What Is Content? Social CRM Media Forms - Events Applications Marketing / Statistics Your Promotional and Organization Material Research
Examples of Content Financial Maps Data Participant Images/Video Data Social Media Surveys Comments Census Data Your Blogs White Papers Organization
Common Content Sources Internal Funders and Participants Government knowledge Partners• What your • Participant • Surveys • Census data staff knows Information • Stories • Community• What your • Social • Blogs data volunteers Media • Social • Maps know • Projects media• CRM • Pictures• Procedures • Stories
What Is Content Management? Right Find audience Right people Add meaning Right Your Contextualize information Organization
Why Content Management? Added Sustainable meaning Increased It is productivity expected Your Organization
Where Does Content Belong Your Social Pay Secure PartnersWebsite Media Walls Portals
Content Elements Graphics Text Video Content Meta Design Elements Data
What Tools can We Use? Document management CRM LMS Your CMS Organization EMR
The CMS Provide method for access Provide Add system to meaning manage workflows Manage Your Manage content of Organization security many types
The Life Content Content is Living Content is always moving COPE – Create Once Publish Everywhere Concept
Questions to Ask Where does the content come from? What is our internal editorial workflow? Where does the data get published? Do we have different content for the web and print? Are we ready for the evolution of our content?
Content Evolution Staff write text Content is Internal shared editorial • Content is remixed review Preview to Publish trusted group Continue editorial process
Questions to Ask Where does our data come from? Do we use data from other sources? Can we share the data? Who can see it? What is our internal editorial workflow? Where does the data get published? Do we have different content for the web and print? Are we ready for the evolution of our content?
Feed Me Feeds provide an easy way to transmit content Feeds provide an easy way to capture content RSS, ATOM, XML …. Many types of feeds The RSS icon is subject to the Mozilla Public License Version 1.1
Security Who can access content? Who can contribute? Who can edit? Who can bypass editorial workflows? Who can publish your content in another place? What happens with secure content?
Selecting a System What do you want to do? How do you want to do it? Who is your audience? What are your requirements for security? What are your requirements for hosting the system? Who will use? Who will support it?
What is Drupal Content Management System (CMS) Web application framework Open source system Large global community of developer andpeople offering support Global events
Why I Love Drupal Flexible Open source Great resources Great community Rapid development Secure Flexible Did I mention flexible?
More Resources Blog post with resources http://tinyurl.com/content-strategies More Drupal Global Training Sessions @ T4T and on Drupal.org
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