process.

More first-time buyers due to incentives and economy (Gen X&Y).

44% of buyers frequently use social networks.

60% of REALTORS® don’t feel comfortable with social media.

The 5 Part Social Media Series Week 1 – Blogging Basics Week 2 – Facebook and Twitter Week 3 – LinkedIn Week 4 – Advanced Blogging Week 5 – Putting the Pieces Together and Other Topics

Week 1 – Blogging Basics

Week 2 – Facebook and Twitter

Week 3 – LinkedIn

Week 4 – Advanced Blogging

Week 5 – Putting the Pieces Together and Other Topics

Web Site vs Web Log (It’s a Blog) Website (Web 1.0) Online billboard One-way communication Blog (Web 2.0) Two-way, interactive experience Build a community and relationships

Website (Web 1.0)

Online billboard

One-way communication

Blog (Web 2.0)

Two-way, interactive experience

Build a community and relationships

Online Posted Version Without Video, Check Out This Link: http://www.youtube.com/watch?v=NN2I1pWXjXI

Use Blogging to Promote Your Brand Talk About Your Niche Market Establish Yourself as the Expert Write About Your Passion Educate Consumers 49% of buyers are concerned about landscaping for energy conservation. 70% of buyers care about energy efficient lighting. 18% of first-time buyers look online for information on the home buying process.

Talk About Your Niche Market

Establish Yourself as the Expert

Write About Your Passion

Educate Consumers

49% of buyers are concerned about landscaping for energy conservation.

70% of buyers care about energy efficient lighting.

18% of first-time buyers look online for information on the home buying process.

What’s the Ultimate Goal? Do More Business, Close More Deals Make Money! Converting online relationships to offline business

Do More Business, Close More Deals

Make Money!

Converting online relationships to offline business

Where to Get Started ActiveRain RealTown Wordpress.com Blogger Typepad Wordpress.org (self hosted) What’s the best one? The one you like using!

ActiveRain

RealTown

Wordpress.com

Blogger

Typepad

Wordpress.org (self hosted)

What’s the best one?

The one you like using!

Components of a Blog Title Tag Post Widget Comment RSS Category Page Category Permalink

Title

Tag

Post

Widget

Comment

RSS

Category

Page

Category

Permalink

Titles Make Them Interesting. Use Active Words, Pose a Question. Use Keywords Related to the Post Theme.

Make Them Interesting.

Use Active Words, Pose a Question.

Use Keywords Related to the Post Theme.

Posts The Meat of Your Blog. Ideally 200-300 words. You’re Building a Library. Search Engines Like Frequency. Link to Other Sites and Other Posts in Your Own Blog.

The Meat of Your Blog.

Ideally 200-300 words.

You’re Building a Library.

Search Engines Like Frequency.

Link to Other Sites and Other Posts in Your Own Blog.

Comments Here’s the Forum to Engage and Connect. Not Every Post Will Have a Comment. Choose to Publish Them Immediately or Hold for Review.

Here’s the Forum to Engage and Connect.

Not Every Post Will Have a Comment.

Choose to Publish Them Immediately or Hold for Review.

Categories Create an Initial Set of Categories You Want to Write on When You Set Up Your Blog. Can Have More Than One Category per Post. Your Posts Are Indexed on the Categories. Add More as You Go Along.

Create an Initial Set of Categories You Want to Write on When You Set Up Your Blog.

Can Have More Than One Category per Post.

Your Posts Are Indexed on the Categories.

Add More as You Go Along.

Tags Themes for Your Post. Decide What Keywords Should Be Prominent. May Include Category Names as Tags.

Themes for Your Post.

Decide What Keywords Should Be Prominent.

May Include Category Names as Tags.

RSS (Really Simple Syndication) Push Your Content Out to Users Who Want It.

Push Your Content Out to Users Who Want It.

Online Posted Version Without Video, Check Out This Link: http://www.youtube.com/watch?v=0klgLsSxGsU

The Blog Planning Template Blog Name – Find a URL 5 Post Titles 5 Categories Identify URLS from your existing website where leads take action. Sign up for MLS Request Market Report Sign-up for Newsletter

Blog Name – Find a URL

5 Post Titles

5 Categories

Identify URLS from your existing website where leads take action.

Sign up for MLS

Request Market Report

Sign-up for Newsletter

Determine Your Blog URL Visit www.GoDaddy.com to Find a URL and Register Your Domain.

Visit www.GoDaddy.com to Find a URL and Register Your Domain.

Setup Your Blog on Wordpress.com * Check Your Brokerage Policies to Ensure You’re in Compliance with Office Policies. *

* Check Your Brokerage Policies to Ensure You’re in Compliance with Office Policies. *

www.WordPress.com

Sign-Up

The Dashboard

A First Glance

Select a Theme

Add Widgets Play with these on your own. Go into the sidebar.

Play with these on your own.

Go into the sidebar.

Settings -> General Name your blog. Add a tagline. Add a header image.

Name your blog.

Add a tagline.

Add a header image.

Settings -> Discussion Set Comment policy. Receive notice when a comment comes in. Chose to manually approve it.

Set Comment policy.

Receive notice when a comment comes in.

Chose to manually approve it.

Upgrades -> Domain Premium Feature. Add your domain you registered at GoDaddy. Will require an additional step to map URL to your new blog, not covered here.

Premium Feature.

Add your domain you registered at GoDaddy.

Will require an additional step to map URL to your new blog, not covered here.

Posts -> Categories

Links Remove default links. Create your own, use your action URLS.

Remove default links.

Create your own, use your action URLS.

Comments Delete default comments.

Delete default comments.

Posts Remove default.

Remove default.

Create Your First Post Use a good title. Bring in multimedia. Format text. Add tags and categories. Publish.

Use a good title.

Bring in multimedia.

Format text.

Add tags and categories.

Publish.

Check out Your New Blog Congratulations, you’re a blogger!

Congratulations, you’re a blogger!

Let Us Know About Your Blog Visit http://budurl.com/STMyBlog Leave your blog information. I’ll send out information to visit each other’s blogs, leave comments! I’ll also send a link to this presentation.

Visit http://budurl.com/STMyBlog

Leave your blog information.

I’ll send out information to visit each other’s blogs, leave comments!

I’ll also send a link to this presentation.

Big Sigh…. That’s a lot of information but play around with your blog to learn what it can do. Change themes, move widgets, etc. What are your questions?

That’s a lot of information but play around with your blog to learn what it can do.

Change themes, move widgets, etc.

What are your questions?

Contact Me Derec Shuler (@derecshuler) [email_address] http://DerecOnFacebook.com http://DerecOnLinkedIn.com (303) 847-4926 Want More? Sign up for the next session of this series Come to the Colorado REALTOR® Rally and see Mobile Agent Technologies </presentation>

Derec Shuler (@derecshuler)

[email_address]

http://DerecOnFacebook.com

http://DerecOnLinkedIn.com

(303) 847-4926

Want More?

Sign up for the next session of this series

Come to the Colorado REALTOR® Rally and see Mobile Agent Technologies

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