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DePaulSocialMedia
DePaulSocialMedia
DePaulSocialMedia
DePaulSocialMedia
DePaulSocialMedia
DePaulSocialMedia
DePaulSocialMedia
DePaulSocialMedia
DePaulSocialMedia
DePaulSocialMedia
DePaulSocialMedia
DePaulSocialMedia
DePaulSocialMedia
DePaulSocialMedia
DePaulSocialMedia
DePaulSocialMedia
DePaulSocialMedia
DePaulSocialMedia
DePaulSocialMedia
DePaulSocialMedia
DePaulSocialMedia
DePaulSocialMedia
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DePaulSocialMedia

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The presentation will cover the DePaul University Advancement Communications department’s integrated approach to promoting social media initiatives via print, e-mail and the web. It will also outline …

The presentation will cover the DePaul University Advancement Communications department’s integrated approach to promoting social media initiatives via print, e-mail and the web. It will also outline the collaborative role that advacnement communications, alumni relations and web staff play in developing DePaul’s alumni social media communit

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  • Anne will introduce
  • Anne
  • Keidra
  • Keidra
  • Anne
  • Anne
  • Anne
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  • Anne
  • Keidra
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  • Keidra
  • Keidra
  • Keidra
  • Keidra
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  • Anne
  • Anne
  • Anne and Keidra
  • Transcript

    • 1. Developing a Social Media Strategy for Alumni Keidra Chaney and Anne Divita Kopacz DePaul University
    • 2. Who Are We?
      • DePaul University
        • 8th largest private university in the U.S.
        • 130,000 alumni, primarily in Chicago area
      • Office of Advancement
        • Development
        • Alumni Relations
        • Communications
        • Web staff
    • 3. How We Approach Social Media
      • Our objective: increase alumni engagement
      • About building relationships
      • Sharing information/content
      • Go to existing engaged communities
    • 4. Challenges
      • Integrating with communication strategy
      • Dealing with bureaucracy
      • Establishing measurable goals
      • Allaying skittishness about privacy/content
      • Assigning staff to create content
      • Getting a consensus among stakeholders
      • Establishing online community guidelines
    • 5. It Starts with the Website…
      • November 2008 relaunch
      • Alumni portal
        • News
        • Events
        • Alumni profiles
        • Benefits/services
        • Social media box
        • Social bookmarking box
    • 6. …Continues with Email…
    • 7. …And Includes Print!
    • 8. Social Media
      • Facebook alumni page
      • LinkedIn alumni group/subgroups
      • Demon Tracks blog
      • Twitter account (@depaulalumni)
      • Flickr photostream
      • YouTube channel (depaulalumnifriends)
    • 9. Facebook Alumni Page
      • 4,300 fans
      • Averages 50-60 new members weekly
      • Avg. 600-800 unique page views per week
    • 10. Facebook Alumni Page
      • DePaul content
        • News and event listings
        • Blog posts and web links
        • Photos and video
      • Fan content
        • Wall posts, photos, video
        • Discussion groups
      • Next step
        • Facebook Connect
    • 11. LinkedIn Alumni Group
      • Professional and social networking community
      • 5,700 members
      • Averages 100 new members weekly
      • Active job posting & discussion boards
    • 12. LinkedIn Alumni Group
      • 8 subgroups for regional chapters
      • 1 affinity-based subgroup
      • 1 topic-based subgroup
      • Next steps:
        • More subgroups by affinity and/or college
        • Respond to user input
    • 13. Demon Tracks
      • Staff-written blog
      • Alumni, faculty, students in the news & on the web
      • Posts syndicated to Facebook and LinkedIn
      • Intern blogger added this
      • quarter
    • 14. Demon Tracks Success Stories
    • 15. Twitter
      • 300+ followers
      • News from DePaul and external sources
      • Communicate directly with alumni in “real time”
      • Join in DePaul (and non-DePaul) conversation
    • 16. DePaul Spirit Flickr Page
      • 28 Group members and 300 photos
      • Alumni and staff posted photos
      • Photostream and Group Pool
      • Replaces on-site photo gallery
    • 17. YouTube Channel
      • Dedicated video channel
      • Hosts web and email videos
      • Partner with faculty and students
      • Next step: integrate with other media
    • 18. Chart O’Fun MESSAGING
    • 19. Measurement
      • Many measurement tools
        • Facebook Insights
        • YouTube Insights
        • Flickr Stats
        • Google Analytics
      • Numbers vs. context
      • What we do: narrative report
    • 20. Finding Content
      • Look everywhere for content
        • Media relations
        • College publications
        • Our print magazines and newsletters
        • Our other social media
        • External news outlets and blogs
        • Google Alerts
      • Create our own content
    • 21. Key Take-Aways
      • Create a strategy
      • Partner with other departments
      • Match media to audience
      • Build relationships and foster conversations
      • Go where alumni are
      • Update content regularly
      • Reuse, recycle content
      • Measure, measure, measure
      • Experiment – and don’t fear failure!
    • 22. Questions?

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