BOOT CAMP BRAND STRATEGY Brandvelope Consulting & OCRI Present Ottawa Technology Marketing Edition Shape up. Ship out. Line up. Morning: seminar. We’ll show you how to get all the customer-facing elements of your brand marching in the same direction – positioning, tag lines, product names, and yes even your logo. Full day: seminar + hands-on workshop. For practical critique and advice on your brand challenges, the afternoon is all about YOU. (NOTE: much smaller group, so registration is limited!) The whole point. The goal of the BOOT CAMP is to get you, your marketing team, and your products ready to win. Increase your impact. Sell more product. Knock out the competition. Canadian War Museum – 1 Vimy Place Pvt. Wednesday, May 27, 2009 – sign-in begins 8:30 a.m. 2009 FALL IN!

Get your brand marching in line. Is your brand in sync with customers? Are front-line staff in line with each other? Are you sure? The morning session provides an introduction to “whole brand” thinking – with resources and exercises that will help you lead the alignment process. We’ll cover the brand elements that convey your distinct identity and value to customers. You’ll learn to evaluate and use these elements to effectively position your brand in the marketplace, defending against competitors and downturns. Brand architecture... Brand names... Taglines... Design system... Website... Collateral... Swag... Logo... Morning seminar Line up. Registration & coffee begin at 8:30 a.m. Presentation begins at 9:00 a.m.

Get your brand marching in line.

Is your brand in sync with customers? Are front-line staff in line with each other? Are you sure?

The morning session provides an introduction to “whole brand” thinking – with resources and exercises that will help you lead the alignment process.

We’ll cover the brand elements that convey your distinct identity and value to customers. You’ll learn to evaluate and use these elements to effectively position your brand in the marketplace, defending against competitors and downturns.

WARNING: not for the faint of heart! The full day includes the morning seminar, a working lunch, and a 3-hour hands-on afternoon workshop. This is your opportunity to really test your company’s brand strategy in a supportive, but brutally honest environment. Bring examples – good and bad – and we’ll bring some too. As a group, we’ll help you critique your brand, then tailor it to your market position and your audience. It’s like a peer-focus group for your brand. Full-day Brand Camp Shape up. Bring your marketing materials and examples of product brands, Web pages, competitor brands and be ready to deliver your best “elevator pitch”. Afternoon workshop runs from noon to 4:30 p.m. including a working lunch.

WARNING: not for the faint of heart!

The full day includes the morning seminar, a working lunch, and a 3-hour hands-on afternoon workshop.

This is your opportunity to really test your company’s brand strategy in a supportive, but brutally honest environment. Bring examples – good and bad – and we’ll bring some too.

As a group, we’ll help you critique your brand, then tailor it to your market position and your audience. It’s like a peer-focus group for your brand.

The whole point is victory. Ship out. Wednesday, May 27, 2009 Canadian War Museum Target your customers. Increase your impact. Sell more product. Knock out the competition. Triumph. Brand champions: WE WANT YOU! A strong, well-positioned brand will become your company’s most important weapon – if only you can harness its power. Join us as we help each other get aligned and get serious about your brand. Then, get ready to win. Register now at www.ocri.ca/events .