Your website and social media: Consider it not just as your normal information place; it can be your virtual global office Your website should be the central component of your social media strategy If your website needs work, best to sort this out first before getting serious about social mediaHave you really asked why youneed a website?
Blog QR Codes Twitter Offline marketing / Facebook promos Collateral / LinkedIn stationeryMedia releases Your Website: Online video/ Youtube channel Social The foundation Content sharingbookmarking stone sites – Flickr, Slideshare etc Search engine Email optimisation Marketing Search engine Email signature marketing (pay blocks per click) Online forums Podcasts posts RSS
74% of people using smartphones or tablets to browse the internet will wait only five seconds for a web page to load on their mobile device before abandoning the site.
CMS vs Static Top brands using CMS SEO Content update Sony Extension - plug-ins Ford and themes EBay Support - pool of Yahoo developers Samsung User friendly Mozilla Quick installation CNN Propriety • Wall Street Journal
Keywords are the sweetest juice for entrepreneurs since orange juice Keywords are the phrases and words people type into search engines or they use to describe their preferences They are the way people describe your product or services
What is Search Engine Optimization?Search Engine Optimization (SEO) is thescience of increasing traffic to your websiteby improving the internal and externalfactors influencing ranking in search engineresults. It is a major part of Internetmarketing. It is mostly technical in nature.
Social Media Marketing (SMM) refers tothe process of disseminating messages,gaining internet traffic or attentionthrough social media websites in orderto promote a personality, cause orbusiness. It involves all methods,strategies, channels and platformsaimed at using social media platformsto communicate and engage a definedtarget audience in order to met adefined marketing objective.-Deola Kayode
Blogs: WordPress, Blogger/BlogSpot, Typepad Social Networks: Facebook, Google Plus, LinkedIn Newsgroups/ Forums: Nairaland, Naijabestforum Blog Aggregators/ Communities: BlogCatalog, MyBlogLog, NetworkedBlogs, Afrigator Content communities (multimedia): Video Sharing : YouTube,Ustream,Vimeo,Hulu Music Sharing: iTunes,Napster,Notjustok Photo Sharing:Flickr Micro communities: Twitter, FriendFeed Micromedia :12 seconds,Seesmic,Twitpic,Twitvid Instant Messengers: BBM, Whatsapp, Skype, Y!