issue n. 2The oFFicial uniTSTYle MaGaZine   coMMunicaTion aGencY   STore windowS     new Tech For BuSineSS                ...
NOW                    THIS MAGAZINE                      IS ON YOUR                                                  iPAD...
2                                                                      issue     SUMMARY                 COMMUNICATION AGE...
POLICE               VIDEO                                             DOMINATOR                      THE NEW POLICE TV CO...
TV SPOT POLICE DOMINATOR“Choose, Fight, Seduce,summarize in 10 secondsthe Dominator character”                           D...
.compro   duc      t by                                     www.brandjuices.com - OTHER BRAND JUICES FLAVORS:             ...
NEW TECH FOR BUSINESS                                                                                                     ...
NEW TECH FOR BUSINESS      WHY INVEST                                                              PERCHÈ INVESTIRE      I...
.com     pro        duc           t by                                                                    enjoy yourself. ...
NEW TECH FOR BUSINESS       CAUTION: MOBILE IS NOT ONLYOnly moderate growth was observed in most of the application stores...
APPLE!                                                                                                                   V...
COMMUNICATION AGENCY                                                                        MORELLATOT                    ...
MAKING OF ADV MORELLATO COLOURSSHOOTING                                                             “A colourful pixellate...
AUTUNNO INVERNO 2011 - 2012
orologio in acciaio   cinturino in silicone                                              HI TECH IN COLOURS            pre...
16 YES WE ARE SIMPLY PEOPLE   DECEMBER 2011
.com         pagina adv                    100% Orange juice.                                  pro                        ...
SONOHRAVIDEO        MUSIC VIDEO         SONOHRA VIDEOCLIP FROM THE NEW ALBUM
SONOHRA SAYS:                                                                                                             ...
MAKING OF THE VIDEO                                              A pub.                                              A man...
www.nellandme.it
PRINT                                              NEW CATALOGUE                                                          ...
DIESEL CATALOGUECome sarebbe creare una nazione da zero?                                                                  ...
.com   www.emoji.com
COMMUNICATION AGENCY                                                 MORPHICK         NEW EXPERIMENTAL IMAGES WITH MORPHIC...
.com  pro     duc        t by               www.brandjuices.com - OTHER BRAND JUICES FLAVORS:GRAPE • ROOT BEER • CHERRY • ...
28 YES WE ARE SIMPLY PEOPLE   DECEMBER 2011
DECEMBER 2011   YES WE ARE SIMPLY PEOPLE   29
30 YES WE ARE SIMPLY PEOPLE   DECEMBER 2011
DECEMBER 2011   YES WE ARE SIMPLY PEOPLE   31
32 YES WE ARE SIMPLY PEOPLE   DECEMBER 2011
DECEMBER 2011   YES WE ARE SIMPLY PEOPLE   33
36 YES WE ARE SIMPLY PEOPLE   DECEMBER 2011
DECEMBER 2011   YES WE ARE SIMPLY PEOPLE   37
38 YES WE ARE SIMPLY PEOPLE   DECEMBER 2011
DECEMBER 2011   YES WE ARE SIMPLY PEOPLE   39
JEWELLERY EXPERIMENT - RINGS AND NECKLACES - MATERIALS: STONES AND DIAMONDS40 YES WE ARE SIMPLY PEOPLE   DECEMBER 2011
UNITDESIGNLAB                DECEMBER 2011   YES WE ARE SIMPLY PEOPLE   41
VISUAL MERCHANDISING                                              MALÌPARMI                                               ...
MALIPARMI VISUAL MERCHANDISING                “The use of authentic                extravagant materialsSTORE WINDOWS   ma...
CE NSO REDCLIENTKitchen manufacturerCONCEPTThis proposal will centre on the concept of the passion that the XXX kitchen co...
.com         SORRY, TOO LATE  DON’T WASTE TIME, DRINK       www.brandjuices.com - OTHER BRAND JUICES FLAVORS:             ...
IT’S A COMMUNICATION AGENCY                                                                                 WITH INTEGRATE...
UNTSTYLE ha sede nell’antico monastero delle Benedettine monumento storico del                                            ...
UNITSTYLE MAGAZINE Issue n.2
UNITSTYLE MAGAZINE Issue n.2
UNITSTYLE MAGAZINE Issue n.2
UNITSTYLE MAGAZINE Issue n.2
Upcoming SlideShare
Loading in …5
×

UNITSTYLE MAGAZINE Issue n.2

641 views
538 views

Published on

UNITSTYLE MAGAZINE Issue n.2

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
641
On SlideShare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
6
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

UNITSTYLE MAGAZINE Issue n.2

  1. 1. issue n. 2The oFFicial uniTSTYle MaGaZine coMMunicaTion aGencY STore windowS new Tech For BuSineSS prinTVIDEOpolice TV coMMercialSiGned BY uniTSTYle PRINT dieSel new caTaloGueCOMMUNICATION AGENCYMorellaTo colourSadV caMpaiGn VIDEO Sonohra new MuSic Videoclip DECEMBER 2011 YES WE ARE SIMPLY PEOPLE 1
  2. 2. NOW THIS MAGAZINE IS ON YOUR iPAD DOWNLOAD IT ON APPLE STOREYou will always be in our hearts: Unitstyle team2 YES WE ARE SIMPLY PEOPLE DECEMBER 2011
  3. 3. 2 issue SUMMARY COMMUNICATION AGENCY12 MorellaTo colourS The new ADV campaign of Morellato Colours signed by Unitstyle26 MorphicK New experimental images with Morphick NEW TECH FOR BUSINESS7 YeS i ad New world of advertising VIDEO4 police doMinaTor The New Police TV commercial signed by Unitstyle18 Sonohra MuSic Video Sonohra videoclip from the new album PRINT22 new caTaloGue dieSel The Diesel Island passport printed by Unitstyle VISUAL MERCHANDISING42 MaliparMi ViSual MerchandiSinG The role of Art buyer Cover Picture - Photographer: Zatac - Model: Anna Zatachetto DECEMBER 2011 YES WE ARE SIMPLY PEOPLE 3
  4. 4. POLICE VIDEO DOMINATOR THE NEW POLICE TV COMMERCIAL SIGNED BY UNITSTYLET he advert created for the "tough guy’s"watch by Police has a decidedly urban feel. and Seduce, which summarize in 10 seconds the actions that represent the ideal character segnatempo un perfetto oggetto cult per chi ama lo stile “rock fashion”.The look of the Dominator is undoubtedly of men who wear the dominator. L’orologio in primo piano domina lo spot,unusual: two faces set on a steel or black base mentre un filmato metropolitano scorre veloceand a powerful black alligator-effect leatherstrap make this watch a perfect cult object forthose who love "rock fashion" style. H a un mood decisamente metropolitano lo spot realizzato per l’orologio “da duri” di casa sullo sfondo. Tre parole chiave: Choose, Fight, Seduce, sintetizzano in 10 secondi le azioni che idealmente rappresentano il carattere di chiThe watch dominates the advert, standing Police. Il look del Dominator è senza dubbio indossa il dominator.out in the foreground, set against the rapidly inusuale: due quadranti, incastonati su basemoving urban footage in the background. acciaio o nera e un possente cinturino inThere are three key words: Choose, Fight pelle nera effetto coccodrillo rendono questo4 YES WE ARE SIMPLY PEOPLE DECEMBER 2011
  5. 5. TV SPOT POLICE DOMINATOR“Choose, Fight, Seduce,summarize in 10 secondsthe Dominator character” DECEMBER 2011 YES WE ARE SIMPLY PEOPLE 5
  6. 6. .compro duc t by www.brandjuices.com - OTHER BRAND JUICES FLAVORS: GRAPE • ROOT BEER • CHERRY • STRAWBERRY • CRANBERRY • APPLE • BLUEBERRY • COLA • LEMON
  7. 7. NEW TECH FOR BUSINESS YES NEW WORLD OF ADVERTISING iAD YES I AD “Advertising banners available at the App Store”W hat does iAd mean?iAd means advertising. It is the new tool campaign as appealing as possible. And of course, if you want to return to your App, all dell’adv. Se si è interessati, sul bannerino si potranno vedere filmati, animazioni 3d, e tuttoprovided to Apple developers for the creation you have to do is click on it. quello che l’agenzia di comunicazione avràof advertising banners to be included in studiato per rendere più accattivante possibilethe applications available at the App Store.The main innovation by comparison tothe advertising previously found on the C osa vuol dire iAd? iAd, sta per advertising. E’ il nuovo strumento la campagna pubblicitaria. Per ritornare alla tua App, ovviamente basterà un semplice “tocco”.applications is that with iAd, when you click messo a disposizione per gli sviluppatori dellaon the banner, you are not taken out of the mela, per creare dei bannerini pubblicitari cheapplication and thrown onto the Web, but it verranno inseriti all’interno delle applicazionisimply works like multitasking, place the presenti nell’App store. La sostanzialeapp screen beneath the advertising screen. innovazione rispetto alle precedenti pubblicitàIf the advertising campaign interests you, è che con iAd, cliccando sul bannerino non siyou can click on the banner, watch the clips, esce dall’applicazione per essere spostati sul3D animations and whatever else the media web, ma semplicemente, come nel multitasking,agency has designed to make the advertising la schermata dell’app passa sotto a quella DECEMBER 2011 YES WE ARE SIMPLY PEOPLE 7
  8. 8. NEW TECH FOR BUSINESS WHY INVEST PERCHÈ INVESTIRE IN MOBILE ADVERTISING? IN MOBILE ADV? If it is figures that you are interested in, all you need to do is to Se vi interessano i numeri, basterà digitare su google google "investments in mobile advertising" and amuse yourself “investimenti mobile advertising”e potrete divertirvi a leggere reading the dozens of statistics provided by the various decine di statistiche effettuate dai vari istituti di ricerca. research institutes. They, like us, have devoted themselves to Chi come noi da parecchi anni si dedica allo studio degli the study of advertising tools and are absolutely convinced strumenti di diffusione pubblicitaria è assolutamente convinto that the Web will always be the place where investments are che il web sarà sempre più il posto dove verranno dirottati channelled. The various PDAs are of course the most user- gli investimenti. I vari palmari e tablet pc sono, ovviamente, friendly interface in this digital world. l’interfaccia più “friendly user” di questo mondo digitale. WHAT WILL CHANGE IN THE COME CAMBIERÀ IL MONDO PUBLISHING WORLD? DELL’EDITORIA? “La carta stampata esisterà sempre” dice qualcuno... “ vedere Some says that the printed world will always exist... reading una rivista su un e-reader è scomodo…non vedo niente di a magazine using an e-reader is inconvenient... Personally, I sconvolgente, hanno fatto un pdf del magazine e l’hanno cannot see whats so terrible: they make a pdf of the magazine buttato su iPad … sì forse sarà il futuro ma ancora molto and they bung it on an iPad. Perhaps it will be the future, but lontano...” it is a long way off... Volete sapere come la pensiamo noi? Beh... se disponete Do you want to know what we think? Well, if you have an di un iPad o un collega che ve lo può prestare per cinque iPad or a colleague that can lend you one for five minutes, minuti, scaricate una delle tante newsletter gratuite di BMW download one of the many free BMW newsletters or o un numero qualsiasi di Wired. Guardatele, divertitevi, e any issue of Wired. Look at them, enjoy them and you will capirete perché riteniamo che forse è arrivato il momento di understand why we think that maybe the time has come smettere di abbattere alberi, quantomeno per fare la carta per to stop chopping down trees, at least for making paper for libri e riviste (tranne quella per i libri che leggeremo ancora books and magazines (apart from those books we still read on in spiaggia sotto il sole o in viaggio se non vogliamo portarci the beach in the sun or when we are travelling and dont want dietro un e-reader) to take an e-reader with us).8 YES WE ARE SIMPLY PEOPLE DECEMBER 2011
  9. 9. .com pro duc t by enjoy yourself. www.brandjuices.com - OTHER BRAND JUICES FLAVORS:2 YES WE ARE SIMPLY PEOPLE NOVEMBER 2010 DECEMBER 2011 YES WE ARE SIMPLY PEOPLE 9GRAPE • ROOT BEER • CHERRY • STRAWBERRY • CRANBERRY • APPLE • BLUEBERRY • COLA • LEMON
  10. 10. NEW TECH FOR BUSINESS CAUTION: MOBILE IS NOT ONLYOnly moderate growth was observed in most of the application stores over the course of the past several months, however overall growth pickedup again in March . The Apple App Store for iPhone is the largest store in terms of all applications available however, it was among the slowestgrowing stores in terms of relative growth in March. Regardless of its low relative growth, the Apple App Store for iPhone was still second only toGoogle in terms of absolute growth figures.The Google Android Market is the clear leader in terms of free applications as of March 2011. The total number of free applications exceeds that ofthe Apple App Store for iPhone by more than 10,000, while the number of paid applications available in GoogleAndroid Market is barely one-third of the total number of paid applications available in the Apple App Store for iPhone.The Apple App Store for iPad grew by 12% in March to 75,755 applications, of which 34,120 are designated for iPad only. The total number ofiOS applications now equals 367,334Source: Distimo Publication - April 201110 YES WE ARE SIMPLY PEOPLE DECEMBER 2011
  11. 11. APPLE! VS The previous page depicts the current store sizes and growth rates and reveals that some stores experienced higher growth than others. The absolute growth is not necessarily high even though the relative growth can be high. The growth pace of the last three months is used to forecast the absolute sizes of six stores in the coming three months in order to provide more insight into the development of the whole ecosystem. First, the Google Android Market is predicted to have only 40,000 applications less than the Apple App Store for iPhone by the end of June 2011, and will close the remaining gap before the end of July 2011. Second, we predict that the BlackBerry App World will double in size over a six-month period and will most likely be larger than Nokia Ovi Store by the end of May 2011. The last finding is not shown in the graph, although the trend can still be observed. At its current growth rate, the Windows Phone 7 Marketplace will be larger than the Nokia Ovi Store and BlackBerry App World before the Windows Phone 7 Marketplace has even been available for a full year. It should be noted that all figures are based purely on the average month-over-month growth figures that could easily accelerate or slow down. Still, it depicts a good overview of what we believe may happen. Source: Distimo Publication - April 2011 DECEMBER 2011 YES WE ARE SIMPLY PEOPLE 11
  12. 12. COMMUNICATION AGENCY MORELLATOT COLOURSTHE NEW ADV CAMPAIGN OF MORELLATO COLOURS SIGNED BY UNITSTYLE MORELLATO UNITSTYLEM orellato presents Colours, a modern,fresh and dynamic line of watches that tells of M orellato presenta Colours, una linea di orologi moderna, fresca e dinamica chehigh quality, technology and design research. racconta una storia di alta qualità, tecnologiaThe result of a combination of the strong e indagine stilistica.watch-making tradition of the brand and the Frutto dell’unione tra la forte tradizioneinnovation that has always set its products orologiera del brand e l’innovazione che daapart, Colours has been created to offer top sempre ne contraddistingue i prodotti, Coloursperformance together with a design that è stata realizzata per offrire le massimesuccessfully satisfies the needs of those that prestazioni, insieme ad un design in grado diare most focused on the latest fashion trends, soddisfare le esigenze di chi è più attento allewithout foregoing the assurance and quality tendenze moda, senza rinunciare però allaof a great watch. sicurezza e alla qualità date da un grandeFar from being "disposable" watches with orologio.short lifespans, these are authentic high-tech Non orologi “usa e getta” dalla vita breve, majewels - durable and with perfect functionality veri e propri gioielli high tech, resistenti e dalla- guaranteeing maximum performance and perfetta funzionalità, garantendo la massimafreedom of expression, in terms of taste performance e libertà d’espressione, nel gustoand feelings, owing to the extensive colour come nelle emozioni, grazie all’ampia palettepalette. colori.MORELLATO COLOURS MEDIA 1 EUROTRAM COLOURS 2 EUROTRAM COLOURS 3 TOTEM DISPLAY COLOURS12 YES WE ARE SIMPLY PEOPLE DECEMBER 2011
  13. 13. MAKING OF ADV MORELLATO COLOURSSHOOTING “A colourful pixellated imageHi Tech in Colours. Based on this claim, there in a full hd led monitor is thewas a need to think of a shot that wouldemphasize the technological concept. background watches”The creation of a coloured "pixellated"background viewed on a full HD led monitorwas used as the background for the campaignimage.Using suitable lighting effects and postproduction allowed the creation of a highlystriking image in which all the details on thefaces of the watches in the foreground arehighlighted. The colour effects of the siliconstraps contrast with the background ofcoloured lights.SHOOTINGHi Tech in Colours. Da questo claim è partital’esigenza di pensare ad uno scatto cheenfatizzasse il concetto del tecnologico.La creazione di uno sfondo colorato“pixelizzato” visualizzato su un monitor ledfull HD ha fatto da sfondo all’immagine dicampagna.Un’opportuno gioco di luci e di post-produzione ha consentito di creareun’immagine di grande impatto, dove neiquadranti degli orologi in primo piano risaltail dettaglio di tutti i particolari. Il gioco dicolori dei cinturini in silicone, contrasta con losfondo di luci colorate. 4 DISPLAY COLOURS 5 WEB BANNER COLOURS DECEMBER 2011 YES WE ARE SIMPLY PEOPLE 13
  14. 14. AUTUNNO INVERNO 2011 - 2012
  15. 15. orologio in acciaio cinturino in silicone HI TECH IN COLOURS prezzo 49 euromovimento miyota 2035 colorato anallergico DECEMBER 2011 YES WE ARE SIMPLY PEOPLE 15
  16. 16. 16 YES WE ARE SIMPLY PEOPLE DECEMBER 2011
  17. 17. .com pagina adv 100% Orange juice. pro duc t by www.brandjuices.com - OTHER BRAND JUICES FLAVORS: NOVEMBER 2010 DECEMBER 2011 YES WE ARE SIMPLY PEOPLE 2 17GRAPE • ROOT BEER • CHERRY • STRAWBERRY • CRANBERRY • APPLE • BLUEBERRY • COLA • LEMON
  18. 18. SONOHRAVIDEO MUSIC VIDEO SONOHRA VIDEOCLIP FROM THE NEW ALBUM
  19. 19. SONOHRA SAYS: “We really wanted toW e really enjoyed recording the Let Govideo for many reasons, first and foremost We really wanted to make this video because it expresses our music very well and we feel that make this videoowing to the family atmosphere that involvedus right from the first scouting sessions. The the result is a product that represents us as we are: faithful to our blues/rock roots but moving because it expresseslocation of the Enel Club is fantastic; theideal set for the vision that we had in mind towards a more electronic future! We are now working on two separate projects: the our music very well”right from the beginning of the video project, summer concerts of the 2011 A place for us tour,the vision of a dream (or a nightmare) in an which will take us around Italy; and in the breaksatmosphere that is both natural and surreal at we are finishing the recordings of the songs forthe same time. our new CD, which should be coming out at theThey are rooms that have a story to tell, even end of the year. It will be a surprise for manythe tiles on the walls seem to want to tell people; it will be a sensation; hear it to believe it!their tale... And then it is a comfortable place, (Sonohra)which is very close to our home.C i siamo proprio divertiti a registrare ilvideo di Let Go per tanti motivi, primo fra Ora siamo impegnati su 2 fronti: i concerti estivi dell’A place for us tour 2011 che ci porterà intutti il clima familiare che ci ha coinvolto fin giro per l’Italia e nelle pause stiamo ultimando ledai primi sopralluoghi. La location del Circolo registrazioni delle canzoni del nostro nuovo CD cheEnel è inoltre fantastica, il set ideale per la dovrebbe uscire entro la fine dell’anno. Sarà unavisione che avevamo fin da subito del progetto sorpresa per tanti, sarà una bomba, ascoltare perdel video, la visione di un sogno (o di un credere!incubo) in una atmosfera naturale e surreale (Sonohra)allo stesso tempo.Sono stanze che hanno una storia, anche lepiastrelle dei muri sembrano avere cose daraccontare.... E poi è un posto comodo, vicino,molto vicino a casa nostra.Abbiamo voluto con forza realizzare questovideo perché esprime molto bene il nostropercorso musicale e ci sembra che ne sia uscitoun prodotto che ci rappresenta per quello chesiamo: fedeli alla nostra matrice blues/rock malanciati verso un futuro più elettronico!
  20. 20. MAKING OF THE VIDEO A pub. A man and a woman. T Twisted and warped thoughts. Eyes closed to avoid seeing. Eyes closed to see again. Souls held together by a bond that is too tight with no way out. Enslaved by an obsession A perverse thought waiting for its own end. A journey between the real and the surreal. We played with the lighting a lot, using black and white and exaggerated colour, with very rapid scene changes that appear to have no connection with each other. The special editing did the rest. Coordinating and filming this video was fun. The actors got into their parts perfectly, despite the low temperatures on the set, where they had to act for more than four hours. When you manage to create such involvement, you have done 90% of the work... This video was created thanks to the strength and professional approach of all those working for 15 hours without a break. All well orchestrated and well coordinated. A great team effort. Un pub. Un uomo ed una donna. Pensieri contorti e distorti. Occhi chiusi per non vedere. Occhi chiusi per rivedere. Anime tenute insieme da un legame troppo stretto da dove non cè via di scampo. Un pensiero ossessivo capace di sottomettere. Un pensiero perverso che vuole finire. Un viaggio tra reale e surreale. Abbiamo giocato moltissimo con le luci, il bianco e nero ed il colore esasperato, su cambi di scena molto spinti e apparentemente slegati tra di loro. Il montaggio studiato ad hoc ha fatto il resto. Coordinare e girare questo video è stato divertente. Gli attori sono entrati perfettamente nella parte nonostante le basse temperature sul set in cui sono stati costretti a recitare per più di quattro ore. Quando riesci a creare una tale immedesimazione hai fatto il 90 per cento del lavoro.... Un video realizzato grazie alla forza e alla professionalità di tutti lavorando ininterrottamente per 15 ore filate. Tutto ben orchestrato e ben coordinato. Un grande lavoro di squadra.20 YES WE ARE SIMPLY PEOPLE DECEMBER 2011
  21. 21. www.nellandme.it
  22. 22. PRINT NEW CATALOGUE DIESEL THE DIESEL I THE DIESEL ISLAND PASSPORT PRINTED BY UNITSTYLE UNITSTYLET he news that Diesel fans from all over theworld were waiting for. After years of social mean? Taking what is good in other countries in the world and getting rid of everything that È la novità che i Diesel fan di tutto il mondo stavano aspettando. Dopo anni diexclusion in a society where they have often is nasty? Rewriting the laws? Putting right emarginazione da parte della società, in cuifelt too eccentric, too courageous or too stupid social injustice? Founding a country that is si sono spesso sentiti troppo eccentrici, troppofor the rest of the world, they will finally have only for the brave? coraggiosi o troppo stupidi per il resto dela place where they can feel at home. The images of the print and outdoor campaign mondo, avranno finalmente un posto doveIn 2011, they can emigrate to Diesel Island. will show the first pioneers arriving on the sentirsi a casa.It is not a holiday, it is a country. After having island, with thrilling experiences, resolving Nel 2011 potranno emigrare verso la Dieselcreated a full-scale movement with the Be some of the oldest problems in the world Island. Non è una vacanza - è una nazione.Stupid campaign, the next step for Diesel is (immigration, healthcare system, transport, Dopo aver creato un vero e proprio movimentothe creation of a completely new and stupid etc.) with new solutions and organising wild con la campagna Be Stupid, il prossimosociety: a tropical utopia where the principles parties to celebrate the birth of their nation. step di Diesel è la creazione di una societàof the Be Stupid manifesto can grow and completamente nuova e stupida: un’utopiaprosper. tropicale dove i principi del manifesto BeWhat does creating a nation from scratch Stupid potranno crescere e prosperare.22 YES WE ARE SIMPLY PEOPLE DECEMBER 2011
  23. 23. DIESEL CATALOGUECome sarebbe creare una nazione da zero? “The cover has beenPrendere quel che c’è di buono negli altri paesi designed selectingdel mondo e sbarazzarsi di ciò che è brutto?Riscrivere le leggi? Rimediare alle ingiustizie paper that draws on thesociali? Fondare un paese solo per i coraggiosi?Le immagini della campagna print e outdoor classic "waxed" effect ofmostreranno i primi pionieri arrivaresull’isola, vivere esperienze emozionanti, passports.”risolvere alcuni dei più vecchi problemi delmondo (immigrazione, sistema sanitario,trasporti...) con nuove soluzioni, organizzarefeste selvagge per celebrare la nascita della loronazione.PRINTING CATALOGUE Il passaporto per sbarcare sull’isola di Diesel è il catalogo generale Diesel per l’estate 2011. La copertina è stata studiata scegliendo una carta che riprendesse appunto l’effetto “cerato” classico del passaporto. La grafica è realizzata in stampa serigrafica ed oro a caldo. Gli angoli arrotondati, realizzati MANUALMENTE grazie ad una SCANTONATRICE sono il tocco finale. The passport to allow you to land on Diesel island is the general summer 2011 Diesel catalogue. The cover has been designed selecting paper that draws on the classic "waxed" effect of passports. The graphics have been created with screen printing and hot gold stamping. The rounded corners, created BY HAND using a CORNER ROUNDER are the finishing touch. DECEMBER 2011 YES WE ARE SIMPLY PEOPLE 23
  24. 24. .com www.emoji.com
  25. 25. COMMUNICATION AGENCY MORPHICK NEW EXPERIMENTAL IMAGES WITH MORPHICK N, RE INTE RPRETATI ON AN D TR AN SFOR MATIO N. Y OF ST YLE IN CO M M UN ICATIO M OR PH IC K IS TH E STUD F ID E AS M O R PH IC K IS EVO LUTIO N O ZATAC PHOTOGRAPHER M O R PH I C K I S W C O M M U N I CATI H E N O N M E ET ART L LI M ITS GO BE YO N D AL Taking photographs in a drab Y TO E AB I LIT studio is like opening a jar of CK IS TH Nutella and discovering it’sM O R PH I empty. I don’t use electronic light, I love what the day has to offer, to photograph what I see. My eye is the lens, at times un- focused and at times it moves too quickly, but it captures what Cover Picture - Photographer: Zatac - Model: Sara Rosati - Make up artist: Massimiliano Della Maggesa I like most. It’s what I see looking around 26 YES WE ARE SIMPLY PEOPLE DECEMBER 2011 me.
  26. 26. .com pro duc t by www.brandjuices.com - OTHER BRAND JUICES FLAVORS:GRAPE • ROOT BEER • CHERRY • STRAWBERRY • CRANBERRY • APPLE • BLUEBERRY • COLA • LEMON
  27. 27. 28 YES WE ARE SIMPLY PEOPLE DECEMBER 2011
  28. 28. DECEMBER 2011 YES WE ARE SIMPLY PEOPLE 29
  29. 29. 30 YES WE ARE SIMPLY PEOPLE DECEMBER 2011
  30. 30. DECEMBER 2011 YES WE ARE SIMPLY PEOPLE 31
  31. 31. 32 YES WE ARE SIMPLY PEOPLE DECEMBER 2011
  32. 32. DECEMBER 2011 YES WE ARE SIMPLY PEOPLE 33
  33. 33. 36 YES WE ARE SIMPLY PEOPLE DECEMBER 2011
  34. 34. DECEMBER 2011 YES WE ARE SIMPLY PEOPLE 37
  35. 35. 38 YES WE ARE SIMPLY PEOPLE DECEMBER 2011
  36. 36. DECEMBER 2011 YES WE ARE SIMPLY PEOPLE 39
  37. 37. JEWELLERY EXPERIMENT - RINGS AND NECKLACES - MATERIALS: STONES AND DIAMONDS40 YES WE ARE SIMPLY PEOPLE DECEMBER 2011
  38. 38. UNITDESIGNLAB DECEMBER 2011 YES WE ARE SIMPLY PEOPLE 41
  39. 39. VISUAL MERCHANDISING MALÌPARMI VISUAL MERCHANDISING THE ROLE OF ART BUYER A fake mink fur coat in the middle of August and narcissus bulbs in December.. U na pelliccia di finto visone in pieno agosto e bulbi di narciso a dicembre... questa è solo una this is just one of the many somewhat bizarre delle tante “liste della spesa” alquanto bizzarre "shopping lists" that Maliparmi unfailingly che Maliparmi richiede puntualmente ad ogni requests every season for the creation of its stagione per la realizzazione delle proprie window displays. In the current scenario, vetrine. In uno scenario attuale dove il visual in which visual merchandising is more and merchandising è sempre più standardizzato more standardised in the selection and use anche nella scelta e nell’utilizzo dei materiali, of materials, precisely owing to problems of proprio per un problema di tempi e di costi increasingly limited time and expenses, this sempre più ristretti, questa casa di moda mette fashion house really puts the professional invece a dura prova la professionalità e le approach and skills of the agencys art buyer capacità dell’art buyer dell’agenzia. to the test. L’utilizzo di materiali “veri” a volte stravaganti, The use of "authentic", at times extravagant rende indubbiamente le vetrine di Maliparmi materials, undoubtedly makes Maliparmis curiose ed affascinanti. Uno stile perfettamente window displays strange and fascinating. in linea con il target elegante, sofisticato, quasi The style of the window displays is perfectly artigianale della donna che sente proprio in line with the elegant, sophisticated target questo modo di vestire. E per l’art buyer...la audience, with a taste for craftsmanship sfida continua. - women that identify with precisely this way of dressing. And for the art buyer... the challenge goes on.42 YES WE ARE SIMPLY PEOPLE DECEMBER 2011
  40. 40. MALIPARMI VISUAL MERCHANDISING “The use of authentic extravagant materialsSTORE WINDOWS makes Maliparmis window displays strange and fascinating.”
  41. 41. CE NSO REDCLIENTKitchen manufacturerCONCEPTThis proposal will centre on the concept of the passion that the XXX kitchen conveysthrough the care and attention focused on customer requirements.Passion is what drives us and allows man to achieve success in his work or in theactivities that he enjoys... however, he often feels the need to place this display thiswith a touch of pride.VISUALA strong image will be used that plays on the desire to "show your passion" with pride...placing a part of ourselves on display that our everyday image does not reveal.The slogan leaves no room for ambiguity...
  42. 42. .com SORRY, TOO LATE DON’T WASTE TIME, DRINK www.brandjuices.com - OTHER BRAND JUICES FLAVORS: pro duc t by GRAPE • ROOT BEER • CHERRY • STRAWBERRY • CRANBERRY • APPLE • BLUEBERRY • COLA • LEMON
  43. 43. IT’S A COMMUNICATION AGENCY WITH INTEGRATED PRODUCTION BORN IN 1994 SPECIALIZED IN FASHIONWE WORKED AND WORK WITH:FASHION/OUTDOOR ACCESSORIES NO PROFITDIESEL MORELLATO AMREFDIESEL U.S.A SECTORDIESEL KID PIRELLI PZERODOCKERS LEVI STRAUSS EUROPE PHILIP WATCHROBERTO CAVALLI GINEVRA GIOIELLI TECHNOLOGYD&G MOTOROLA RIELLO UPSDSQUARED2 SAFILO RIELLO CRDGIORGIO ARMANI DE RIGO BERNERVALENTINO OPTISSIMO IMETECMARLBORO CLASSICS MARCOLINDIMENSIONE DANZA MARCHONREPLAY STROILI ORORARENOLITA COSMETICSSALEWA SPECCHIASOLDOLCE & GABBANA EUPHYTOSTHE NORTH FACE AKYS Se Sei inTereSSaTo a riceVere GraTuiTaMenTe il proSSiMo nuMero di QueSTo MaGaZine, inVia una Mail con oGGeTTo “YES WE ARE PEOPLE” A: UNITSTYLE@UNITSTYLE.COM, INDICANDO L’INDIRIZZO DI SPEDIZIONE. IF YOU ARE INTERESTED IN RECEIVING THE NEXT EDITION OF THIS MAGAZINE FREE OF CHARGE, PLEASE SEND US AN E-MAIL AT UNITSTYLE@UNITSTYLE.COM, WITH “YES WE NOVEMBER 2010 YES WE ARE SIMPLY PEOPLE DECEMBER 2011 YES WE ARE SIMPLY PEOPLE 477 4 47 ARE PEOPLE” IN THE SUBJECT LINE AND PROVIDING YOUR MAILING ADDRESS.
  44. 44. UNTSTYLE ha sede nell’antico monastero delle Benedettine monumento storico del 1064 d.C. recentemente ristrutturato. Il cenobio di san Michele fu considerato fra i più notevoli per importanza economica e documentaria nella provincia di Verona, oltre che il più antico, e godette fama d’essere ricco di beni e ragguardevole per le monache d’alto lignaggio, tra cui alcune discendenti degli Scaligeri, dei Visconti e tre nipoti di Dante, figlie di Pietro Alighieri. UNITSTYLE is based in an old Benedictine convent, a historic monument dating back to 1064, which has recently been renovated. San Michele or Saint Michael’s religious community was considered amongst the most worthy of note in the province of Verona because apart from being the oldest convent, it was extremely important in economic and documentary terms. It was famous for being rich in assets and distinguished by nuns of high descent, including some descendents of the Scaglieri and Visconti families and three of Dante’s nieces, the daughters of Pietro Alighieri.UNIT ASSOCIATI S.R.L Corte Convento,11 - 37132 VeronaPhone: +39 045 8780732 - mail: unitstyle@unitstyle.com 48 YES WE ARE SIMPLY PEOPLE DECEMBER 2011 1 NOVEMBER 2010 YeS we are SiMplY peoplewww.unitstyle.com

×