Wrong confirmation ID
  • Email
  • Favorite
  • Download
  • Embed
  • Private Content

Loading…

Flash Player 9 (or above) is needed to view presentations.
We have detected that you do not have it on your computer. To install it, go here.

American Airlines Meets Mr X - a tragic tale of brand failure

by Dennis Van Staalduinen on Nov 09, 2009

  • 7,854 views

In May, user interface design blogger Dustin Curtis criticized the design of the American Airlines Web site. An AA.com employee responded with dignity and humanity, and was fired for his efforts. This...

In May, user interface design blogger Dustin Curtis criticized the design of the American Airlines Web site. An AA.com employee responded with dignity and humanity, and was fired for his efforts. This is the whole story in PowerPoint from BegtoDiffer.com.

Accessibility

Categories

Tags

brand strategy american airlines self-branding branding marketing mr x personal branding aacom web design social media fail dustin curtis communications user interface design fail planning communication management ux socialmedia crisis communication american airlines web coporate communication bad buzz

More...

Upload Details

Uploaded via SlideShare as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate. If needed, use the feedback form to let us know more details.

Cancel

8 Embeds 431

http://www.begtodiffer.com 358
http://paper.li 49
http://www.slideshare.net 15
http://hypercatalecta.posterous.com 3
http://translate.googleusercontent.com 2
http://us-w1.rockmelt.com 2
http://posterous.com 1
http://www.mefeedia.com 1

More...

Statistics

Favorites
18
Downloads
0
Comments
8
Embed Views
431
Views on SlideShare
7,423
Total Views
7,854

18 of 8 previous next Post a comment

Post Comment
Edit your comment Cancel

American Airlines Meets Mr X - a tragic tale of brand failure — Presentation Transcript