This presentation explores the use of visual rhetoric and gives an overview of design principles. It was prepared to help peer writing tutors work with first-year writing students who are
This presentation explores the use of visual rhetoric and gives an overview of design principles. It was prepared to help peer writing tutors work with first-year writing students who are transforming their written projects into poster presentations.
TUTORING WITH By Kate F., Laura M., andVISUAL RHETORIC Julia Ha.
VISUAL RHETORIC Definition: The use of images as argument Lets pictures speak for themselves through the use of iconography and symbology recognizable by the viewers thanks to a priori knowledge. Translation? Applications: conversation between elements on a page/screen/board/canvas; use of fonts and colors; significance of existing images and visuals
EXAMPLES OF VISUAL RHETORIC:CONTEMPORARY ICONOGRAPHY
PRINCIPLES OF DESIGN - a helpful mnemonicC ontrast draws the eye to the page R epetition involves reusing design elements throughout a document A lignment refers to how the elements on a page are lined up with each other P roximity refers to keeping related items together
COLOR THEORY Using color rhetorically Contrast draws attention Colors have cultural associations ContextVideo and (fun)helpful resource, foryou and for writers! http://www.mariacl audiacortes.com/col ors/colors.html
FONT PERSONALITIES• Times New Roman – University Center for Writing- based Learning• Lucida Handwriting – University Center for Writing-based Learning• Comic Sans – University Center for Writing- based Learning• Papyrus – University Center for Writing-based Learning• Rockwell – University Center for Writing-based Learning• Impact – University Center for Writing-based Learning• Courier New – University Center for Writing-based Learning
FROM THEORY TO PRACTICE Tutoring and Fellowing At the UCWbL Fir st Year Writing Showcase UCWbL Por tfolios Par ticipants Take advantage of the features Congratulate them first on provided by using an electronic their accomplishment! platform Give them their Poster Enhance the concepts of your Tutoring Philosophy, Board and go through the Professional Development checklist Activities, and other Brainstorm ideas components by using images Ever yday UCWbL Initiatives Resumes Create posters and other promotional media for the Digication portfolios UCWbL Multimodal projects Get involved and participate in various, creative professional development activities
PRIORITIZING THE TUTORIALTo ask the writer: What is going on your board? How will you communicate your main argument Recommendation: invite writer to sketch out their board during the tutorial What are your talking points? Natural, succinct, direct explanation of your argument What are your handouts/takeaways? Not required, but very much appreciated
REFERENCES & USEFUL RESOURCES Block, Stephan M. “Dos and Don’ts of Poster Presentations.” Biophysical Journal 71 (1996): 3527 -3529. Cor tes, Maria Claudia. “Color in Motion.” Rochester Institute of Technology, 2003. Web. Hess, George. Creating Ef fective Poster Presentations. NC State Univer sity. Web. Lost Principles of Design . Fuel Your Creativity, 2012. Web . Poster Presentations. Stanford School of Medicine, 2011 . Web. Purdue OWL. Visual Rhetoric . Purdue University, 2012. Web.
HELPFUL LINKS Lost Principles of Design: http://www.fuelyourcreativity.com/the -lost-principles-of- design/ Purdue OWL pages on visual rhetoric: http://owl.english.purdue.edu/owl/section/1/7 / Color theory website: http://www.mariaclaudiacortes.com/colors/Colors.html NCSU page on poster presentations: http://www.ncsu.edu/project/posters/NewSite /
PLEASE JOIN US!First Year Programs Writing Showcase Cortelyou Commons, Lincoln Park Campus Wednesday, May 16, 2012 5pm-7pmKey Note Speaker: Doug Hesse, University of Denver