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Content Strategies with Drupal

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This is the slides from the Drupal Global Training Day Presentation Content Strategies with Drupal presented by Steve Kessler.

This is the slides from the Drupal Global Training Day Presentation Content Strategies with Drupal presented by Steve Kessler.

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  • This work is licensed under a Creative Commons Attribution-ShareAlike 3.0 Unported License.
  • http://openclipart.org/detail/25537/hmtl-by-anonymous-25537
  • Transcript

    • 1. Presented by Steve Kessler
    • 2. What Is Content? Social CRM Media Forms - Events Applications Marketing / Statistics Your Promotional and Organization Material Research
    • 3. Examples of Content Financial Maps Data Participant Images/Video Data Social Media Surveys Comments Census Data Your Blogs White Papers Organization
    • 4. Common Content Sources Internal Funders and Participants Government knowledge Partners• What your • Participant • Surveys • Census data staff knows Information • Stories • Community• What your • Social • Blogs data volunteers Media • Social • Maps know • Projects media• CRM • Pictures• Procedures • Stories
    • 5. What Is Content Management? Right Find audience Right people Add meaning Right Your Contextualize information Organization
    • 6. Why Content Management? Added Sustainable meaning Increased It is productivity expected Your Organization
    • 7. Where Does Content Belong Your Social Pay Secure PartnersWebsite Media Walls Portals
    • 8. Content Elements Graphics Text Video Content Meta Design Elements Data
    • 9. What Tools can We Use? Document management CRM LMS Your CMS Organization EMR
    • 10. The CMS Provide method for access Provide Add system to meaning manage workflows Manage Your Manage content of Organization security many types
    • 11. The Life Content Content is Living Content is always moving COPE – Create Once Publish Everywhere Concept
    • 12. The About Us Text
    • 13. Questions to Ask Where does the content come from? What is our internal editorial workflow? Where does the data get published? Do we have different content for the web and print? Are we ready for the evolution of our content?
    • 14. Content Evolution Staff write text Content is Internal shared editorial • Content is remixed review Preview to Publish trusted group Continue editorial process
    • 15. Constituent Needs
    • 16. Questions to Ask Where does our data come from? Do we use data from other sources? Can we share the data? Who can see it? What is our internal editorial workflow? Where does the data get published? Do we have different content for the web and print? Are we ready for the evolution of our content?
    • 17. What is a page?
    • 18. Page Elements Page The Main Content Related content Ads Meta data  Tags for SEO  Tags for Facebook (Open Graph) & Twitter  The semantic web How will it display on various browsers
    • 19. Page Design Where does stuff go Screen sizes Adaptive design Menus Breadcrumbs URLs
    • 20. Social Media and Feeds
    • 21. Feed Me Feeds provide an easy way to transmit content Feeds provide an easy way to capture content RSS, ATOM, XML …. Many types of feeds The RSS icon is subject to the Mozilla Public License Version 1.1
    • 22. Tracking H1N1http://www.managingnews.com/examples
    • 23. Integrating Systems Social Accounting media ERP LMS CRM Content Analytics Elements
    • 24. Your Ideas
    • 25. Licensing Copyright Open source Creative Commons
    • 26. Lots of Options
    • 27. Creative Commons This work is licensed under a Creative Commons Attribution-ShareAlike 3.0 Unported License.
    • 28. Regulatory Requirements Childrens Online Privacy Protection Act (COPPA Can-SPAM The Health Insurance Portabilityand Accountability Act (HIPAA) HITECH Act Sarbanes–Oxley Act (Sox)
    • 29. Security Who can access content? Who can contribute? Who can edit? Who can bypass editorial workflows? Who can publish your content in another place? What happens with secure content?
    • 30. Selecting a System What do you want to do? How do you want to do it? Who is your audience? What are your requirements for security? What are your requirements for hosting the system? Who will use? Who will support it?
    • 31. What is Drupal Content Management System (CMS) Web application framework Open source system Large global community of developer andpeople offering support Global events
    • 32. Why I Love Drupal Flexible Open source Great resources Great community Rapid development Secure Flexible Did I mention flexible?
    • 33. More Resources Blog post with resources http://tinyurl.com/content-strategies More Drupal Global Training Sessions @ T4T and on Drupal.org
    • 34. Creative Commons This work is licensed under a Creative Commons Attribution-ShareAlike 3.0 Unported License.

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