Your SlideShare is downloading. ×
0
12Cornerstonesof OnlineAdvertising
About me: Inbound Marketing  Certified Proessional Brand Strategy Consulting APCON, NIPR,Hubspot Social Media Thought ...
every move counts
Please note... I have a structured content I will be happy to deviate when  necessary I can answer your questions along...
My Assumptions Overview: You are in business You want to know how the hype of  social media will add value to your  busi...
1. Marketing   used to be   Simple
This used to work...            ... and marketing was                   straightforward
800-555-1234AnnoyingSalesperson
Social Media: Fad or Fact?Video: http://www.youtube.com/watch?v=QUCfFcchw1w
The convergence of Social Media,Mobile and Digital Technology isshifting how people consumemedia content.
The power to invoke a buyingdecision has not only movedfrom businesses to consumers,the customers have CHANGED.
The rules of the game has changed      Welcome to the Word of        Mouse generation
 Internet/Online Marketing  Social Media Marketing   Outbound Marketing    Inbound Marketing     Content Marketing   ...
1. Online   Strategy:
Why some entrepreneurs go online?   Great Lead generation service - 12.2%   Customer Service -17.5%   Reach (local + in...
2. Your   Virtual   Office:
Your website and social media: Consider it not just as your  normal information place; it can  be your virtual global off...
Blog                                     QR Codes             Twitter                       Offline                      m...
74% of people using smartphones or tablets to browse  the internet will wait only five seconds for a web page    to load o...
CMS vs Static            Top brands using CMS SEO Content update            Sony Extension - plug-ins      Ford  and ...
3. Keyword   Research:
 Keywords are the sweetest juice  for entrepreneurs since orange  juice Keywords are the phrases and  words people type ...
Keywords
75%How many times haveyou clicked on page 9?
4. PPCAdvertising
Keywords Paid                            Local Search                          Search                        Paid         ...
5. Search   Engine   Optimisation:
What is Search Engine Optimization?Search Engine Optimization (SEO) is thescience of increasing traffic to your websiteby ...
#1   #2                            30/05/1231/05/12              #3           18/02/12      #5                      30/08/12
6. Email   Marketing:
•   This makes use of autoresponders•   Measurable•   Trackable and•   Effective
7. Blogging:
Blogging initiated theneed to share contentyour own way
8. Analytics
3 types of Media
9. Tools
There are tools foralmost absolutelyeverything
10. Social Media
Social Media Marketing (SMM) refers tothe process of disseminating messages,gaining internet traffic or attentionthrough s...
   Blogs: WordPress, Blogger/BlogSpot, Typepad   Social Networks: Facebook, Google Plus, LinkedIn   Newsgroups/ Forums:...
11. ContentMarketing
12. Promotional    Plan
MD/CEO Teleios Consulting www.adeolakayode.com         @delola deolakayode@gmail.com
12 cornerstones of online marketing
12 cornerstones of online marketing
12 cornerstones of online marketing
12 cornerstones of online marketing
12 cornerstones of online marketing
12 cornerstones of online marketing
12 cornerstones of online marketing
12 cornerstones of online marketing
12 cornerstones of online marketing
12 cornerstones of online marketing
Upcoming SlideShare
Loading in...5
×

12 cornerstones of online marketing

1,131

Published on

0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
1,131
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
10
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide

Transcript of "12 cornerstones of online marketing"

  1. 1. 12Cornerstonesof OnlineAdvertising
  2. 2. About me: Inbound Marketing Certified Proessional Brand Strategy Consulting APCON, NIPR,Hubspot Social Media Thought leader, 2011 Consul, Socialbakers.com www.adeolakayode.com MD/CEO Teleios Consulting @delola deolakayode@gmail.com
  3. 3. every move counts
  4. 4. Please note... I have a structured content I will be happy to deviate when necessary I can answer your questions along the way I will try to make it informal, interactive and fun
  5. 5. My Assumptions Overview: You are in business You want to know how the hype of social media will add value to your business You want to reach your customers
  6. 6. 1. Marketing used to be Simple
  7. 7. This used to work... ... and marketing was straightforward
  8. 8. 800-555-1234AnnoyingSalesperson
  9. 9. Social Media: Fad or Fact?Video: http://www.youtube.com/watch?v=QUCfFcchw1w
  10. 10. The convergence of Social Media,Mobile and Digital Technology isshifting how people consumemedia content.
  11. 11. The power to invoke a buyingdecision has not only movedfrom businesses to consumers,the customers have CHANGED.
  12. 12. The rules of the game has changed Welcome to the Word of Mouse generation
  13. 13.  Internet/Online Marketing  Social Media Marketing  Outbound Marketing  Inbound Marketing  Content Marketing How...?  Mobile Advertising  Digital Marketing  Search Marketing  Viral Marketing  Push Advertising  Pull Advertising  Email Marketing  Event Marketing  B2B Marketing  B2C Marketing
  14. 14. 1. Online Strategy:
  15. 15. Why some entrepreneurs go online? Great Lead generation service - 12.2% Customer Service -17.5% Reach (local + international) - 37.2% Market Research - 42.3% Customer/Consumer Engagement - 85.4% Direct audience/fan communications - 65.0% Spread testimonies/results - 59.9% Learning custoner preferences - 59.1% Low Cost - 51.1%• Brand Building 48.2
  16. 16. 2. Your Virtual Office:
  17. 17. Your website and social media: Consider it not just as your normal information place; it can be your virtual global office Your website should be the central component of your social media strategy If your website needs work, best to sort this out first before getting serious about social mediaHave you really asked why youneed a website?
  18. 18. Blog QR Codes Twitter Offline marketing / Facebook promos Collateral / LinkedIn stationeryMedia releases Your Website: Online video/ Youtube channel Social The foundation Content sharingbookmarking stone sites – Flickr, Slideshare etc Search engine Email optimisation Marketing Search engine Email signature marketing (pay blocks per click) Online forums Podcasts posts RSS
  19. 19. 74% of people using smartphones or tablets to browse the internet will wait only five seconds for a web page to load on their mobile device before abandoning the site.
  20. 20. CMS vs Static Top brands using CMS SEO Content update  Sony Extension - plug-ins  Ford and themes  EBay Support - pool of  Yahoo developers  Samsung User friendly  Mozilla Quick installation  CNN Propriety • Wall Street Journal
  21. 21. 3. Keyword Research:
  22. 22.  Keywords are the sweetest juice for entrepreneurs since orange juice Keywords are the phrases and words people type into search engines or they use to describe their preferences They are the way people describe your product or services
  23. 23. Keywords
  24. 24. 75%How many times haveyou clicked on page 9?
  25. 25. 4. PPCAdvertising
  26. 26. Keywords Paid Local Search Search Paid SearchLocalSearchOrganicSearch www.adeolakayode.com
  27. 27. 5. Search Engine Optimisation:
  28. 28. What is Search Engine Optimization?Search Engine Optimization (SEO) is thescience of increasing traffic to your websiteby improving the internal and externalfactors influencing ranking in search engineresults. It is a major part of Internetmarketing. It is mostly technical in nature.
  29. 29. #1 #2 30/05/1231/05/12 #3 18/02/12 #5 30/08/12
  30. 30. 6. Email Marketing:
  31. 31. • This makes use of autoresponders• Measurable• Trackable and• Effective
  32. 32. 7. Blogging:
  33. 33. Blogging initiated theneed to share contentyour own way
  34. 34. 8. Analytics
  35. 35. 3 types of Media
  36. 36. 9. Tools
  37. 37. There are tools foralmost absolutelyeverything
  38. 38. 10. Social Media
  39. 39. Social Media Marketing (SMM) refers tothe process of disseminating messages,gaining internet traffic or attentionthrough social media websites in orderto promote a personality, cause orbusiness. It involves all methods,strategies, channels and platformsaimed at using social media platformsto communicate and engage a definedtarget audience in order to met adefined marketing objective.-Deola Kayode
  40. 40.  Blogs: WordPress, Blogger/BlogSpot, Typepad Social Networks: Facebook, Google Plus, LinkedIn Newsgroups/ Forums: Nairaland, Naijabestforum Blog Aggregators/ Communities: BlogCatalog, MyBlogLog, NetworkedBlogs, Afrigator Content communities (multimedia): Video Sharing : YouTube,Ustream,Vimeo,Hulu Music Sharing: iTunes,Napster,Notjustok Photo Sharing:Flickr Micro communities: Twitter, FriendFeed Micromedia :12 seconds,Seesmic,Twitpic,Twitvid Instant Messengers: BBM, Whatsapp, Skype, Y!
  41. 41. 11. ContentMarketing
  42. 42. 12. Promotional Plan
  43. 43. MD/CEO Teleios Consulting www.adeolakayode.com @delola deolakayode@gmail.com
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×