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Mobile Content Is Social
Mobile Content Is Social
Mobile Content Is Social
Mobile Content Is Social
Mobile Content Is Social
Mobile Content Is Social
Mobile Content Is Social
Mobile Content Is Social
Mobile Content Is Social
Mobile Content Is Social
Mobile Content Is Social
Mobile Content Is Social
Mobile Content Is Social
Mobile Content Is Social
Mobile Content Is Social
Mobile Content Is Social
Mobile Content Is Social
Mobile Content Is Social
Mobile Content Is Social
Mobile Content Is Social
Mobile Content Is Social
Mobile Content Is Social
Mobile Content Is Social
Mobile Content Is Social
Mobile Content Is Social
Mobile Content Is Social
Mobile Content Is Social
Mobile Content Is Social
Mobile Content Is Social
Mobile Content Is Social
Mobile Content Is Social
Mobile Content Is Social
Mobile Content Is Social
Mobile Content Is Social
Mobile Content Is Social
Mobile Content Is Social
Mobile Content Is Social
Mobile Content Is Social
Mobile Content Is Social
Mobile Content Is Social
Mobile Content Is Social
Mobile Content Is Social
Mobile Content Is Social
Mobile Content Is Social
Mobile Content Is Social
Mobile Content Is Social
Mobile Content Is Social
Mobile Content Is Social
Mobile Content Is Social
Mobile Content Is Social
Mobile Content Is Social
Mobile Content Is Social
Mobile Content Is Social
Mobile Content Is Social
Mobile Content Is Social
Mobile Content Is Social
Mobile Content Is Social
Mobile Content Is Social
Mobile Content Is Social
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Mobile Content Is Social

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Slides from the presentation Mobile Content is Social at SXSW 2010. …

Slides from the presentation Mobile Content is Social at SXSW 2010.

Notes here: http://www.facebook.com/notes/facebook-design/mobile-content-is-social/388685447792

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  • What is the biggest contributor to making content more social?
  • Touch screens! Aka iPad
  • What is the biggest contributor to making content more social?
  • Hardware - Apple story -> Slow
    Software - Amazing devices, direct access to photo library, quicker to cloud
    Perception - Release to refresh, perception
  • Release to refresh
  • What is the biggest contributor to making content more social?
  • Availability of APIs, development techniques for making this possible, Caching












  • Phonebook, connect, friends page tweaks on m.facebook.com, games
  • Impact of friend page changes.

  • Phonebook integrations
  • Syncing between devices, getting your friends into the address book
  • Phonecall picture showing up
  • Facebook Connect integrations, and other games!



  • Active notifications, Talk about Blackberry

  • Passive notifications
  • Photos (and tagging, Facebook), videos (Hot Potato), viral feedback loop, constant creation device
  • Photos

  • Videos

  • Location and interests, nearby friends, Timing
  • Location - Gowalla and Foursquare

  • News feed, See just what my friends are doing from Hot Potato
  • Configurable friends list, see what you want from who

  • Feeling comfortable about who you’re sharing this stuff with, SMS undo, Examples (Hot Potato, Gowalla, Foursquare)
  • Posting what to where to whom


  • Quora example, think about what you want users to be doing
    Gmail, - floating thing (users want to be able to respond at certain stages, provide them with the means of doing that, wherever they are)

  • Encouraging positive feedback
  • Encouraging positive feedback
  • Encouraging positive feedback

  • Positive vibe, you want to share more, when you do it
    Like, Leader boards, game mechanics


  • Game mechanics, Foursquare badges


  • Transcript

    • 1. Mobile Content is Social
    • 2. Michael Sharon Facebook fb.me/michaelsharon
    • 3. Touch
    • 4. Tom Watson Facebook fb.me/twatson
    • 5. Speed
    • 6. Justin Shaffer Hot Potato hotpotato.com/shafferj
    • 7. Cheating
    • 8. Mobile Content is Social
    • 9. Is it?
    • 10. Photo by Sara Flemming
    • 11. http://www.flickr.com/photos/ 31041220@N06/4224587709/
    • 12. http://www.flickr.com/photos/cocoarmani/ 2059353149/
    • 13. Report 90% of waking hours spent staring at glowing rectangles - The Onion
    • 14. "From the moment they wake up in the morning, to the moment they lose consciousness at night, Americans are in near-constant visual contact with bright, pulsating rectangles" - The Onion
    • 15. What does it mean to be social?
    • 16. Let’s be frank. You want people to see your stuff.
    • 17. Make it happen fast
    • 18. What’s the best way to facilitate this?
    • 19. Friends Notifications Sharing Serendipity Discovery Control Intent Feedback
    • 20. Friends
    • 21. Notifications
    • 22. Sharing
    • 23. Serendipity
    • 24. Discovery
    • 25. Control
    • 26. Intent
    • 27. Feedback
    • 28. Questions?
    • 29. Thanks!

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