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Pervasive Software OverviewGlobal Software Company • Tens of thousands of users across the globe • Operations in Americas, EMEA, Asia • ~260 employeesStrong Financials • $50 million revenue (trailing 12-month) • 45 consecutive quarters of profitability • $42 million in the bank • 24 consecutive quarters of active share buyback • NASDAQ:PVSW since 1997Leader in Data Innovation • 25% of top-line revenue re-invested in R&D • Software to manage, integrate and analyze data, in the cloud or on-premises, throughout the entire data lifecycle • In-house startups focused on cloud and Big Data
Agenda• History of the Cloud Stack• Enterprise PaaS – what will it look like? – Not traditional middleware – Mixed vendor environment – Catalog of services – Hierarchy of granularity – Data-centric• What will it mean to App developers? – Disruptive to traditional models – Composition driven – New delivery models• What will it mean to Users?3
Disruptive to Traditional App Development• Lightweight, fast, agile is rewarded• App developer assumes center stage• Front-end of stack (user experience) trumps back-end of stack• SaaS and Mobile continue to dominate15
Composition Driven• Apps are less “written” and more “assembled”• Finding functionality becomes less expensive than writing it from scratch• Like fractals, ever higher order data-centric Apps can be composed16
New Software Delivery Models• Subscription moves from time- based to data/usage based (aka: Data Metering)• Easy experimentation and adoption.• Consumption model changes17
Long-term Impact• PaaS constantly evolving, highly market driven• Blurring of IaaS/PaaS• Power pendulum continues to swing to Apps/Users• PaaS supports and aligns with SaaS and Mobile future• End of Enterprise Apps?19