Isobar TH - DIgital News may 25-31, 2012

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Isobar TH - DIgital News may 25-31, 2012

  1. 1. M  A  Y           25 31 D  i  g  i  t  a  l         N  e  w  s    U  p  d  a  t  e    
  2. 2. Kyra     31   D  i  g  i  t  a  l  M  A  Y   L  o  c  a  l    Marketingoops  http://www.marketingoops.com/digital/campaigns/kyra-­‐sexy-­‐queen/     The  Best  of  Kyra:  Sexy  Queen  by  Aum  Patchrapa   Sexy  Queen       Spin       1  
  3. 3. GENIUS  APP,  CHICEST  DEMO  VIDEO  EVER   31   D  i  g  i  t  a  l  M  A  Y   G  l  o  b  a  l    Fastcocreate  http://www.fastcocreate.com/1680863/loreal-­‐creates-­‐makeup-­‐matchmaking-­‐color-­‐genius-­‐app-­‐chicest-­‐demo-­‐video-­‐ever     right  shades  of  makeup.         VDO  Link:  http://www.youtube.com/watch?v=c44mq9igk74&feature=player_embedded     2  
  4. 4. Facebook    May  2012  http://www.marketingoops.com/reports/metrix/facebook-­‐member-­‐may-­‐2012/       31   D  i  g  i  t  a  l  M  A  Y   G  l  o  b  a  l    Marketingoops   3  
  5. 5.   31   D  i  g  i  t  a  l  M  A  Y   G  l  o  b  a  l    Marketingoops  http://www.marketingoops.com/digital/social-­‐media-­‐marketing-­‐digital/10-­‐tips-­‐facebook-­‐engagement/     engagement     engagement       engagement           4  
  6. 6. 30   D  i  g  i  t  a  l  M  A  Y   G  l  o  b  a  l    Simplyzesty  http://www.simplyzesty.com/social-­‐media/pepsi-­‐reveal-­‐details-­‐of-­‐twitter-­‐partnership/     Pepsi  Reveal  Details  Of  Twitter  Partnership   This     -­‐long  campaign  have   been  revealed.  Starting  this  Wednesday,    will  turn  into  a  full  entertainment  hub,  featuring  free   song  downloads  and  live  video  streaming  for  concerts.  The  campaign  is  being  called  Live  Now  For  Music.   5  
  7. 7. Tesco     30   D  i  g  i  t  a  l  M  A  Y   G  l  o  b  a  l    Marketingoops  http://www.marketingoops.com/brand-­‐marketing/brand-­‐move/tesco-­‐virtual-­‐clothes-­‐shopping/     Tesco   Aurasma   F&F     virtual  window  shopping   Aurasma   AR   F&F       VDO  link:  http://www.youtube.com/watch?v=gRTFIqhKL4E&feature=player_embedded     6  
  8. 8. 29   D  i  g  i  t  a  l  M  A  Y   G  l  o  b  a  l    Thumbsup  http://thumbsup.in.th/2012/05/pepsi-­‐the-­‐beat-­‐kicker/     Pepsi  Beat  Kicker   - -    -­‐   Presenter   Facebook  1   Freekick         Spacebar      -­‐   Pepsi   The  new  iPad   The  new  iPad     7  
  9. 9. Like       29   D  i  g  i  t  a  l  M  A  Y   G  l  o  b  a  l    Marketingoops  http://www.marketingoops.com/digital/social-­‐media/facebook-­‐social-­‐media-­‐digital/global-­‐fanpage-­‐like-­‐count/       Like   global  page)     regional  /  local)     Like       global                 8  
  10. 10. Rugbeer:  Tackle  The  Vending  Machine   29   D  i  g  i  t  a  l  M  A  Y   G  l  o  b  a  l    Digitalbuzzblog  http://www.digitalbuzzblog.com/rugbeer-­‐tackle-­‐the-­‐vending-­‐machine/     Salta  Beer  wanted  to  create  a  campaign  that  targeted  this  rugby  loving  region  and  what  better  way  to  engage  them   than  creating  a  tackle  machine  and  placing  it  in  bars!     VDO  link:  http://www.youtube.com/watch?feature=player_embedded&v=T67EncQPwNk     9  
  11. 11. BBC:  Frozen  Planet  Augmented  Reality  Event   28   D  i  g  i  t  a  l  M  A  Y   G  l  o  b  a  l    Digitalbuzzblog  http://www.digitalbuzzblog.com/bbc-­‐frozen-­‐planet-­‐augmented-­‐reality-­‐event/     -­‐ray/DVD,  they  teamed  up  with  Appshaker,  to  create  a  highly  realistic   Augmented  Reality  installation  that  allowed  people  to  interact  with  some  of  the  worlds  most  amazing  creatures     VDO  link:  http://vimeo.com/appshaker/frozenplanet     11  
  12. 12.   28   D  i  g  i  t  a  l  M  A  Y   G  l  o  b  a  l    Marketingoops  http://www.marketingoops.com/digital/campaigns/5gum/     Facebook  Application               11  
  13. 13. Volkswagen:  Augmented  Reality  Electric  Cafe   27   D  i  g  i  t  a  l  M  A  Y   G  l  o  b  a  l    Digitalbuzzblog  http://www.digitalbuzzblog.com/bbc-­‐frozen-­‐planet-­‐augmented-­‐reality-­‐event/     Kong  about  how  energy  efficient  the  Volkswagen  Electric  cars  actually  are  in  comparison  to  their  every  day  items.     VDO  link:  http://www.youtube.com/watch?v=M02k5PSinFw&feature=player_embedded     12  
  14. 14. NFC     25   D  i  g  i  t  a  l  M  A  Y   G  l  o  b  a  l    Thumbsup  http://thumbsup.in.th/2012/05/nfc-­‐ads-­‐in-­‐japan-­‐train/     NFC     e-­‐wallet     NFC  (Near  Field  Communication)     URL     13  

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