Mobile Content Is Social
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Slides from the presentation Mobile Content is Social at SXSW 2010. Notes here: http://www.facebook.com/notes/facebook-design/mobile-content-is-social/388685447792
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Mobile Content Is Social
- 3. Touch
- 5. Speed
- 8. Cheating
- 10. Is it?
- 11. Photo by Sara Flemming
- 14. Report 90% of waking hours spent staring at glowing rectangles - The Onion
- 15. "From the moment they wake up in the morning, to the moment they lose consciousness at night, Americans are in near-constant visual contact with bright, pulsating rectangles" - The Onion
- 16. What does it mean to be social?
- 17. Let’s be frank. You want people to see your stuff.
- 18. Make it happen fast
- 19. What’s the best way to facilitate this?
- 20. Friends Notifications Sharing Serendipity Discovery Control Intent Feedback
- 21. Friends
- 30. Notifications
- 34. Sharing
- 38. Serendipity
- 41. Discovery
- 44. Control
- 48. Intent
- 54. Feedback
- 58. Questions?
- 59. Thanks!
Editor's Notes
- What is the biggest contributor to making content more social?
- Touch screens! Aka iPad
- What is the biggest contributor to making content more social?
- Hardware - Apple story -> Slow Software - Amazing devices, direct access to photo library, quicker to cloud Perception - Release to refresh, perception
- Release to refresh
- What is the biggest contributor to making content more social?
- Availability of APIs, development techniques for making this possible, Caching
- Phonebook, connect, friends page tweaks on m.facebook.com, games
- Impact of friend page changes.
- Phonebook integrations
- Syncing between devices, getting your friends into the address book
- Phonecall picture showing up
- Facebook Connect integrations, and other games!
- Active notifications, Talk about Blackberry
- Passive notifications
- Photos (and tagging, Facebook), videos (Hot Potato), viral feedback loop, constant creation device
- Photos
- Videos
- Location and interests, nearby friends, Timing
- Location - Gowalla and Foursquare
- News feed, See just what my friends are doing from Hot Potato
- Configurable friends list, see what you want from who
- Feeling comfortable about who you’re sharing this stuff with, SMS undo, Examples (Hot Potato, Gowalla, Foursquare)
- Posting what to where to whom
- Quora example, think about what you want users to be doing Gmail, - floating thing (users want to be able to respond at certain stages, provide them with the means of doing that, wherever they are)
- Encouraging positive feedback
- Encouraging positive feedback
- Encouraging positive feedback
- Positive vibe, you want to share more, when you do it Like, Leader boards, game mechanics
- Game mechanics, Foursquare badges