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Social Networking For Small Business Edited
Social Networking For Small Business Edited
Social Networking For Small Business Edited
Social Networking For Small Business Edited
Social Networking For Small Business Edited
Social Networking For Small Business Edited
Social Networking For Small Business Edited
Social Networking For Small Business Edited
Social Networking For Small Business Edited
Social Networking For Small Business Edited
Social Networking For Small Business Edited
Social Networking For Small Business Edited
Social Networking For Small Business Edited
Social Networking For Small Business Edited
Social Networking For Small Business Edited
Social Networking For Small Business Edited
Social Networking For Small Business Edited
Social Networking For Small Business Edited
Social Networking For Small Business Edited
Social Networking For Small Business Edited
Social Networking For Small Business Edited
Social Networking For Small Business Edited
Social Networking For Small Business Edited
Social Networking For Small Business Edited
Social Networking For Small Business Edited
Social Networking For Small Business Edited
Social Networking For Small Business Edited
Social Networking For Small Business Edited
Social Networking For Small Business Edited
Social Networking For Small Business Edited
Social Networking For Small Business Edited
Social Networking For Small Business Edited
Social Networking For Small Business Edited
Social Networking For Small Business Edited
Social Networking For Small Business Edited
Social Networking For Small Business Edited
Social Networking For Small Business Edited
Social Networking For Small Business Edited
Social Networking For Small Business Edited
Social Networking For Small Business Edited
Social Networking For Small Business Edited
Social Networking For Small Business Edited
Social Networking For Small Business Edited
Social Networking For Small Business Edited
Social Networking For Small Business Edited
Social Networking For Small Business Edited
Social Networking For Small Business Edited
Social Networking For Small Business Edited
Social Networking For Small Business Edited
Social Networking For Small Business Edited
Social Networking For Small Business Edited
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Social Networking For Small Business Edited

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  • 1. SOCIAL NETWORKING FOR SMALL BUSINESSES Steve Kessler :Your Denver DataMan
  • 2. What we will cover… <ul><li>Shifting trends in marketing </li></ul><ul><li>What is social networking? </li></ul><ul><li>Social networking safety and etiquette </li></ul><ul><li>The networks </li></ul><ul><li>Getting started with small business tools on social networking </li></ul><ul><li>Q&amp;A </li></ul>
  • 3. Emarketing <ul><li>Emarketing refers to the use of the Internet to market your company including: </li></ul><ul><ul><li>Websites </li></ul></ul><ul><ul><li>Blog </li></ul></ul><ul><ul><li>Email marketing </li></ul></ul><ul><ul><li>Social networking </li></ul></ul><ul><li>Emarketing should be approached differently than traditional marketing </li></ul><ul><li>Emarketing needs to part of your marketing plan </li></ul>
  • 4. Making Money Online
  • 5. Push vs. Pull <ul><li>Push vs. Pull Mentality </li></ul><ul><ul><li>The accessibility and customizability of on-demand information is making consumers less receptive to content which they don’t find value in. </li></ul></ul><ul><li>Push </li></ul><ul><ul><li>TV </li></ul></ul><ul><ul><li>Direct Mail </li></ul></ul><ul><ul><li>Telemarketing </li></ul></ul>
  • 6. Push Vs. Pull <ul><li>Pull </li></ul><ul><ul><li>Websites </li></ul></ul><ul><ul><li>Blogs </li></ul></ul><ul><ul><li>Social networking sites </li></ul></ul><ul><ul><li>Podcasts </li></ul></ul><ul><li>Hybrid </li></ul><ul><ul><li>Email Marketing </li></ul></ul><ul><ul><li>Pay Per-Click Search Engine Results </li></ul></ul>
  • 7. Content Should be King <ul><li>Success with Emarketing will come from providing content that your readers want! </li></ul><ul><li>Value added is not free consulting. </li></ul><ul><ul><li>Define yourself as the expert </li></ul></ul><ul><ul><li>Create value </li></ul></ul><ul><ul><li>Define greater need </li></ul></ul><ul><li>Some of the best content will be created by your clients, partners, and supporters. </li></ul>
  • 8. Making Your Business Social <ul><li>Clients, partners, supporters and others can: </li></ul><ul><ul><li>Ask questions </li></ul></ul><ul><ul><li>Share experiences </li></ul></ul><ul><ul><li>Post pictures of events and products </li></ul></ul><ul><ul><li>Share expertise (especially in technology) </li></ul></ul><ul><li>This content can be moderated, focused and controlled </li></ul><ul><li>Some fields have regulations and it is important to find out how these will effect your ability to use social networks </li></ul><ul><li>This new consumer content creator is called prosumer </li></ul>
  • 9. Do I Still Need a Website <ul><li>Your website is the hub of your online marketing </li></ul>
  • 10. Social Networking <ul><li>What is social networking? </li></ul><ul><li>Types of social networking </li></ul><ul><li>Why should I use social networking for my business? </li></ul><ul><li>How big should my network be? </li></ul>
  • 11. What is Social Networking? <ul><li>Social networking connects people </li></ul><ul><ul><li>Social networks are formed around : </li></ul></ul><ul><ul><ul><li>Likes </li></ul></ul></ul><ul><ul><ul><li>Needs </li></ul></ul></ul><ul><ul><ul><li>Interests </li></ul></ul></ul><ul><ul><ul><li>Locations </li></ul></ul></ul><ul><ul><ul><li>Friendships </li></ul></ul></ul><ul><li>Online social networks expose our connections to us and others </li></ul><ul><li>Let’s watch a video </li></ul>
  • 12. Types of Social Networks <ul><li>Purely social </li></ul><ul><li>Business </li></ul><ul><li>Knowledge </li></ul><ul><li>Hybrid </li></ul>
  • 13. Why Should I Use Social Networking For My Business? <ul><li>Social networks help you stay connected without pushing the information . </li></ul><ul><li>It provides us with a free or inexpensive way to keep in contact with our clients. </li></ul><ul><li>Social networks are where people are. </li></ul><ul><li>Social networks WILL only become more prevalent. </li></ul>
  • 14. How Big Should My Network Be?
  • 15. Getting Connected <ul><li>Each network has its own process for getting connected </li></ul><ul><li>In general, the processes go like this </li></ul><ul><ul><li>I know this person and I want to be connected. </li></ul></ul><ul><ul><li>Tell the system how you know the person. </li></ul></ul><ul><ul><ul><li>Possibly provide information about the person to “prove” a connection . </li></ul></ul></ul><ul><ul><li>The person verifies the connection. </li></ul></ul><ul><li>Some of the networks are starting to penalize people who try and connect to people they do not already have a connection with. </li></ul>
  • 16. Social Networking Safety and Etiquette <ul><li>Who can see your data online? </li></ul><ul><li>Know your network </li></ul><ul><li>What to share /what not to share online </li></ul>
  • 17. Who Can See Your Data Online? <ul><li>It is critical to assume that EVERYONE can see data you post online unless you know you have a secure connection </li></ul><ul><li>Social networks have limited security </li></ul><ul><ul><li>This is something that developers are considering as we speak </li></ul></ul><ul><li>Social networks are not a place to share private data if you care who sees it. </li></ul><ul><ul><li>You may share information with you friends, but it needs to be information that your boss or your clients can see. </li></ul></ul>
  • 18. Know the Network <ul><li>Every network has a culture and norms for what is acceptable on that network. </li></ul><ul><ul><li>LinkedIn </li></ul></ul><ul><ul><ul><li>Corporate </li></ul></ul></ul><ul><ul><ul><li>Suit and tie like </li></ul></ul></ul><ul><ul><li>Facebook </li></ul></ul><ul><ul><ul><li>Fun </li></ul></ul></ul><ul><ul><ul><li>Jeans, T-shirt, and sandals </li></ul></ul></ul><ul><ul><li>Ryze </li></ul></ul><ul><ul><ul><li>Small business </li></ul></ul></ul><ul><ul><ul><li>Business Casual </li></ul></ul></ul>
  • 19. What to Share <ul><li>Do not share anything on a social network that you would not put share with anyone. </li></ul><ul><li>Even networks that control access to content are not guaranteeing privacy. </li></ul><ul><li>Separating your social life from your business life is becoming more and more difficult. </li></ul>
  • 20. What Not To Share <ul><li>Home address </li></ul><ul><li>Home phone </li></ul><ul><li>Private information </li></ul><ul><li>Where your kids go to school. </li></ul>
  • 21. Balancing Sharing with Privacy <ul><li>It is important to balance sharing with privacy. </li></ul><ul><li>Example – Facebook Events </li></ul><ul><li>This is one of the greatest </li></ul><ul><li>challenges of the digital </li></ul><ul><li>age. </li></ul>
  • 22. The Networks <ul><li>We will discuss networks you should know . </li></ul><ul><li>We will look at specific examples of networks for small businesses. </li></ul>
  • 23. Social Networks to be Aware of
  • 24. Why are There So Many Social Networks
  • 25. &nbsp;
  • 26. &nbsp;
  • 27. Small Business Tools
  • 28. <ul><li>Developed for the purpose of connecting people who do business with each other. </li></ul><ul><li>Primarily used for corporate networking </li></ul><ul><li>By the numbers </li></ul><ul><ul><li>LinkedIn has grown to 9 million members—3.6 million of whom log in at least once a quarter. </li></ul></ul><ul><ul><li>The average LinkedIn user is 39 and makes $139,000 a year. </li></ul></ul><ul><ul><li>Of the total, 89,000 are chief executive officers, and nearly half a million others occupy another job in the C-suite. </li></ul></ul><ul><ul><ul><li>From BusinessWeek </li></ul></ul></ul><ul><li>Free to start, but many costly additional features. </li></ul>
  • 29. Profiles <ul><li>LinkedIn Profiles let each user share information about themselves and a resume of what they do. </li></ul><ul><li>LinkedIn Profiles also show activities, relationships, groups, recommendations and use of LinkedIn . </li></ul><ul><li>Profiles can be seen by members and non-members. </li></ul><ul><li>Example Public Profile </li></ul>
  • 30. Recommendations <ul><li>Recommendations provide a way to for people to share their experiences working with you. </li></ul><ul><li>Recommendations have to be approved by you. </li></ul><ul><li>It is considered good etiquette on LinkedIn to give a reference once you are given one </li></ul><ul><li>There is nothing wrong with requesting a reference from someone on LinkedIn using the request feature. </li></ul><ul><li>Remember people are asking for these recommendations so take them with a grain of salt. </li></ul>
  • 31. Answers <ul><li>A place to answer questions on many topics . </li></ul><ul><li>A place to find experts for your own questions. </li></ul><ul><li>A way to ask your connections for questions. </li></ul><ul><li>Linked In Answers </li></ul>
  • 32. Connections <ul><li>On LinkedIn, you can ask for introductions. </li></ul><ul><li>You can invite people who you know </li></ul><ul><ul><li>You have to have the person’s email address to invite them to be “LinkedIn”. </li></ul></ul><ul><ul><li>Some people put their email in their profile so that you can get linked with them even if you don’t have their email. </li></ul></ul><ul><ul><li>IDK’s </li></ul></ul><ul><li>You can send messages to people </li></ul><ul><ul><li>Some messages are free others you have to pay for </li></ul></ul>
  • 33. <ul><li>Facebook is a hybrid between social and business networking . </li></ul><ul><li>Facebook started out as a social network . </li></ul><ul><li>Facebook is best to reach people between 18-30, but the demographics are expanding rapidly. </li></ul>
  • 34. Growth From FastCompany
  • 35. By Age From FastCompany
  • 36. Profiles <ul><li>A page that shares about an individual </li></ul><ul><li>A connection on Facebook is called a friend. </li></ul><ul><li>Profiles are personal, but all your friends can see them. </li></ul><ul><li>It is important to manage your privacy settings to control what is published to whom. </li></ul>
  • 37. Pages <ul><li>A place for businesses, candidates, musicians, and others to share information about themselves. </li></ul><ul><li>Facebook pages are not personal profiles. </li></ul><ul><li>Users can become your fan for a page. </li></ul><ul><li>Pages can have many types of content including text, pictures, video, events and other applications. </li></ul><ul><li>You can use Facebook Insights to generate great reports. </li></ul>
  • 38. Ads <ul><li>Provide ads in context information in an individual’s profiles </li></ul><ul><li>Can show ads that show that your friends have bought something or like something </li></ul><ul><li>Great tracking of views and clicks </li></ul>
  • 39. <ul><li>Used to connect people finding each other in the on-line world in the off-line world. </li></ul><ul><li>Often times used by organizations to keep people organized </li></ul><ul><li>South Metro Chamber of Commerce uses Meetup very well. </li></ul><ul><li>Free unless you are the group leader </li></ul>
  • 40. <ul><li>A social network built around personal and now business videos. </li></ul><ul><li>You can imbed the videos you post on YouTube to most any other website, blog or social network. </li></ul><ul><li>Often used as a video blogging tool. </li></ul><ul><li>A great place to post FREE videos about your company. </li></ul>
  • 41. Twitter – Blogging is Social <ul><li>Blogging is a form of social networking in a way </li></ul><ul><li>Twitter is micro-blogging </li></ul><ul><li>Twitter lets people follow you and build networks of people you follow </li></ul><ul><li>Twitter can be used to share business information </li></ul>
  • 42. Getting Started with Social Networking <ul><li>Navigating Sites </li></ul><ul><li>Registering </li></ul><ul><li>Building a profile </li></ul><ul><li>Planning </li></ul><ul><li>Building and share your presence </li></ul><ul><li>Help it grow </li></ul>
  • 43. Web 2.0 Look and Feel <ul><li>Many people will talk about a Web 2.0 look and feel. </li></ul><ul><ul><li>You may even hear it called AJAXY. </li></ul></ul><ul><li>Web 2.0 refers to user interaction, contribution, and dynamic moving of parts. </li></ul><ul><li>For example, on a Facebook Page you can move content areas around and save them automatically. </li></ul><ul><li>Navigating a Web 2.0 feeling site is a skill necessary for using the Internet today. </li></ul>
  • 44. Registering for a Social Network <ul><li>Registering for social network generally requires providing: </li></ul><ul><ul><li>A name </li></ul></ul><ul><ul><li>Valid email address </li></ul></ul><ul><ul><li>Basic demographic information </li></ul></ul><ul><ul><li>Information specific to the site your are registering for </li></ul></ul>
  • 45. Building a Social Networking Profile <ul><li>Choose what information you want to share </li></ul><ul><li>Know your audience </li></ul><ul><li>Include enough information to make it interesting </li></ul><ul><li>Its OK to share something a bit more personal on network like Facebook because we do business with people we know like and trust </li></ul>
  • 46. Planning <ul><li>It is critical to plan how you will use social networking . </li></ul><ul><li>Know what you want from a network </li></ul><ul><ul><li>Friends </li></ul></ul><ul><ul><li>Business contacts </li></ul></ul><ul><ul><li>Answers </li></ul></ul><ul><ul><li>New clients </li></ul></ul><ul><li>Consider which networks to use </li></ul><ul><ul><li>You can’t be in all places </li></ul></ul>Plan
  • 47. Building and Share Your Presence <ul><li>Build a profile that has good content </li></ul><ul><li>Share your profile with others </li></ul><ul><ul><li>Email Signature </li></ul></ul><ul><ul><li>Website </li></ul></ul><ul><li>Invite your contacts to be your connections on your website. </li></ul>Build &amp; Share
  • 48. Help it Grow <ul><li>Respond to comments posted on your site </li></ul><ul><li>Add content </li></ul><ul><ul><li>Video </li></ul></ul><ul><ul><li>Notes </li></ul></ul><ul><ul><li>Blogs </li></ul></ul><ul><li>Invite people </li></ul><ul><li>Post content on others pages that includes your address </li></ul><ul><li>Be part of the community </li></ul>Help it Grow
  • 49. Conclusion
  • 50. The Future of Social Networking <ul><li>Social networks are growing </li></ul><ul><li>Social networks will become more centralized </li></ul><ul><ul><li>Google Open Social is making it so that profiles can be shared and other software can use social network information </li></ul></ul><ul><ul><ul><li>SalesForce.com and LinkedIn </li></ul></ul></ul><ul><li>More sites will add social components to their sites </li></ul><ul><li>Small businesses will find creative ways to build on prosumption and the social aspects of the Internet </li></ul>
  • 51. &nbsp;

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