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Mobile Content Is Social

by Michael Sharon on Mar 20, 2010

3,557 views

Slides from the presentation Mobile Content is Social at SXSW 2010.

Slides from the presentation Mobile Content is Social at SXSW 2010.

Notes here: http://www.facebook.com/notes/facebook-design/mobile-content-is-social/388685447792

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social design content hot potato gowalla drop7 facebook quora foursquare mobile social media sxsw sxsw2010 mobile socialmedia sxswi mobile is social infotastic

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Michael Vorel , CEO at Vastplanet Excellent point about 'glowing rectangles' 2 years ago Reply
Are you sure you want to Yes No
Michael Sharon , product at Facebook Transcript: http://www.facebook.com/notes/facebook-design/mobile-content-is-social/388685447792 2 years ago Reply
Are you sure you want to Yes No

What is the biggest contributor to making content more social?
Touch screens! Aka iPad
What is the biggest contributor to making content more social?
Hardware - Apple story -> Slow
Software - Amazing devices, direct access to photo library, quicker to cloud
Perception - Release to refresh, perception
Release to refresh
What is the biggest contributor to making content more social?
Availability of APIs, development techniques for making this possible, Caching
Phonebook, connect, friends page tweaks on m.facebook.com, games
Impact of friend page changes.
Phonebook integrations
Syncing between devices, getting your friends into the address book
Phonecall picture showing up
Facebook Connect integrations, and other games!
Active notifications, Talk about Blackberry
Passive notifications
Photos (and tagging, Facebook), videos (Hot Potato), viral feedback loop, constant creation device
Photos
Videos
Location and interests, nearby friends, Timing
Location - Gowalla and Foursquare
News feed, See just what my friends are doing from Hot Potato
Configurable friends list, see what you want from who
Feeling comfortable about who you’re sharing this stuff with, SMS undo, Examples (Hot Potato, Gowalla, Foursquare)
Posting what to where to whom
Quora example, think about what you want users to be doing
Gmail, - floating thing (users want to be able to respond at certain stages, provide them with the means of doing that, wherever they are)
Encouraging positive feedback
Encouraging positive feedback
Encouraging positive feedback
Positive vibe, you want to share more, when you do it
Like, Leader boards, game mechanics
Game mechanics, Foursquare badges

27 Favorites

Muzaffer Yöntem , Sales / Business Development Director at Sybase Turkey Tags mobile is social 1 year ago
Nagjv Tags mobile 1 year ago
Ellen Carey at Gartner Tags social mobile 1 year ago
csisler 1 year ago
Miguel Galera , CEO at Integralcom Tags mobile 1 year ago
Rui Barroca , User Interface Designer at rui barroca designer Tags mobile 2 years ago
Charles Chuang , Co-Founder at NETivism.com.tw 2 years ago
MICHAELWOLF 2 years ago
leivajd Tags mobile socialmedia 2 years ago
Samuel Driessen , Senior Consultant Intranet/Social Media at Entopic 2 years ago

Mobile Content Is Social — Presentation Transcript

Mobile Content is Social
Michael Sharon Facebook fb.me/michaelsharon
Touch
Tom Watson Facebook fb.me/twatson
Speed
Justin Shaffer Hot Potato hotpotato.com/shafferj
Cheating
Mobile Content is Social
Is it?
Photo by Sara Flemming
http://www.ﬂickr.com/photos/ 31041220@N06/4224587709/
http://www.ﬂickr.com/photos/cocoarmani/ 2059353149/
Report 90% of waking hours spent staring at glowing rectangles - The Onion
"From the moment they wake up in the morning, to the moment they lose consciousness at night, Americans are in near-constant visual contact with bright, pulsating rectangles" - The Onion
What does it mean to be social?
Let’s be frank. You want people to see your stuff.
Make it happen fast
What’s the best way to facilitate this?
Friends Notiﬁcations Sharing Serendipity Discovery Control Intent Feedback
Friends
Notiﬁcations
Sharing
Serendipity
Discovery
Control
Intent
Feedback
Questions?
Thanks!