Presented by Steve Kessler
What Is Content?                                  Social                 CRM                                  Media       ...
Examples of Content                                                        Financial                                      ...
Common Content Sources   Internal                         Funders and                 Participants                      Go...
What Is Content Management?                      Right                                          Find                     a...
Why Content Management?                              Added           Sustainable                             meaning  Incr...
Where Does Content Belong Your     Social              Pay     Secure                   PartnersWebsite   Media           ...
Content Elements             Graphics      Text              Video             Content        Meta Design      Elements   ...
What Tools can We Use?                Document               management         CRM                   LMS                 ...
The CMS                    Provide                   method for                     access        Provide          Add    ...
The Life Content Content is Living Content is always moving COPE – Create Once Publish Everywhere Concept
The About Us Text
Questions to Ask Where does the content come from? What is our internal editorial workflow? Where does the data get pub...
Content Evolution                              Staff write text       Content is                                  Internal...
Constituent Needs
Questions to Ask Where does our data come from? Do we use data from other sources? Can we share the data? Who can see ...
What is a page?
Page Elements Page The Main Content Related content Ads Meta data   Tags for SEO   Tags for Facebook (Open Graph) &...
Page Design Where does stuff go Screen sizes Adaptive design Menus Breadcrumbs URLs
Social Media and Feeds
Feed Me Feeds provide an easy way to transmit content Feeds provide an easy way to capture content RSS, ATOM, XML …. M...
Tracking H1N1http://www.managingnews.com/examples
Integrating Systems             Social                        Accounting             media       ERP                      ...
Your Ideas
Licensing Copyright Open source Creative Commons
Lots of Options
Creative Commons This work is licensed under a Creative Commons Attribution-ShareAlike 3.0 Unported License.
Regulatory Requirements Childrens Online Privacy Protection Act (COPPA Can-SPAM The Health Insurance Portabilityand Acc...
Security Who can access content? Who can contribute? Who can edit? Who can bypass editorial workflows? Who can publis...
Selecting a System What do you want to do? How do you want to do it? Who is your audience? What are your requirements ...
What is Drupal Content Management System (CMS) Web application framework Open source system Large global community of ...
Why I Love Drupal Flexible Open source Great resources Great community Rapid development Secure Flexible Did I men...
More Resources Blog post with resources      http://tinyurl.com/content-strategies More Drupal Global Training Sessions ...
Creative Commons This work is licensed under a Creative Commons Attribution-ShareAlike 3.0 Unported License.
Content Strategies with Drupal
Content Strategies with Drupal
Content Strategies with Drupal
Content Strategies with Drupal
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This is the slides from the Drupal Global Training Day Presentation Content Strategies with Drupal presented by Steve Kessler.

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  • This work is licensed under a Creative Commons Attribution-ShareAlike 3.0 Unported License.
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  • Content Strategies with Drupal

    1. 1. Presented by Steve Kessler
    2. 2. What Is Content? Social CRM Media Forms - Events Applications Marketing / Statistics Your Promotional and Organization Material Research
    3. 3. Examples of Content Financial Maps Data Participant Images/Video Data Social Media Surveys Comments Census Data Your Blogs White Papers Organization
    4. 4. Common Content Sources Internal Funders and Participants Government knowledge Partners• What your • Participant • Surveys • Census data staff knows Information • Stories • Community• What your • Social • Blogs data volunteers Media • Social • Maps know • Projects media• CRM • Pictures• Procedures • Stories
    5. 5. What Is Content Management? Right Find audience Right people Add meaning Right Your Contextualize information Organization
    6. 6. Why Content Management? Added Sustainable meaning Increased It is productivity expected Your Organization
    7. 7. Where Does Content Belong Your Social Pay Secure PartnersWebsite Media Walls Portals
    8. 8. Content Elements Graphics Text Video Content Meta Design Elements Data
    9. 9. What Tools can We Use? Document management CRM LMS Your CMS Organization EMR
    10. 10. The CMS Provide method for access Provide Add system to meaning manage workflows Manage Your Manage content of Organization security many types
    11. 11. The Life Content Content is Living Content is always moving COPE – Create Once Publish Everywhere Concept
    12. 12. The About Us Text
    13. 13. Questions to Ask Where does the content come from? What is our internal editorial workflow? Where does the data get published? Do we have different content for the web and print? Are we ready for the evolution of our content?
    14. 14. Content Evolution Staff write text Content is Internal shared editorial • Content is remixed review Preview to Publish trusted group Continue editorial process
    15. 15. Constituent Needs
    16. 16. Questions to Ask Where does our data come from? Do we use data from other sources? Can we share the data? Who can see it? What is our internal editorial workflow? Where does the data get published? Do we have different content for the web and print? Are we ready for the evolution of our content?
    17. 17. What is a page?
    18. 18. Page Elements Page The Main Content Related content Ads Meta data  Tags for SEO  Tags for Facebook (Open Graph) & Twitter  The semantic web How will it display on various browsers
    19. 19. Page Design Where does stuff go Screen sizes Adaptive design Menus Breadcrumbs URLs
    20. 20. Social Media and Feeds
    21. 21. Feed Me Feeds provide an easy way to transmit content Feeds provide an easy way to capture content RSS, ATOM, XML …. Many types of feeds The RSS icon is subject to the Mozilla Public License Version 1.1
    22. 22. Tracking H1N1http://www.managingnews.com/examples
    23. 23. Integrating Systems Social Accounting media ERP LMS CRM Content Analytics Elements
    24. 24. Your Ideas
    25. 25. Licensing Copyright Open source Creative Commons
    26. 26. Lots of Options
    27. 27. Creative Commons This work is licensed under a Creative Commons Attribution-ShareAlike 3.0 Unported License.
    28. 28. Regulatory Requirements Childrens Online Privacy Protection Act (COPPA Can-SPAM The Health Insurance Portabilityand Accountability Act (HIPAA) HITECH Act Sarbanes–Oxley Act (Sox)
    29. 29. Security Who can access content? Who can contribute? Who can edit? Who can bypass editorial workflows? Who can publish your content in another place? What happens with secure content?
    30. 30. Selecting a System What do you want to do? How do you want to do it? Who is your audience? What are your requirements for security? What are your requirements for hosting the system? Who will use? Who will support it?
    31. 31. What is Drupal Content Management System (CMS) Web application framework Open source system Large global community of developer andpeople offering support Global events
    32. 32. Why I Love Drupal Flexible Open source Great resources Great community Rapid development Secure Flexible Did I mention flexible?
    33. 33. More Resources Blog post with resources http://tinyurl.com/content-strategies More Drupal Global Training Sessions @ T4T and on Drupal.org
    34. 34. Creative Commons This work is licensed under a Creative Commons Attribution-ShareAlike 3.0 Unported License.

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