Mobile Content Is Social

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Slides from the presentation Mobile Content is Social at SXSW 2010.

Notes here: http://www.facebook.com/notes/facebook-design/mobile-content-is-social/388685447792

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  • What is the biggest contributor to making content more social?
  • Touch screens! Aka iPad
  • What is the biggest contributor to making content more social?
  • Hardware - Apple story -> Slow
    Software - Amazing devices, direct access to photo library, quicker to cloud
    Perception - Release to refresh, perception
  • Release to refresh
  • What is the biggest contributor to making content more social?
  • Availability of APIs, development techniques for making this possible, Caching












  • Phonebook, connect, friends page tweaks on m.facebook.com, games
  • Impact of friend page changes.

  • Phonebook integrations
  • Syncing between devices, getting your friends into the address book
  • Phonecall picture showing up
  • Facebook Connect integrations, and other games!



  • Active notifications, Talk about Blackberry

  • Passive notifications
  • Photos (and tagging, Facebook), videos (Hot Potato), viral feedback loop, constant creation device
  • Photos

  • Videos

  • Location and interests, nearby friends, Timing
  • Location - Gowalla and Foursquare

  • News feed, See just what my friends are doing from Hot Potato
  • Configurable friends list, see what you want from who

  • Feeling comfortable about who you’re sharing this stuff with, SMS undo, Examples (Hot Potato, Gowalla, Foursquare)
  • Posting what to where to whom


  • Quora example, think about what you want users to be doing
    Gmail, - floating thing (users want to be able to respond at certain stages, provide them with the means of doing that, wherever they are)

  • Encouraging positive feedback
  • Encouraging positive feedback
  • Encouraging positive feedback

  • Positive vibe, you want to share more, when you do it
    Like, Leader boards, game mechanics


  • Game mechanics, Foursquare badges


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