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Advanced Blogging

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Advanced blogging class presented to Stewart Title. …

Advanced blogging class presented to Stewart Title.
* Using multimedia
* Creating and optimizing content
* Setting up your RSS feed
* Publicize your blog
*Statistics and analytics

Published in: Real Estate, Technology

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Transcript

  • 1. Advanced Blogging Part 4 of the Social Media Series Stewart Title Presents: #resm Advanced Blogging: Taking it to the Next Level
  • 2. The 5 Part Social Media Series
    • Week 1 – Blogging Basics
    • Week 2 – Facebook and Twitter
    • Week 3 – LinkedIn
    • Week 4 – Advanced Blogging
    • Week 5 – Putting the Pieces Together and Other Topics
  • 3. Advanced Blogging
    • What Do YOU Want to Know More About?
  • 4. Advanced Blogging
    • Making this work:
      • There are many platforms.
      • The concepts will be generic and apply across the board.
      • Specific examples will be geared toward Wordpress since we created Wordpress.com blogs in Blogging Basics.
      • This is hands on. Follow along after example.
  • 5. Advanced Blogging Outline
    • Using multimedia in your blog.
    • Creating and optimizing content.
    • Setting up your RSS feed.
    • Publicize blog.
    • Statistics and analytics.
  • 6. Photos on Your Blog
    • Photos greatly increase the visual impact of your blog posts.
    • Some great real estate bloggers are primarily photo bloggers.
    • You can upload your own photos.
    • Or, bring in external photos.
  • 7. Linking to Other Photos
    • WARNING – COPYRIGHT!!
      • Don’t use some else’s material without their permission.
      • Illegal AND you’ll get a bad reputation, right down there with spammers.
    • Use Creative Commons
      • Open for re-use.
      • Provide attribution.
      • Check for commercial use.
  • 8. Flickr – Another Piece of the Social Media Puzzle
    • Great place to post your photos and find others.
    • Start with a search.
  • 9. Flickr Search
    • Go deeper to the Advanced Search
  • 10. Flickr Advanced Search
    • Enter search term
    Select Creative Commons and content for commercial use
  • 11. Flickr Search Results
    • Click on your photo
  • 12. Flickr – Available Photo Sizes and Creative Commons Rights
    • Select your photo size.
    • Username.
    • Click here to see rights and conditions
    • Right click, Copy image URL
  • 13. Start New Blog Post
    • Click Add an Image.
  • 14. Add Image from URL
    • Paste URL into Image URL.
    • Add title.
    • Attribute photo.
  • 15. Completing the Post
    • Add your content.
    • Complete post.
    • Publish.
  • 16. Linking a Picture: the Final Product
  • 17. Adding Video to Your Blog
    • YouTube.
    • Vimeo.
    • Viddler.
    • Many others.
  • 18. Adding a YouTube Video
    • Search for your clip.
    • Click on one you like.
  • 19. Copy Your YouTube Video URL
    • Copy the URL for the video.
  • 20. Start a New Post
    • Add content.
    • Add Video.
  • 21. Add Video – Insert URL
    • Insert URL.
    • Include the proper tool name!
  • 22. Add Video – Edit Mode
    • This view will show the YouTube URL, not the video (yet).
    • Complete post and publish.
  • 23. Now We Have Video and Photos!
    • Yes, it’s THAT easy!
  • 24. Creating and Optimizing Content
    • Creating can be the initial challenge.
      • Write about your passion, what excites you.
      • Be conversational, like an email.
      • 250-300 words is fine or even just a picture (is that a 1,000 words?).
  • 25. Possible Topics
    • Market stats.
    • Area events.
    • Restaurant reviews.
    • Interview business owners, school principals, city leaders.
    • Explain various pieces of the real estate process.
    • What do people want to know?
  • 26. Tips to Get Your Post Found and Read
    • Post Title and Permalink are extremely important.
    • Be engaging, have a hook, and even a little provocative.
    • Edit Permalink if you need to shorten it.
    • Think what people would be typing into Google to come across your post.
  • 27. How Are People Looking For?
    • “ How to Buy a House.”
    • Think like consumers, not a real estate agent.
  • 28. Use Section Headers and Keywords
    • Section headers are weighed heavily for search engines to understand relevance.
    • Look for <h3> or Header 3 in your blogging platforms and include section titles that use good keywords.
    • If your post has a theme, use keywords related to it throughout, not just in the title.
    • If the post if on first-time buyers, use that phrase throughout the body and in headers.
  • 29. Linking Out and Deep Linking
    • It’s the World Wide Web!
    • Search engines want to see how connected you area.
    • Inbound links from relates, strong sites are best.
    • Make sure to link out to other sites that back up your material.
    • Link to your previous blog posts.
  • 30. Context Based Hyperlinking
    • When linking to other content, don’t use “Click Here.”
    • Use something to describe the content on the linked page.
    • Read the IRS Guidance on the First-Time Home Buyer Tax Credit.
    • Search engines favor accurate and honest links.
  • 31. Your RSS Feed
    • Know your blog RSS feed
      • Typically http://yourdomain.wordpress.com/feed
    • Feed managers
      • Feedburner (feedburner.google.com)
  • 32. Publicize Your Blog
    • Get it indexed and in the search engines.
      • Register and submit your RSS link with:
        • Google
        • MSN
        • Yahoo
        • Technorati
        • Facebook
        • Blogarama
      • Many more.
    • URL seasoning will help.
  • 33. Statistics and Analytics
    • Wordpress Stats included with Wordpress.com
    • Google Analytics
    • Crazy Egg
    • Woopra
    • Organic
    • Code needs to be embedded
  • 34. Wrap-Up
    • Using multimedia in your blog.
    • Creating and optimizing content.
    • Setting up your RSS feed.
    • Publicize blog.
    • Statistics and analytics.
    • QUESTIONS?
  • 35. Contact Us
      • Derec Shuler (@derecshuler)
      • [email_address]
      • http://DerecOnFacebook.com
      • http://DerecOnLinkedIn.com
      • (303) 847-4926
    • Brad Hanks (@bradhanks)
      • [email_address]
    • Slides at www.slideshare.net/derecshuler
      • </presentation>