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24C3Centricity © All rights reserved"The problem about makingpredictions about the future is thatyou have to be so bold an...
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1 HINDSIGHT• YESTERDAY• METRICS• MARKETRESEARCH• OUT-OF-DATE2 HEARSIGHT• TODAY• OBSERVE,LISTEN• SOCIAL MEDIA• UP-TO-DATE3 ...
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In Sight of the Goal of Customer Centricity
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In Sight of the Goal of Customer Centricity

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This presentation shares ideas on the three essential elements of Insight development and gives some thoughts on the strengths and weaknesses of each.
It was given at the Marketing & Communication Loft Event in Geneva, Switzerland on 10th June 2013.

Published in: Business, News & Politics
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In Sight of the Goal of Customer Centricity

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  23. 23. 24C3Centricity © All rights reserved"The problem about makingpredictions about the future is thatyou have to be so bold and sooutrageous that people would neverbelieve you. If people do believe you,your predictions would fail bycompletely underestimating the worldof the future“Arthur C Clarke24C3Centricity © All rights reserved
  24. 24. 25C3Centricity © All rights reserved"Humans grossly overestimate whatis going to happen in the short termand completely underestimate what isgoing to happen in the long term”Dan Ariely25C3Centricity © All rights reserved
  25. 25. HINDSIGHTFORESIGHTHEARSIGHT26C3Centricity © All rights reserved
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  27. 27. 1 HINDSIGHT• YESTERDAY• METRICS• MARKETRESEARCH• OUT-OF-DATE2 HEARSIGHT• TODAY• OBSERVE,LISTEN• SOCIAL MEDIA• UP-TO-DATE3 FORESIGHT• TOMORROW• TRENDS• SOCIALMEDIA• SCENARIOS• AHEAD-OF-ANY-DATEINSIGHTCUSTOMER CENTRICITY28C3Centricity © All rights reserved
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