Advanced Blogging


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Advanced blogging class presented to Stewart Title.
* Using multimedia
* Creating and optimizing content
* Setting up your RSS feed
* Publicize your blog
*Statistics and analytics

Published in: Real Estate, Technology
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Advanced Blogging

  1. 1. Advanced Blogging Part 4 of the Social Media Series Stewart Title Presents: #resm Advanced Blogging: Taking it to the Next Level
  2. 2. The 5 Part Social Media Series <ul><li>Week 1 – Blogging Basics </li></ul><ul><li>Week 2 – Facebook and Twitter </li></ul><ul><li>Week 3 – LinkedIn </li></ul><ul><li>Week 4 – Advanced Blogging </li></ul><ul><li>Week 5 – Putting the Pieces Together and Other Topics </li></ul>
  3. 3. Advanced Blogging <ul><li>What Do YOU Want to Know More About? </li></ul>
  4. 4. Advanced Blogging <ul><li>Making this work: </li></ul><ul><ul><li>There are many platforms. </li></ul></ul><ul><ul><li>The concepts will be generic and apply across the board. </li></ul></ul><ul><ul><li>Specific examples will be geared toward Wordpress since we created blogs in Blogging Basics. </li></ul></ul><ul><ul><li>This is hands on. Follow along after example. </li></ul></ul>
  5. 5. Advanced Blogging Outline <ul><li>Using multimedia in your blog. </li></ul><ul><li>Creating and optimizing content. </li></ul><ul><li>Setting up your RSS feed. </li></ul><ul><li>Publicize blog. </li></ul><ul><li>Statistics and analytics. </li></ul>
  6. 6. Photos on Your Blog <ul><li>Photos greatly increase the visual impact of your blog posts. </li></ul><ul><li>Some great real estate bloggers are primarily photo bloggers. </li></ul><ul><li>You can upload your own photos. </li></ul><ul><li>Or, bring in external photos. </li></ul>
  7. 7. Linking to Other Photos <ul><li>WARNING – COPYRIGHT!! </li></ul><ul><ul><li>Don’t use some else’s material without their permission. </li></ul></ul><ul><ul><li>Illegal AND you’ll get a bad reputation, right down there with spammers. </li></ul></ul><ul><li>Use Creative Commons </li></ul><ul><ul><li>Open for re-use. </li></ul></ul><ul><ul><li>Provide attribution. </li></ul></ul><ul><ul><li>Check for commercial use. </li></ul></ul>
  8. 8. Flickr – Another Piece of the Social Media Puzzle <ul><li>Great place to post your photos and find others. </li></ul><ul><li>Start with a search. </li></ul>
  9. 9. Flickr Search <ul><li>Go deeper to the Advanced Search </li></ul>
  10. 10. Flickr Advanced Search <ul><li>Enter search term </li></ul>Select Creative Commons and content for commercial use
  11. 11. Flickr Search Results <ul><li>Click on your photo </li></ul>
  12. 12. Flickr – Available Photo Sizes and Creative Commons Rights <ul><li>Select your photo size. </li></ul><ul><li>Username. </li></ul><ul><li>Click here to see rights and conditions </li></ul><ul><li>Right click, Copy image URL </li></ul>
  13. 13. Start New Blog Post <ul><li>Click Add an Image. </li></ul>
  14. 14. Add Image from URL <ul><li>Paste URL into Image URL. </li></ul><ul><li>Add title. </li></ul><ul><li>Attribute photo. </li></ul>
  15. 15. Completing the Post <ul><li>Add your content. </li></ul><ul><li>Complete post. </li></ul><ul><li>Publish. </li></ul>
  16. 16. Linking a Picture: the Final Product
  17. 17. Adding Video to Your Blog <ul><li>YouTube. </li></ul><ul><li>Vimeo. </li></ul><ul><li>Viddler. </li></ul><ul><li>Many others. </li></ul>
  18. 18. Adding a YouTube Video <ul><li>Search for your clip. </li></ul><ul><li>Click on one you like. </li></ul>
  19. 19. Copy Your YouTube Video URL <ul><li>Copy the URL for the video. </li></ul>
  20. 20. Start a New Post <ul><li>Add content. </li></ul><ul><li>Add Video. </li></ul>
  21. 21. Add Video – Insert URL <ul><li>Insert URL. </li></ul><ul><li>Include the proper tool name! </li></ul>
  22. 22. Add Video – Edit Mode <ul><li>This view will show the YouTube URL, not the video (yet). </li></ul><ul><li>Complete post and publish. </li></ul>
  23. 23. Now We Have Video and Photos! <ul><li>Yes, it’s THAT easy! </li></ul>
  24. 24. Creating and Optimizing Content <ul><li>Creating can be the initial challenge. </li></ul><ul><ul><li>Write about your passion, what excites you. </li></ul></ul><ul><ul><li>Be conversational, like an email. </li></ul></ul><ul><ul><li>250-300 words is fine or even just a picture (is that a 1,000 words?). </li></ul></ul>
  25. 25. Possible Topics <ul><li>Market stats. </li></ul><ul><li>Area events. </li></ul><ul><li>Restaurant reviews. </li></ul><ul><li>Interview business owners, school principals, city leaders. </li></ul><ul><li>Explain various pieces of the real estate process. </li></ul><ul><li>What do people want to know? </li></ul>
  26. 26. Tips to Get Your Post Found and Read <ul><li>Post Title and Permalink are extremely important. </li></ul><ul><li>Be engaging, have a hook, and even a little provocative. </li></ul><ul><li>Edit Permalink if you need to shorten it. </li></ul><ul><li>Think what people would be typing into Google to come across your post. </li></ul>
  27. 27. How Are People Looking For? <ul><li>“ How to Buy a House.” </li></ul><ul><li>Think like consumers, not a real estate agent. </li></ul>
  28. 28. Use Section Headers and Keywords <ul><li>Section headers are weighed heavily for search engines to understand relevance. </li></ul><ul><li>Look for <h3> or Header 3 in your blogging platforms and include section titles that use good keywords. </li></ul><ul><li>If your post has a theme, use keywords related to it throughout, not just in the title. </li></ul><ul><li>If the post if on first-time buyers, use that phrase throughout the body and in headers. </li></ul>
  29. 29. Linking Out and Deep Linking <ul><li>It’s the World Wide Web! </li></ul><ul><li>Search engines want to see how connected you area. </li></ul><ul><li>Inbound links from relates, strong sites are best. </li></ul><ul><li>Make sure to link out to other sites that back up your material. </li></ul><ul><li>Link to your previous blog posts. </li></ul>
  30. 30. Context Based Hyperlinking <ul><li>When linking to other content, don’t use “Click Here.” </li></ul><ul><li>Use something to describe the content on the linked page. </li></ul><ul><li>Read the IRS Guidance on the First-Time Home Buyer Tax Credit. </li></ul><ul><li>Search engines favor accurate and honest links. </li></ul>
  31. 31. Your RSS Feed <ul><li>Know your blog RSS feed </li></ul><ul><ul><li>Typically </li></ul></ul><ul><li>Feed managers </li></ul><ul><ul><li>Feedburner ( </li></ul></ul>
  32. 32. Publicize Your Blog <ul><li>Get it indexed and in the search engines. </li></ul><ul><ul><li>Register and submit your RSS link with: </li></ul></ul><ul><ul><ul><li>Google </li></ul></ul></ul><ul><ul><ul><li>MSN </li></ul></ul></ul><ul><ul><ul><li>Yahoo </li></ul></ul></ul><ul><ul><ul><li>Technorati </li></ul></ul></ul><ul><ul><ul><li>Facebook </li></ul></ul></ul><ul><ul><ul><li>Blogarama </li></ul></ul></ul><ul><ul><li>Many more. </li></ul></ul><ul><li>URL seasoning will help. </li></ul>
  33. 33. Statistics and Analytics <ul><li>Wordpress Stats included with </li></ul><ul><li>Google Analytics </li></ul><ul><li>Crazy Egg </li></ul><ul><li>Woopra </li></ul><ul><li>Organic </li></ul><ul><li>Code needs to be embedded </li></ul>
  34. 34. Wrap-Up <ul><li>Using multimedia in your blog. </li></ul><ul><li>Creating and optimizing content. </li></ul><ul><li>Setting up your RSS feed. </li></ul><ul><li>Publicize blog. </li></ul><ul><li>Statistics and analytics. </li></ul><ul><li>QUESTIONS? </li></ul>
  35. 35. Contact Us <ul><ul><li>Derec Shuler (@derecshuler) </li></ul></ul><ul><ul><li>[email_address] </li></ul></ul><ul><ul><li> </li></ul></ul><ul><ul><li> </li></ul></ul><ul><ul><li>(303) 847-4926 </li></ul></ul><ul><li>Brad Hanks (@bradhanks) </li></ul><ul><ul><li>[email_address] </li></ul></ul><ul><li>Slides at </li></ul><ul><ul><li></presentation> </li></ul></ul>